MADISON ADVERTISING FEDERATION March 2008 …MADISON ADVERTISING FEDERATION March 2008 NEWSLETTER 1 MAF Education Committee The MAF Education Committee has two upcoming events to announce.

MADISON ADVERTISING FEDERATION

March 2008 NEWSLETTER

1

MAF Education Committee The MAF Education Committee has two upcoming events to announce. The first is the March Education Seminar Series. The MAF Education Committee has been hard at work to planning a spectacular March Seminar Series. Special thanks to committee members Laura Rodriguez of Blue Horse, Julie Oehme of Glowac+Harris and Genee Lepak of Lepak Creative for helping plan what will be a great educational event for our members!

Introducing the MAF March Seminar Series… The Ides of March will soon be upon us, so plan to attend this year’s MAF March Education Seminar Series on Monday, March 17th at The Sheraton. We have a diverse programming schedule packed full of “how to” presentations. We’re sure you’ll walk away with lots of new ideas for your company. And, bring your lucky office mate as there is sure to be something for everyone! Because this year’s program falls on St. Patty’s Day, we’ve added a bit of an MAF green twist to it…

Attendees of the seminar series will have the option to participate in two of four one-hour afternoon workshops. Our presenters and topics are:

Sue Ann Kaestner, President of The Widget Source. Sue Ann will explore the various definitions and challenges of Green Marketing and how companies can make a responsible commitment to the environment. Attendees will learn how they can effectively promote their company, brand, products and service and show their true color: green!

Bill Aicher, Director of Marketing for MusicNotes.com. MusicNotes.com is a Madison success story, ranked one of the top 50 internet retail Web sites of 2007 by Internet Retailer magazine. Bill will show us interesting tech-niques used to engage consumers on the Web.

Galen DeYoung of Francis Marketing specializes in Search Engine Market-ing and Optimization. Galen will show us how to create effective paid search campaigns.

Chris Claeys and Ruth Efrati Epstein of Cutters in Chicago will discuss the art and theory of video editing and how it relates to commercials, webi-sodes and music videos. We’ll see examples of how editing your video can change the way the message is presented.

Following the breakout sessions, we’ll have time for some cocktails and net-working (including special green drinks), dinner (with a corned beef and cab-bage option) and a keynote presentation. (continued on page 2)

Location: The Sheraton Hotel 706 John Nolen Drive Afternoon Sessions: First Floor Level Dinner & Keynote: South Ballroom

Schedule: Monday, March 17th 2pm: Registration 2:30: First Workshop 3:30: Break 3:45: Second Workshop 4:45: Cocktails/Networking 5:15: Dinner Buffet 6:00: Keynote Speaker 7:00: Event Ends

Registration Information: MAF & Ad 2Member & Student Pricing: — All Event Access (workshops, dinner and keynote): $35 —Dinner and Keynote Only: $25 —Partial Day Access (workshops only): $15 Non-Member Pricing: All Event Access (workshops, dinner and keynote): $50 -Dinner and Keynote only: $35 -Workshops only: $20

Dinner: Dinner buffet including an Irish menu option of corned beef and cabbage Cash bar including Guinness beer and green drinks RSVP: Your reservation by April 12 will be greatly appreciated. Registration is available on-line at www.madadfed.com. This is a secure site which offers credit card payment. Invite a guest to come with you.

Education Seminars (continued from page 1)

Our keynote speaker, Rob Grede (we’ve found an Irishman!) is the founder of The Grede Company, a consulting firm for start-ups and Fortune 500 companies that specializes in busi-ness planning and strategic growth. Rob is also an inventor, author, public speaker, and Marquette University Professor. Rob will show us how to put some green in our bank accounts by sharing with us five key strategies to attract new custom-ers and grow our businesses. Rob will discuss how to “farm” existing customers for more sales, how to sell intangibles, how to generate ideas for new products, where to “hunt” for new customers and why mergers can work for small businesses, too.

Three registration options are available for the day:

♦ full registration including two workshops plus dinner and keynote presentation

♦ workshop registration only

♦ dinner and keynote registration only

For more details and to register, visit the MAF Web site at www.madadfed.com. The registration deadline is March 12th.

MAF April Student Event The Student Outreach Committee of the Education Com-mittee, including Jenny Malueg, Career Services Spe-cialist of Herzing College, needs your help. We’re plan-ning an outreach event for Madison area college students majoring in journalism, marketing communications and graphic design at the Pyle Center on Tuesday, April 1st from 6-8pm. The Pyle Center is located at 702 Langdon Street, near the Red Gym.

Volunteers are needed to speak with students and an-swers questions about various careers in advertising. We’ll be dividing groups up between the “creatives” and the “marketers” to concentrate the groups into their more specific areas of study. This will be a great oppor-tunity for you to get introduced to some of the bright new talent that will be graduating soon. This is also an excel-lent forum to announce internship opportunities with your company.

If you’re interested in volunteering, please contact Karen Tiedt (232-2300 or [email protected]) or Jenny Malueg (663-0853 or [email protected]).

Thanks to Jessika Kasten at the UW Alumni Foundation for being our hosts at The Pyle Center.

Dick Zilman, Billy Nahn, Mike Birt

2008 Silver Medalist - Dick Zillman

Dick with the Culver’s.

Marcie Tomlinson

Our congratulations to Dick Zillman; the 2008 Silver Medal Award recipient. Dick began Zillman Advertis-ing (now Zillman Idea Design) back in 1977. He earned a BBA and MBA in Marketing from UW-Madison. Dick is a writer, broadcast producer and pretend designer, although he can barely trace. Zill-man’s client list has included serving such clients as General Electric, Sara Lee, Country Kitchen, Culver’s Frozen Custard, Henry Vilas Zoo, Aprilaire, Woller-sheim Winery and Pizza Pit Pizza. Dick also has a long-standing commitment to public service; includ-ing campaigns for drunk driving awareness, winter safety, fair housing, public transit as well as for arts groups, community causes and social services agen-cies. No wonder he’s this year’s SMA recipient.

2

3

President’s Article

I like the direction of ADDYs this year with everything up…entries up, attendance up,

fun quotient up, venue approval up, student involvement up. If you were there you know

a lot of people stayed around after the event networking and getting a closer look at the

winners.

Also at ADDYs, Dick Zillman received the Silver Medal Award. It was appropriate

that he received the award at ADDYs, because his work has won best of show numerous

times in the past. The people who came to wish Dick well were some of the best known

marketers in the business: Craig Culver and Billy Nahn and past silver medal winners

like Marsha Lindsay, Peter Mortenson, Mike and Annette Knapstein. My own personal

opinion about Dick is that if you wrote the history of advertising in Madison, he’d get a

whole chapter.

We know the show is attractive to the media as we get stories every year about the

show and the Silver Medal winner. I believe next year the show will be even bigger.

There’ll be more changes in the event nationally including enhanced judging. Maybe

the best thing is that like the advertising business, the ADDYs are evolving. Given all

the good minds in advertising working on making ADDYs better, we’re sure to hit the

mark.

Don’t forget about the March 17th seminar series. This has always been a favorite

event in the club year for me. It is the perfect event to underscore the club’s focus on

professional development of our members. Take a couple of hours out of your week and

learn something new. And even if you know everything, it is nice to be reminded.

Learning is a life-long process.

Bill Kennedy

2007-08 MAF President

4

Ad 2 at the Addy’s. Ad 2 is ecstatic to announce that we took home a Silver ADDY at the award show this year in the Mixed/Multiple Media Campaign category for our work on the Charles Hamilton Houston Institute ‘Change the Numbers, Change the Community.’ campaign.

Strengthening the UW Bond. On January 23, over 40 Ad 2 Madison members and guests over-took the Kohl Center. The crowd looked at three primary strategies used to strengthen connections with UW fans: fan direct, customer service and satisfaction, and “generation next.”

After the presentation, the giddy group took a behind-the-scenes tour of the Kohl Center, which included stops at the new strength and conditioning center, the post-game press center, green rooms for performers on concert nights, and the booth where the media watches the events.

Toast 2 Tuesday. In March, our Toast 2 Tuesday monthly happy hours will continue at Evo Vino Wine Bar and Bistro. On the 11th members and non-members alike are invited to gather from 5:30-7pm at Eno Vino which is located at 601 Junction Rd. This event is free of charge, not counting your own cost of drinks, of course.

SAVE-THE-DATE AD2 HYPE: Cocktail Party & Silent Auction. Friday, May 9th, 2008. The Madison Club - 5 East Wilson.

Visit the all-new www.ad2madison.org for current job openings in the industry, plus regular news updates, event information, and membership applications.

David Steinhaus Ad 2 Madison – Communications Chair

~ Madison’s CW – Ad 2 Madison 2006-2007 Corporate Sponsor ~

Duplicate ADDY Awards: Recognize the team that helped you win that ADDY award. Order either a dupli-cate paper award or how about a special free-standing award. Orders are re-quested by March 14. Find an order from on our website until ADDYs.

ADDY Awards Book: Did you see the beautiful awards book? Now you can really See what won an award. Yes, that’s correct, each entry has been photographed. Copies will be available at the ADDY Gallery Opening Reception. The cost is $25. If you can’t make the Gallery Opening Reception, books can be picked up at Extra Bold Port-folio School (121 S. Pinckney Street) or by calling the office at 831-9242. A listing of all the winners is available on our web site, www.madadfed.com. Check it out.

ADDY Gallery: Join us at the Opening Reception for the ADDY Gallery at Extra Bold Portfolio School on Friday, March 7. The reception is FREE!! The hours are 4 – 8 p.m. Everyone is welcome to come to view the winning Best of Show, Best of Category and Judge’s Choice awards which have been framed for this viewing. If you are not available for the reception, the gallery will be available during the month of March. Thanks to Fauerbach Brewery for providing beverages for the reception.

These are just a few photos from the year’s ADDYs Show which was held at The Overture Center. The Silver Medal Award reception for Dick Zillman was held in the lobby of the Capitol Theater and the show in the Capital Theater. This we have had almost one hundred more entries than last year and we were forced to use the balcony in the theater to provide enough seating for the show. Immediately after the Show, we moved up to the Promenade Ter-race where the winning work was on display and there were plenty of appetizers and desserts. It was a great at-mosphere for mingling.

Thank you to everyone who entered, who came to the show and showed their support for our advertising competi-tion. We’re looking forward to the District ADDYs and then the National Competition...here’s hoping that we have many winners in both competitions. It’s not too early to start pulling together your work for next year’s competition. We’ll also be putting together the ADDY Committee for next year, so now is the time to step up and volunteer to be a part of it.

Best of Show went to Campbell LaCoste—Harry Camp-bell accepts the award from MAF President Bill Ken-

Randy Gunter accepts a Judge’s Choice Award

5

2008 ADDY VOLUNTEERS ADDY CHAIRS Liz Stroud, Jargon Jon Hornbacher, Tilt Media

Overall Go to Person When Something Needed to be Done: Jamie Pratt, Jargon

CATALOGING & BLUE RIBBON COMMITTEES

Ric Genthe, Ric Genthe & Associates, Catalog-ing Chair Michael Knapstein, Waldbillig & Besteman, Blue Ribbon Chair Bob Ansheles, Greater Madison Chamber of Com-merce Kay Drew, Adams Outdoor Advertising Cynthia Everhart, Twist Communications Amy Hutchinson, Uniek, Inc. Heather Martens-Raffel, Sugar River Stationer Tom Ruse, Research Products Derek Schneider, Normandy Printing Solutions Karen Tiedt, Knupp & Watson Gene Viney, Econoprint Bob Wickhem, Bob Wickhem Solutions Special Thanks to Studio R for use of their studios and to Adams Outdoor Advertising, Burne Photo Imaging and Concept Productions for distribution of plastic envelopes.

DISPLAY Jeri Mundon, QBE Regional Insurance, Chair Emily Chan – UW Madison Student Erica Conway, C2 Graphics Productivity Solutions Tim Corcoran Megan Dwyer – UW Madison Student Andrea Fredricksen Rick Fraser, Fraser Packaging Raihana Halim Josh Quinn Heather Racine Jim Simon, C2 Graphics Productivity Solutions Kevin Stohlmeyer, C2 Graphics Productivity Solu-tions Jody Wohlers

Event Volunteers Stephanie Kaufenberg, UW Madison Elizabeth Ossers, UW Madison

FUNDRAISING Kim Lothe, KMR Media Partners, Chair Cynthia Everhart, Twist Communications

GALLERY Charlotte Easterling, Extra Bold, LLC Scott Kirkpatrick, Extra Bold, LLC

GRAPHICS & PROMOTION Distillery Design

JUDGING COMMITTEE Amy Hutchinson, Chair Michael A. Dennis, MATC Tosia Dennis, St. Mary’s Rick Fraser, Fraser Packaging Pat Frawley, Adams Outdoor Advertising Tracy Harris, MATC Betty Herbst, American Girl Netta Levy, Inn on the Park Erin Rufledt, MATC Laura Smith, MATC Karen Tiedt, Knupp & Watson Andrea Wendorf, Suttle Straus Special Thanks to Concept Productions and Jar-gon for the use of their facilities for judging.

PUBLIC RELATIONS Kim Lothe, KMR Media Partners, Chair

SHOW Jon Hornbacher, Tilt Media, Inc. Rich Rubasch, Tilt Media, Inc. Dale Doebert, Andy Garcia Productions Gary & Linda Behr, Expressive Images Photography Katheryn Bilbo Sean McKenna Claudia Wood Tony Wood James Gill, James Gill Photography Special Thanks to Rich Rubasch and Dale Doebert for stepping into Jon’s shoes at the last minute. Jon, get well soon.

SHOW AWARDS BOOK Charlotte Easterling, Extra Bold, LLC

STUDENT ENTRIES Cynthia Everhart, Twist Communications

6

Suttle-Straus has honored two employees with its top recognition recently at its annual Awards Din-ner. Named as the co-recipients of the Key Employee Award for 2008 were Jim Twieg and Brett Keene. Originally nominated by fellow em-ployees, the winners were selected by secret ballot from a pool of four-teen nominees. They were recog-nized for their continued efforts, dedication and exemplary perform-ance contributing towards the com-pany’s success, growth and reliabil-

ity. Fifteen employees also received Certificates of Craftmanship recognizing their years of experience and attainment of signifi-cant skill level in a particular job or craft.

Michael Graf, Spot FilmWorks, has been elected to the Board of Directors of IFP Chicago for a third year. IFP is a non-profit organization supporting independent filmmakers in the Mid-west. Kate Salkin has joined Spot FilmWorks as Director’s Assis-tant. She is a recent UW Madison graduate with a degree in Journalism and Mass Communication. Spot FilmWorks just completed producing a nine commer-cial national broadcast campaign for Milwaukee ad agency, Third Person, and their Florida based client, Valpak.

Lindsay, Stone & Briggs is pleased to announce that they have recently been hired by Milio’s Sandwiches for brand

marketing.

Thomas Marks & Associates and Peritus Design (TMA+Peritus) announces the opening of their Madison office, located at 2302 West Badger Road. Two key members of the Madison team are Steve Coss, Creative Director, and Dave Neel-sen, Senior Busi-ness Strategist.

Isthmus Publishing Company an-nounces the addition of a new account executive, BrianTrongaard. Brian joins the sales staff after eight years selling advertising with Unified News-paper Group, where he specialized in the Stoughton area. Brian will be work-ing within the Outside Sales Department for Isthmus.

On April 26, Isthmus will produce the first Madison area Green Day, designed to help every person – no matter what their circumstances – become a little greener and have fun doing it. Isthmus Green Day at the LEED-certified Monona Terrace will include a wide variety of informative exhibits and fun activities appealing to everyone interested in a more envi-ronmentally friendly lifestyle. Campbell LaCoste, Inc. has been hired as agency of record for Vortex Optics of Middleton, WI. Vortex is a premium brand of binoculars, riflescopes and spotting scopes. Pike Electric Company has hired CL to rebrand the largest power line contractor in the southeast and the Cortland Line Com-

pany to reinvigorate the various fishing line brands—including Cortland Monofilament, Masterbraid, Cortland Fly Line and Climax leaders and tippet.

Timpano Group announces the addition of three employees. Kiki Setterlund joins as project manager, with years of ex-perience in nonprofit administration, development and opera-tions. Kira Sparks joins as writer, bringing PR insights and fresh perspective as a UW Madison grad with a BA in Journal-ism and Political Science. Julie Carnahan brings over 15 years as a Hollywood stylist and costume designer to her role as creative assistant.

An incorrect photo had been sent for Mike Kovatch. Mike is an art director and designer at ZD Studios.

About Town

Jim Twieg

Brett Keene

Dave Neelsen

Steve Coss

Kiki Setterlund Kira Sparks Julie Carnahan

Mike Kovatch

New MAF Members

David Abangan, DeJope Gaming

Lee Acker, Erickson Publishing

Barry Edison, Hiebing

Burton Edwards

Dave Neelsen, TMA_Peritus

Mara Scheckler, DesignMara We look forward to meeting you at the March Seminars.

Farewell — Sandy Weisberger is retiring from Hiebing. We’ll miss him as he was not only attended many of our meetings but was a great volunteer. Good luck to you. Barry Edison will try to fill his shoes.

7

Student Scholarship Sponsor

Once again this year, Charter Media has stepped forward to support the Student ADDY Awards. This year, MAF increased the amounts paid to the top three winners. First place/Best of Show went to Diane Neukirch and she re-ceived a check for $1,000. Second place was awarded to Holly Bobula and she received a $500 check. Both Diane and Holly are students at MATC. The second place runner up award was shared by two Extra Bold Portfolio School students, Nicole Schiele and Heather Racine, who worked as a team on their project. They each received $125. (Photo on right) Daryl Marquart from Charter Media was on hand to present the checks to the winners. Thank you to Charter Media for their continued support.

Diane Neukirch accepts the Student Best of Show Award from Daryl Marquardt

Holly Bobula was the first runner up in the Student Competition

8

MISSION STATEMENT:

Madison Advertising Federation enhances the advertising and communications indus-try by supporting and recognizing our di-verse membership and their contributions to the region�s vitality, economy and cul-ture.

Saturday, March 17, 2008 MAF March Education Seminars The Sheraton Madison Hotel 706 John Nolen Drive 2:00 Registration 2:30 Seminar One 3:34 Seminar Two 4:45 Cocktails/Networking 5:15 Buffet Dinner 6:00 Rob Grede, Keynote Monday, March 24, 2008 Board of Directors Meeting 4:00 p.m. Johnson Bank

Published by Madison Advertising Fed-eration; Call news items to 831-9242; or fax 836-0722; E-mail [email protected]; or mail to MAF Newsletter, P.O. Box 5663, Madison, WI 53705-0663. Copy deadline is two days following regular monthly meetings, and the newsletter is mailed 10 days before regular monthly meetings.

OFFICERS:

BILL KENNEDY, President KENNEDY COMMUNICATIONS Phone: 608-288-9000 [email protected]

TOM KEELER, VP/ Programs MADISON'S CW Phone 608-270-5714 [email protected]

CYNTHIA EVERHART, Secretary/Treasurer TWIST COMMUNICATIONS Phone 608-445-6353 [email protected]

MIKE BIRT, President ELEMENT INTEGRATED MARKETING Phone 608-217-3407 [email protected]

DIRECTORS:

IRVING CHUNG, Diversity WALDBILLIG & BESTEMAN Phone 608-829-0900 [email protected]

JON HORNBACHER, ADDY Co-Chair TILT MEDIA, INC. Phone 608-273-8458 [email protected]

JULIE JOHNSON, Ad 2 President NBC 15 Phone 608-443-0285 [email protected] SCOTT KIRKPATRICK, VAC (Voluntary Action Committee) EXTRA BOLD PORTFOLIO SCHOOL Phone 608-250-9253 [email protected]

KIM LOTHE, PR & Media Placement KMR MEDIA PARTNERS Phone 608-276-9726 [email protected]

TOM RUSE, MAF Outreach RESEARCH PRODUCTS Phone 608-310-6148 [email protected]

KATIE SHEPHERD, Legislative BOOMTOWN COMMUNICATION Phone 608-442-8026 [email protected]

LIZ STROUD, ADDY Co-Chair PLANET NEWSLETTER Phone 608-661-4455 [email protected]

KAREN TIEDT, Education KNUPP & WATSON, INC. Phone 608-232-2300 [email protected]

DANA ZURBUCHEN, Membership MEDIA PLUS Phone 608-848-4188 [email protected]

LOIS WEILAND, Executive Director Newsletter Editor EXECU-SEC Phone 608-831-9242 [email protected]

MAF FOUNDATION TRUSTEES ANNETTE KNAPSTEIN - 608-242-4100 BOB SALISBURY - 608-233-2854 DON STOFFELS - 608-274-0516

MAF BOARD OF DIRECTORS

9