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Market Systems Development (M4P) – A Conceptual Outline Martin Dietz Regional Workshop Bentre, Vietnam 23.9.2013
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Page 1: M4P Presentation

Market Systems Development (M4P) – A Conceptual Outline

Martin Dietz

Regional Workshop

Bentre, Vietnam

23.9.2013

Page 2: M4P Presentation

Market Systems and the Poor

Smallholders often know little about market demands and opportunities

They often live in inaccessible places

No access to services – technical, financial

Traders / processors find it too expensive and time consuming to work with many small suppliers

Institutions are weak not providing or enforcing rules and regulations for market actors, the environment is not condusive for doing business

Markets are often not working for the poor

Page 3: M4P Presentation

Market Systems and the Poor

Due to

Limited or no access to information

Weak institutional environment

High transaction cost

Monopoly or non-competitive markets

Market relations do not establish themselves due to factors listed above

Market failures

Page 4: M4P Presentation

Market Systems: Players and Functions

Infra-structure

Advisory services

Market information Financial

services

Skills and capacities

Regulations

Standards Laws

Informal rules and

norms

Supporting Functions

Rules

Core Market Function: Value Chain

Sourcing Production Marketing

Page 5: M4P Presentation

M4P – Key Features of Interventions

1. Context-specific: understanding where systems are failing to serve the needs of the poor and acting to correct those failings; understand causes rather than only symptoms

2. Facilitative role: Sustainable change: catalytic role of development agent to stimulate systemic change. Facilitate creation of incentives and capacities

3. Large-scale impact: explicitly aims to reach large numbers of poor by harnessing the dynamism of the market system- seeks leverage points, co-investment and ‘crowding’ in of market players

4. Learning & Adaptability: systems are dynamic: interventions need to be Iterative process of change needs built-in learning to support flexible decision-making and seize windows of opportunity.

Page 6: M4P Presentation

Steps and Elements of the M4P Approach

• Market Analysis

• Developing a strategic framework – results chains

• Develop a vision for a sustainable market system

• Take a facilitative role as development organisation

• Identify leverage points – interventions to obtain scale and impact

Page 7: M4P Presentation

Steps and Elements of the M4P Approach

Market Analysis

• Developing a strategic framework – results chains

• Develop a vision for a sustainable market system

• Take a facilitative role as development organisation

• Identify leverage points – interventions to obtain scale and impact

Page 8: M4P Presentation

Steps and Elements of the M4P Approach

Gain a sound understanding of the market system and the underlying reasons why poor people often fail in markets.

The analysis includes

The relevance of the sub-sector to poor people

  Mapping of main actors in the sub-sector

Identification of constraints and opportunities for poor producers

A sound analysis of why markets may fail the poor

Market Analysis

Level 1:

The poor and their context

Level 2:

Specific market system

Level 3:

Systemic constraints

Page 9: M4P Presentation

Level 1: Market system selection

Level 1:

The poor and their context

Level 2:

Specific market system

Level 3:

Systemic constraints

Intervention focus

Relevance to the poor?

High numbers of disadvantaged groups (as producers, employees, consumers)

Pro-.poor access or growth potential?

M4P Intervention potential

Feasibility of stimulating market systemic change

Criteria

Size

Relevance

Prospects

Considerations

agency priorities

agency capacity

feasibility

Page 10: M4P Presentation

Level 2: Assessing specific market systems

Level 1:

The poor and their context

Level 2:

Specific market system

Level 3:

Systemic constraints

Intervention focus

Page 11: M4P Presentation

Level 2: Assessing specific market systems

How does the market system work?

What are its key functions,

Who are the key players

What is the overall effectiveness of the market

Competitiveness

Productivity

How does the market fail the poor?

Where are potential opportunities for the poor?

Dynamics of the system

What changes have been taking place?

What are the drivers of change?

What are the opportunities for the poor in the market system?

Page 12: M4P Presentation

Level 3: Identify specific systemic constraints

Identify the specific causes of underperformance

What are the reasons why market systems underperform? Assess interconnected markets

How can these impediments to performance be overcome?

Set your focus on:

Incentives of players

Capacity of players

Relationships between players

Level 1:

The poor and their context

Level 2:

Specific market system

Level 3:

Systemic constraints

Intervention focus

Page 13: M4P Presentation

Four steps to designing interventions

1. Understand

Assessment of market systems

Opportunities, constraints

Why does it not work?

Who could trigger change, and how?

Page 14: M4P Presentation

Four steps to designing interventions

2. Identify Collaboration Partners

Who in the market system is most able, most interested?

Who may have most incentives?

Why are they not making use of the opportunity?

What are the impediments?

Solution to the cause of constraint:

What can be the business model?

What should collaborating partners do to make it work?

What should be our role to make it work?

Page 15: M4P Presentation

Four steps to designing interventions

Private interests Public interests

…is based on common interests

Page 16: M4P Presentation

Four steps to designing interventions

3. Deal Making

Deal = agreement between facilitator and system actor

Defines activities that enables your partner to trigger changes in the (support) market

Specify:• Why you do this together• How you do this together• What your partner does• What you do as facilitator

Page 17: M4P Presentation

Four steps to designing interventions

4. Support / Implement

Curriculum development Advise for curriculum development

Hires new staff

Trainers train extension staff

Provides trainers

Assists in training

Pays 60% of new staff for first 3 months, then 30% for 9

months, then zero

Facilitating training of trainers

Market Actor M4P Project

Page 18: M4P Presentation

Steps and Elements of the M4P Approach

• Market Analysis

Developing a strategic framework – results chains

• Develop a vision for a sustainable market system

• Take a facilitative role as development organisation

• Identify leverage points – interventions to obtain scale and impact

Page 19: M4P Presentation

Developing a Strategic Framework

Poverty Reduction

Improved growth

and access

Market system change

Systemic interventions

Page 20: M4P Presentation

Developing a Strategic Framework

Poverty Reduction

Improved growth

and access

Market system change

Systemic intervention

The poor will benefit

Our interventions contribute to a lasting change in the market system so that poor people can increase their benefits in markets

Market system change so that poor people can make use of opportunities?

Poor people make use of market opportunities?

Page 21: M4P Presentation

Steps and Elements of the M4P Approach

• Market Analysis

• Developing a strategic framework – results chains

Develop a vision for a sustainable market system • Take a facilitative role as development organisation

• Identify leverage points – interventions to obtain scale and impact

Page 22: M4P Presentation

Vision for a Sustainable Market System

Infra-structure

Research &

development

InformationFinancial services

Skills and capacities

Regulations

Standards Laws

Informal rules and

norms

Supporting Functions

Rules

Supply

Setting and enforcing rules

DemandCore

Function

Informing and communicating

Govern-

ment

Informal networks

Not-for-profit

sector

Private Sector

Membership organisations

Representative bodies

Players

MediaFunctions?

Players?

Who does?

Who pays?

Key questions:

1

2

3

4

Cap

aciti

es a

nd in

cent

ives

Why (incentive)?

5

Page 23: M4P Presentation

Vision for a Sustainable Market System

Functions

Players

Who does? Who pays?

CORE

RULES

SUPPORTING FUNCTIONS

Functions

Players

Who will do? Who will pay?

CORE

RULES

SUPPORTING FUNCTIONS

CURRENT SITUATION FUTURE SITUATION

Strategies how to get there

Page 24: M4P Presentation

Steps and Elements of the M4P Approach

• Market Analysis

• Developing a strategic framework – results chains

• Develop a vision for a sustainable market system

Take a facilitative role as development organisation

• Identify leverage points – interventions to obtain scale and impact

Page 25: M4P Presentation

Facilitating Change

The essence of facilitating change is stimulating market players to do things that they are currently not doing (or not doing well)

Stimulate changes in the market systemSeed companies train local service providers

Market-based, local service providers train poor producers

Local service providers are paid by market actors

Poverty Reduction

Improved growth

and access

Market system change

Systemic intervention

Page 26: M4P Presentation

Facilitating Change

Our interventions aim at triggering changes in the market system

Encourage seed companies to provide broad technical training on vegetable cultivation to local service providers

Support companies in developing a curriculum (example)

Project may facilitate training of trainers

Work with innovators and early adopters

Poverty Reduction

Improved growth

and access

Market system change

Systemic intervention

Page 27: M4P Presentation

Features of Good Facilitation

Catalysing• Initiating, motivating, linking

Light-touch

• Limited levels of support to players

• Indirect

flexible• Responsive and

opportunistic…• …but guided by strategy

…facilitative

interventions

have to be

Page 28: M4P Presentation

Facilitating Change

Start small, work with few actors

Monitor closely (against results chain)

Be flexible, adapt, modify

Test the business model: do market systems changes happen?

When successful:

Make business model known (knowledge management & learning)

Support expansion (scaling up)

Facilitate crowding in

Page 29: M4P Presentation

Leveraging for scale

500,000

farmers20,000

farmers2,000

farmers

Prospects for: leverage, scale and sustainability

Market 1

Vegetables

Market 2

Retailer information

Market 3

Retailer trainingSo

urc

e:

Th

e S

prin

gfie

ld C

en

tre

Page 30: M4P Presentation

Value Chain / Market Systems Development

Infra-structure

Advisory services

Market information Financial

services

Skills and capacities

Regulations

Standards Laws

Informal rules and

norms

Supporting Functions

Rules

Core Market Function: Value Chain

Sourcing Production Marketing

Page 31: M4P Presentation

Value Chain / Market Systems Development

Infra-structure

Advisory services

Market information Financial

services

Skills and capacities

Regulations

Standards Laws

Informal rules and

norms

Supporting Functions

Rules

Value chain approach Market systems approach

Focus on the value chain Focus on the wider market system and interconnected marketsFocus on sub-sector rather individual value chains

No explicit facilitative approach; development organisations may take market actor roles

Explicit facilitative approach

Scale often limited to specific value chains

Aims for large scale through leveraging with selected partners

No explicit focus on ensuring sustainability

Clear focus on sustainability

Page 32: M4P Presentation

Take away message

Context is the starting point

Focus on causes not symptoms

Must consider power dynamics, governance systems

Project rationale – results chains

Sustainability = facilitative role of development actor

Aim for inclusiveness – poor men and women will benefit

Flexibility, adaptability is key