mafrat

Company Profile

To accomplish great things, we must not only act, but also dream, not only plan, but also believeAnatole France

HISTORY

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This is the story of men and women, ordinary people who had a plan, strongly believed in it... and made it happen.

Skill and strong resolve: this is what led the three Totaro brothers to found MAFRAT, a top-quality knitwear manufacturing company. It was 1945.

By the beginning of the 50s, MAFRAT was already a leader on the Italian market of knitwear.In the 60s, the Company raises its sights: production is diversified and total look for kids is introduced. Things start to go full steam ahead: national borders are crossed and the company sets out to conquer the European and overseas markets.

The second generation of the Totaro family pursues the founders’ ambitions with a tenacious, passionate heart: a dream comes true in 1976, when Mafrat becomes a corporation.

In 2002, Mafrat takes a first, tentative step in the market of royalties: important deals are made with prestigious brands in the world of man’s and woman’s fashion.

The second and third generations of the family are now at the top of the company, leading a team of 150 employees and over 2000 freelancers.

OUR STRENGTH

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01. Our know-how: a mix of inherited artisan skill and cutting edge techniques.

02. An experienced, dynamic team, both in production and management.

03. The constant search for an up-to-date style

04. Punctual, timely delivery.

05. Thorough, efficient customer service.

06. A carefully selected distribution, aimed only at highly qualified shops.

All of these elements in synergy lead Mafrat to rank among the best known childrenís wear companies.

MARKETING & COMMUNICATION

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MAFRAT strategies to promote its brands are addressed to trade and to final consumers as well. The instruments involved are many:

specialized national and international magazinespopular magazines shop supporting material (P.O.P)testimonials chosen in the showbiz worldvisual merchandising experts called to design customers’ windowsexhibitions and events.

POSIZIONAMENTO SUL MERCATO ESTERO

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SPAGNAALTRIGERMANIACIPROEST EUROPA

RUSSIAMEDIO ORIENTEPAESI EX URSSCINAGRECIA

BEBEBÒ

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BEBEBÒ

Zero months to 5 years.

Only top quality materials are chosen for this collection and combined with elaborate, refined patterns as well as hand-made embroidery to evoke our grandmaís classical layette. Warm rompers, romantic little dresses and elegant sets for cute little boys. How to resist such a tender world?

FERRARI JUNIOR

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FERRARI JUNIOR COLLECTION

Zero months to 16 years

Prestige. Legend. Passion.An over sixty-year-old story of emotions and success is narrated in Ferrari Junior Collection, designed with a view to kids and boys enchanted by the charm of myth, the colours of triumph: sport and elegance are perfectly balanced.Style is sober and refined, the Rampant Horse being the unmistakeable icon leit motiv to be found on every article of the collection, so that even the smallest ones may feel part of the myth.

GF FERRÈ

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GF FERRÈ

Zero months to 14 years.

GF Ferrè unique style and sober elegance are mirrored in the kids’ world. Chic, elegant - as well as functional - garments are proposed for each, single age. The griffe essence permeates every piece of garment and is “felt” in the collection as a whole.

MALO

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MALO

Zero months to 14 years.

Malo and Mafrat work together to create a collection dedicated to the smallest ones: style is essential, refined, and a special attention is given to details. The finest cashmeres, carefully manufactured, especially chosen for their delicate nuances and irresistibly light, are used to create unique garments, “special” in their ability to reveal an exquisite taste for beauty.

LAURA BIAGIOTTIDOLLS

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LAURA BIAGIOTTI DOLLS

Zero months to 14 years

Laura Biagiotti Dolls’ idea of wardrobe is one made up of garments to mix as you like: a wide range of small articles and accessories girls can match and combine in different, original solutions. A large part of it is elegant stuff, embellished with hand-made embroidery, but sportswear is present as well, with more technical and cheeky sets.A special attention is paid to the newborn world.

BYBLOS

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BYBLOS MINI CLUB

Zero months to 5 years

BYBLOS JUNIORCLUB

Six to 16 years

Two different collections, both conceived in the Byblos spirit. The first is for kinder-garden kids who live school in a cheeky, colourful, joyful way; the second is dedicated to kids who do not like to go unnoticed. Both have a lively, unmistakeably cool style.

FIORUCCI

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FIORUCCI

Zero months to 14 years

Fiorucci, a legendary brand, is back in teen-agersí wardrobe: mythical T-Arts - the notorious T-shirts with printings which made the history of fashion - sweaters, trousers and accessories. This and more in a pure Fiorucci style, to enter the enchanted world of angels, the ever-present symbol of the maison. A total look that, as for grown-ups, has been mirroring a lifestyle for decades.

Putignano (Bari)

Via Bengasi, 19Tel. +39 080 4911322 Fax +39 080 [email protected]

Milano

Foro Buonaparte, 74Tel. +39 02 80582000 Fax +39 02 [email protected]

www.mafrat.com