Mad Money Dad V
Mad Dad money
Jan 17, 2015
Marketers have long targeted women. But a new powerful segment is emerging - men, most notably dads.
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Mad MoneyDadV
Marketers traditionally targeted Moms
But today’s Dads are important
51% Of Dads are primary grocery
shopper
Yahoo http://yhoo.it/tfIcco
Dads are not impulse shoppers!
2/3 compare prices47% browse for deals
64% make shopping list
SuperMarkete News http://bit.ly/14TO1oJ
Dads are primary decision makers!
60% for CPG products43% for child / baby products
Yahoo http://yhoo.it/tfIcco
Are you marketing against men?
Jeannie ChanA passionate marketer, fueled by intellectual curiosity and caffeine.
www.CuriousMarketeer.com
www.linkedin.com/in/chanj
Twitter: @jeannie_chan
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