Madison Sports Monthly 2010 Media Kit

S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

2010 Media Kit

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S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

Welcome to our community of local sports experts

Our mission at Madison Sports Monthly is to build a valuable credibleresource that is the essence of Madison sports, fitness and adventurewhile establishing ourselves as the ambassador for positive and educational exchange between sports and fitness-conscious residentsof Dane County and the businesses that provide services to them.

The past year, we’ve served the sports, fitness and adventure industry with our attention-grabbing print publication and more recently with our high traffic website and social media communities. We have sports pro blogs and category-specific website channels forserious sports fans and experts to interact with one another.

Our 250 distribution locations, 25,000 readers, and average 2,000unique monthly website users, as well as our combined current onlinemagazine subscribers, blog members and facebook fans expands yourcompany’s REACH into the sports, fitness and adventure lifestyle market and allows you to interact with our readers.

You know that today’s busy families want information the way theywant it, when they want it, whether it ’s in their favorite sports magazine, website or personally delivered interactive blog. MadisonSports Monthly delivers for you.

- Jennifer Walker, Co-Founder

IN PRINT ONLINE

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Spor t s , f i tness , adventure. . . a Madison way of l i fe

GRAB ONE, IT’Svol. 01 no. 06 JUNE 09AHOY MATEY:See the city

PG. 12by kayak or canoe...toned biceps included!

Spor t s , f i tness , adventure. . . a Madison way of l i fe

Racing season ragesat Angell ParkRacing season ragesat Angell Park

Psyche of an Athlete:PG. 28

Michael London takes you insidea winner’s mind

Return to Lake Delton:The Tommy Bartlett skiersrock the waves once again

+

Formerly Madison Sports Insider

PG. 6

PG. 10

S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

GRAB ONE, IT ’Smadisonsportsmonthly.com vol. 01 no. 07 JULY 09

S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

Create Your Own Boot CampPG. 21While Camping

Belleville's JuniorSoccer Sensation

Johnathan FoxJohnathan FoxJohnathan FoxJohnathan FoxJohnathan FoxBelleville's JuniorSoccer Sensation

Belleville's JuniorSoccer Sensation

Steb-By-Step+How to Handle Bullies

Goal-setting 101 - Set It and Forget It

PG. 28

Learn how to take control of your life rather than allowing it to control you.

PG. 18

PG. 6

Madison Spor ts Monthly Magazine High Traffic Website Online Animated MagazineMadison Spor ts Monthly Magazine High Traffic WebsitePhoto provided by Joseph Henricks

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S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

Our Readers

SEX44% Female56% Male

Madison Sports Monthly is designed for active individuals and families. Our readers are regular Madison, Wisconsin people. Most were born in the area. Proudto call this wonderful city their home, they enjoy the recreational opportunities available to them and strive to live full, healthy, successful lives. While not necessarilyelite athletes or extreme adventurers themselves, they do appreciate the exampleset by those who excel in sports locally --whether professional, collegiate, highschool or youth -- and feel a special degree of pride toward the ongoing traditionand success of the UW Badgers athletic program.

MARITAL STATUS60.3% Married29.6% Single, never married10% Separated, divorced, widowed

AGE5.3% 12-17 years old

15.7% 18-24 years old28.3% 25-29 years old32.3% 30-39 years old15.2% 40-49 years old

3.2% 50+ years old

INDIVIDUAL EARNED INCOME39.5% Under $35,00029.3% $35,000 - $49,99925.7% $50,000 - $99,000

5.4% $100,000

AVERAGE HOUSEHOLD INCOME14.3% Under $35,00015.7% $35,000 - $49,99943.4% $50,000 - $99,00016.0% $100,000 - $149,00010.6% $150,000+

Readership• Madison Sports Monthly has a readership of over 25,000.• Readers spend an average of 2-3 hours looking at/reading

Madison Sports Monthly.• Each issue of Madison Sports Monthly is read by 2.5 people.

Source: JW Market Research

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S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

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• High VisibilityAvailable FREE on racks and countertops all over the Madison area

• Positive Tone & SpiritWhy deliberately place your advertising message in any other environment?

• Emotional Tie-InThe great thing about sports is that it makes people feel something -- whether asa spectator or participant. That raw emotion is wonderful and powerful. Emotions,as we are all aware, play a great role in people’s purchasing decisions.

• Creative, Custom AdsAgency-quality ad design that you will be proud to associated with. Contact ouradvertising specialists and creative department to start planning your campaigntoday.

At Madison Sports Monthly we are your cheerleading squad. Our team of experts are here to help develop your advertising package game plan for yourspecific market. Our strategies will lift your business’ success to new heights by helping you gain more visibility, that leads to credibility and ultimately profitability.

Madison Sports Monthly has teamed up with many local business’ to help them gain more customers and become more proftiable.[ ]

Why Our Advertising Works

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S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

Publication Ad Size Diagrams

Full Page with bleedlive area - 8.166"W x 10.5"H(with bleed - 8.395"W x 10.728"H)

Half Page Horizontal7.187"W X 4.6" H

Half Page Vertical4.75"W 6.275"H

1/3 Page Square4.75"W X 4.625"H

1/3 Page Horizontal7.187"W X 3"H 1/6 Page Horizontal

4.75"W X 2.2"H

1/6 Page Vertical2.22"W X 4.648"H

1/24 Page 2.228"W X 1.05"H

Photo provided by University of Wisconsin Athletic Communications

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S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

2010 Editorial Calendar

JANUARY, High School Hockey

FEBRUARYHigh School Wrestling

MARCHUW Men’s Basketball

APRILGolf

MAYRunning

JULYMadison Mallards

AUGUSTLittle League Challenger Baseball

SEPTEMBERUW Football

OCTOBERHigh School Football

NOVEMBERHigh School Hockey

Photo provided by University of Wisconsin Athletic Communications

DECEMBERHigh School Basketball

JUNEMadison International Raceway

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S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

Main Landing PageTop Custom Banner - 953(w) x 206(h)Exclusive position, increase traffic to your website,

Main Landing PageSmall Custom Widget - 596(w) x 62(h)Exclusive position, increase traffic to your website,live feed of your custom information.

Main Landing PageRH Custom Widget - 200(w) x 288(h)Exclusive position, increase traffic to your website,live feed of your custom information.

Main Landing PageSquare Banner - 200(w) x 200(h)Exclusive position, increase traffic to your website,

Secondary Level PagesTop Leaderboard - 729(w) x 90(h)Exclusive position, increase traffic to your website,monthly Google analytics report.

Secondary Level PagesSmall Custom Widget - 596(w) x 62(h)Exclusive position, increase traffic to your website,live feed of your custom information.

Main Landing PageRH Custom Widget - 200(w) x 480(h)Exclusive position, increase traffic to your website,live feed of your custom information.

Main Landing PageSquare Banner - 200(w) x 200(h)Exclusive position, increase traffic to your website,

Online Ad Size Diagram and Page Position

Madison Sports Monthly follows the Interactive Advertising Bureau online advertising standards and guidlelines. For more information on online advertising standards reference http://www.iab.net/iab_products_and_industry_services

What’s a Widget? Reference http://docs.widgetbox.com/using-widgets/about-widgets/whats-a-widget/

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Contributing Writer Lead Generation Strategies Our interactive blog allows you to interact with our readersand convert them into your customers by getting involvedin our social media campaigns.

S p o r t s , f i t n e s s , a d v e n t u r e . . . a M a d i s o n w a y o f l i f e

Contributing Writers Sports Pro Blog

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