Madison College - Business Resources and Trends Guest Panel 1-23-13

January 23, 2013

Presentation available on Slideshare.net

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• American Marketing Association (AMA) Michol Banes, President Elect AMA, Senior Marketing Associate, Baker Tilly Virchow Krause, LLP

• American Society of Quality (ASQ), Tedd Snyder, Community Liaison, Lean Six Sigma Master Blackbelt/Consultant

• Greater Madison Chamber of Commerce, Bob Ansheles, Director of Membership and Marketing

• Society of Human Resource Management (GMA SHRM), Michele Thoren, Human Resource Manager at Cintas and Director of Workforce Readiness Wisconsin Manufacturers and Commerce, Jim Morgan, President of the WMC Foundation and Vice President of WMC

• World Trade Center Wisconsin , Ted Kiel, Director of Operations

Guest Panel

American Marketing Association (AMA)Michol Banes, President Elect AMA

Organizational Highlights

Mission/Purpose The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training, and support marketing practice and thought leadership around the globe.

Resources available to Managers

Monthly educational meeting and networkingAnnual educational conference in MadisonOnline resource library (templates, best practices, whitepapers, and more)Monthly national publicationsLocal job postings

Annual Membership Student $97, Full $260

MeetingSchedule/Location

Second Tuesday Lunch program11:30 a.m. – 1:00 p.m., Alliant Energy Center

Website/URL www.amamadison.org

Contact Information President: Tracy Grzybowski, [email protected] Elect: Michol Banes, [email protected]

American Marketing Association (AMA)

Back to basics – strategy before technologies

• Rapid pace of change in technology is forcing strategy to once again become the most important piece of planning process

• Research needed prior to implementing new technologies

Big data

• Gathering – more and more data available from various technologies used in day-to-day marketing (website, search, PPC, email)

• Analyzing – increased need to analyze the data that is generated for meaningful information

• Implementing – main area of question for most marketers

Increasing impact of social marketing (Facebook, LinkedIn, Twitter, etc.)

• Sharing, Listening, Engaging , and Monitoring

AMA-Trends and Topics

American Society of Quality (ASQ)Tedd Snyder, Community Liaison

Organizational Highlights

Mission/Purpose The purpose of this group is to provide networking opportunities and sharing in the use of quality tools, methods, and approaches that will help create high performance workplaces.

Resources available to Managers Monthly meetings (September – June) focusing on quality trends, tours, and industries representedNetworking eventsASQ certification training and examinationsLocal job postings

Annual Membership Student $28, Associate $85, Full $143

Meeting Schedule/Location Second Tuesday 5:30-7:30 p.m., Quality Inn and Suites, Fitchburg, $25 (dinner + presentation)/$5 (presentation only)

Website/URL www.asq-madison.org

Contact Information www.asq-madison.org

Other Leadership opportunities, annual scholarship

American Society of Quality (ASQ)

ASQ Certifications• Biomedical Auditor

• Calibration Technician

• HACCP Auditor

• Lean Certification (AME/SME/Shingo Prize/ASQ Partnership)

• Manager of Quality/Organizational Excellence)

• Master Black Belt

• Pharmaceutical GMP Professional

• Quality Auditor

• Quality Engineer

• Six Sigma Green Belt

• Six Sigma Black Belt

• Software Quality Engineer

• Quality Improvement Associate

• Quality Inspector

• Quality Process Analyst

• Quality Technician

• Reliability Engineer

Future of Quality Study (2011)

• Global responsibility

• Consumer awareness

• Globalization

• Rate of change

• Workforce of the future

• Aging population

• 21st century quality

• Innovation

Others

• Sustainability

• Lean concepts

ASQ-Trends and Topics

Greater Madison Chamber of Commerce

Bob Ansheles, Director of Membership and Marketing

Organizational Highlights

Mission/Purpose To be INTREPID….

INnovative

enTREPreneurial

IDentifiable

Resources available to Managers Business connections, education, advocacy

Annual Membership $250 and up

Meeting Schedule/Location Ongoing; More than 40 programs a year.

Website/URL www.greatermadisonchamber.com

Contact Information Bob Ansheles, Director Membership [email protected]

Other Kevin Little, Director Economic [email protected]

Greater Madison Chamber of Commerce

• ChamberCare Insurance Program

• www.GreaterMadisonChamber.com

• Ask Sam Business Resources

• @TheCHamber Weekly E-mail Newsletter

• Membership Directory

• UW-Small Business Development Center Discount

• $50 Referral Credit

• Office Depot Discount Program

• Chamber Member Mailing List

• Chamber Member Window Decal

Member Services

• Behind the Business

• Let’s Have Coffee

• Breakfast Blender

• Annual Dinner

• Annual Business Expo and Small Business Conference

• Ask the Expert Webinar Series

• Big Night Out

• Connect@Lunch

• Eggs and Issues

• Leadership Greater Madison

• Civitas

Programs and Events

• Business Advocacy on Issues Impacting the greater Madison Area

• Direct Givers Conduit

• Small Business Advisory Council

Public Policy

Chamber Ceremonies:

• Open House

• Ribbon Cutting

• Grand Opening

• Small Business Advisory Council

• Chamber Ambassadors

• Marketing and Sponsorship Opportunities

• Enhanced Online Business Directory

Business Development

Recent survey of Greater Madison Chamber of Commerce members shows:

• 71% plan to grow in the next three years

• 65% had positive revenue growth between 2009-2011.

• Majority would recommend the region as a good place to do business

-Trends and Topics

Society of Human Resource Management (GMA SHRM)

Michele Thoren, Human Resource Manager at Cintas and Director of Workforce

Readiness

January 23, 2013

GMA SHRMOrganizational Highlights

Mission/Purpose To serve the needs of the human resources professional and to advance the human resources profession in the greater Madison area.

Resources available to HR Managers

Compensation SurveySeminarsMonthly NewsletterMembership DirectoryEducation and DevelopmentWorkforce Readiness and DiversityVolunteer OpportunitiesWebsite

Annual Membership $95 first year/$80 to renew

Website/URL www.gmashrm.org

Contact Information Website or [email protected]

Organizational Goals

• Community Outreach

• Member Engagement

• Operational Excellence

• Effective Use of Technology

GMA SHRM-Trends and TopicsSocial Media

• Establishing company policies

• Using as an effective recruiting tool

Election and how it affects HR

• The election itself representing diversity

• Healthcare changes

• Unions

Employee Engagement

• Getting and retaining talent

HR Seat at the table

• Making sure HR gets heard

Wisconsin Manufacturers and CommerceJim Morgan, President of the WMC

Foundation and Vice President of WMC

Organizational Highlights

Mission/Purpose To make Wisconsin the most competitive state

in the nation.

(education, environment, health care, human

resources, taxation, transportation, workforce)

Resources available to Managers Lobbying, business information, educational programs

Annual Membership Based on employment

Meeting Schedule/Location

Website/URL www.wmc.org

Contact Information Jim Morgan, Vice President, WMCPresident, WMC Foundation [email protected]

Other

Wisconsin Manufacturers and Commerce

Uncertainty Rules the Day

Economy

Politics

Health Care

Workforce

Elections

Globally

-Trends and Topics

Uncertainty Rules the Day

Economy

Recovery is just around the corner, I think

? x ? x ? = ??????

No faith

Bipolar

Wisconsin Manufacturers & Commerce

Uncertainty Rules the Day

Politics

Hypersensitive

My way or no way

Was: Good policy is good politics

Is: Good politics trumps good policy

Wisconsin Manufacturers & Commerce

Uncertainty Rules the Day

Health Care

Will it stay or will it go?

What’s legal?, What’s right?

What’s competitive?

What’s next?!?!

Repeal, fix or clarify

Wisconsin Manufacturers & Commerce

Uncertainty Rules the Day

Workforce

Availability

Mismatch

Paradigm shift

Redefine “success”

Image

Wisconsin Manufacturers & Commerce

Uncertainty Rules the Day

Elections

Pendulum swings

Frequency

Tactics

Recalls

FATIGUE!

Wisconsin Manufacturers & Commerce

Uncertainty Rules the Day

Globally

Power of China

But . . . .

Numbers in India

Uncertainty of EU

Brazil is #6

Wisconsin Manufacturers & Commerce

Uncertainty Rules the Day

Plus

Technology

Competitors

Educated consumers

Wisconsin Manufacturers & Commerce

World Trade Center Wisconsin Ted Kiel, Director of Operations

Organizational Highlights

Mission/Purpose The World Trade Center office in Wisconsin is a strategic partner to companies across the state in their international activities, facilitating global networking opportunities by leveraging its over 300 offices around the world, contactintroductions, market intelligence, education, trade missions, business services, and savings on necessary costs of doing business.

Resources available to Managers Market intelligence, business to business matchmaking, strategic trade education seminars

Annual Membership $300-900 depending on company size

Meeting Schedule/Location

Website/URL www.wistrade.org

Contact Information +1 414.274.3840

Other

World Trade Center Wisconsin

• Growth is exponential

• More readily available information

• Better global logistics

• Now small companies have the tools to source / sell abroad

• More centers of excellent outside of USA

• What is good for the local consumer, not necessarily good for local companies

Globalization in Wisconsin

• GSP: $251 billion – #20 in nation

• Exports: $22.1 billion – #19 in nation

• Imports: $21.9 billion – #23 in nation

• 9 fortune 500 companies – #17 in nation

• Johnson Controls, Northwestern Mutual, Manpower, Kohls, Oshkosh corp., American Family, Rockwell Automation, Bemis, Harley Davidson

Key WI Trade Statistics - 2011

• Our core competency has shifted

• Less manufacturing, more technology

• Most growth outside of US – Manufacturing now close to customer

• Headquarters not moving –Logistics, Billing, Legal, etc still local

• Key Industries

• Engines / Motors, Medical Devices, Cranes, Mining, Water

• Wisconsin Products Abroad

More Than Just Stats

• Multi-function education background

• Ex: Marketing + IB Research + Cross Cultural Communications

• What specific skills are needed in your field?

• Find networking events and ask important questions

• Skills needed in every field?

• Communication

• Attention to detail

• Ability to work in a multi-cultural environment

Skills needed to succeed in 2013

Bartley’s cultural componentsLanguage

Geography

EconomicsPolitics

History

©Faleiro 2013

• It may take effort to find mutual understanding

• Take time before you judge someone as lazy or rude

• No one wants the burden of representing an entire culture

• Trust is very important in new relationships

• Time works differently in other places

• Show you are making an effort to be sensitive

• Do not abandon your company’s objectives and values

Cross Cultural Communication

• US Department of Commerce

• Fact sheets, databases, one on one support

• Wisconsin economic development corporation

• Resources for Business start – ups, local fact sheets

• US Export Assistance Center

• Export marketing, trade finance support

• EX-IM Bank

• Free finance seminars, Access to capital, support in getting paid

Local Resources for Companies

• Madison College Career and Employment Center

• Contacts of contacts when they know you are not asking for time–intensive favors

• Linked-in Groups

• Networking / volunteer associations: Rotary, Kiwanis , etc

Resources for Individuals