Madison Square Garden Yasmine Kreidie, Carli Smith, Christopher Brown, Jacob Marmor, and Peter James
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Madison Square Garden Yasmine Kreidie, Carli Smith, Christopher Brown, Jacob
Marmor, and Peter James
MSGCentral Location
Midtown Manhattan
EventsHockey BasketballWrestlingConcerts
Seats up to 20,000 people
S.W.O.T
The Current SiteCluttered
Messy
Hard to Find things
Confusing Fold
No Real Call to Action
Lots of Adds
Staples Center Website (Their Competition) Clean interface
Organized
Simple
Easy to find things
Effective Fold
Call to action is visible
WebsiteRedesign Entire Website
Decrease banner ads (create better system to display ads)
Create a Clean Interface
Simplify Website
Make Easier to Navigate
Map of MSG to show parking and navigation
Separate microsites for other music venues
Email RecommendationsCreate Perks for signing up
First priority tickets
20% next ticket purchase
Priority Seats
Continue receiving information about upcoming events and specials
Telephone
212 area code number
Create a toll free 800 number
Example: 1-800-235-2MSG
Mobile AppShows only NY sports
Doesn’t capture market as a whole
MSG hosts events almost daily
Changes:
Offer second app that mirrors website
2nd app shows upcoming events
Purchase tickets on 2nd app
Mobile merchandise store on 2nd app
Simple Payment Method
Budget 10% of Total Revenues went toward Marketing.
Increased Budget for:
Web Development
App Development
Website Maintenance
Public Relations
Decreased Budget for:
Print Marketing
Any Questions?
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