THE NEW IDEAL CLIENT Video Four 1 IN THIS VIDEO… ➤ Why it’s vitally important to understand your ideal client ➤ The difference between target market and ideal client ➤ Create your ideal client profile The New Ideal Client l Module One 2 The New Ideal Client l Module One THE NEW IDEAL CLIENT WORKSHEET 3
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THE NEW IDEAL CLIENTVideo Four
1
IN THIS VIDEO…
➤ Why it’s vitally important to understand your ideal client
➤ The difference between target market and ideal client ➤ Create your ideal client profile
The New Ideal Client l Module One
2
The New Ideal Client l Module One
THE NEW IDEAL CLIENT WORKSHEET
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WHY THIS EXERCISE IS SO IMPORTANT
➤ Knowing your audience is the KEY to SUCCESS
➤ Service development is streamlined
➤ Marketing is more effective
The New Ideal Client l Module One
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Understanding your ideal client.
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UNDERSTANDING YOUR IDEAL CLIENT
➤ Exponentially larger client base ➤ Build your client base more quickly and efficiently ➤ Your expertise = increased revenue
The New Ideal Client l Module One
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TARGET MARKET➤ Looking at demographics of potential clients
✓ Geographic location ✓ Age or stage of life ✓ Education level ✓ Income ✓ Occupation ✓ Core beliefs ✓ Values
The New Ideal Client l Module One
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Ideal client is a deeper look at who you client is as a person.
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Ideal Client Profile.
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BEFORE WE GET STARTED…
➤ Start with one ideal client per idea or service type
➤ There will always be outliers, think about the “majority”
➤ It’s likely that your ideal client will share commonalities with you
The New Ideal Client l Module One
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IDEAL CLIENT
➤ Personality traits of the clients you want to work with? ➤ Personality traits that you would not work well with? ➤ Brainstorm up to 20 words or phrases that would
describe your ideal client
The New Ideal Client l Module One
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IDEAL CLIENT
➤ What goal(s) does your ideal client hope to achieve while working with you?
➤ How do their goals mesh with your approach/services?
The New Ideal Client l Module One
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IDEAL CLIENT ➤ What is your ideal clients biggest stressors? ➤ What barriers/obstacles (perceived or real) does your
ideal clients think of when when considering what it takes to be their healthiest self?
The New Ideal Client l Module One
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IDEAL CLIENT
➤ How will your approach/services help your ideal clients overcome their biggest stressors?
➤ How will your approach/services help your ideal clients reframe their beliefs/mindset re: barriers/obstacles?
The New Ideal Client l Module One
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IDEAL CLIENT
➤ What are the self-limiting beliefs that hold your potential clients back?
➤ What is your ideal clients inner dialogue (think of specific thoughts) they have about their current situation?
➤ How can you help reframe their beliefs or shift their mindset?
The New Ideal Client l Module One
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IDEAL CLIENT ➤ What are the current habits/routines that prevent your
ideal client from achieving their goals? ➤ How will your approach/services help your potential
clients build better routines/habits?
The New Ideal Client l Module One
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How does your ideal client mesh with your virtual private practice idea(s) from the “Virtual Private Practice Game Plan” worksheet?
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© The Dietitian Academy 2018
TACKLING THE TO DO
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