M2Mobi Airport Solution

Airport solution

Contents

About M2Mobi

Schiphol Case

Roadmap

Next Steps

About M2Mobi

Clients

Full Service Mobile Agency

Technology Independent

Concept MaintenanceImplementationStrategy Marketing

AMCNavigation APPWhere is my doctor?

Partnership with:

Mijksenaar

Airport app worldwide

- Big success for Schiphol- First release in 2010- Base product with continuous improvement

Over1mlndownloads

N°1

Android iOS Windows Blackberry Mobile Web

Schiphol Functionality

Available for all platforms

News BannersSearch

Always available

Side MeNu

My flight

All flights

Shop

Map

Parking

Taxi

Trains

Buses

info

uPCoMiNg flighT

Push notifications

Walking route & time

to gate

detailed airline info

Taxi reservation

Parking reservation

Weather

Flight info & notificationsfor all airports

We offer flight notifications for arriving and departing airports

Notifications contain info about flight times, flight status, boarding times, gates, luggage belt, etc.

You can reserve a taxi ride to Schiphol or a parking spot at Schiphol

You can pay by creditcard

mCommerce: Taxi & ParkingIf you have a profile created and a trip planned, your booking is only a few clicks away, because we know who you are and at what time you will be at the airport

These offers will be more seamlessly integrated with the indoor navigation experience

Schiphol can offer certain discount products to users

People who go on a trip get a notification for a voucher three hours before they fly

Shopping Vouchers

Full social network integration

Be SocialThe world is connected

App for Chinese Travelers

The Chinese functionality welcomeshigh value Chinese travellers to Schiphol Airport

Times more

Click on commercial

200 € - 250k

Chinese travellers spend, on average, 4.6 times more on airport shopping than the average traveller does

Users of the Chinese version of the app, appear to click significantly more on commercial pages

Once the app reaches 30k downloads, it has the potential of reaching 200€ - 250k annual revenues

4.6

Incentive to Spend

AUTOMATed SIgN TrANSlATOr

Uses camera to recognise signs and translate them

Best Mobile App2014

Best Mobile App2012

Best Mobile App2011

Travelution Award2011

RoAdMAp

The problem

Passengers get lost in airports

Complex process Complexenvironment

Informationoverload

Insufficientguidance

Travel time to Schiphol

63 minutes

Check-in &security

28 minutes

Retail lounges

45 minutes

pier / Gate

70 minutes

Passengers spend too much time waiting at the gate

Source: Schiphol Group Facts and Figures

It is a stressful experience

Passengers opinions on the most stressful part of the journey

The solution

Personal guide

Or a digital guide

The opportunities

70%

of passengers carrya smartphone now

40%

Today,40% morepassengersuse mobileboardingcomparedto 2010

9 out of 10 passengers wantflight status info on mobiles,

self-boarding and transfer kiosks

Travel time to Schiphol

63 minutes

Check-in &Security

28 minutes

Retail Lounges

105 minutes

pier / Gate

10 minutes

our goal is to increase shopping possibilities both in & outside stores

Create Digital ShoppingPossibilities

IncreaseShopping Time

105 minutes 70 minutes

Profile

Real time location

Indoor navigationAirport loyalty system

Mobile and display shopping

Available time to shop

Transport ticketbox

Help travellers navigatethrough the airport

Extra service to passengers to buy their public transport tickets digitally

Countdown clock that helps the traveller assess the time left until departure

Offer shopping posibilities around the gate or other waiting areas

Ability to stimulate loyalty with frequent travellers through usage of the app

The airport solutionof the futurePersonalized offers based on...

Passengers opinions on the most stressful part of the journey

Our app can reduce stress & present personalized offers

Emotional needsexperience

physical needsFoods & drinks, Shopping, leisure

proximate needsWhere to go & How much time left

Passenger Experience

Revenue per Departing Passenger

DigitalShopping

PhysicalShopping

Departing Passengers

The conversion funnel

build measure learn

Retailers Airport

Passenger

Airlines

Working together to deliver value

Personalized advertisements

The Schiphol App aims to:

•reduce stress•Increase shopping time•Increase airport sxperience•deliver door to door travel support

door to door travel support

digital shopping walls

Use phone as identifier for personalised service

deliver at homedeliver to gatePick up on return

29th

August

2012

IMpRESSIoN MAZE

ITREE

What would that look like?

AIRPORT

Many of us experience a sense of stress onairports. As a result we tend to head off tothe gate way to early.

That means no more shopping, eating orenjoying many of the airports services.

With this Airport App you can relax and spend more time enjoying the airport.

What is my check-in desk number? is my flight schedule still valid? Where is my check-in desk?

ARRIVAL AT THE AIRPORT

AFTER CHECK-IN

What’s my gate number?how much time do i have left?What is the walking time to my gate?

TIME TO RELAX

i would like to shop.i would like to eat and drink.i would like to relax / recreate.

OFFERS

Coupons related to my destination.

SHOPPING

What are the special offers on this airport?Which shops are nearby?i want to buy that jacket. Where is the Tommyhilfiger shop?how much time do i have left?

• indoor positioning

• Waiting times at check-in & security • Shop & offers collaboration

What is required to do this?

M2Mobi Middleware

iPhone App

Android App

Windows Phone App

CMS

Airport Flights System

Responsive Website !!!!!!!!

Desktop Computers !!

Mobile Web

Tablets

International Flight Information Systems Weather Social Media

GIS System for Routing

Indoor Location Provider

ArchitectureArchitecture

Next steps

Build a partnership

•Create a world class mobile proposition•Increase revenue & airport experience•leverage M2Mobi’s platform & knowledge

Herengracht 266 | 1016 BV Amsterdam The Netherlands

[email protected]+31 (0)20 354 0259