M.A.G Modern Art Gallery Dnepropetrovsk. с Outline: 1.About the company 2.Company structure 3.Company strategy 4.Competition 5.Marketing research 6.Promotion.

M.A.GM.A.GMMooddeerrnn AArrtt GGaalllleerryy

Dnepropetrovsk

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Outline:Outline:1.1. About the companyAbout the company2.2. Company structureCompany structure3.3. Company strategyCompany strategy4.4. CompetitionCompetition5.5. Marketing researchMarketing research6.6. Promotion and advertisingPromotion and advertising7.7. Future prospectsFuture prospects

M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

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About the companyAbout the company

The main purpose of our gallery is support, The main purpose of our gallery is support, development and promotion of development and promotion of

contemporary art.contemporary art.

Form of business – partnership (2 owners):Form of business – partnership (2 owners):

• easier to run the company easier to run the company • start up capital sharingstart up capital sharing

M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

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M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

Company structureCompany structureOur company is looking for:Our company is looking for:

• programmerprogrammer• marketing managermarketing manager• marketing analystmarketing analyst• exhibition managerexhibition manager• administratoradministrator

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M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

We invite creative, communicative We invite creative, communicative and result-oriented people!and result-oriented people!

Professional skills:Professional skills:• fluent in Englishfluent in English• strong in Microsoft Office strong in Microsoft Office • Bachelor`s or Master`s degreeBachelor`s or Master`s degree• logical and analytical mindsetlogical and analytical mindset

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• to raise profitsto raise profits• to attract consumers to attract consumers • to develop and expand servicesto develop and expand services

Company strategy:Company strategy: M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

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Marketing researchMarketing research M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

Goals:Goals:• to determine a target audienceto determine a target audience• to discover gaps in the marketto discover gaps in the market• to found out potential customersto found out potential customers• to investigate interests of a target audienceto investigate interests of a target audience

Results: Results: • target audience - 17-35target audience - 17-35• lack of informationlack of information

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CompetitionCompetition M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

Type of competition:Type of competition: monopoly

Main competitors:Main competitors:

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Promotion and advertising:Promotion and advertising: M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

Promotion:Promotion:• great openinggreat opening• publicitypublicity

Advertising:Advertising:• WOMWOM• social-media marketingsocial-media marketing• outdoor adsoutdoor ads

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Future prospectsFuture prospects M.M.A.A.G.G.

MMooddeerrnn AArrtt GGaalllleerryy

• to expand the target audienceto expand the target audience

• To cooperate with art-centers in UkraineTo cooperate with art-centers in Ukraine

• To organize fairsTo organize fairs

• To open branches throughout UkraineTo open branches throughout Ukraine

• to discover new talentsto discover new talents

Thank you for attention!Thank you for attention!