Macketly Logo Analysis

Pixar Pixar’s logo is a minimalistic one, with the lamp cleverly forming the I in the name. The logo, on a deeper level, may indicate the company “shining the light” on the imaginative world of animation that the company is so incredibly famous for. !HammerH a m m e r s l o g o i s b o l d a n d minimalistic. In the company’s time it was well known for its award-winning thriller and horror films, and this is symbol ised wi th the dark red commonly illustrating danger and caution in those conventions and genres.!!20th Century Fox 20th century fox is a well known company, famous for its opening sequence music being accompanied by it’s bold logo. The logo itself uses gold and ‘luxurious’ hues which could symbolise the company’s fame or w e a l t h , b u t c o u l d a l s o b e e n interpreted as the company providing a “beacon” in modern entertainment. !MGMMetro-Goldwyn-Mayer (MGM) logo is a lion. The lion is seen as almost royalty within the animal kingdom, so choosing this specific animal to represent the company shows that they wanted to be seen as important, and almost iconic, within the film industry.!!

Bad Hat HarryBad Hat Harry is a company famous for its role in the thriller/action genre, most famous for helping in the production of the X-Men movie franchise. The logo is dark, with the red making up most of the logo, indicat ing danger or fear. The presence of men (and in the animation the men appear to be standing for a suspect viewing) also has dangerous connotations.

Bad RobotBad Robot is also a company famous for its role in the action/thriller genre, helping produce well-known films like “Mission Impossible III” and the recent Star Trek adaptations. The logo has a similar colour scheme to that of other companies in the same genre (Bad Hat Harry in particular), with the red of the robot also symbolising danger or thriller conventions.LionsgateLionsgate plays upon its company name with its logo being a gate. Upon deeper thinking, one could correlate the cloudy atmosphere with the mystery of films they produce, but the most common observation is that the gates are into heaven (hence the clouds and light palette), and that as a result the company is regarded as important, almost monarchic within the film industry.!!!!!!!

UniversalThe logo of Universal studios establishes the idea that they are viewed as a global company, well-known and trusted for years. Upon closer inspection I noticed the lights shining from the earth, which could on a deeper level symbolise a sense of community, or life.!Columbia PicturesColumbia Pictures’ logo is primarily a statue of a woman holding a beacon. This is a lot more literal than the other logos, with the statue obviously establishing columbia pictures as a landmark, a beacon in modern entertainment.