Mackenzie Smith Mike Hoffman Adison Covey. Recall Overview Recalls 2.3 million Toyota cars Sticking accelerator pedal Floor mats interfering with accelerator.

Mackenzie Smith Mike Hoffman

Adison Covey

Recall OverviewRecalls 2.3 million Toyota cars

Sticking accelerator pedal

Floor mats interfering with accelerator pedal

“Our investigation indicates that there is a possibility that certain accelerator pedal mechanisms may, in rare instances, mechanically stick in a partially depressed position or return slowly to the idle position," Irv Miller, a group vice president for Toyota Motor

"The possibility of this happening is very rare," says John Hanson, a Toyota spokesman.

Recalled Vehicles

Steps Toyota Owners Should Take

1. Determine if your model is on the recall list. 2. Floor-mat Problem: Call dealer to have accelerator pedal

reshaped or replaced. Have floor-mat replaced with newly redesigned mat or have the cost of the floor-mat reimbursed to you.

3. Accelerator Problem: Call dealer to schedule a free maintenance check and repair of accelerator pedal.

4. If you're on the pedal recall list and don't notice any accelerator problem, relax and wait for the company to send out letters about when to set up a dealer appointment.

5. If you bought your car between Jan. 21 and Jan. 26, there's a possibility you can return your car for a refund.

What Toyota is Currently DoingBegan shipping repair parts Started sending letters to owners involved in

recall to schedule appointment at nearest dealerDealerships have extended their hours-some of

them working 24/7-to fix vehiclesDoubling quality control

efforts throughout companyEnsuring customers that

safety is there highest priority

The CompetitionOffering numerous incentive to switch brandsOne day after announcement GM made a

moveOffering $1,000 incentive to switch brands

By Feb. 1st Ford, Chrysler and Hyundai were offering similar deals

QuestionsDoes anyone own a Toyota that has been

recalled? Or know anyone who has?Will this recall affect your decision to buy a

Toyota in the future?How do you think this recall will affect

Toyota’s brand image?What role do you think the media has played

in Toyota’s recalls? Positive or Negative?