M&A Change Management Strategy (Manufacturing)
M&AChange Management
Strategy (Manufacturing)
“Whenever you see a successful business, someone once made a courageous
decision.”
~ Peter Drucker
The reality50%+ of M&A activity fails to deliver on financial expectations*
Most common reasons:○ Mis-aligned business strategy○ Culture shock - failure to address people issues○ Management ○ Technology
* Business Insider, 10/2012* Forbes 3/2012* Globoforce 9/2012
Integration Change Approach
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Current State of ProjectLeadership/Sponsorship
ChangeManagement
ProjectManagement
0
10
20
30
Prosci ® PCT TM Assessment Results
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Strong sponsorship
Solid project plan
Need to build out the change plan
Level of Impact (Manufacturing) # of F
TEs
Change Percentage
Significant impacts: org structure, reporting relationships, processes, tools and systems.
Proposed Sponsorship Model + Alignment
Mfg. (Acquirer)
Mfg. (Acquirer)
JS
SK
VP
COO
CEO2
CEO
Mfg, (Acquired)
Organizational Attributes: Acquiring Mfg.
8 8
• Employees satisfaction high; no recent significant changes
• SAP Manufacturing environment
• Strong leadership and sense of team
• Culture is “family-focused” – trust-heavy
• General sense: local communication is effective
Organizational Attributes: Acquired Mfg.
• Rumors abound about potential for sale
• Under-performing financially for 6 quarters
• Immediate concern = job security
• Mfg’s legacy systems and processes seen as albatross
• Strong culture of “family,” very few WFRs historically
9 9
Sponsorship Roadmap: Your Role
• Be visible and approachable to employees
• Be primary spokesperson in Acquiring Mfg and secondary in Acquired Mfg.
• Communicate business case for change (up, down and across), and key updates as decisions are made
• Be candid and transparent; credibility is key
• Be open to feedback and listening; open dialogue
Communication ObjectivesProvide timely, transparent and accurate information to
targeted audiencesLeverage managers as change champions and
communicatorsCommunicate what we know, when we know itLeverage existing employee data
Change Communication Plan: Acquiring Mfg - Day One
Timing Vehicle Key Messages Spokesperson Notes/ Feedback
8:00am Email w/ announcement, copy of press release and invite to attend Townhall
*Excited to announce acquisition* Share similar values and product-suites* Positions us as largest in industry* More details to follow* Please join Operations Leadership in common-area for Townhall
CEO, cc:ing COO, VP & Director of Mfg. + HR
9:00am Townhall *Excited about acquisition* Share similar values and product-suites* Positions us as largest in industry* Details still being ironed out, but do anticipate a 12-18 month integration of Mfg facilities* Celebration!
COO: repeat announcement
VP + Director: local msgs
HR onsite for at least one week
Next Steps1. Continue to build out change & communication
plans, aligned with project plan2. Share plan with HR to ensure alignment with
onboarding plan3. Socialize plan with key managers to get
input/buy-in
Questions