Social Media for Pet Adoption and Adoption Events 4/12/2012 Slide 1 Social Media for Pet Adoption and Adoption Events Christie Keith ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 2 Made For Each Other ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 3 Once upon a time there was a beee-you-tee-ful kitten… ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 1
Social Media for Pet Adoption
and Adoption EventsChristie Keith
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Slide 2
Made For Each Other
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Slide 3 Once upon a time there was
a beee-you-tee-ful kitten…
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 4
Treatable pets
are social media
superstars.
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Slide 5
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Slide 6
To Go Viral, Think Small
Krawczyk, Steinberg; AdAge Digital; "The Best Way to 'Go
Viral' Is Engage Millions Who Share In Small Networks"
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 7
People are three times more likely to go to a
shelter or rescue group if they know a friend
or family member has. (Ad Council data)
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Slide 8 How Pet Adoption Messages
Go Wrong
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Slide 9
23.5million
1.5 million have firmly
decided to get
their pet from a
breeder
5 millionhave firmly decided
to get their pet from
a shelter or rescue
group
17 millionhave not made up
their minds yet, but
are considering
adoption
People get a new
dog or cat each year
?
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 10
Number one reason people don't adopt?
Worried that homeless pets are "damaged goods."(Ad Council data)
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Slide 11 People who want to adopt
a pet with post-traumatic
stress disorder
People who want a well-
adjusted companion to
sleep on their kids’ beds
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Slide 12
Sibley, John; In Dog We Trust; 31 March 2012; "George Clooney and Effective Marketing."
Number of fans of page:
4,716
Number of likes:
162
Number of shares:
87
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 13
Sibley, John; In Dog We Trust; 31 March 2012; "George Clooney and Effective Marketing."
Number of friends and
subscribers:
944
Number of likes:
889
Number of shares:
391
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Slide 14
"Avoiding
The Three
Biggest
Social Media
Mistakes"
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 16
Why do you have to be on Facebook?
It's where the people are.
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Slide 17
Common Facebook Mistakes
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Slide 18
Rescue
Adoption
Reform
EducationScreening
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 19
2. Not Using Information
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Social Media for Pet Adoption and Adoption Events 4/12/2012
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Why Facebook Hates You
TechCrunch.com, 29 February 2012
Posts made to a Facebook
page seen by that page's fans
Posts hidden by Facebook
16%
84%
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Slide 24
Petfinder Facebook App
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 25
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 28 YouTube: A Homeless Pet's
Best Friend
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Slide 29
"YouTube for Non-Profits"
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Slide 30
Google+ = SEO
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 31
Adoption Events
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Slide 32
Social Promotion: Building Buzz
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Slide 33
Facebook Ads: Are They for You?
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 34
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 37
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Slide 38 Social Documentation:
You Are There
Live-blogging
YouTube
PinterestTwitter/Live-
Tweeting
Facebook Pros
and Cons
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Slide 39 Social Capital:
Don't Waste It!
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Social Media for Pet Adoption and Adoption Events 4/12/2012
Slide 40
Email: [email protected]
Facebook: http://www.facebook.com/ByChristieKeith
Twitter: @christiekeith
Pinterest: http://www.pinterest.com/christiekeith
Google+: http://tiny.cc/christiekeith
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