MA Fashion Marketing and Communicat MA Fashion Marketing and Communicat ion ion Project Title Project Title “ “ An investigation into the UK An investigation into the UK clothing sector for men’s clothing sector for men’s knitwear” knitwear” Master’s phase presentation Master’s phase presentation Ojas Mogrey Ojas Mogrey N0195481 N0195481
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MA Fashion Marketing and CommunicationMA Fashion Marketing and Communication
Project TitleProject Title““An investigation into the UK An investigation into the UK
clothing sector for men’s knitwear”clothing sector for men’s knitwear”
Inspiration behind the topicInspiration behind the topic
History of knitwear History of knitwear business in business in Nottingham.Nottingham.
Past work experience Past work experience in knitwear export.in knitwear export.
Easy availability of Easy availability of information/data – A information/data – A challenge challenge
Aim and ObjectivesAim and Objectives
Aim – Men’s knitwear market in the UKAim – Men’s knitwear market in the UK
- Growing or Declining -- Growing or Declining -
Manufacturing
Supply chain Retailers Consumer
Research methodologyResearch methodology
Literature reviewLiterature review InterviewsInterviews ObservationObservation Technical visitsTechnical visits
BasicsBasics
‘‘Knitwear’ refers to any fabric which is knitted (as Knitwear’ refers to any fabric which is knitted (as opposed to woven) with particular thickness of opposed to woven) with particular thickness of
the yarn and being converted into garment the yarn and being converted into garment (McDonnell, S.).(McDonnell, S.).
Sourcing capacity Sourcing capacity Quality of the productQuality of the product Price differencePrice difference Competition from supermarketsCompetition from supermarkets
Knitwear supply chainKnitwear supply chain
An extensive processAn extensive process Longer lead timeLonger lead time Leaders – China, Hong Kong and TurkeyLeaders – China, Hong Kong and Turkey
ConclusionConclusion
Clear decline in men’s Clear decline in men’s knitwear market.knitwear market.
Hardly any production Hardly any production activity left in the UK.activity left in the UK.
45 + male consumers 45 + male consumers Multiples has an edge Multiples has an edge
over the over the independents.independents.
UK retailers will UK retailers will continue to import.continue to import.
RecommendationsRecommendations
Investment in latest technologyInvestment in latest technology Better knitwear designs Better knitwear designs
Thank YouThank You
Dr. Alistair KnoxDr. Alistair Knox Ms. Yvonne Ms. Yvonne TrewTrew