M6.2 - Comm2F00 - Simple minds

Simple Minds

History of the Band

Simple Minds began as a punk band in 1977 in Glasgow, Scotland

The band has released 16 albums to date and hit major acclaim in the early 1980’s

One of their biggest hits is “Don’t you Forget About Me” from the 1985 John Hughes film The Breakfast

Club

The band is still together and relies very heavily on social media to interact with their fans

Social Media

www.simpleminds.com

Facebook:https://www.facebook.com/simpleminds

Twitter:https://twitter.com/simplemindscom

Google Plus: https://plus.google.com/115484308533827220351/about?hl

YouTube:http://www.youtube.com/channel/UCXBep4C-pg5oCTrjw3nO-

LA?sub_confirmation=1

“Conversation at the baggage carousel Toronto airport yesterday morning.

Charlie Burchill to me "Aye...eh....Jim. That ..um Facebook thing, seems pretty good. Good for, you know communicating with fans I think. Maybe I will start to sort of...post some wee bits and that. What do you think? "

Me " What do I think Charlie? I have begging you to do it for years!"

You can let (the brilliant) Charlie Burchill know what you think of his idea - right here. JK

Audience

• Simple Minds has done a very effective job of reaching their fans, and keeping them interested. They have been able to reach fans old and new…

Content

• www.simpleminds.com provides the public access to a variety of material including band news, tour dates, and free music and video.

• The site also has a special members only area (which you can join at no cost) which offers concert presales, and more specialty content.

Content

• Facebook and Twitter provide regular updates to fans on the activity of the band. I learned that Simple Minds was coming to Massey Hall through their Facebook posts…I am in this picture as a result!

Fan Engagement

• Simple Minds makes sure to post a variety of content including classic hits, and new music to keep the fans coming back for more!

Simple Minds - See The Lights (Vintage)

Swag!? Visit Simpleminds.com!

Fans of the band may also appreciate:

• http://jimkerrsicilynotebook.com/blog/