we asked our community of made in the u.s.a. enthusiasts a few questions to better understand the obstacles and motivations surrounding buying american-made products. here is what we found out. meet our community: demographic breakdown: what does buying american-made mean to you? how old are you? woman / man? topline 60.2% 39.8% THE 1,603 PEOPLE THAT RESPONDED TO OUR SURVEY LOOKED AN AWFUL LOT LIKE THIS. 85 % would commit to buying a product upfront if a company promised to bring the manufacturing back to America. SO WHAT’S STOPPING YOU? 18-24 ≥18 25-44 45- 64 65 ≥ 9% .03% 23.8% 2.4% collection THE OCTOBER, 2012 SAMPLE SIZE: 1,603 m a d e i n u s a e n t h u s i a s T s 64.5% 25 25 % % of products owned are made in the u.s.a. have bought a product on impulse just because it was made here. THE STATS THE TOP 3 AMERICAN-MADE BRANDS HELPING TO CREATE JOBS BUYING BETTER QUALITY GOODS BEING PATRIOTIC HELPING THE ENVIRONMENT VIA SHORTER SUPPLY CHAIN MORE INNOVATIVE PRODUCTS TRENDSETTER SAVING MONEY 4.37 4.0 3.98 3.77 3.2 2.86 2.22 NOT ENOUGH SELECTION POOR DESIGN EXPENSIVE 63.6% 62.8% 71.9% HARD TO FIND WEAK BRANDS 13.1% 9.8% POOR QUALITY 9% wish that apple would bring its manufacturing to the u.s.a. always check the label to see where a product is made. innovation ranking false purchase japan, germany and china were seen as the most innovative makers, with the u.s.a. coming in fourth. have you ever bought something that you thought was made in the u.s.a. to discover later that it wasn’t? GERMANY JAPAN CHINA 62.8% YES 37.2% NO buying made in u.s.a. products is now a personal endeavor, with job creation the primary motivation for purchase. 1 2 3 4 5 no cats were part of this survey. (note, the majority of levi’s are made overseas.) % % 45.8 45.8 52 52 % % 32 32 made in u.s.a. has a reputation for being hard to find and expensive www.madecollection.com