Mad Maker

Madmaker™  -­‐  The DIY mobile ad maker

Overview of creation process, features and reporting

This is the Boost Group

Boost    Communica/ons  

•  Founded in 2000 •  Offices in Norway,

UK, UAE, South Africa

•  Employees: 50

Boostcom  Media  

51%

Madmaker™

–  Build campaign sites in less than

5 minutes –  No design or technical skills

needed –  Generate QR codes to integrate

with other campaign channels

Madmaker™ is a “do-it-yourself” (DIY) creation tool which lets anyone make mobile campaign sites The tool can also mobile-enable multichannel marketing campaigns with its integrated QR-code generator

The ultimate tool to boost mobile advertising volume

–  Creates volume •  Makes it possible for all advertisers to go mobile •  Enables smaller campaigns normally not being trafficked via mobile •  Allows for targeted campaigns suited for niche groups •  Ideal for campaigns with short life span

–  Opens up for SMEs •  Small, local businesses who don’t have agency relations •  Medium sized businesses or regional brand owners who need to localize their campaigns

–  Provides speed to market •  No technical or design skills needed – 5 minutes to create site •  User friendly interface featuring drag and drop widgets •  Easy to clone campaigns to make certain tweaks

–  Allows businesses to connect closer with customers •  Lead generation directly to the advertiser’s inbox •  Key to use targeted campaigns on mobile - suited for the consumer’s needs •  Mobile is such an upclose and personal device – so should the campaigns be

Madmaker™ clients and campaigns

Madmaker™ partner

Google  URL   Madmaker  URL  

h"p://www.howtogetmo.com h"p://getmo.uk.madmaker.com  

h"p://www.startmobile.de/ h"p://startmobile.de.madmaker.com  

h"p://www.howtogomo.com/au/ h"p://gomo.au.madmaker.com  

h"p://www.howtogetmo.no  h"p://www.howtogetmo.se  h"p://www.howtogetmo.dk  h"p://www.howtogetmo.fi    

h"p://getmo.nordics.madmaker.com  

HOW IT WORKS

Madmaker™ - the easiest to use self-serve tool for creating interactive mobile ads and promotional landing pages

How it works

1. DESIGN

• BUILD: Convey your message and call-to-action by adding predefined widgets with a drag and drop interface

• STYLE: Automatically create your colour palette from an image

• PREVIEW: View sites on different devices with the previewer component

2. DISTRIBUTE

• Integrate the automated QR-code and/or URL with your other campaign elements (on print, SMS, outdoor, etc.)

• Distribute campaign through your select channels

3. DETECT

• Collect leads from campaign through your previous selected call-to-actions

• View real time statistics and tracking

• Access feedback from surveys and quizzes

• Generate reports for your campaigns

1. DESIGN Create your mobile campaign site

Web-based with unique log-ins

Create your campaign site

One-page view to simplify the design process Easy-to-use drag and drop

Features

DESIGN

•  Image/Logo with link •  Image gallery •  Text effects: header and

body •  Color palette: hexagon

codes or color picker •  Space adjuster •  Video: on device or YouTube •  Instant live preview •  Free number of edit options

CALLS-TO-ACTION

•  Voucher / coupons •  Click-to-call / SMS •  Contact form •  Surveys •  Quiz and contest •  Map •  Social media: Facebook,

Google+, Twitter •  Tip a friend

Campaign examples

2. DISTRIBUTE

Drive traffic to your mobile campaign site and integrate with other marketing channels

Campaign dashboard

Automatic QR-code generator Unique URL for each campaign Activate campaigns

Banner/text link ads

An effective way to attract traffic to your campaign site is to buy ad-space on a traffic-intensive mobile portal, either directly or through mobile ad networks With Boost Mobile Ad Maker’s automatically generated unique URL, it is easy to implement into text and or banner link ads

QR-codes

Boost Mobile Ad Maker automatically generates unique QR-codes for each campaign Mobile-enable print and outdoor marketing material by inserting the QR-code Add the QR code to the ad and users can scan it to open your mobile campaign site to find more information

SMS message

A unique URL can be distributed to customers via SMS Add the URL in the text message and you can click the link to open the campaign site A time and cost-effective way to drive traffic to your campaign site

3. DETECT Access intelligence from your campaign site and measure ROI

Live campaign management

Quick-view of the latest statistics in the campaign dashboard

Access intelligence

Surveys provide live insights from the target group

Generate leads

Collect the target group’s contact information through the campaign’s different call-to-actions

Conduct contests

Direct access to list of participants incl. contact details

View statistics

Any marketing campaign needs good statistics to estimate ROI on the campaign Madmaker™ offers detailed information on the traffic the campaign has generated

User activity insight

Analytical capabilities on widget level provide insight on user activity on the campaign site Opens up for pricing models based on CPA/CPE

CASE STUDIES Some real life case studies and demos

CASE  STUDY:  Pampers  diapers,  Middle  East  

Campaign   Pampers  diapers  in  the  GCC  (Arab  Gulf  States)  

Campaign  Period   Feb.  1-­‐26,  2012  

Results   Total  impressions:  13,300  Total  unique  impressions:  12,850  

Case  descrip/on:  Campaign  for  Pampers  diapers  in  English  and  Arabic  on  two  different  campaign  sites.  Displayed  on  targeted  lifestyle,  fashion  and  fitness  mobile  portals  and  in  applicaRons  towards  females  in  the  GCC.    Call-­‐to-­‐ac/ons:  1.  Click  to  join  contest  to  win  free  use  for  one  year  

CPG: Procter & Gamble

CPG: Pepsi MAX CASE  STUDY:  Pepsi  MAX,  Norway  

Campaign   Pepsi  MAX  Football  Remixed:  Play  and  Win  

Campaign  Period   Apr.  18  –  May  28,  2012  

Results   Total  impressions:  27,400  #  of  quiz  respondents:  3,300  

Case  descrip/on:  Campaign  run  by  Pepsi  MAX  in  Norway  as  QR  code  on  the  bo"les  and  as  banner  on  the  largest  mobile  news  portal  -­‐  VG.      Contestants  could  win  an  Xbox  360  if  they  answered  correctly  on  5  quesRons  on  Norwegian  soccer  star  Moa  and  about  the  Xbox  360.  14%  of  the  people  accessing  the  campaign  site  answered  the  quesRons  and  leb  their  contact  details.    Call-­‐to-­‐ac/ons:  Quiz  with  5  quesRons  on  soccer  and  Xbox  360  

CASE  STUDY:  TV2  Norway  

Campaign   Idol  TV  show  in  cooperaRon  with  McDonald’s  

Campaign  Period   Sept.  16  –  Dec.  9,  2011  

Results   Total  impressions:  81,500  Total  contact  forms  collected:  3,800  

Case  descrip/on:  When  voRng  for  their  favorite  Idol-­‐arRst  via  SMS,  viewers  recieved  in  the  receipt  SMS  from  TV2  a  message  that  they  could  win  Rckets  to  a"end  the  show  with  a  link.  The  link  took  you  to  a  campaign  site  created  in    the  Boost  Mobile  Ad  Maker.      Call-­‐to-­‐ac/ons:  1.  Enter  name  and  phone  number  to  win  Rckets  2.  Coupon  for  rebate  on  McDonald’s  Idol  menu  –  the  Idol  sponsoring  partner  3.  Link  to  McDonald’s  Facebook  page  to  become  a  fan  4.  Link  to  Idol’s  mobile  website  

+

TV2 Norway: Idol TV show

Operator: Jawwal

CASE  STUDY:  Jawwal,  Pales/ne  

Campaign   Pre-­‐paid  Blackberry  service  

Campaign  Period  

Jan.  10  –  Feb.  10,  2012  

Results   Total  page  impressions:  11,200  Unique  page  impressions:  10,400  

Case  descrip/on:  PalesRnian  operator  Jawwal  sent  bulk  SMS  to  teenagers  to  promote  new  service.  The  pre-­‐paid  Blackberry  service    was  geared  at  chat-­‐heavy  youth  with  a  click  to  call  for  call  to  acRon.    Call-­‐to-­‐ac/ons:  1.  Click-­‐to-­‐call  

Retail: Statoil fuel stations CASE  STUDY:  Statoil  Fuel  Sta/ons,  Norway  

Campaign   Norwegian  fuel  retail  chain  Statoil  at  Dagbladet  media  portal  

Campaign  Period   Nov.  21  –  Dec.  4,  2011  

Results   App  store:  Total  page  impressions:  9,441  Android  Market:  Total  page  impressions:  5,419  

Case  descrip/on:  Dagbladet  (the  third  largest  newspaper  in  Norway)  has  used  the  Mobile  Ad  Maker  to  help  their  adverRsers  to  go  mobile.  Their  sales  team  has  presented  this  to  their  clients,  and  Norway’s  largest  fuel  retailer,  Statoil,  has  recently  had  two  banners  on  the  Dagbladet  mobile  portal  (www.m.db.no).    One  for  each  app    -­‐  Android  and  Apple.    Call-­‐to-­‐ac/ons:  1.  PromoRon  of  coffee  deal  at  the  fuel  staRons  2.  Link  to  the  AppStore  and  Android  Market  to  download  the    

Statoil  app  (find  your  closest  Statoil  fuel  staRon)  

Local car dealer CASE  STUDY:  Kverneland  Bil,  Norway  

Campaign   Winter  campaigns:  Volvo  XC  60  and  XC  70  promoRon  for  2012  models  in  store  

Campaign  Period   December  2011  and  January  2012  

Results   Total  page  impressions:  13,500  Total  unique  impressions:  11,700  

Case  descrip/on:  Local  Volvo  car  dealer,  Kverneland,  ran  banner  ads  in  regional  newspaper  for  its  dealership  in  Trondheim,  Norway.  The  goal  was  to  a"ract  interest  and  book  test  drives  for  the  2012  models  of  their  SUV  models  fi"ed  for    the  Norwegian  winter  weather.  The  campaign  was  so  successful,  they  decided  to  leverage  for  other  dealerships  in  the  region  through  local  newspaper’s  mobile  portals.    Call-­‐to-­‐ac/ons:  1.  Click-­‐to-­‐call  to  book  test  drive  2.  Map  giving  direcRons  to  the  local  car  dealer  

CASE  STUDY:  Shopping  mall  Strandtorget,  Norway  

Campaign   Strandtorget  customer  loyalty  club  with  Bjørklund  watch  retailer  

Campaign  Period   Dec.  1-­‐5,  2011  

Results   Number  of  recipients:  3,783  Click-­‐through  rate:  11.7%  Watches  sold:  11  

Case  descrip/on:  Customer  loyalty  club  of  Strandtorget  shopping  mall  in  Lillehammer,  Norway.  SMS  sent  to  all  members,  with  link  to  campaign  site.  As  a  result,  2.6%  of  all  that  viewed  the  site  purchased  a  watch.    Call-­‐to-­‐ac/ons:  1.  Watch  offer  (half  price  off)  2.  Click-­‐to-­‐call  watch  store  3.  Link  to  retailer’s  home  page  4.  Link  to  shopping  mall’s  Facebook  page  

Retail: VIP offers

Demos

NB!  Download  a  free  QR  scanner  to  see  these  demos  on  your  mobile  

Survey:  Top  Gear  Magazine  hVp://mmkr.mobi/site?id=cf437  

Event  page:  Coca-­‐Cola  Tour  

hVp://mmkr.mobi/site?id=64722  

Fashion:    adidas  David  Beckham  

hVp://mmkr.mobi/site?id=a214c  hVp://mmkr.mobi/site?id=398ed  

Media,  TV  Show:  FOX  Sports,  NFL  Sunday  2  pager  –  click  on  link  Falcon  vs  Bears  

Auto  –  book  test  drive:  Cadillac  CTS      

hVp://mmkr.mobi/site?id=08f63  

Entertainment:  Cars2  Mul/city  tour  

hVp://mmkr.mobi/site?id=1984a  

Rolex  Milgauss  

hVp://mmkr.mobi/s/0bd11  

Armani  Code  Sport  

hVp://mmkr.mobi/s/f5c37  

Mustapha  Elkhansa  [email protected]  +971  50  7182268  

Skype:  mustapha.elkhansa