M.A. (Mass Communication) (Semester I) (New) (CBCS ...su.digitaluniversity.ac/WebFiles/QPAMMASS17.pdf · (New) (CBCS) Examination, 2017 PRINCIPLES OF MASS COMMUNICATION Day & Date:

SLR-PB – 01SeatNo.

M.A. (Mass Communication) (Semester – I)(New) (CBCS) Examination, 2017

PRINCIPLES OF MASS COMMUNICATION

Day & Date: Tuesday, 18-04-2017 Max. Marks: 70Time: 10.30 AM to 01.00 PM

N.B. : 1) All questions are compulsory.2) All questions carry equal marks.

Q.1 Choose the correct option: 141) Cinema is _____.

a) visual media b) audiovisual mediac) audio media d) print media

2) Charles Osgood’s model developed in _____.a) 1954 b) 1955 c) 1956 d) 1957

3) Conversion of message into symbol’s is called _____.a) Decoding b) Encoding c) Presentation d) None of these

4) There are ____ factors in SMCR model.a) Four b) Five c) Six d) Three

5) ____ factor is more important in communication.a) Message b) Communicator c) Receiver d) All of these

6) ____controls the Doordarshan.a) DAVP b) NFDC c) Prasar Bharti d) I &B ministry

7) Interview is type of _____.a) Mass Communication b) Dyadic Communicationc) Multiadic Communication d) None of these

Q.2 Write short notes (any four): 141) Feedback2) Mass media3) Functions of Communication4) Opinion leaders5) Receiver

Q.3 Write the answer in 250 words (any Two): 141) What is the media convergence? Explain with suitable examples.2) Describe the Gerbner’s model in detail.3) Describe the structure of Dance’s model.

Page 1 of 3

SLR-PB – 01Q.4 Write the answer in 500 words: 14

1) Discuss the principles of mass communication.2) Explain the ethics according to Aristotle.

Q.5 Write the answer in 500 words: 14Explain the importance of the communication in the human life.

¼ejkBh :ikarj½

lqpuk % 1½ loZ Á”u vfuok;Z vkgsr-2½ loZ iz”ukauk leku xq.k vkgsr-

iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 141- flusek gs &&& vkgs-

v- n`d ek/;e c- n`dHkk’; ek/;e d- JkO; ek/;e M- eqfnzr ek/;e

2- pkYlZ vkslxqMps izfreku &&& lkyh fodflr >kys-v- 1954 c- 1955 d- 1956 M- 1957

3- lans”kkps #ikarj fpUgkr dj.ks R;kyk &&& Eg.krkr-v- foladsfrdj.k c- ladsfrdj.k d- lknjhdj.k M- ;kiSdh ukgh

4- &&& ,l- ,e- lh- vkj- izfrekuke/;s ?kVd vkgs-v- pkj c- ikp d- lgk M- rhu

5- &&& ?kVd laKkiukr vR;ar egRRokpk vkgs-v- lans”k c- laKkid d- Lohdkjd M- ;kiSdh loZ

6- &&& ps nqjn”kZuoj fu;a=.k vkgs-v- Mh-,-Ogh-ih- c- ,u- ,Q- Mh- lh-d- izlkj Hkkjrh M- ekfgrh vkf.k izlkj.k ea=ky;

7- eqyk[kr &&& pk izdkj vkgs-v-tulaKkiu c- f}ekxhZ laKkiu d- cgqekxhZ laKkiu M- ;kiSdh

ukgh

iz-2 fVik fygk- ¼dks.kR;kgh pkj½ 141- izfrlkn2- tuek/;es3- laKkiukph dk;sZ4- er usrs5- Lohdkjd

Page 2 of 3

SLR-PB – 01iz-3 iq<hy iz”ukaph mRRkjs 250 “kCnkr fygk- ¼dks.kR;kgh nksu½ 14

1- ek/;ekps ,dkfRedj.k Eg.kts dk;\ ;ksX; mnkgj.ks nsÅu Li’V djk-

2- xcZujP;k izfrekukcn~ny lfoLrj foospu djk-

3- MkUlP;k izfrekukph jpuk d”kh rs lkaxk-

iz-4 iq<hy iz”ukaph mRRkjs 500 “kCnkar fygk- 141- tylaKkiukph rRos ;koj ppkZ djk-

2- vWfjLVkWVy ;kP;k ers furhewY; Li’V djk-

iz-5 iq<hy iz”ukaph mRRkjs 500 “kCnkar fygk- 14ekuoh thoukr laoknkps egRRo Li’V djk-

Page 3 of 3


M.A.(Mass Communication) (Semester – I) (CBCS) Examination, 2017ADEVERTISING AND PUBLIC RELATIONS

Day & Date: Thursday, 20-04-2017 Max. Marks: 70Time: 10.00 AM to 01.00 PM

N.B. : 1) All questions are compulsory.2) Figures to the right indicate full marks.

Q.1 Choose correct alternative: 141) D.A.V.P. is a part _____ publicity division.

a) Government of India b) Government of Maharashtrac) Corporate company d) Local government

2) Jingle is prepared for ____.a)

Magazineb) Radio c) New paper d) All of these

3) ____ is the Author of ‘Crystallising Public Opinion’.a) Walter Lipmann b) Edward Baranysc) Ivy Lee d) None of these

4) ____ industry established first PR Department in India.a) Tata b) Bajaj c) Kirloskar d) None of these

5) Street play _____ tool of Public relation.a) Modern b) Traditionalc) Very expensive d) None of these

6) ____ is not an element of radio advertisement.a) Music b) Song c) Logo d) None of these

7) _____ is element of a newspaper advertisement.a) Logo b) Headline c) Subtitle d) All of these

Q.2 Write short notes (any four): 141) Gate keeper2) Jingle3) Folk media4) Pamphlet5) PIB

Q.3 Answer the following questions (any two): 141) Discuss the various elements of PR.2) What are new tools of PR in information era?3) Discuss The Role of public Relation officer.

Page 1 of 3

SLR-PB – 02Q.4 Descriptive type question (any one): 14

1) Describe the advantages and disadvantages of advertisements tothe people.

OR2) Differentiate between Advertisement & Publicity.

Q.5 Explain types of house journal & its importance. 14

¼ejkBh :ikarj½

lqpuk % 1½ loZ Á”u vfuok;Z vkgsr-2½ mtohdMhy vad xq.k n”kZOkrkr-

iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 141- Mh-,-Ogh-ih- gh &&& pk izfl/n foHkkx vkgs-

v- Hkkjr ljdkj c- egkjk’Vª “kklud- dkiksZjsV daiuh M- LFkkfud “kklu

2- ftaxy gh &&& lkBh cufoyh tkrs-v- ekfld c- jsfMvks d- o`Rri= M- ;kiSdh loZ

3- ^fØLVyk;f>ax ifCyd vksfifu;ku^ ps &&& gs ys[kd vkgsr-v- okWYVj yhieu c- ,MoMZ cjuhd- vk;Ogh yh M- ;kiSdh ukgh

4- &&& g;k mn;ksxlewgkus Hkkjrkr loZizFke tulaidZ foHkkx LFkkiuk dsyk-v- VkVk c- ctkt d- fdyksZLdj M- ;kiSdh ukgh

5- iFkukV~; gs tulaidkZlkBhps &&& lk/ku vkgs-v- vk/kqfudq c- ikjaikfjd d- egkxMs M- ;kiSdh ukgh

6- &&& gk jsfMvksP;k tkfgjkrhpk ?kVd ukgh-v- laxhr c- xk.ks d- cks/kfpUg M- ;kiSdh ukgh

7- &&& gk o`Rri=kP;k tkfgjkrhpk ?kVd vkgs-v- cks/kfpUg c- eFkGk d- mif”k’kZd M- ;kiSdh loZ

iz-2 fVik fygk- ¼dks.kR;kgh pkj½ 141- n~okjiky2- ftaxy3- yksdek/;e4- iWeIysV5- ih-vk;-ch-

iz-3 [kkfyy iz”ukaph mRrjs fygk- ¼dks.kRksgh nksu ½ 141- tulaidkZP;k fofo/k ?kVdkaph ppkZ djk-

2- ekfgrhP;k ;qxkrhy tulaidkZph uoh lk/kus dks.krh vkgsr\

3- tulaidZ vf/kdkÚ;kP;k Hkwfedsfo’k;h ppkZ djk-Page 2 of 3

SLR-PB – 02

iz-4 nh?kksZRrjh iz”u ¼dks.kRksgh ,d ½% 141- tkfgjkrhewGs gks.kkjs tursps Qk;ns vkf.k rksVs fo”kn djk-

vFkok

2- tkfgjkr vkf.k izfl/nh ;krhy Qjd Li’V djk-

iz-5 x`gi=kps izdkj vkf.k egRo Li’V djk- 14

Page 3 of 3

Page 1 of 3

SLR-PB – 04 Seat No.

M.A.(Mass Communication) (Semester – I) (CBCS)

(New) Examination, 2017 REPORTING AND EDITING

Day & Date: Saturday, 22-04-2017 Max. Marks: 70

Time: 10.30 AM to 01.00 PM

N.B. : 1) All questions are compulsory.

2) Figures to the right indicate full marks. Q.1 Choose correct alternative:

14

1) Stringer means _____. a) Proof Reader b) Part Time Reporter c) Editor d) None of these

2) UNI stands for _____ a) United News of India b) United News for International c) Unique News of India d) None of these

3) ______ is the source of information. a) Website b) Report c) Person d) All of these

4) P. Sainath is famous for ______. a) Sorts Journalism b) Development Journalism c) Environmental Journalism d) None of these

5) The Hindi wing started by the PTI is called as _____. a) PTI Hindi b) Samachar Bharati c) Hindustan Samachar d) None of these

6) _____ is the most important department in news paper. a) Editorial b) Event management c) Both a) and b) d) None of these

7) _____ is the type of an editor. a) Managing Editor b) Associate Editor c) Resident Editor d) All of these Q.2 Write short notes (any four): 14

1) Right to Information

2) Legal Reporting

3) Human Interest Stories

4) News Desk

5) Managing Editor

Q.3 Answer the following questions (any two): 14

1) Draw organizational chart of newspaper and explain it.

Page 2 of 3

2) What is style book?

3) Write on topic ‘Use of an Internet in reporting’.

Q.4 Descriptive Type Questions with internal choice: 14

1) What are the kinds of feature? Explain it.

OR

2) What are the types of reviews? Explain it.

Q.5 What are the kinds of reporting? Explain with example. 14

¼ejkBh :ikarj½

lqpuk % 1½ loZ Á”u vfuok;Z vkgsr-

2½ mtohdMhy vad xq.k n”kZOkrkr-

iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 14

1- fLVªatj Eg.kts &&&&

v- eqfnzr”kks/kd c- v/kZosG okrkZgj

d- laiknd M- ;kiSdh ukgh

2- ;q-,u-vk;- Eg.kts &&&

v- ;quk;VsM U;wt vkWQ bafM;k c- ;quk;VsM U;wt QkWj baVju”kuy

d- ;qfudU;wt vkWQ bafM;k M- ;kiSdh ukgh

3- &&& gs ekfgrhpk Lkzksr vkgs-

v- osclkbZV c- vgoky d- O;Drh M- ;kiSdh loZ

4- ih- lkbZukFk &&& lkBh izfl/n vkgs-

v- ØhMk i=dkfjrk c- fodkl i=dkfjrk

d- i;kZoj.k i=dfjrk M- ;kiSdh ukgh

5- ih-Vh-vk;- us lq# dsysY;k fganh “kk[ksl &&& vls lacks/krkr-

v- ih-Vh-vk;- fgany c- lekpkj Hkkjrh

d- fganqLrku lekpkj d- ;kiSdh ukgh

6- &&& gk o`Rrk=krhy lokZr egRokpk foHkkx vkgs-

v- laikndh; c- bOgsaV O;oLFkkiu

d- nksUgh ¼v½ vkf.k ¼c½ M- ;kiSdh ukgh

7- &&& gk laikndkpk izdkj vkgs-

v- O;oLFkkidh; laiknd c- lg;ksxh laiknd

d- fuoklh laiknd M- ;kiSdh loZ

iz-2 fVik fygk- ¼dks.kR;kgh pkj½ 14

1- ekfgrhpk vf/kdkj

Page 3 of 3

2- dk;nsfo’k;d okrkZadu

3- ekuoh LokjjL;kP;k ckrE;k

4- U;wt MsLd

5- O;oLFkkidh; laiknd

iz-3 [kkfyy iz”ukaph mRrjs fygk- ¼dks.kRksgh nksu ½ 14

1- o`Rri= laLFkspk vkÑfrca/k dk<k vkf.k Li’V djk-

2- “kSyh iqfLrdk Eg.kts dk;\

3- ôkrkZduklkBh baVjusVpk okij^ ;kfo’k;h fygk-

iz-4 fn?kksZrjh iz”u varxZr i;kZ;klg- ¼dks.krsgh ,d½ 14

1- o`Rrys[kkps izdkj dks.krs vkgsr\ Li’V djk-

vFkok

2- lfe{ksps izdkj dks.krs vkgsr\ Li’V djk-

iz-5 okrkZadukps izdkj dks.krs vkgsr\ lksnkgj.k Li’V djk- 14

SLR-PB-05SeatNo.

M.A.(Mass Communication) (Semester – I)(New) (CBCS) Examination, 2017

PRINT MEDIAA

Day & Date: Tuesday, 25-04-2017 Max. Marks: 50Time: 02.30 PM to 05.00 PM

Instructions. : 1) All questions are compulsory.2) All questions carry equal marks.

Q.1 Choose the correct alternatives. 141) Mukundarao Patil was editor of ______

a) Deenmitra b) Deenbandhuc) Prabhakar d) None of these

2) Mahatma Gandhi edited ‘Harijan Newspaper since ______a) 11 October 1920 b) 11 February 1932c) 11 November 1927 d) None of these

3) First issue of Bahishkrit Bharat was published on ______a) 3 October 1920 b) 3 October 1930c) 3 April 1927 d) None of these

4) ______ has started ‘Sanwad Kaumudi’newspaper.a) Mahatma Gandhi b) Balshashtri Jambhekarc) Raja Ram Mohan Roy d) None of these

5) Bhagwantrao Palekar was editor of ______a) Tej b) Jagrutic) Vijayi Maratha d) None of these

6) ______ software is not useful for newspapers.a) Quark Express b) Comscorec) In Design d) Page maker

7) Qurban Husain was editor of ______a) Al Hilal b) Gajafnar c) Inquilab d) All of these

Q.2 Write short notes(any four): 14a) Deenbandhub) N.C.Kelkarc) Bhau Mahajand) Changes in Newspaper Printinge) James Augustus Hickey

Page 1 of 4

SLR-PB-05Q.3 Write answer (any four): 14

a) What is the contribution of Mahatma Gandhi to Indian Journalism?b) Discuss the importance of Dr. Babasaheb Ambedkar’s

newspapers.c) What are the principles of newspaper lay-out?

Q.4 Give answer in detail (any one): 14a) What are the various departments involved in production process

of a newspaper? Give details of the working of each department.b) Describe the role of newspapers which gave momentum to social

movement in Maharashtra.

Q.5 Write details about Indian freedom struggle and newspapers. 14

Page 2 of 4

SLR-PB-05ejkBh #ikarj

lqpuk % 1½ loZ Á”u vfuok;Z vkgsr-2½ mtohdMhy vad iq.kZ xq.k n”kZOkrkr-

Á- 1 ;ksX; Ik;kZ;kph fuoM djk- 14

1½ eqdqanjko ikVhy gs ______ ;k o`Rri=kps laiknd gksrs-

v½ nhufe= c½ nhuca/kw d½ izHkkdj M½ ;kiSdh ,dgh ukgh

2½ egkRek xka/kh ^gjhtu^ o`Rri=kps ______ iklwu laiknd gksrs-

v½ 11 vkWDVkscj 1920 c½ 11 Qsczqokjh 1932

d½ 11 uksOgsacj 1927 M½ ;kiSdh ,dgh ukgh

3½ ^cfg’d`r Hkkjr^ ;k o`Rri=kpk ifgyk vad ______ jksth izfl/n >kyk-

v½ 3 vkWDVkscj 1920 c½ 3 vkWDVkscj 1930

d½ 3 ,fizy 1927 M½ ;kiSdh ,dgh ukgh

4½ ______ ;kauh ^laokn dkSeqnh^ gs o`Rri= lq# dsys-

v½ egkRek xka/kh c½ ckG”kk=h tkaHksdj

d½ jktk jke eksgu jkW; M½ ;kiSdh ,dgh ukgh

5½ Hkxoarjko ikGsdj ______ ;k o`Rri=kps laiknd gksrs-

v½ rst c½ tkx`rh d½ fot;h ejkBk M½ ;kiSdh ,dgh ukgh

6½ ______ o`Rri=P;k ltkoVhlkBh mi;ksxh ukgh-

v½ DokdZ ,Dlizsl c½ dkWeLdksj

d½ bu fM>kÃu M½ ist esdj

7½ dqckZu gqlsu ______ o`Rri=kps laiknd gksrs-

v½ vy fgyky c½ xtQuj

d½ bfUdykc M½ ;kiSdh loZ

Á- 2 fVik fygk- ¼dks.kR;kgh pkj½ 141½ nhuca/kw

2½ u-fp-dsGdj

3½ HkkÅ egktu

4½ o`Rri= NikÃe/khy cny

5½ tsEl vkWxLVl fgdh

Á- 3 mRRkjs fygk- ¼dks.krsgh nksu½ 141½ egkRek xka/kh ;kaps Hkkjrh; o`Rri= {ks=klkBh ;ksxnku dk;\

2½ MkW- ckcklkgsc vkacsMdj ;kaP;k o`Rri=kaps egRo ;kfo’k;h ppkZ djk-

3½ o`Rri= ekaM.khph rRos dks.krh\Page 3 of 4

SLR-PB-05Á- 4 ri”khyklg mRrjs fygk¼dks.krsgh ,d½ 14

1½ o`Rri= fufeZrh izdzh;sr lgHkkxh vl.kkjs o`Rri=krhy foHkkx dks.krs\ R;kizR;sd foHkkxkP;k dk;kZpk ri”khy n;k-

2½ egkjk’Vªkrhy lkekftd pGoGhyk iq<s us.kkÚ;k o`Rri=kaph Hkqfedk fo’kndjk-

Á- 5 Hkkjrh; Lokra=y<k vkf.k o`Rri= ;kckcr ri”khykus fygk- 14

Page 4 of 4


M.A. (Mass Communication) (Semester – II) (New)(CBCS) Examination, 2017

MEDIA MANAGEMENT

Day & Date: Wednesday, 19-04-2017 Max. Marks: 70Time: 10.30 AM to 05.00 PM


Q.1 Choose correct alternative: 141) AIR launched a satellite radio service in India in _____.

a) 2002 b) 2004 c) 2005 d) 2003

2) Long form of DTH is _____.a) Direct to House b) Direct to homec) Desktop Home d) None of these

3) Audit Bureau of circulation measures ______ of Newspaper.a) Circulation b) Readership c) Revenue d) None of these

4) INS established in _____.a) 1939 b) 1940 c) 1950 d) 1960

5) Media management is _____.a) Art and science b) Science and Technologyc) Art and fact d) None of these

6) _____ is the private radio station in Solapur.a) Radio mirchi b) Big Fmc) Radio star d) Radio gold

7) First survey of NRS was conducted in ______.a) 1968 b) 1974 c) 1972 d) 1970

Q.2 Write short notes (any four): 141) TRP2) Community Radio3) Principle of management4) Media monopoly5) Radio Studio

Q.3 Answer the following questions (any two): 141) Discuss the Economics of print media.2) Explain the New trends in Radio.3) Discuss on foreign equity in Indian media.

Page 1 of 3

SLR-PB – 11Q.4 Write answer in 500 words: 14

1) Explain the various ownership patterns of media.OR

2) Discuss the importance of management in Television media.

Q.5 Write answer in 500 words: 14Explain the functions of Fm Radio.

¼ejkBh :ikarj½


iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 141- vkdk”kok.khus mixzg jsfMvks lsok &&& e/;s lq# dsyh-

v- 2002 c- 2004 d- 2005 M- 20032- Mh-Vh-,p- ps iw.kZ#i &&& vkgs-

v- Mk;jsDV Vw gkÅl c- Mk;jsDV Vw gksed- MsLdVkWi gkse M- ;kiSdh ukgh

3- vkWfMV C;wjks vkWQ lD;qZys”ku &&& ps eksteki djrs-v- vadfoØh c- okpd la[;k d- eglwy M- ;kiSdh ukgh

4- &&& e/;s vk;-,u-,l- ph LFkkiuk >kyh-v- 1939 c-1940 d- 1950 M- 1960

5- ek/;e O;oLFkkiu &&& vkgs-v- dyk vkf.k “kkL= c- “kkL= vkf.k ra=Kkud- dyk vkf.k oLrqfLFkrh M- ;kiSdh ukgh

6- &&& gs lksykiwj ;sFkhy [kktxh jsfMvks dsanz vkgs-v- jsfMvks fephZ c- fcx ,Q-,e d- jsfMvks LVkj M- jsfMvks xksYM

7- ,u-vkj-,l- ps ifgys losZ{k.k &&& ;ko’khZ >kys-v- 1968 c- 1974 d- 1972 M- 1970

iz-2 fVik fygk- ¼dks.kR;kgh pkj½ 141- Vhvkjih2- leqnk; uHkksok.kh3- O;oLFkkiukps ewyrRos4- ek/;e ,dkf/kdkj”kkgh5- jsfMvks LVqfMvks

iz-3 [kkfyy iz”ukaph mRrjs fygk- ¼dks.kRksgh nksu ½ 141- eqfnzr ek/;ekps vFkZdkj.k Li’V djk-

2- jsfMvkse/khy uos izokg Li’V djk-

3- Hkkjrh; ek/;eke/khy injs”kh; xwaro.kwd ;koj ppkZ djk-Page 2 of 3

SLR-PB – 11iz-4 [kkfyy iz”ukaph 500 “kCnkar mRrjs fygk- 14

1- fofo/k ek/;e ekydh i/nrh Li’V djk-

vFkok

2- VsfyfOgtu ek/;ekr O;oLFkkiukps egRo ;koj ppkZ djk-

iz-5 [kkfyy iz”ukaph 500 “kCnkar mRrjs fygk- 14,Q-,e- jsfMvksph dk;sZ Li’V djk-

Page 3 of 3

SLR-PB-12SeatNo.

M.A. I (Mass Communication)(Semester – II) (New)(CBCS) Examination, 2017

MEDIA LAW & ETHICSDay & Date: Friday, 21-04-2017 Max. Marks: 70Time: 10.30 AM to 01.00 PM


Q.1 Choose correct alternatives: 141) According to The Press Council Act 1978, Council comprises a

Chairman and ______a) 28 Members b) 16 Membersc) 12 Members d) None of these

2) Internal emergency was imposed in India from ______a) 25 June 1975 b) 22 August 1975c) 22 July 1975 d) None of these

3) Maximum punishment for the offence of sedition is ______a) Three years jail b) Only Finec) Life Imprisonment d) None of these

4) ASCI is the authority to redress grievances related to ______a) News b) Advertisementc) TV Serials d) None of these

5) First press Commission submitted is report in ______a) Year 1974 b) Year 1954c) Year 1964 d) None of these

6) In the case of literary, dramatic, musical or artistic works, term ofcopyright is for ______a) 60 Years b) 50 Years c) 40 Years d) None of these

7) Drug and Magic Remedies Act was enacted in ______a) Year 1956 b) Year 1954c) Year 1957 d) None of these

Q.2 Write short notes (any four): 14a) Ombudsmanb) B.G.Varghese Committeec) Trade Markd) Code of Ethics for Radioe) Fundamental Rights

Page 1 of 3

SLR-PB-12Q. 3 Give answer in detail (any two): 14

a) Write about major recommendations and outcome of first PressCommission.

b) Why period of emergency is called as black period for media?c) Give details about provisions Working Journalist Act.

Q.4 Write answer in detail (any one) 14a) What is ‘Defamation’? What are the provisions of Defamation Act?b) Giving examples of various cases describe Law of Contempt of

Court.

Q.5 What are the salient features of Indian Constitution? 14

ejkBh #ikarj

lqpuk % 1½ loZ Á”u vfuok;Z vkgsr-2½ mtohdMhy vad iq.kZ xq.k n”kZOkrkr-

Á- 1 cgqi;kZ;h iz”u% 14

1) Hkkjrh; o`Rri= eaMG dk;nk 1978 vUo;s eaMGkr v/;{k vkf.k -------------lekos”k vlrks-v½ 28 lnL;kapk c½ 16 lnL;kapk

d½ 12 lnL;kapk M½ ;kiSdh ukgh-

2½ Hkkjrkr ------------- iklwu varxZr vk.khck.kh ykxw dj.;kr vkyh-

v½ 25 twu 1975 c½ 22 vkWxLV 1975

d½ 22 tqyS 1975 M½ ;kiSdh ,dgh ukgh

3½ jktnzksgkP;k [kVY;kr tkLrhrtkLr f”k{kk ------------- vlrs-

v½ rhu o’ksZ dkjkokl c½ QDr naM

d½ tUeBsi M½ ;kiSdh ,dgh ukgh

4½ ,-,l-lh-vk;- gh laLFkk ------------- “kh laca/khr rdzkjhaps fuokj.k dj.;kpsdk;Z djrs-

v½ ckrE;k c½ tkfgjkrh

d½ VhOghojhy ekfydk M½ ;kiSdh ,dgh ukgh

5½ ifgY;k o`Rri= vk;ksxkus ------------- vkiyk vgoky lknj dsyk-

v½ 1974 ;k o’khZ c½ 1954 ;k o’khZ

d½ 1964 ;k o’khZ M½ ;kiSdh ,dgh ukgh

6½ lkfgR;Ñrh] ukV;Ñrh] lkafxfrd vFkok dykRed fufeZrhlkBheqnz.kkf/kdkjh eqnr ------------ vlrs-v½ 60 o’ksZ c½ 50 o’ksZ d½ 40 o’ksZ M½ ;kiSdh loZ

Page 2 of 3

SLR-PB-127½ vkS’k/kh vkf.k tknqÃ mik; dk;nk ----------- laer >kyk-

v½ 1956 ;k o’khZ c½ 1954 ;k o’khZ

d½ 1957 ;k o’khZ M½ ;kiSdh ,dgh ukgh

Á- 2 fVik fygk ¼dks.kR;kgh pkj½ 14aaaa½ o`Ùkiky

b½ ch-th-oxhZl lferh

c½ O;kikj fpUg

d½ uHkksok.khlkBh vkpkjlafgrk

e½ ewyHkwr vf/kdkj

Á- 3 ri”khyklg mÙkjs fygk-¼dks.kRksgh nksu½% 14aaaa½ ifgY;k o`Ùki= vk;ksxkP;k izeq[k f”kQkjlh vkf.k R;kph QyJqrh ;kckcr

fygk-b½ vk.khck.khP;k dky[kaMkr ek/;ekaP;k –‘Vhus dkGk dky[kaM vls dk

lacks/kys tkrs\c½ Jfed i=dkj dk;n;kckcrpk ri”khy lkaxk

Á- 4 ri”khyklg mÙkjs fygk-¼dks.kRksgh nksu½ 14aaaa½ cnukeh Eg.kts dk;\ cnukehP;k dk;n;krhy rjrqnh dk; vkgsr\

b½ fofo/k [kVY;kaph mnkgj.ks nsÅu U;k;ky;kP;k voekukpk dk;nk fo’kndjk-

Á- 5 Hkkjrh; jkT;?kVusph BGd oSf”k’V;s fo’kn djk- 14

Page 3 of 3


M.A.(Mass Communication) (Semester – II)(New) (CBCS) Examination, 2017

ELECTRONICS MEDIA (RADIO AND TELEVISION)Day & Date: Monday, 24-04-2017 Max. Marks: 70Time: 10.30 AM to 01.00 PM


Q.1 Answer the following questions by choosing correct option: 141) VCD stands for _____.

a) Video compact disk b) Video creation diskc) Video compressor device d) None of these

2) Angels term used in _____.a) Voice Recording b) Voice Editingc) Shooting & Photography d) None of these

3) Up linking technology useful in _____a) Video Editing b) Photographyc) Sound recording d) Telecasting

4) Vividh Bharti started in _____.a) 1956 b) 1966 c) 1964 d) 1957

5) Bahujan hitay bahujan sukay is slogan of _____.a) Radio b) Doordarshanc) BSNL d) PTI

6) Microwaves, satellite, fiber optics are the medium of _____.a) Communication b) Transmission of datac) Broadcast d) All above

7) OB van useful for _____.a) Outdoor broadcasting b) Outdoor shootingc) Outdoor Editing d) None of these

Q.2 Write short notes (any four): 141) Educational radio: Gyanwani2) Podcast3) Use of gun milk4) Video effects5) Non linear editing

Page 1 of 3

Q.3 Answer the following questions (any four): 121) Explain the role of Prasarbharati.2) Explain use of digital technology in TV programme production.3) Explain script writing for TV programmes.4) Explain the elements of news Script for TV.5) Explain the growth of private radio stations.6) Explain the equipments of radio station.

Q.4 Write answer in 250 words (any two): 161) Compare the multinational & Indian TV channels.2) Mention various programme formats for radio and describe the

target Audience of F.M. radio

Q.5 Explain the structure and equipments of TV studio. 14

Page 2 of 3

¼ejkBh :ikarj½


iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 141- Ogh-lh-Mh Eg.kts &&&-

v- fOgMhvks dkWEiWdV fMLd c- fOgMhvks fØ,”ku fMLdd- fOgMhvks dkWEizslj fMOgk;l M- ;kiSdh ukgh

2- v¡xYl gh ladYiuk &&& e/;s okijrkr-v- fOgMhvks ,fMfVax c- QksVksxzkQhd- lkÅaM jsdkWfMZax M- VsfydkfLVax

3- vi&fyafdax ra=Kku &&& e/;s okijrkr-v- OgkWbl jsdkWfMZax c- OgkWbl ,fMVhaxd- “kwfVax vkf.k QksVksxzkQh M- ;kiSdh ukgh

4- fofo/kHkkjrh &&& jksth lq# >kys-v- 1956 c-1966 d- 1964 M- 1957

5- cgqtu fgrk; cgqtu lq[kk; gs &&& ps czhnokD; vkgs-v- jsfM;ks c- nwjn”kZud- ch-,l-,u-,y- M- ih-Vh-vk;-

6- ek;ØksosOg]mixzg] Qk;cj vkWfIVDl gs &&& ps ek/;e vkgs-v- dE;qfuds”ku d- VªkUlfe”ku vkWQ MsVkd- czkWMdkLV M- ;kiSdh loZ

7- vks-ch-OgWu gh &&& lkBh okij.;kr ;srs-v- vkÅV Mksj czkWMdkfLVax c- vkÅV Mksj “kwfVaxd- vkÅV Mksj ,fMfVax M- ;kiSdh ukgh

iz-2 fVik fygk- ¼dks.kR;kgh pkj½ 141- “kS{kf.kd jsfMvks% Kkuok.kh2- ikSMdkLV3- xu ekbZdpk okij4- fOgMhvks bQsDV5- ukWu fyfu;j laiknu

iz-3 [kkfyy iz”ukaph mRrjs fygk- ¼dks.kR;kgh pkj½ 121- izlkjHkkjrhph Hkwfedk Li’V djk-

2- fMftVy ra=Kkukph Vh-Ogh- dk;ZØe fufeZrhrhy mi;qDrrk Li’V djk-

3- VhOgh dk;ZØeklkBh lafgrk ys[ku Li’V djk-

4- Vh-Ogh ckrehP;k lafgrsrhy ?kVd Li’V djk-

5- [kktxh jsfMvkspk fodkl Li’V djk-

iz-4 [kkfyy iz”ukaph 250 “kCnkar mRrjs fygk- ¼dks.kRksgh nksu½ 161- cgqjk’Vªh; vkf.k Hkkjrh; fVOgh okfgU;kaph rqyuk djk-

2- uHkksok.kh dk;ZØekaps izdkj lkaxwu ,Q-,e-jsfMvksP;k yf{;r xVkaps o.kZudjk-

iz-5 Vh-Ogh- LVqfMvksph jpuk vkf.k R;kr okijyh tk.kkjh lk/kus Li’V djk-Page 3 of 3

Page 1 of 4

SLR-PB – 36 Seat No.

M.A.(Mass Communication) (Semester – IV)

(New) (CBCS) Examination, 2017 TELEVISION JOURNALISM & PRODUCTION

Day & Date: Wednesday, 19-04-2017 Max. Marks: 70

Time: 02.30 PM to 05.00 PM


2) Figures to the right indicate full marks. Q.1 Answer the following questions by choosing correct option:

14

1) News coverage of one day International Cricket match usually done by _____.

a) Ediitor b) Special Reporter c) Sports Reporter d) None of these 2) PT C means _____

a) Piece of camera b) Piece to camera c) Print to computer d) None of these 3) ENG stands for _____. a) Electronic news gathering b) Electronic news gadget c) Electronic news group d) None of these 4) Colour temperature is measured in _____. a) Kelvin b) Fahrenheit c) Pixel d) Centigrade 5) In the TV studio blue or Green curtain used for _____. a) Chroma b) Telepromter c) Montage d) All of the above 6) The first Indian Private TV channel is _____. a) Aaj tak b) Zee c) NDTV d) India TV 7) Movement of camera from right to left is type of _____. a) Pan b) Zoom c) Tilt d) Frame 8) Photographer s normally use ____ to cover landscape.

a) Long shot b) Close up c) Mid shot d) All the above 9) Off screen narration in TV news is known as ____. a) Voice over b) Dubbing c) Anchoring d) None of these 10) Wavelength, Amplitude, Frequency are the properties of ____.

Page 2 of 4

a) Sound b) Video c) Picture d) All the above 11) To copy Audio/ Video from one tape to another tape, this editing

process known as _____.

a) Linear b) Non-linear c) Digital d) Hybrid 12) In the portrait photography from head to below the knees is called

_____.

a) Medium long shot b) Long shot

c) Close-up d) Extreme long shot

13) CCD stands for _____.

a) Charge coupled device b) Changing coupled device

c) Close couple device d) None of these

14) CMOS stands for _____.

a) Complementary metal Oxide semi-conductor

b) Semi metal oxide semi-conductor

c) Complex metal Oxide semi-conductor

d) None of these

Q.2 Write short notes (any four): 14

1) Investigative reporting

2) Camera shots

3) Voice over

4) Three point lighting

5) PTC

Q.3 Answer the following questions (any four): 12

1) Explain the importance of video editing.

2) Explain the discussion program arrangement in TV Studio.

3) State the types of camera angles.

4) Explain the TV documentary programmes.

5) What is cue s and commands in TV programme.

Q.4 Write answer in 250 words (any two): 16

1) Describe the types of TV programmes.

2) Discuss the Quiz show programmes.

3) Explain the visual communication.

Q.5 Write answer in 500 words (any one): 14

1) Explain the types of TV interviews.

2) Trace the development of Television in India.

Page 3 of 4

¼ejkBh :ikarj½


2½ mtohdMhy vad xq.k n”kZOkrkr-

iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 14

1- ,dfnolh; vkarjjk’Vªh; fØdsV lkeU;kps okrkZadu gs loZlk/kkj.ki.ks

&&& gs djrkr-

v- laiknd c- fo”ks’k okrkZgj d- ØhMk okrkZgj M- ;kiSdh ukgh

2- ih Vw lh- Eg.kts &&&-

v- ihl-vkWQ- dWesjk c- ihl-Vw-dWesjk

d- fizaV Vw dWesjk M- ;kiSdh ukgh-

3- b-,u-th-Eg.kts &&&-

v- bysDVªkWfud U;qt xWnfjax c- bysDVªkWfud U;wt xWtsV

d- bysDVªkWfud U;wt xzqi M- ;kiSdh ukgh

4- jaxkaph rhozrk &&& e/;s ekstrkr-

v- dsfYou c-QWjsugWV d- fiDlsy M- lsafVxzsM

5- VhOgh LVqMhvks e/;s fuGk vkf.k fgjok iMnk &&& lkBh okijkrkr-

v- Øksek c- Vsyh izkWEiVj

d- eksaVkt M- ;kiSdh loZ

6- &&& gh lokZr ifgyh Hkkjrh; [kktxh VhOghph okfguh vkgs-

v- vkt rd c- >h d- ,u-Mh-VhOgh- M- bafM;k VhOgh

7- dWesÚ;kph mtohdMwu MkohdMs gks.kkÚ;k gkypkyhl izdkjkl &&&

Eg.krkr-

v- iWu c- >we d- VhYV M- Ýse

8- y¡MLdsi ?ks.;klkBh Nk;kfp=dkj lglk &&& okijrkr-

v- ykWx “kkWV c- Dykst vi d- feM “kkWV M- ;kiSdh loZ

9- VhOghojhy ckrE;krhy iMn;kekxhy dFkukl &&& Eg.krkr-

v- OgksbZl vksOgj c- Mfcax d- v¡dfjax M- ;kiSdh ukgh

10- osOgysaFk] v¡fIyV;qM] fÝdosUlh gs &&& ps xq.k/keZ vkgsr-

v- /ofu c- fOgMhvks d- fp= M- ;kiSdh loZ

11- ,dk Vssi o#u nqlÚ;k Vsie/;s vkWfM;ks vkf.k fOgMhvks dkWih dj.;kP;k

Page 4 of 4

izfØ;sl &&& Eg.krkr-

v- fyfu;j c- ukWu fyfu;j d- fMftVy M- gk;czhM

12- iksVsªV Nk;kfp=kadukar MksD;ko#u rs [kkyh xq<?;ki;Zar dk<Y;k tk.kkÚ;k

Nk;kfp=kl &&& Eg.kys tkrs-

v- fuMh;e ykWx “kkWV c- ykWx “kkWV

d- Dykstvi M- ,DLVªhe ykWx “kkWV

13- lh-lh-Mh- Eg.kts &&& gks;-

v- pktZ dksiysM fMOgkbZl c- psaftax dksiysM fMOgkbZl

d- Dykst dksiysM fMOgkbZl M- ;kiSdh ukgh

14- lh-,e-vks-,l- Eg.kts &&& gks;-

v- dkWEifyesUVªh esVy vkWDlkbZM lseh daMDVj

c- lseh esVy vkWDlkbZM lseh daMDVj

d- dkWEIysDl esVy vkWDlkbZM lseh daMDVj

M- ;kiSdh ukgh

14

iz-2 fVik fygk- ¼dks.kR;kgh pkj½

1- “kks/k okrkZadu

2- dWesjk “kkWV~l

3- OgksbZl vksOgj

4- =hfcanw izdk”k ;kstuk

5- ihVwlh

iz-3 [kkfyy iz”ukaph mRrjs fygk- ¼dks.kR;kgh pkj½ 12

1- fOgMhvks laiknukps egRo Li’V djk-

2- VhOgh LVqMhvksrhy ppkZ dk;ZØeklkBh r;kjh ;k fo’k;h lkaxk-

3- dWesjk v¡xYlps izdkj lkaxk-

4- VhOgh MkWD;qesaVjh dk;ZØe Li’V djk-

5- VhOgh dk;ZØeke/;s D;w vkf.k dekaM Eg.kts dk;\

iz-4 [kkfyy iz”ukaph 250 “kCnkar mRrjs fygk- ¼dks.kRksgh nksu½ 16

1- VhOgh dk;ZØekaps izdkj Li’V djk-

2- Doht “kks dk;ZØekfo’k;h ppkZ djk-

iz-5 [kkfyy iz”ukaph 500 “kCnkar mRrjs fygk- ¼dks.kRksgh ,d½ 14

1- VhOgh eqyk[karhaps izdkj Li’V djk-

2- Hkkjrkrhy nwjn”kZuP;k fodklkckcr vk<kok ?;k-

Page 1 of 5

SLR-PB-37 Seat No.

M.A.(Mass Communication) (Sem – IV) (New) (CBCS) Examination, 2017

ADVERTISING AND SOCIAL MARKETING

Day & Date: Friday, 21-04-2017 Max. Marks: 70

Time: 02:30 PM to 05:00 PM


Q.1 Choose correct alternatives:

14

1) ______ is not a part of an advertising agency. a) Copyright b) Analyser c) Art Director d) Visualiser 2) Finding appropriate place for product in the market is called as

______

a) Public relations b) Promotion c) Positioning d) All of these 3) ______ denotes trust of people in a particular product. a) Brand b) Accountability c) Identity d) None of these 4) ______ department in an advertising in an advertising agency

deals with copyrighting graphics.

a) Art b) Contract c) Media buying d) None of these 5) Article is an example of ______ a) Power brand b) Personal Brand c) Service Brand d) None of these 6) The research is useful for an advertising agency to measure

______

a) Advertising Effect b) Advertising Campaign c) Advertising Strategy d) None of these 7) Target group for a shaving cream advertisement is ______ a) Children b) Men c) Women d) None of these 8) ______ is a checklist for media planners to help them to prepare a

media plan.

a) Media Strategy b) Media Campaign c) Media Brief d) None of these 9) An advertisement of mentos candy is based on ______ type of

appeal.

Page 2 of 5

a) Humor b) Fear c) Culture d) None of these 10) Testing an advertisement on a cross section of potential buyers

before its publication is known as ______

a) Post Test b) Pre Test c) Quality test d) None of these 11) An Advertisement aiming to promote another product for which

advertising is banned is known as ______

a) Corporate Ad b) Advocacy Ad c) Surrogate Ad d) None of these 12) ______ organization measures readership of a newspaper. a) ABC b) IRS c) INS d) None of these 13) ______ is a distinctive identity mark of a company that is

protected by law.

a) Trademark b) Denmark c) Benchmark d) None of these 14) A strong point traced in an advertisement to sale a product is

known as ______

a) POP b) USP c) GSP d) None of these Q.2 Write short notes (any four) 12 a) Types of Brand b) Media Campaign c) Post Test d) Colours in Advertising e) Motivation Theory Q. 3 Write the answer in 150 words (any four) 16 a) Give any two examples of advertising appeal. b) What is the role of ‘Art Director’ in an advertising agency? c) Explain media concentration theory. d) Describe any one economic theory of consumer behaviosr e) Distinguish between brand image and personality. Q.4 Write answer in 250 words (any two) 14 a) What is media plan? Describe essentials of media plan. b) Differentiate between commercial marketing and social marketing. c) Describe various steps in creative process. Q.5 Write answer in 500 words (any one) a) Define Social Marketing. Describe the importance of five P’s in

social marketing 14

b) What are the various factors which effect on consumer behavior? Explain giving suitable examples.

Page 3 of 5

SLR-PB -37

ejkBh #ikarj


2½ mtohdMhy vad iq.kZ xq.k n”kZOkrkr-

Á- 1 cgqi;kZ;h iz”u%

14

1½ -------------- gk tkfgjkr laLFkspk Hkkx ukgh-

v½ tkfgjkr ys[kd c½ fo”ys’kd

d½ dyk funsZ”kd M½ „“; ladYid

2½ vkiY;k mRiknukyk cktkjisBsr ;ksX; fgLlk feGowu ns.ks ;kl --------------

Eg.krkr-

v½ tulaidZ c½ o`/nh

d½ LFkku fuf”prh M½ ;kiSdh ukgh

3½ tsOgk xzkgd T;k Bjkfod mRiknukoj [kwi fo”okl n”kZforkr R;kl -------------

Eg.krkr-

v½ cz¡M c½ fo”oklkgrkZ d½ vksG[k M½ ;kiSdh ukgh

4½ -------------- gk foHkkx tkfgjkr etdqjkps ys[ku vkf.k js[kkfp=s ;kaP;k”kh

fuxfMr vlrks-

v½ dyk c½ djkj

d½ ek/;e [kjsnh M½ ;kiSdh ukgh

5½ ,vjVsy gs -------------ps mnkgj.k vkgs-

v½ ikoj cz¡M c½ O;fDrxr cz¡M

d½ lsok cz¡M M½ ;kiSdh ukgh

6½ tkfgjkr laLFksyk la”kks/kukpk --------------- ps eksteki dj.;kl mi;ksx gksrks-

v½ tkfgjkr ifj.kke c½ tkfgjkr eksfge

d½ tkfgjkr /kksj.k M½ ;kiSdh ukgh

7½ nk<h dj.;kP;k dzheph tkfgjkr --------------- ;k yf{;r xVkyk mn~ns”kwu

vlrs-

v½ eqys c½ iq#’k d½ fL=;k M½ ;kiSdh ukgh

8½ ek/;e fu;kstu djrkuk ek/;e fu;kstudkjkauk iqoZr;kjhlkBh ------------- pk

mi;ksx gksrks-

v½ ek/;e /kksj.k c½ ek/;e eksghe

d½ ek/;e czhQ M½ ;kiSdh ukgh

Page 4 of 5

9½ esaVkWl d¡Mhph tkfgjkr --------------- ;k izdkjP;k vkokgukoj voyacwu vkgs-

v½ fouksnh c½ Hkhrh d½ lkaLd`frd M½ ;kiSdh ukgh

10½ laHkkO; xzkgdkrhy dkghauk izfl/nhiwohZ tkfgjkr nk[kfo.ks gs --------------- pk

Hkkx vkgs-

v½ mRrj pkp.kh c½ iwoZ pkp.kh

d½ xq.koRrk pkp.kh M½ ;kiSdh ukgh-

11½ T;k mRiknukP;k tkfgjkrhaoj canh vkgs v”kk nqlÚ;k mRiknukph tkfgjkr

Dj.;kP;k mn~ns”kkus dsysyh tkfgjkr Eg.kts --------------

v½ dkiksZjsV tkfgjkr c½ ,Moksdslh tkfgjkr

d½ ljksxsV tkfgjkr M½ ;kiSdh ukgh-

12½ --------------- laLFkk o`Rri= okpd laLFksps eksteki djrs-

v½ ,-ch-lh- c½ vk;-vkj-,l- d½ vk;-,u-,l- M½ ;kiSdh ukgh-

13½ -------------- Eg.kts daiuhus dk;n;kOnkjs lajf{kr dsysys vksG[kn”kZd fpUg

vlrs-

v½ VªsMekdZ c½ MsUekdZ d½ csapekdZ M½ ;kiSdh ukgh

14½ ,[kkn;k mRiknukph tkfgjkr djrkuk R;kr mRiknukps [kkl oSf”k’V;s

Eg.kwu T;k eqn~n~;koj Hkj fnyk tkrks R;kl ------------- Eg.krkr-

v½ ih-vks-ih c½ ;w-,l-ih- d½ th-,l-ih M½ ;kiSdh ukgh

Á- 2 Laf{kIr Vhik fygk ¼dks.kR;kgh pkj½ 12

aa½ cz¡Mps izdkj

b½ ek/;e eksghe

c½ mÙkj pkp.kh

d½ tkfgjkrhrhy jax

e½ izsj.kk fla/nkar

Á- 3 nhM”ks “kCnkr mÙkjs fygk¼dks.kRksgh pkj½ 16

a) Tkfgjkr vkokgukps dks.krsgh nksu izdkj lkaxk-

b) Tkfgjkr laLFksr dyk funsZ”kdkph Hkwfedk dk; vlrs\

c) ek/;e ,dxzrk fl/nkar Li’V djk-

d) xzkgd orZuklaca/khpk dks.kR;kgh ,d vkfFkZd fl/nkaar fo’kn djk-

e) cz¡Mph izfrek vkf.k O;fDreRo ;krhy Qjd Li’V djk-

Á- 4 vMhp”ks “kCnakr mÙkjs fygk ¼dks.kRksgh nksu½ 14

a) ek/;e fu;kstu Eg.kts dk;\ ek/;e fu;kstukrhy vko”;d ckch

dks.kR;k\

b) O;olkf;d foi.ku vkf.k lkekftd foi.ku ;krhy Qjd Li’V djk-

c) l`tukRed izdzh;srhy fofo/k VIis fo’kn djk-

Page 5 of 5

Á- 5 Ikkp”ks “kCnkar mÙkjs fygk¼dks.kRksgh ,d½ 14

a) lkekftd foi.kukph O;k[;k lkaxk- R;kr ikp îh^ ps egRo fo’kn djk-

b) xzkgd orZukoj izHkko xktfo.kkjs fofo/k ?kVd dks.krs\ mnkgj.kkalg Li’V

djk-

Page 1 of 4

SLR-PB-38 Seat No.

M.A. (Mass Communication) (Semester-IV) (New)

(CBCS) Examination, 2017 CORPORTE COMMUNICATION AND EVENT MANAGEMENT

Day & Date: Monday, 24-04-2017 Max. Marks: 70

Time: 02.30 PM to 05.00 PM Q.1 A Choose the correct alternative: 14

1) …….. is an external public of an organization.

a) Staff b) Workers E

c) Supplier d) None of these

2) Public relations Council of India established in……….

a) 1958 b) 2004 E

c) 1964 d) 1970

3) ………. Was registered in the year 1945.

a) AAAI b) INS E

c) PIB d) PRCI

4) ….. is a special tool of public relations.

a) Exhibition b) Press conference E

c) Documentary d) None of these

5) ……. Is the more popular PR model nowadays.

a) Symmetric b) Asymmetric E

c) Public information d) None of these

6) Press kit is commonly used for ………

a) Product launching b) New company establishment E

c) Press conference d) All of these

7) Corporate communication consists…… Communication.

a) Internal b) ) External E

c) Both a) and b) d) None of these

8) Code of ethics for PR professional is furnished by

a) PRSI b) PIB E

c) AAAI d) All of these

9) To build better relationships with the media is called as……

a) Media Relations b) Press conference E

c) Media Communication d) None of these

Page 2 of 4

10) ……… is a type of logo.

a) Icon b) Combination E

c) Letters d) All of these

11) ……. Is organized for journalists to give information regarding organization.

a) Press Conference b) Workshops

c) Training Programme d) None of These

12) The most important aspect of public relation is

a) Product b) Public E

c) Service d) Non of these

13) Public relations is ……… communication process.

a) Two way b) Random E

c) Streategic d) Non of these

14) ……. Cannot be part of public relations

a) Advertisement b) Publicity

c) Propaganda d) None of these

Q2 Write short notes (any four): 12

1) Types of Disaster

2) Corporate Identiy

3) E-Public relations

4) PR Writing

5) IPRA

Q3 Write the answers in 150 words (any four) : 16

1) Explain the process of public relation and corporate communication.

2) Give definitions of Public relation and corporate communication,

3) Explain the process of public relation campaigns.

4) State the responsibility of PR Department

5) Explain the good qualities of PRO

Q4 Write answer in 250 words (any two) 14

1) What is the role of public relation officer in crisis communication?

2) Explain the term of corporate public relations

3) Comment on the political public relations

Q5 Write answer in 500 words (any one) 14

1) Discuss the importance of the corporate Social responsibility.

2) Explain the tools of corporate communication

Page 3 of 4

ejkBh #ikarj


2½ mtohdMhy vad iq.kZ xq.k n”kZOkrkr-

Á- 1 ;ksX; Ik;kZ;kph fuoM djk-

14

1½ &&& gs laLFksps ckg; tu vkgsr-

v- deZpkjh c- dkexkj d- iqjoBkdkj M- ;kiSdh ukgh

2½ ifCyd fjys”kUl dkWUlhy vkWQ bafM;kph LFkkiuk &&& e/;s >kyh-

v- 1958 c- 2004 d- 1964 M- 1970

3½ &&& ph uksan.kh 1945 lkyh >kyh-

v- ,-,-vk;- c- vk;-,u-,l-

d- ih-vk;-ch- M- ih-vkj-lh-vk;

4½ &&& gs tulaidkZps fo”ks’k lk/ku vkgs-

v- izn”kZu c- i=dkj ifj’kn

d- ekfgrhiV M- ;kiSdh ukgh

5½ &&& gs tulaidZ izfreku vktdky tkLr izpfyr vkgs-

v- izek.kc/n c- vizek.kc/n

d- lkoZtfud ekfgrh M- ;kiSdh ukgh

6½ izsl dhV loZlk/kkj.ki.ks &&& lkBh okijrkr-

v- mRiknu cktkjkr vk.krkuk c- mRiknu cktkjkr vk.krkauk

d- uohu daiuh dk<rkauk M- i=dkj ifj’kn

7½ dkWiksZjsV laoknkr &&& laoknkpk lekos”k gksrks-

v- varxZr c- cká

d- v- vkf.k c- nksUgh M- ;kiSdh ukgh

8½ tulaidZ O;klkf;dkalkBh vkpkjlfgark &&& us lknj dsyh-

v- ih-vkj-,l-vk;- c- ih-vk;-ch-

d- ,-,-,-vk; M- ojhy loZ

9½ ek/;ekaleosr pkaxY;k laca/kkaph cka/k.kh dj.ks ;kal &&& vls Eg.krkr-

v- ek/;e laca/k c- i=dkj ifj’kn

d- ek/;e laokn M- ;kiSdh ukgh

10½ &&&gk cks/kfpUgkpk izdkj vkgs-

v- vk;dkWu c- dkWEchus”ku ekdZ

d- ysVj ekdZ M- ojhy loZ

11½ laLFkslaca/kh i=dkjkauk ekfgrh ns.;klkBh &&& ps vk;kstu dsys tkrs-

v- i=dkj ifj’kn c- dk;Z”kkGk

d- izf”k{k.k dk;Øe M- ;kiSdh ukgh

12½ tu laidkZe/khy &&& gk egRokpk iSyw vkgs-

Page 4 of 4

v- mRiknu c- tu d- lsok M- ;kiSdh ukgh

13½ tulaidZ gh &&& laokn izfØ;k vkgs-

v- nqrQhZ c- vfof”k’V d- /kksj.kc/n M- ;kiSdh ukgh

14½ &&& gk tu laidkZpk Hkkx vlw “kdr ukgh-

v- tkfgjkr c- izfl/nh d- izpkj M- ;kiSdh ukgh

Á- 2 fVik fygk- ¼dks.kR;kgh pkj½ 12

1½ vkiRRkhps izdkj

2½ dkiksZjsV vksG[k

3½ b&tulaidZ

4½ tu laidkZlkBh fy[kk.k

5½ vk;-ih-vkj-,-

Á- 3 fnM”ks “kCnkar mRRkjs fygk- ¼dks.krsgh pkj½ 16

1½ tulaidZ eksfgesph izfØ;k Li’V djk-

2½ tulaidZ vkf.k dkiksZjsV laoknkP;k O;k[;k n;k-

3½ dk;ZØe fu;kstdkps egRo Li’V djk-

4½ tulaidZ foHkkxkph tckcnkjh fo’kn djk-

5½ tulaidZ vf/kdkÚ;kaps pkaxys xq.k Li’V djk-

Á- 4 vMhp”ks “kCnkar mRrjs fygk- ¼dks.krsgh nksu½ 14

1½ vkiRrhdkyhu laoknkr tulaidZ vf/kdkÚ;kph Hkwfedk dk; vlrs\

2½ dkiksZjsV tulaidZ gh ladYiuk Li’V djk-

3½ jktdh; tu laidZ ;koj Hkk’; djk-

Á- 5 ikp”ks “kCnkar mRrjs fygk- ¼dks.krsgh ,d½ 14

1½ dkiksZjsV lkekftd tckcnkjhP;k egRokcn~ny ppkZ djk-

2½ dkiksZjsV laoknkph lk/kus Li’V djk-


M.A.(Mass Communication) (Semester – IV)(New)(CBCS) Examination, 2017

ONLINE JOURNALISMDay & Date: Saturday, 29-04-2017 Max. Marks: 70Time: 02.30 PM to 05.00 PM


Q.1 Choose correct alternative: 141) In E-Magazine ‘E’ sands for ______.

a) Electronic b) Electrical c) Easy d) None of these

2) Website is collection of _____.a) Graphic Files b) Audio Filesc) Text Files d) All of these

3) _____ is the network is suitable for Metro city.a) WAN b) MAN c) LAN d) None of these

4) FTP means _____.a) File Transfer Protocol b) File Text Protocolc) File Transmit Protocol d) None of these

5) E-mail account does not includes _____.a) Out Box b) Spamc) Draft d) None of these

6) In 4D ‘D’ stands for ______.a) Dimension b) Direction c) Domain d) None of these

7) ‘Breaking Views’ is the blog of _____.a) Ravish Kumar b) Barkha Duttc) Rajdeep Sardesai d) None of these

8) Information Technology Act was came into effect in year _____.a) Year 2001 b) Year 2003c) Year 2002 d) None of these

9) _____ is another name of internet.a) Information Space b) Virtual Spacec) Cyber Space d) None of these

10) ____ is the example of graphics.a) Line b) Graphs c) Symbolic d) All of these

Page 1 of 4

11) WWW stands for ______.a) World Whole Web b) Web World Widec) World Wide web d) None of these

12) _____ is example Social Network site.a) Facebook b) Tweeterc) Both (a) and (b) d) None of these

13) IRCTC is a best example of ______.a) Online News Paper b) E-Magazinec) E-Commerce d) None of these

14) AOL is an example of _____.a) Search Engine b) Social Networkingc) Blog d) None of these

Q.2 Write short notes (any four): 121) Website Manager2) Visualizer3) Tweeter4) Graphics5) Importance of internet in Journalism

Q.3 Write the answers in 150 words (any four): 161) What is Website?2) What is Online News Papers?3) Write short notes on topic ‘Cyber Crime’?4) Write short note about ICT.5) Explain the concept of Online magazine.

Q.4 Write answer in 250 words (any two): 141) Explain the concept of Media Convergence.2) Differentiate the print journalism and online journalism.3) Discuss on topic ‘Web Portal’.

Q.5 Write answer in 500 words (any one): 141) What are the types of internet connections?2) Write an essay on a topic ‘Social Networking’.

Page 2 of 4

¼ejkBh :ikarj½


iz-1 ;ksX; i;kZ; fuoMk o mRrjs fygk% 141- bZ& fu;rdkfyd e/;s ^bZ^ Eg.kts &&&&-

v- bysDVªkWfud c- bysfDVªdy d- bth M- ;kiSdh ukgh2- osclkbZV gh &&& pk laxzg vlrs-

v- xzkQhd QkbZy c- vkWMhvks QkbZyd- VsDLV QkbZy M- ;kiSdh loZ

3- esVªks “kgjkr &&& gs usVodZ vuq#i vlrs-v- oWu c- eWu d- yWu M- ;kiSdh ukgh

4- ,Q-Vh-ih- Eg.kts &&&-v- QkbZy VªkUlQj izksVksdkWy c- QkbZy VsDLV izksVksdkWyd- QkbZy VªkUlehV izksVksdkWy M- ;kiSdh ukgh

5- bZ&esy [kkR;ke/;s &&& pk varHkkZo gksr ukgh-v- vkmV ckWDl c- LVWed- Mªk¶V M- ;kiSdh ukgh

6- 4 Mh e/;s ‘D’ Eg.kts &&&v- Mk;esU”ku c- Mk;jsD”ku d- Mksesu M- ;kiSdh ukgh

7- ^czsfdax fOgot^ gk ;kapk CykWx vkgs-v- jfo”k dqekj c- cj[kk nRrd- jktnhi ljnslkbZ M- ;kiSdh ukgh

8- ekfgrh ra=Kku dk;nk &&& o’khZ veykr vkyk-v- 2001 o’kh c- 2003 o’kh d- 2002 o’kh M- ;kiSdh ukgh

9- &&& gs baVjusVps vk.k[kh ,d uko vkgs-v- bUQesZ”ku Lisl c- OgkpwZvy Lisld- lk;cj Lisl M- ;kiSdh ukgh

10- &&& gs xzkfQDlps mnkgj.k vkgs-v- js’kk c- vkjk[kMs d- fpUg M- ;kiSdh loZ

11- Eg.kts &&&v- oYMZ Ogksy osc c- osc oYMZ okbZMd- oYMZ okbZM osc M- ;kiSdh ukgh

12- &&& gs lksf”k;ky usVodZ lkbZVps mnkgj.k vkgs-v- Qslcwd c- V~ohVj d- nksUgh v- vkf.k c- M- ;kiSdh ukgh

13- vk;-vkj-lh-Vh-lh- gs &&& ps mnkgj.k vkgs-v- vkWuykbZu o`Rri= c- bZ& fu;rdkfydd- bZ&okf.kT; M- ;kiSdh ukgh

14- ,-vks-,y- gs &&& ps mnkgj.k vkgs-v- lpZ baftu c- lksf”k;ky usVofdZaxd- CykWx M- ;kiSdh ukgh

Page 3 of 4

iz-2 fVik fygk- ¼dks.kR;kgh pkj½ 121- osclkbZV eWustj2- OghT;wyk;tj3- V~ohVj4- xzkfQDl5- baVjusVps i=dkfjrsrhy egRo

iz-3 nhM”ks “kCnkar mRrjs fygk- ¼dks.kRksgh pkj½ 161- osclkbZV Eg.kts dk;\

2- vkWuykbZu o`Rri= Eg.kts dk;\

3- ^lk;cj xqUgs^ vk; fo’k;koj laf{kIr Vhi fygk-

4- vk;-lh-Vh-cn~ny laf{ki Vhi fygk-

5- ^vkWuykbZu fu;rdkfyd^ gh ladYiuk Li’V djk-

iz-4 vMhp”ks “kCnkar mRrjs fygk- ¼dks.kRksgh nksu½ 141- êk/;ekaps ,d=hdj.k^ gh ladYiuk Li’V djk-

2- eqfnzr i=dkfjrk vkf.k vkWuykbZu i=dkfjrk ;krhy Qjd Li’V djk-

3- ôsc iksVZy^ ;k fo’k;koj ppkZ djk-

iz-5 Ikp”ks “kCnkar mRrjs fygk- ¼dks.kRksgh ,d½ 141- baVjusV tksM.khps izdkj dks.krs vkgsr\

2- ^lksf”k;ky usVofdZax^ ;k fo’k;koj fuca/k fygk-

Page 4 of 4

M.A. (Mass Communication) (Semester I) (New) (CBCS ...su.digitaluniversity.ac/WebFiles/QPAMMASS17.pdf · (New) (CBCS) Examination, 2017 PRINCIPLES OF MASS COMMUNICATION Day & Date:

Documents