ACQUAINTANCE WITH PROJECT REPORT / SUMMER TRAINING PROGRAMME This Summer Training Programmer is very useful technique provided by institution and organization for imparting practical knowledge and skill to the students who are studying theoretical body of knowledge. I have done my project report of “Consumer Survey and Sales Promotion of Bihar State Co-operation Milk Product Federation Ltd. Gaya Dairy” in different region of Gaya city. The Co-operation organization provided question arise paper containing thirteen question (such as from where you purchase milk, how much milk you usually purchase a day) these question answered by the consumer which are related to sudha Milk & Information are collected. They provided as a lactometer for checking the percentage of water present in consumers milk & we tried our best to convince the consumers about water percentage, hygiene, purity between consumer milk and Sudha milk. By. Amit Kumar 2
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ACQUAINTANCE WITH PROJECT REPORT / SUMMERTRAINING PROGRAMME
This Summer Training Programmer is very useful technique provided by institution and organization for imparting practical knowledge and skill to the students who are studying theoretical body of knowledge.
I have done my project report of “Consumer Survey and Sales Promotion of Bihar State Co-operation Milk Product Federation Ltd. Gaya Dairy” in different region of Gaya city.
The Co-operation organization provided question arise paper containing thirteen question (such as from where you purchase milk, how much milk you usually purchase a day) these question answered by the consumer which are related to sudha Milk & Information are collected. They provided as a lactometer for checking the percentage of water present in consumers milk & we tried our best to convince the consumers about water percentage, hygiene, purity between consumer milk and Sudha milk.
By. Amit Kumar
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ACKNOWLEDGEMENT
I have done this project at Bihar State Co-operation Milk Producers Federation Ltd. Gaya Dairy ‘Gaya’ On “Consumer Survey & Sales Promotion of Sudha Milk. I am grateful to all those have given me the opportunity & guidance to go for this project after completing it.
First of all I would like to pay my heartiest respect to Sheetal Madam Faculty of Business Management Department for encouraging me add extended help for completion of these types of first direct experience felled with consumers & Organization.
I express my sincere gratitude to Dr. K.K. Sharma Manager Bihar State Co-operative Milk Product Federation Ltd. Gaya Dairy Gaya, for doing the project from his organization.
I am paying my deepest gratitude & thanks to Mr. Satish Chandra Sukla Plant incharge, Mr. Umesh Prasad Processing incharge, Badruddin Ansari Engineer incharge, Sarfaraj Ahmad Shift incharge Dilip Kumar Mishra Technician & Ojha ji Quality controll, for providing me all sufficient information and necessary equipment and facilities in completing it.
Lastly I would like to offer thanks to my colleagues, seniors, our parents and all staff member at Gaya Dairy, Gaya & Department’s of Business Management J.J. College, Gaya.
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“OBJECTIVE OF THE SUMMER TRAINING
Every Organization wants to know the position of his product and consumer behavior about their product in the market. For it, it is very essential for an organization to know about the view of consumers and about their competitive product prevailing in the market. This project report on “Consumer Survey and Sales Promotion” is aimed to estimate market potential their drawback in various areas.
Few are the some objectives of this summer training program.
A) To know the compact share of company product.
B) To know the consumer acceptance of purchase of product.
C) To access probable volume of future sales.
D) To study the features which are beneficial for the product in future.
E) The consumer complains regarding quality, packing and supply of the
product.
F) To observe all techno non- techno aspects prevalent in the market.
G) To analyze the techno base of consumer satisfaction and what type of
measure should be taken to increase it.
H) To analyze the consumer dissatisfaction and what corrective remedies
should be taken.
I) To remove the misconception of dairy milk in consumers.
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At least we study company policies and strategies towards the product & what are impact of it in the milk market. We also survey the weak demand in some places of Gaya City & suggest the technique, strategies, Plans, standards to cope with it
The following strategies are used to accomplish the organization goals.
A. Questioner
The questionnaire was of 15 columns like (i) Serial No. (ii) Name of Consumer
(iii) Address (iv) No. of family member (v) From where you purchase milk (vi) At
which rate you purchase milk (Vii) Do you get milk in right quantity (viii) for
which purpose you purchase milk (ix) In how much quantity you purchase milk
(x) Grad of Sudha milk (xi) Which time you purchase milk (xii) Do you purchase
milk either at home or go to carry (xiii) Opinion about Sudha (xiv) Signature of
Consumer (xv) Signature of Surveyor.
B. Sample of Designing.
(a) Survey of the State – Bihar
(b) Survey of the area – Selected when urban area of the Gaya Dairy Gaya
in Gaya city. Information collected from consumers with the help of
questionnaire as well as personal interview with them.
C. Data collection Technique:-
Data for this study has been collected from primary sources. Primary data
was collected from mainly with the help of questionnaire.
Data analysis & Interpretation:-
This study was executed to evaluate the comparative position of the Gaya Dairy.
Gaya and the sales promotions strategies adopted by some of leading competitions
especially with milkman. Date was collected with the help of questionnaire
designed especially for consumers of milk by dairy.
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Consumer opinions were asked through a questionnaire especially designed
for the pure does know the response, were chosen from the consumers of selected
areas of Gaya city.
For the sales force: Objective includes encouraging support of a new
product of model, encouraging mere prospecting and simulating season sales.
D. Selecting the sales Promotion Tool:-
A Promotion planner should take into account the type of markets, sales
promotion objective, competitive condition & cost effectiveness of each too like
sample, coupons, price packs, premium & trading stamps etc. There tools made up
the bulk of consumer behaviors. Sample is the most effective & most expensive
way to introduce a new product. Price packs are very effective in stimulating short
terms sales even more coupons, Premium can add new consumer of other products.
Trading stamp can redeem for merchandise through stamp redemption centre.
Point of purchase display (POP) & demonstration is the most creative & a major
factor in the success of a brand. Merchandise allowance, advertising allowance,
Business conventions & trade shows generate new sales leads, monition customer
contact introducing new produce meeting new customers & sales more too present
customers. Contest. Sweep stocks and games involve dealer on sales force to
introduce them to redouble them sales efforts over a stated period.
E. Developing sales promotion programmer :-
The marketer must make some additional decision to define the full
promotional programmer. Size of incentives, condition for participation,
distributions, vehicles for promotion, duration of promotion, timing of promotion
budget of sales promotion, these are some points upon which a marker must pay
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attention. A common way to develop the sales promotion budget is use a
conventional percentage of the total promotion budget. Come time these are find
major budgeting in adequacies. Back of consideration of cost effectiveness, Use of
simplistic decisions rules such as extension of last year’s spending percentage if
expected sales, maintenance of a fixed ration to advertising and it left over
approach where promotional gets what is left after advertising is set. Advertising
and promotional budget being prepared independently
F. Implementing and controlling the sales promotion :-
Implementing & control plan for sales promotion should be established.
Implementation planning must cover lead time and self off time. Weed time is the
time necessary to prepare the programmer prior to launch in time.
Sell of time begins with the launch & ends when approximately. 95% of the
deal merchandise in the hand of customers, which may take to several months,
depending on the deal duration.
G. Evaluating the sales promotion result :-
Evaluating of programmer reserves title attention, the most common method is
to compare sales before, during and after a formation. If the brands share returned
to the promotion level than the promotion only altered the time pattern of the
demander than the total demand for more information consumer surveys can be
conducted.
METHOD OF STUDY
Ten exploratory research has been carried our study is behavior of dealer,
Retailers & customers. To meet the research objective a research format to collect
information from the respondents was made and the information, were collected
through, Individual interaction with its research. The data was collected using
scientific as per the questionnaire. Samples & elements have been chosen by
observation.
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A. Prescribed Reading.
To get insight into milk production consumption fields, the researcher
was involved in importance discussion with the relevant people. Researcher was
provided with free sample, milk purity, checking instrument lactometer from the
company’s side.
B. Survey
Personal survey was conducted by the researcher himself during the
period of 26-MAR to 31-MAR-2010.The data was collected from the consumers
by personal interviews through prepared questionnaire by the Gaya Dairy Gaya.
“THE ORETICL PROSPECTIV OF THE STUDY”
Sales promotion is a short term incentives to encourage purchase of sale of product of service. So that in prompts the dealers, distribution of ultimate consume to say the product.
Sales promotion offers a reason to buy the product, Sales promotion include tools for consume promotion such as samples, coupons, cash, refund offers, price off, premium, prizes, patronage rewards, free trial, warranties fair and trade, paint of purchase display & demonstration. Even though there are four other promotional mix advertising, publicity, Personal selling & Education.
Apart from that there are three distinctive characteristics:
Communication – They gain & usually provide information that may lead the customers to the consumer to the product.Incentive – They in corporate some concession inducement are contribution give value to the consumer. Invitation – They include a distinct invitation to engage in the transaction now. Companies use sales promotion tools to create a stronger & quicker response. Sales promotion can be use to dramatize product offer to boost sales. Sales promotion effect are usually short rum & nor effective in building long run brands.Preference.
Earlier a decade ago share of advertising sales promotion was 60:40 in combine’s budget. But recently it required the sales promotion almost 60 to 75% of combined budget. Now a day, it is first and foremost things in each and every path
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of the any business. Some potential tools which play a vital role in promotion the sales are-
a)
Relation Importance of Promotional Tools(Consumer v/s Industrial Market)
Consumer goods Industrial goods
Advertising Personal Selling
Sales Promotion Sale Promotion
Personal Selling Advertising
Publicity Publicity
RELATIVE AWARENESS OF FOUR PROMOTIONAL TOOLS AT DIFFERENT