Madeline Lennon Portfolio

PortfolioMadeline LennonMarketing Communications Strategist • Writer • Designer

165 Benedict Road • Montgomery, NY 12549 Home Phone: 845-457-1359

Cell Phone: 914-213-3361E-mail: [email protected]

https://www.linkedin.com/in/madelinelennon

Hello

I am an experienced marketing commu-

nications strategist, writer and designer

with a Bachelor’s Degree in Journalism. In

addition to developing creative marketing

strategies, my experience includes writing

press releases, interacting with media, de-

signing and writing for print and the web,

as well as managing events, such as trade

shows, dealer meetings, press conferences,

and incentive travel programs.

After a successful 15-year career teach-

ing Digital Design and Advertising, I

am now seeking to transition back to the

marketing field. I have strong leadership,

team building and organizational abili-

ties. During my time as a teacher, I have

actively continued to educate myself in

current software as well as in social media

marketing. In addition to using my mar-

keting knowledge to teach my curriculum,

I have also used these same skills to help

promote my school and program.

E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon

Madeline LennonMarketing Communications Strategist • Writer • Designer

Strategic Planning, Design & Writing

Flyer

Poster

T-Shirt

Orange-Ulster BOCES New Program Launch: Developed concept and curriculum for new program offering, as well as a plan for social media promotion. Wrote and designed all marketing materials.



Social Media

MarketerDigital

Photographer

Mobile

Journalist Podcaster

Mobile

Marketer

Digi

tal

Stra

tegi

st

Web

site

Design

er

Video Reporter

InfographicDesigner

Blogger

Social MediaWriter Audio

Reporter

Digital Storyteller

Public RelationsSpecialist

Search

Engin

e Markete

rContent

Marketer

High School Juniors And Seniors Can Prepare For These Growing Careers In This Exciting New Program!

Digital Communication & Social Media Marketing Program:*

For information, please contact: Orange-Ulster BOCES Career & Technical Education Guidance Offi ce 845-291-0300, Ext 1033153 Gibson Road, Goshen, NY 10924

*Potential Program Offering for 2016-2017 Based on Enrollment

A NEW CAREER & TECH PROGRAM YOU WILL REALLY “LIKE”

Social Media

MarketerDigital

Photographer

Mobile

Journalist Podcaster

Mobile

Marketer

Digi

tal

Stra

tegi

st

Web

site

Design

er

Video Reporter

InfographicDesigner

Blogger

Social MediaWriter Audio

Reporter

Digital Storyteller

Public RelationsSpecialist

Search

Engin

e Markete

rContent

Marketer High School Juniors And Seniors Can Prepare For These Growing Careers In This Exciting New Program!

Digital Communication & Social Media Marketing Program:*

For information, please contact: Orange-Ulster BOCES Career & Technical Education Guidance Offi ce 845-291-0300, Ext 1033153 Gibson Road, Goshen, NY 10924

*Potential Program Offering for 2016-2017 Based on Enrollment

A NEW CAREER & TECH PROGRAM YOU WILL REALLY “LIKE”

Social Media Graphics

PowerPoint Presentation Sample Slides


Orange-Ulster BOCES New Program Launch (continued):

Orange-Ulster BOCES Open House: Developed concept for Spring Open House. Led committee in planning and coordination of event and related activities. Wrote and designed all marketing materials.


Direct Mail: Two-sided Postcard

Advertisement

PosterWeb Banner Ad


Event ManagementALOS/DocuWare and Minolta Trade Shows:Coordinated with outside agencies and internal staff to plan and manage national and local trade shows. Reviewed and coordinated booth structure and layouts with exhibit design companies. Worked with trucking companies and union labor for booth set up. Organized and implemented event promotions with advertising and public relations agencies. Interfaced with media. Developed staffing schedules. Selected hotels and managed room and airfare reservations for staff.

Minolta Document Imaging Systems Division Booths


ALOS/DocuWare Imaging Division Booth


Marketing CommuicationStrategy

Magazine advertisement, marketing materials, bill stuffer, CD packaging

DocuWare Marketing Communications MaterialsDeveloped marketing communications strategies for increasing sales through national dealer network and reaching end users. Designed and wrote all pieces. Coordinated with parent company in Germany.

Marketing CommuicationStrategyALOS Business Systems Division Marketing Materials:

Developed marketing communications budget and plan for new division; created design concept; wrote copy; managed internal staff producing graphics and direct mail campaigns; purchased printing.


Direct Mailers, Brochure, Product Specification Sheet, Mouse Pad

Thank You

165 Benedict Road • Montgomery, NY 12549 Home Phone: 845-457-1359Cell Phone: 914-213-3361E-mail: [email protected]://www.linkedin.com/in/madelinelennon

Madeline Lennon

Madeline Lennon Portfolio

Documents