1 Macro trends 2014 The Bridge business innovators Auteur: Tom Gouman
Jun 26, 2015
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Macro trends 2014
The Bridge business innovators
Auteur: Tom Gouman
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RETHINKING
ENERGY
ONLINE
BUSINESS
INCREASING
TRANSPARANCY
EMERGING
MARKETS
SMART
TECHNOLOGY
MASS
CUSTOMIZATION
NO MORE
OWNERSHIP
CIRCULAR
ECONOMY
BIG
DATA
9 TRENDS THAT WILL SHAPE THE FUTURE OF YOUR BUSINESS
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INCREASING TRANSPARANCY
T r a n s p a r e n c y i m p l i e s
openness, communication,
a n d a c c o u n t a b i l i t y .
B u s i n e s s e s a n d
Governments must have an
attractive ethical dimension
and practice a ‘genuine caring
attitude’. Tomorrow’s citizens
want fair trade and traceability, he
w a n t s m o r e m e a n i n g .
McDonald’s Australia Taking the initiative to proactively address
customer questions, McDonald’s opened the door to dialogue with consumers about its menu items and ingredients, featuring an
“Our Food. Your Questions.” page
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EMERGING MARKETS (BRIC)
Asia and other new
economies have become
major players that will
define future business,
science and leadership
agendas. These new
Superpowers are
presenting both a wealth
of new challenges and
o p p o r t u n i t i e s .
GE developed a low-cost handheld heart scanner for the Indian market, which ultimately
also went on sale in the US.
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RETHINKING ENERGY
The reality of Global warming has
caused us to rethink energy. With
better use of renewable and
c l e a n e n e r g y , e n e r g y
management connects resource
conservation, climate protection
and cost savings while users
have permanent access to energy
they need and bring back energy
t o t h e n e t .
Vandebron.nl is the first online platform where you can buy renewable energy directly from the source. Customers know where they pay for and where their energy comes from. As a customer you are free to choose your own energy source,
such as wind-, water-, bio- or solar energy.
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CIRCULAR ECONOMY
A restorative economy where materials and nutrients,
after being used, either flow
back to the biosphere safely or
a r e r e c y c l e d f o r n e w
applications (not entering
t h e b i o s p h e r e a t a l l ) .
Starbucks is aiming to turn thousands of tons of its waste coffee grounds and food
into everyday products by using bacteria to generate succinic acid which can then be
used in a range of products from detergents to bio-plastics and medicines.
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SMART TECHNOLOGY
One of the greatest benefits of
digital technology has been
the empowerment of individuals.
Technology is faster, better
s m a r t e r , a n d , i n t h i s
accelerated, borderless, wireless
world, we are making instant
choices about who we are, what
we do, and what we want. This
includes 3D printing, mobile,
a d v a n c e d r o b o t i c s e t c .
Amazon is testing unmanned drones to deliver goods to customers. The drones,
called Octocopters, could deliver packages weighing up to 2.3kg to customers within
30 minutes of them placing the order
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FROM OWNERSHIP TO USE
Buying and owning products is
s o m e t h i n g o f t h e p a s t .
Consumers and business turn
to business models where they
pay for the use
of a product instead of owning
t h e p r o d u c t .
Cars generally aren't used much. They sit in parking lots burning their owner's money.
By facilitating peer to peer car rental SnappCar offers a way to make mobility
far more efficient.
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ONLINE BUSINESS
Online or E-business is the
application of information and
communication technologies
( ICT) in support o f a l l the
act ivi t ies o f business . The
i m p o r t a n c e o f o n l i n e
marketing and selling your
products through online channels
i s i n c r e a s i n g .
Quirky enables individual product developers to co-develop, manufacture and market their products. Quirky profits from selling these products in an online shop.
Designers share in the revenues.
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BIG DATA
Big data is the term for a
collection of data sets so
large and complex that it
becomes difficult to process
u s i n g o n - h a n d d a t a b a s e
management tools or traditional
data processing applications.
The challenges include capture,
curat ion, storage, search,
sharing, transfer, analysis,
a n d v i s u a l i z a t i o n
Instead of hand-crafting a new design for a disposable diaper, Procter & Gamble uses modeling and simulation to create
thousands of iterations in seconds in order to find the best design for a disposable
diaper.
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MASS CUSTOMIZATION
Delivering wide-market goods
and services that are modified to
s a t i s f y a s p e c i f i c
customer’s need. Mass
customization is a marketing and
manufacturing technique that
combines the flexibility and
personalization of "custom-
made" with the low unit costs
associated with mass production
Individual design defines the Opel ADAM. There is no other car in this class in the world that can offer more than 61,000
variants for the exterior and nearly 82,000 for the interior. The Opel Adam was
rewarded with a ‘red dot design award’