MACY’S VS. NORDSTROM Angel Reed Kelly Vouklizas Michelle Preston Stephanie Parks
Feb 25, 2016
MACY’S VS. NORDSTROMAngel Reed
Kelly VouklizasMichelle PrestonStephanie Parks
Macys.com
Purpose of Macy’s Site Advertise merchandise Offer special promotions Offer a wider variety of merchandise
than can be offered in stores
Pros & Cons of Macy’s Site Pros
Well organizedEasy to navigate- The tabs are clear and well
marked where to find the merchandiseSales are the first thing the customer sees
ConsVery cluttered- The sales were displayed
all over the websiteHardly any pictures of merchandise on the
home page– sales take over the site
Macys.com– “Customer Solutions” Informational Content Customer can review the product Ability to rate the reviews based on
helpfulness A chance to win a $1,000 gift card as
incentive to write a review Macy’s Star Rewards Card
Macy’s credit card- gives customers rewards such as 10% off
Macys.com– Revenue Model Product Catalog Revenue Model
Images, reviews, product description, size charts, etc.
Business-to-ConsumerConnecting the business to the consumer
Macys.com– Marketing Relationships Macy’s Inc. is also a parent company of
Bloomingdale’s Participate in a variety of events
throughout the yearMacy’s Thanksgiving Day ParadeMacy’s Holiday EventsEtc
Macys.com– Features and Functionality Search tab Wedding registry Personalized shopping cart- it
remembers you, you can share with others, etc.
Customer service section Social media utilization
Macys.com– Social Media Facebook Twitter YouTube Pinterest Macy’s App for iPhone and
Android Sign up for text messages or
email mBlog
mBlog
Mobile App
Macy’s– International Presence Shipping worldwide to over 100
countries
Nordstrom.com
Nordstrom.com– How does website usability compare? Not as cluttered with promotions More modern feel More presentable Promote their products with more
images More strictly apparel and accessories
based, rather than home furnishings
Are the strategies for the two websites different? Macy’s
Focuses more on salesNot as presentablePut as much information as possible in one
place Nordstrom
Focuses more on the quality and the productsMore aesthetically appealingNot as concerned with sales and promotions
What are the significant differences in assortment? Macy’s
Carries more home goods, along with apparelAppeals more to the everyday, classic buyerMore of a broad view of product
NordstromFocuses more on apparel and accessories, rather
than home productsAppeals a little more to the fashion forward
consumerSpecific to the season and occasion in the
upcoming months
SWOT Analysis