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M31 is the code name for Andromeda galaxy M31 is a galaxy of technology stars
What’s in a name?
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Where and When?
M31 USA
Established 2010 Focused on • Accelerating US expansion of Italian SMEs • Incubating global startups
M31 Italia
Established 2006 • Focused on Incubating startups
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M31USA Services
US Growth Program
US Incubation Program
Entrepreneurial Journey
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A platform of services to support high tech companies in their expansion into the US market
What is the “US Growth” program?
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How does it work? M31’s US Growth program is essentially composed by three Phases
Competitive Analysis US Market Segments Analysis Market Assessment & Validation
Go-to-Market Strategy Communication & Marketing Business Development Sales Other services (see list in the next slides)
Incorporation of the US subsidiary/ NewCo Spin-out of the business branch
Phase 1 (3 months)
Phase 3
Phase 2 (1 year)
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What is the typical planning? M1 M3 M5 M6 M7 … M2 M4 M16
Market Validation
Competitive analysis
Market Segments & Customer Landscape
Value Chain Analysis
Feedbacks from the field
Go-to-market strategy
Communication & Marketing
Business Development & Sales
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Spin-out of the business branch
Fund-raising and other services
Phas
e 1
Phas
e 2
Phas
e 3 Incorporation of
US subsidiary
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US Grows Program at M31USA Develops the US business of Italian high-tech companies out of San Jose, CA, in the heart of Silicon Valley Decreases time and risks of a solo adventure Everything you need on your first day: office, connectivity, SV network, business contacts Saves you up to a year of exploratory trips and costs Limited initial investment If successful, a call option is available to establish own organization
Do-It-Yourself (DIY) strategy High risks of a solo adventure High investments to train the person in loco that will work on the market research and competitive analysis Necessary to spend time and resources in finding network, partners and business contracts Consistent investment in the project for a long time
Why a “US Growth” program?
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High risks of a solo venture
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M31 USA US Growth program
$20,000
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$200,000
$30,000
$150,000
First year limited initial investment Initial scouting travels
US company incorporation
Working VISA (non US CEO)
Expatriates relocation
Office rent (assuming SV)
Personnel (CEO, Accounting, Marketing & BD)
Other services (legal, taxes,…)
General & Administrative
* CEO on Italia HQ payroll
US Growth program – Phase 1
US Growth program – Phase 2
DIY (intercompany transfer L-VISA)
DIY (Entrepreneur E-VISA)
$20,000
$5,000
$10,000
$70,000
$35,000
$345,000*
$60,000
$95,000
$640,000
$20,000
$200,000
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$35,000
$525,000
$60,000
$95,000
$935,000
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70% less 80% less M31 US Growth program cost is Total first year investment
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A platform of services that develops top entrepreneurial projects featuring heavy IP and scalability, in Silicon Valley
What is M31USA Incubation program?
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How does it work? M31’s Incubation program is essentially composed by three Steps
Step 1 (3 months)
Step 2 (variable)
Step 3 (US Growth Phase 2)
Business Model definition Silicon Valley fundraising-adapted
business plan creation
Fundraising Support in product/ service implementation
Go-to-Market Strategy Communication & Marketing Business Development Sales
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Why M31USA Incubation program? Incorporate a SV-based startup, which means:
Benefit in full of the SV financial and business ecosystem Proof at very early stage if the business model is scalable and
repeatable Be exposed to a variety of exit options since the very beginning
Develop the startup working with SV highly experienced mentors and advisors
Create a startup that can maintain - while being exposed to the vibrant SV ecosystem - R&D, product development and manufacturing in Italy
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A full-immersion one/two week experiential training program where lectures, workshops, visits, hands-on sessions are mixed together to understand the American way of doing business
What is the “Entrepreneurial Journey”?
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How does it work? Lectures
Introduction to SV, SV History and its Entrepreneurial
Ecosystem
3 hours
Doing business the American way
3 hours
Angel Investing and VC 3 hours
Legal aspects of establishing a US corporation
1.5 hours
Silicon Valley Corporate
Management 2
hours
Fundamentals of
Marketing 2 hours
Google Beyond stereotypes 2
hours
Silicon Valley and Innovation
4 hours
Exit Options 1.5 hours
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How does it work? (cont’d)
Visits
TOK.tv
2 hours
IDEO 2 hours
Facebook 2 hours
Intel 2
hours
Centervue
2 hours
Mixamo 2 hours
Linkedin 2 hours
Cisco 2 hours
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How does it work? (cont’d)
Worshops
Preparation of presentation deck for each start-up/ business idea
4 hours
Pitch video creation 4 hours
Angel Investing and VC - Pitch 4
hours
Pitch sessions
4 hours
Pitch review by mentors
4 hours
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Lectures
Introduction to SV, SV History and its Entrepreneurial
Ecosystem
3 hours
Building your start-up: Dos and Don’ts
3 hours
Doing business the American way
3 hours
Angel Investing and VC 3 hours
Legal aspects of establishing a US corporation
1.5 hours
Silicon Valley Corporate
Management 2
hours
Fundamentals of
Marketing 2 hours
Google Beyond stereotypes 2
hours
Silicon Valley and Innovation
4 hours
Exit Options 1.5 hours
Visits
TOK.tv
2 hours
IDEO 2 hours Google
2 hours
Facebook 2 hours
Intel
2 hours
Centervue
2 hours
Mixamo 2 hours
Linkedin 2 hours
Worshops
Preparation of presentation deck for each start-up/ business idea
4 hours
Pitch video creation 4 hours
Angel Investing and VC - Pitch 4
hours
Business plan review
4
hours
Pitch sessions
4 hours
Pitch review by mentors
4 hours
How does it work?
July
August
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SV History
Doing Business the American Way
Business plan review
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Lectures Visits Workshops
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Why an “Entrepreneurial Journey”? Understand how business works in Silicon Valley and the US
Understand the basics of entrepreneurship “Silicon Valley style”
Be inspired to pursue their own entrepreneurial initiative
Grasp the potential of the US market for their own business
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Where: San Jose, Silicon Valley
Silicon Valley is the world leading hub for technology, innovation, entrepreneurship, Universities, research and development
Silicon Valley accounts for 1/3 of all the venture capital investments in the US
Silicon Valley is the ideal entry point into the US market for high-tech companies
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What is different about M31USA? Ecosystem – we offer more than services: all our clients benefit from proven expertise and knowledge sharing while at M31USA
Shared environment – companies find mutual support and synergies
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US Growth success cases
www.centervue.com
www.si14.com
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www.adaptica.com
www.2winforvision.com
www.maikii.eu
US Growth success cases (cont’d)
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US Incubation program success case
www.cryptolab.it
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Other success cases
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Vy Tran Accountant
Mary Trigiani CMO
Team
Chiara Fardin COO
Aldo Cocchiglia CEO
Massimo Costetti BD ICT
Antonio Mijares BD Associate
Silvana Ferreri BD EJ Program
Simona Ioannoni Mgmnt Associate
Giancarlo Mori Consultant
Cedric Leighton Consultant
Marcello Gatti Intern
Giovanni Barbieri Intern
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M31, LLC 92 Bonaventura Dr.
San Jose, CA 95134 ph: +1 408 514 1240 fax: +1 408 716 3271
www.m31usa.com
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