Macfulfer Face Reading

AMAZING FACE READING • A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER • (817) 737-6934

A Communications Breakthrough

by Mac Fulfer

Attorney at Law • Author • Face Reader

3604 West 6th StreetFort Worth, Texas 76107

(817) 737-6934 • (817) 336-3445

MAC FULFER


BY MAC FULFER • (817) 737-6934

THE HISTORY OF FACE READING

Before the development of what is today called

“modern psychology”, cultures and civilizations around

the world had for thousands of years recognized the

fact that a person’s character, history, and potentials

are reflected in the face.

The idea that the personality and character might be

linked to the features of the face has been a provocative

one and has engaged some of the finest minds

throughout history, both in eastern and western

civilizations. Among the classical scholars of ancient

Greece who wrote about “physiognomy”, the

scientific name for face reading, were Aristotle, Plato,

Aristophanes, Hippocrates and Pliny. In Imperial

Rome, face reading was considered an honorable

profession. It has been a branch of Chinese medicine

for centuries.

With the rise to power of the Catholic Church in the

West, especially during the Inquisition, many forms of

research and esoteric knowledge fell into disrepute.

In fact, during the 1500’s, Queen Elizabeth I let it be

known that anyone claiming to have knowledge of

physiognomy or “fantastical imaginations” would be

stripped to the waist and whipped until bloody. It

was outlawed again during the reign of George II, but

research continued. Many greats and near greats

studied and wrote about face reading, with the most

notable body of works written by scientist Charles

Darwin and German pastor and poet, Johann Kasper

Lavater. Even the famed financial analyst, Charles

Schwab not only used face reading, he also wrote the

forward for a publication on how to find the right job

by using physiognomy.

The decline of face reading in modern times was due

in large part to the discrediting of another competing

study of human character called phrenology. The

phrenologists claimed that the bumps on the head were

caused by the brain development beneath and that by

studying the bumps you could understand the mind of

the subject. The development of scientific brain

mapping proved this theory to be in error and in an

overreaction the scientific community ignored or

abandoned many other valuable areas of inquiry

including physiognomy and even hypnosis.

How does it work?

We are all face readers, almost from birth. Our face

becomes our personal representation or metaphor for

who we are. It is how we are identified. Even more

significantly, as we take ourselves through the world

and as each person we meet responds to us they are

responding in part to our face. The response that we

get from each person we meet in turn affects how we

perceive ourselves. Our self-perception affects how

we think and feel which in turn affects not only the

lines in our face but even its physical form. In one

sense our habitual patterns of thought and feeling are

etched in our face.

What shapes our face is both “nature” and “nurture”.

On the nature side we could say that the structure of

our face is genetic. It is true that we can trace certain

personal features such as ears that stick out, a

particular type of nose, or a strong chin just by looking

at the family photo album. However, in our family of

origin we also hear things like, “you have your

grandpa’s independence,” or “you have your uncle’s

nose for business” or, “you have your father’s

competitive drive.” If you look closer you may notice

you also inherited the physical feature that indicates

that trait.


BY MAC FULFER • (817) 737-6934

On the nurture side of the equation, life events shape

our face. Or put another way our face is shaped by

the way we use it. We readily accept that we can

change our bodies. If we want bigger muscles we

sign up for a health club, and we are not surprised

when we see results. Yet, we seldom stop to consider

that our faces are just as changeable. In fact, our

faces are even more affected by our attitude, outlook,

and emotions than our bodies because our face is our

most expressive feature. Just as your senses develop

your mind and your inner world, that inner self is

reflected in your face as you react and respond in

every waking moment. For example if you are a

person who requires of yourself a forced mental focus

as a habitual pattern, you will develop those two

vertical lines you can see between the eyebrows.


BY MAC FULFER • (817) 737-6934

LEARNING TO READ FACES

When we start to look at faces one of the first things

we notice is that faces are not symmetrical. This fact

gives a tremendous insight into the changes in a

person’s life.

When reading a face one of the first things I do is to

mentally draw an imaginary line down the center (from

forehead to chin) and notice all the differences between

the left half and the right half of the face. (Remember

it is not your left and right but the left and right of the

person being read.) Everything counts, including the

differences in the lines, eyebrows, eyes, the sides of

the nose, nostrils, cheeks, ears, etc. The more

noticeable the difference the more significant the

meaning. It is a scientific fact that the left half of our

brain controls the right side of our body including

everything on the right side of our face. While, at the

same time, the right half of our brain controls everything

on the left side of our body including the left side of

our face. (It does not make any difference if you are

left or right-handed, This is true regardless of

dominance.)

Left brain functions can be described as dividing the

world into monads of data, which we organize into

logical sequences to predict an outcome. Our left

brain is like our computer. It is concerned with facts,

logic, data and linear time and that part is reflected on

the right side of our face. We could say that the right

side of our face reflects how we take ourselves out

into our external or business world.

On the other hand the right half of our brain is

concerned with non-linear or global consciousness.

For our purposes we can describe right brain functions

as our imaginative, intuitive, emotional, dream, or

childhood world which is reflected on the left side of

our face. We could say the left side of our face is our

personal side.

When we see a face that is asymmetrical we can see

that the person may have one style in their personal

life but have a very different perspective in their

professional or business life. For example, from the

difference in “eye angle” we may be able to determine

that a person who has a left eye that angles up but a

right eye that angles down is optimistic when it comes

to personal matters or relationships but expects

problems in their external world and may be more

guarded or pessimistic about outcomes in business.

Each time there is a very noticeable difference between

features on the left side of the face from those on the

right there is a difference between the person’s

personal life or inner world and their business life or

external world.


BY MAC FULFER • (817) 737-6934

Eyes - Showing Stress

Anytime we experience mental stress we also have a corresponding physiological response: our eyes “float” up.

This appears as white showing between the eyelid and the iris, or colored part of our eye. Our eyes are in a constant

expressive dance. With each even mildly stressful feeling or thought, they will react to indicate our true mental state.

Stressed (some white showing below iris) • Mental Stress

When the white is showing between the iris and the lower lid in

both eyes, it indicates mental or emotional stress and possible

fearful feelings or worry. If there is more white showing in your

left eye, the stress is about concerns in your personal life. If

there is more white showing in the right eye, the stressful thoughts

or feelings are related to business, professional or financial

factors.

Violent (white shows above iris)

• Stressed to the point of possible violence

If you see someone with the white showing above the iris, it

indicates not only stress but also that the person may react in a

violent manner. For example, a person who is approaching the

psychological flight-or-fight threshold may have white showing

above the iris.

Disconnected (white is showing all the way around the iris)

• Mental disconnect

• State of shock

If you see someone with the white showing all the way around

the iris, be careful. This indicates someone who may be in a

state of extreme mental disconnect and may not even be aware

of his actions. You will sometimes see this in a person who is

going into shock after a catastrophic event or who is under the

influence of dangerous drugs.

Reprinted from Amazing Face Reading © 1996 all rights reserved


BY MAC FULFER • (817) 737-6934

Eyelids - Bottom lids

Wouldn’t you like to know if a person is open to what you are saying or if they are closed off with wariness,

suspicion, skepticism, shyness or a judgmental stance? You can know a person’s true attitude even when they are

maintaining a pleasant smile just by checking out their bottom eyelids. When we are open and positive, our bottom

lids become more curved to let in more light. When we become guarded or defensive, our bottom lids will become

almost straight or flat.

Straight (bottom lids are straight across the eye)• Guarded

• Extremely loyal to friends• Screens out information

You are maintaining an emotional distance or self-protective

attitude. You may be suspicious, fearful, mistrusting, anxious, or

even shy. You keep your guard up and can be initially difficult to

approach. Once you accept someone, however, you can be a

most loyal friend, lover, spouse, or supporter.

If someone’s bottom lids become straight while you are talking

to them, the person has become suspicious and guarded. They

are screening information through a wary, mistrustful mental filter.

If the lid is straight on the left side only, the person is suspicious

on a personal level. If the right side only is straight, the person is

wary of the information being received or of something occurring

in their external environment or professional life.

Curved (bottom lids are curved)• Open and receptive

• Non- judgmental• Willing to listen

You are positive, receptive and open to people and new ideas.

You are willing to take in and want to consider all the facts and

information.

If a person’s lids become more curved as you talk, then he or she

has just become more open to you and is truly listening to

whatCurved (bottom lids are curved)

Cutting Pupils (top lids cut pupils in half)• Internal agenda

• Very different world viewIf you see someone who has the top lids cutting the pupils in half,

this can be a danger signal. It is frequently seen on violent

criminals and terrorists. It indicates that the person’s internal

agenda is more real to them that anything in the external world.

Reprinted from Amazing Face Reading © 1996 all rights reserved


BY MAC FULFER • (817) 737-6934

ADDITIONAL SIGNALS

How can we tell when someone is open and receptive to what we are saying? Some additional signals that will tell

us when a person is receptive are included in the following checklist. Equally important are those subconscious

early-warning signals that indicate that the person is rejecting what is being presented. For the purpose of clarity in

the checklist, the buyer is the one receiving the information and the seller is the person presenting the information.

Positive signals

• Buyer’s bottom lids are rounded or curved. This

indicates a willingness to hear the information before

passing judgment.

• Buyer gestures with open palms or palms displayed

in the direction of the seller with fingers slightly cupped.

This is a gesture of mental integration.

• Buyer has a relaxed body posture and relaxed

facial expression. Remember that we tense our

muscles when we feel threatened, frightened or

defensive.

• Buyer’s gestures and facial expressions are

congruent. For example, the buyer nods his or her

head yes when listening and responds positively, smiling

and laughing at appropriate times.

• Buyer’s body movements are synchronous with

seller. Look for the buyer’s pattern of gestures and

body movement to mirror, match, or be in harmony

with those of the seller.

• Increase in the buyer’s self-disclosure. Notice

when the buyer starts revealing more of his or her

thoughts, and displaying a greater willingness to

express feelings.

• Buyer is willing to make direct eye contact and

appears open and enthusiastic.

• Buyer rubs his or her chin. While this might

indicate that the buyer is feeling a little uncertain, it

can also signal the buyer’s subconscious

acknowledgment of the seller’s expertise or authority.

Negative signals

• Beware of the smiling face with straight bottom

lids (the lower eyelids are straight across, covering

part of the iris of the eye and the wrinkles below the

eye seem to disappear). This can indicate an underlying

wariness, guardedness or even anger that is not being

expressed.

• Watch for stiff-fingered palms and an extended,

rigid thumb. This is a control gesture warning people

to remain at a distance. It also telegraphs, “I will not

give up my position.” · Also notice rigid or stiff body

postures, like arms folded tightly across the chest or

tight, frozen facial expressions. When these are

coupled with either little or no body movement or

sudden, erratic body movements, they are warning

signs. The buyer is not relaxed and happy.

• Additional negative signals include: running or

rubbing an index finger back and forth under the nose;

rubbing the face; pulling the hair; or rubbing the back

of the neck.

• Be aware of incongruent body signals, such as

shaking the head “no” when responding to a positive

statement. Incongruent body signals often telegraph

an internal conflict that isn’t being expressed.

• Indicators of strong resistance include any or all

of the following: buyer crosses their arms across their

chest, crosses their legs and turns them away from

the seller, turns their legs toward an exit, looks away,

turns their back, or closes the door in your face.


BY MAC FULFER • (817) 737-6934

Without a doubt, the greatest asset in sales is the ability

to communicate. A successful sales person is often

perceived as having a natural gift of gab. However,

contrary to what we may think, the most important

component of communication is not the ability to speak

well, but rather the ability to listen well.

Becoming aware of the fact that every gesture, facial

expression and body movement is an indication of an

undisclosed thought or feeling will expand your

communication skill beyond measure. When observing

gestures and body movement as communication,

remember that timing is of the essence. By becoming

consciously aware of the context of the situation, you

will discover hidden reactions. Ask yourself, “What

happened or was being said when the gesture was

made?” It will often give you a deeper insight into the

person’s unexpressed inner thoughts and feelings.


BY MAC FULFER • (817) 737-6934

Timothy McVeigh as a high schoolsenior in 1986.

Timothy McVeigh in Fort Riley,Kan. yearbook.

Timothy McVeigh at time of arrest.

Albert Einstein: Listed demands in an April1914 letter to his wife. He described Milevaas “an unfriendly, humorless creature who doesnot get anything out of life and who, by hermere presence, extinguishes other people’s joyof living.”

THE CHANGING FACE --------------------------------------------------------------------------------------------------------

Warren Christopher

FACIAL SYMMETRY -----------------------------------------------------------------------------------------------------------

SPOTTING STRESS -------------------------------------------------------------------------------------------------------------

Wanda Holloway: Pom-Pom MomMarshall Applewhite:Heaven’s Gate Leader

Donald Dugan: 1stBosnian casualty.

Rick Pantoja: Killedwhile assaulting policeofficer.

SAMPLE READINGS


BY MAC FULFER • (817) 737-6934

WHO’S GOT THE POWER ----------------------------------------------------------------------------------------------------

Dain Hancock: President ofLockheed Martin TacticalAircraft Systems.

Machiavalli: Power Politi-cian, author of “The Prince.”

Bill Clinton: winner by anose.

Claire Morris: Perfect SATscore.

REVEALING LIPS ---------------------------------------------------------------------------------------------------------------

Darlie Routier: Followsher attorney’s advice andkeeps silent.

Mark Furhman: takes theFifth - deals blow topolice credibility.

KEEPING SECRETS -------------------------------------------------------------------------------------------------------------

Robert Tilton: smile saysit all.

Menendez Brothers:convicted murderers.

SAMPLE READINGS


BY MAC FULFER • (817) 737-6934


BY MAC FULFER • (817) 737-6934

Face Reading is a means to a deeper communication with

every person you meet. Fulfer takes this art/science out of

the realm of the mysterious and into a hands-on method of

learning. The most comprehensive, easy-to-use book of Face

Reading available today, Amazing Face Reading is organized

in an encyclopedic format and lavishly illustrated. It takes

you through faces, top to bottom, detail to gestalt, gesture to

metaphoric meaning. This how-to guide is so easy to use that

you can begin to read faces before you even finish the book!

Amazing Face Reading includes:

♦ 275 illustrations

♦ Sales Applications

♦ Understanding gestures

♦ Guide to personality profiles

♦ Sample readings

♦ Face reading quiz to test yourself

♦ Checklist to begin reading facesimmediately

About the book . . .

ORDER FORM

To order additional copies of Amazing Face Reading:

Telephone Orders:Call the Connections Bookstore: (817) 923-2320. Have

your AMEX, Optima, Discover, VISA or MasterCard

ready.

Postal Orders: Mac Fulfer

P.O. Box 100904

Fort Worth, TX 76185

Quantity Total

Books _______ @ $17.95 each $_____________

Sales Tax (TX residents only) $1.48/bk $_____________

Shipping (See at right) $_____________

Checklist _______ @ $1.00 each $_____________

Total $_____________

For information about Face Reading Classes,Presentations, Seminars and Jury Selections,Call:

(800) 697-6097 or(817) 336-3445 or (817) 737-6934

email: [email protected]

Order Information:

Price: $17.95 each

Sales Tax: Texas residents add 8.25% tototal cost of books. ($1.48/book)

Shipping charges: $3.95 for 1 to 2 books.$7.90 for 3 to 4 books. Or if you want toskip the math, send $23.38.

Send to — Please Print

Name______________________________________________________________________________

Address____________________________________________________ Apt. No._______________

City______________________________________________ State_________ Zip_______________

Phone: Work (________)______________________ Home (________)_______________________

3 95

Macfulfer Face Reading

Documents