Magazine advert analysis. The magazine advert I have chosen to analyse is the album ‘Don’t Panic’ by the band All Time Low. This is the album that the song ‘Somewhere in Neverland’ is a part of, which has also been analysed earlier. I decided to analyse this advert because it fits with the genre I am researching and will eventually create my own music video in this genre. Most of this A4 magazine page is taken up by the cover art of the album, which immediately means that people who have seen this advert will recognize their album if they were to pass it in a music shop. For fans of the band the style is instantly recognisable, especially the font of the banner that hasn’t changed since their second album release. The main colour choices have changed slightly to fit with the message of the cover art; all comic colour’s are used to fit the grainy, comic style. The images of zombies, UFO’s and fire contradicts with the name ‘Don’t Panic’ yet it fits with the theme of the end of the world that was often in discussion at the time of the release. As it says on the strip at the bottom, the album was released on the 8 th of October, and it was the 21 st of December of the same year when many people though that the world was going to end. Even for those who weren’t actively thinking about the end of the world or even believed it, the constant mention of it will have been embedded into their sub-conscious, leading people to notice the album more. All in all, it fits with their genre of music: Rock/ Punk – especially the feeling of chaos that has been portrayed. This is particularly because of the fact that the title ‘Don’t Panic’ is in the form of a speech bubble coming from the federal officer with the riot shield, who is being completely ignored.