Ma2012 twitter in_museums

Twitter for my museum: Interactive workshop to get you started

Tuesday 25 September 2012

Laura Miles, Museums Australia (Victoria)

Courtesy of: VanCityAlliehttp://www.flickr.com/photos/30691679@N07/2891691360/lightbox/

What’s the point?

Why bother?

Isn’t it something the big museums do?

My friends use it but I don’t get it

I don’t have timeI’m not sure what to say

There are more important

things to do at my museum

Courtesy of the Imperial War Museum collection, London

http://museumvictoria.com.au/

Websites

In 2011-2012,3 million visits 10 million page views

(Source: Kate Chmiel)

http://www.facebook.com/museumvictoria

Facebook

Museum Victoria 4,595 ‘likes’

but also…

Melbourne Museum16,716 ‘likes’

Scienceworks13,881 ‘likes’

Immigration Museum2,920 ‘likes’

http://www.facebook.com/pharlapfanpage

Facebook ‘people’

Phar Lap 13,077 ‘likes’

As popular as Scienceworks

Only 3,000 less than Melbourne Museum itself

http://www.facebook.com/pharlapfanpage

Facebook can be used a bit like Twitter

http://www.facebook.com/pharlapfanpagehttps://twitter.com/melbournemuseum/status/235628764376207362

Some museums use Facebook and Twitter

https://twitter.com/museumvictoria

3,000+ tweets

7,000+ followers:

@melbournemuseum3,983 followers

@scienceworks_mv1,577 followers

@immigration_mv906 followers

What’s the point?

Why bother?

Isn’t it something the big museums do?

My friends use it but I don’t get it

I don’t have timeI’m not sure what to say

There are more important

things to do at my museum

We only use it for big news

It gets visitors interested

We borrow ideas from the big museums that work for us

Another volunteer is keen to have a go but I do other things to help

It’s quick We repeat messages used on our website

We only invest a few minutes a

week on it

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

Getting a profile

1. Check settings

2. Edit profile

3. Say thank you

4. Follow others

https://twitter.com/_mavic

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

Some suggestions:

Promoting events

Congratulations

Linking to website changes

Thanking people for coming/hosting an event

Retweeting someone else’s news

Potential pitfalls:

Jokes.

Responding to ‘trolls’.

Tweeting really long URLs.

Not crediting others when retweeting (RT).

Not mentioning that you’ve modified somene’s text when retweeting (MT).

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

140 characters is not much space

@historyvictoria

121 things you can do in History Week

http://www.historyvictoria.org.au/wp-content/uploads/2011/06/HISTORY-NEWS1-SEPT-OCT-2012.pdf

(147/140)

@historyvictoria

121 things you can do in #HistoryWeek

http://bit.ly/SvWK8m

(75/140)

@historyvictoria

3,000+ spooky stories and behind the scenes at the Supreme Court: 121 things to do

#HistoryWeek

http://bit.ly/SvWK8m

(130/140)

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

Who’s online?

@_mavic 225 followers

@VicCollections 204 followers

@laura_miles 197 followers

@artsHub 21,176 followers

@YRRMuseum 123 followers

@BgoArtGallery 392 followers

@SovereignHill 820 followers

@lands_vic_hist 10 followers

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

Searching for ‘museum’www.twitter.com

https://twitter.com/CultureVictoria

Links to blog posts:

Linked open data workshop =127 click throughs

The Wing Thing Story = 22 click throughs

(Source: Eleanor Whitworth)

https://twitter.com/_mavic

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

https://twitter.com/_mavic

https://twitter.com/_mavic

Searching for @_mavicwww.tweetreach.com

To be covered today

1. Getting started

2. What’s appropriate?

3. Writing tweets

4. Finding audiences

5. Finding out/joining in

6. Measuring success

7. What’s appropriate (again)?

What’s appropriate?

Be polite.

Trolls: ignore, report, block.

If in doubt, don’t.

Decide whether you like to shorten URLs or not.

Credit others if retweeting (RT).

Show if you’ve modified a tweet (MT).

Takeaways:

Factsheets & videos: www.mavic.asn.au

Slides and images on Pinterest and Slideshare

Follow on Twitter: @laura_miles and @_mavic