MARKETINGkudumbashree.org/storage/files/lzzop_marketing... · Kollam 11 11 Pathanamthitta 8 8 Alappuzha 12 12 Kottayam 11 11 Idukki 8 8 Ernakulam 14 14 Thrissur 16 16 Palakkad 13

MARKETING

Programme Review Meeting

6th & 7th December 2018

T20 FOOD FEST CAFÉ KUDUMBASHREE AT NAVA KERALAM MISSION PROGRAMME

THIRUVANANTHAPURAM

PERMANENT MARKETS AT MALAPPURAM - DISTRICT PANCHAYATH PROJECT

MALAPPURAM KIOSKS

ERNAKULAM MARKETING KIOSK AND TOURISM KIOSK

THIRUVANANTHAPURAM

PATHANAMTHITTA MALAPPURAM

MOTIVATION CLASSES AND ME REGISTRATION CAMPAIGN FOR BAZAAR CONSORTIUM AT ERNAKULAM

BAZAAR BUSINESS PLAN PREPARATION MEETING AT THRISSUR

2ND PRIZE FOR BEST STALL AT UTTARAKHAND SARAS MELA FOR ENTREPRENEUR FROM PALAKKAD

FOOD FESTIVALS

KANNUR

SPECIAL TRADE FAIR AT KOTTAYAM – THIRUNNAKARA FESTIVAL

CASHEW FEST AT KASARGOD

Marketing AAP 2018-19 – Overview of AAP Activities

Code Schemes / ProgramsPhysical Annual

TargetAchievement

BD01 Monthly Markets 2450 1105

BD02 Special Trade Fairs 61 42

BD03 SARAS Fair 27 11

BD04 Food Fests 80 50

BD05 Onam Fair 1052 347

BD06 Nano Market 500 431

BD07 Online Marketing 1000 524

BD08 Kudumbashree Basar 14 0

BD09 District Distribution Network 14 2 + 1 + 4 in progress

BD10 Branding 500 40 selected

BD11 Capacity Building Programmes - 1 (DPM) + 1 (ADMC)

BD12 Marketing Information System 1 0

BD13 Community Marketing Facilitators 245 0

BD14 Review Meetings 10 3

BD 01 - Monthly Markets

Goal :

To conduct 2450 monthly markets in 2018-19 at

Block/Municipality/Corporation levels across Kerala and

generate a profit of Rs. 15 crores benefiting 5000 Micro

Enterprises in the inception and survival stages.

Rank DistrictsTarget up to

Nov 30 No. of Markets

till Nov 30th% of

achievement Achievement

as on Jan %1 Wayanad 28 27 962 Thrissur 112 104 933 Kottayam 77 70 914 Malappuram 105 95 905 Thiruvananthapuram 77 68 886 Kozhikode 84 71 847 Ernakulam 98 82 838 Idukki 56 43 769 Palakkad 91 69 75

10 Alappuzha 84 54 6411 Kollam 77 48 6212 Pathanamthitta 56 31 5513 Kannur 77 35 4514 Kasaragod 42 9 21

Total 1064 806

BD 01 - MONTHLY MARKETS – RURAL

Rank DistrictsUrban target till Nov 30th

No. of Markets Conducted till

Nov 30th% of

achievement Achievement

as on Jan %1 Palakkad 28 25 892 Idukki 8 6 753 Ernakulam 56 38 674 Thiruvananthapuram 20 13 655 Kottayam 24 13 546 Malappuram 48 26 547 Thrissur 32 15 468 Kozhikode 32 14 439 Alappuzha 24 9 37

10 Pathanamthitta 16 5 3111 Kannur 40 12 3012 Kollam 20 5 2513 Wayanad 12 3 2514 Kasaragod 12 2 16

TOTAL 372 186

BD 01 - MONTHLY MARKET – URBAN

Districts No. of blocks No. of blocks conducted

monthly market atleast onceNames of blocks not conducted

Monthly Markets Thiruvananthapuram 11 11

Kollam 11 11

Pathanamthitta 8 8

Alappuzha 12 12

Kottayam 11 11Idukki 8 8

Ernakulam 14 14Thrissur 16 16Palakkad 13 10 Pattambi, Chittoor, mannarkad

Malappuram 15 15

Kozhikode 12 12

Wayanad 4 4Kannur 11 8 Peravoor, Irikkur, Iritty

Kasaragod 6 5 Madikai152 145

BD 01 - MONTHLY MARKETS – PHYSICAL REVIEW

DistrictsNo. of ULBs

No. of ULBs conducted monthly market atleast

once Names of ULBs not conducted Monthly MareketsThiruvananthapuram 5 5

Kollam 5 3 Punalur, Kollam CorporationPathanamthitta 4 3 Thiruvalla

Alappuzha 6 6Kottayam 6 5 Ettumanoor

Idukki 2 2Ernakulam 14 14

Thrissur 8 7 Thrissur corporationPalakkad 7 7

Malappuram 12 12

Kozhikode 8 7 Kozhikode Corporation

Wayanad 3 3

Kannur10 6

Kuthuparamba, Mattanur, Kannur Corporation,Panoor

Kasaragod 3 2 Neeleshwaram93 82

BD 01 - MONTHLY MARKETS – PHYSICAL REVIEW

No Districts

Average no. of ME s participated in

SeptemberAverage no. of ME s

participated in October

Average no. of ME s participated in

November1 Thiruvananthapuram 19 19 242 Wayanad 11 17 243 Ernakulam 0 11 184 Malappuram 10 11 135 Kollam 6 13 116 Kannur 0 13 117 Pathanamthitta 4 6 108 Kozhikode 11 7 10

9 Thrissur 7 7 9

10 Kottayam 11 6 911 Idukki 2 6 812 Palakkad 8 9 813 Alappuzha 0 6 614 Kasaragod 0 0 6

BD 01 - MONTHLY MARKET – AVG ME PARTICIPATION

Rank Districts Sales - Cumulative Average sales per market

1 Palakkad 8450671 74785

2 Wayanad 1542851 48214

3 Ernakulam 5317155 42537

4 Thiruvananthapuram 3007604 36236

5 Kasaragod 650715 36151

6 Kollam 1736035 32755

7 Thrissur 2974039 21092

8 Malappuram 2599227 20962

9 Pathanamthitta 1090926 20202

10 Kozhikode 1702439 19568

11 Kottayam 1558941 17715

12 Kannur 851216 16061

13 Idukki 719885 14692

14 Alappuzha 702964 8270

Total 3,29,04,668

BD 01 - MONTHLY MARKET – AVG SALES

BD 02 - SPECIAL TRADE FAIR

Goal :

To participate in at least 61 Special State/District/Local TradeFairs and thereby provide platforms for 2000 microentrepreneurs to display and sale their products and earn anincome of Rs. 1.5 crores

Rank Districts TargetAchievement –as on Sep 30th

Achievement – as on Dec 7th

Achievement– as on Jan 18th

Cumulative Sales

Avg No of ME Participation

1 Thrissur 4 5 6 2022141 20

2 Malappuram 4 5 5 1988850 26

3 Thiruvananthapuram 4 4 5 1162348 13

4 Ernakulam 4 3 4 2291020 58

5 Palakkad 4 3 3 5115846 56

6 Kottayam 4 2 3 374164 23

7 Wayanad 4 2 3 173561 15

8 Kollam 4 2 3 740283 12

9 Idukki 4 2 3 228714 5

10 Kasaragod 4 1 2 465689 12

11 Kozhikode 4 1 2 429204 11

12 Pathanamthitta 4 1 1 587993 71

13 Kannur 4 1 1 145663 1514 Alappuzha 4 0 1 27830 8

Total 56 42 15753306 343

Ranking According to Sales Sales Ranking According to Average Number of MEs Participated

Participation

Palakkad 5115846 Pathanamthitta 71Ernakulam 2291020 Ernakulam 58

Thrissur 2022141 Palakkad 56Malappuram 1988850 Malappuram 26

Thiruvananthapuram 1162348 Kottayam 23Kollam 740283 Thrissur 20

Pathanamthitta 587993 Wayanad 15Kasaragod 465689 Kannur 15Kozhikode 429204 Thiruvananthapuram 13Kottayam 374164 Kollam 12

Idukki 228714 Kasaragod 12Wayanad 173561 Kozhikode 11Kannur 145663 Alappuzha 8

Alappuzha 27830 Idukki 5

BD 02 Special Trade Fairs - 2018

• AnnualTarget – 61

• Achievement – 42 (68%)

• No of MEs to be participated – Annual Target - 2000

• Achievement – 1011 (50% of Annual target)

• Targeted Sales – 150 Lakhs

• Achievement – 157 Lakhs

BD 03 SARAS MELAGoal : To facilitate the interested entrepreneurs and/or MECs with training in direct sales

and exposure in outside State markets to enhance their marketing skills by participating in

at least 28 outside State Saras Fairs and generate an income of Rs. 2 crores.

• Events Participated:1) Dhanbad - JHARKHAND,

2) Jaipur-RAJASTHAN,

3) Hoshiyapur - PUNJAB ,

4) Vijayawada - ANDHRAPRADESH,

5) Dibrugarh - ASSAM,

6) Himachal Pradesh,

7) Nagpur - MAHARASHTRA,

8) Kanjeevaram – TAMIL NADU,

9) PUDUCHERRY,

10) Baranasi - UTTARPRADESH,

11) Shillong – MEGHALAYA)

• Forthcoming Events :

1) Haryana: Kannur, Malappuram

2) Goa : Kollam, Thrissur

3) Ranchi : Wayanad, Ernakulam

4) Assam : Kottayam, Kozhikkode

5) Odisha : Kozhikkode, Kottayam

6) Mumbai: Ernakulam, Wayanad, Malappuram, Kannur

7) West Bengal : Ernakulam. Wayanad

8) Sikkim : Malappuram, Kannur

Goal : To capacitate and handhold at least 300 Café Kudumbashree Catering Units by

providing hands on experience through participation in 80 Food Festivals in year

2018-19 and generate a sales turnover of Rs. 5 Crores.

BD 04 - Food Festivals

Rank Districts TargetNumber of Fests

till Nov Total Sales Turnover Expenditure

1 Ernakulam 5 6 2988350 1024500

2 Kannur 5 6 1003963 605108

3 Thrissur 5 5 821597 252500

4 Malappuram 5 4 580080 654556

5 Thiruvananthapuram 5 4 3460188 517142

6 Kottayam 5 4 1929977 396684

7 Kozhikode 5 4 1312800 248500

8 Kollam 5 3 1780761 504256

9 Wayanad 5 3 449256 211932

10 Alappuzha 5 3 204323 206685

11 Palakkad 5 2 347400 489484

12 Pathanamthitta 5 2 1575429 350083

13 Idukki 5 2 170189 149889

14 Kasaragod 5 2 243086 28048

Ranking – Sales TurnoverTotal Sales Turnover

Thiruvananthapuram 3460188

Ernakulam 2988350

Kottayam 1929977

Kollam 1780761

Pathanamthitta 1575429

Kozhikode 1312800

Kannur 1003963

Thrissur 821597

Malappuram 580080

Wayanad 449256

Palakkad 347400

Kasaragod 243086

Alappuzha 204323

Idukki 170189

Ranking - Expenditure Expenditure

Ernakulam 1024500

Malappuram 654556

Kannur 605108

Thiruvananthapuram 517142

Kollam 504256

Palakkad 489484

Kottayam 396684

Pathanamthitta 350083

Thrissur 252500

Kozhikode 248500

Wayanad 211932

Alappuzha 206685

Idukki 149889

Kasaragod 28048

Goal - 300+ Strong Café Kudumbashree Teams

Districts No. of Food Fests No. of units participated

Ernakulam 6 40Thiruvananthapuram 4 34

Malappuram 4 26Kannur 6 24Thrissur 5 23Kollam 3 22

Wayanad 3 19Kottayam 4 17Kozhikode 4 16Alappuzha 3 14

Pathanamthitta 2 13Kasaragod 2 8Palakkad 2 7

Idukki 2 6Total 50 269

BD 04 FOOD FESTIVALS 2018

• Annual Target – 80

• Achievement – 50

• No of MEs to be participated –300 (annual)

• Achievement – 269 (90%)

• Targeted Sales – 250 Lakhs

• Achievement – 168 Lakhs (67%)

Catering Units – Sales Monitoring

Districts

Total Number of Catering Units

tracked

Total Number of work orders

received for catering units

Total sales volume

Average work orders per unit per month (6 Months)

Average sales volume per

month

Thiruvananthapuram 18 949 10320692 9 95562

Kollam 90 1281 11473543 2 21247

Pathanamthitta 14 2751 11047078 33 131513

Alappuzha 30 175 1430798 1 7949

Kottayam 26 666 5245732 4 33626

Idukki 22 764 6789204 6 51433

Ernakulam 35 387 5182699 2 24680

Thrissur 25 264 5052086 2 33681

Palakkad 38 480 7832120 2 34351

Malappuram 26 517 9202655 3 58991

Kozhikode 13 31 2666569 0 34187

Wayanad 14 174 2585714 2 30782

Kannur 18 1018 3016801 9 27933

Kasaragod 11 6 164066 0 2486

Total 380 9463 82009757

Spreadsheet shared with the districts https://docs.google.com/spreadsheets/d/1oHOX3mbcX8-8zUrudGBfpnxdn5uKFJxqrzmJgM0kGQg/edit?usp=sharing

Palakkad, Kannur and Kasargod to complete the spreadsheet updation and data monitoring table updation

BD 05 Onam Markets

(Achievement reviewed in last PRM)

BD 06 - Nano Market

Goal :

Set up 500 exclusive shelf space for Kudumbashreeproducts in leading super markets or place marketing kiosks inpublic places/offices for sales of Kudumbashree products andgenerate an income Rs. 3 crores for entrepreneurs

.

Rank Districts Annual target

Markets Started upto Sep

Achievement – as on Nov 30th

Sales uptoNov 30th

% of achievement

1 Palakkad 46 54 54 2176298 1172 Malappuram 46 21 50 1006672 1083 Thiruvananthapuram 39 38 40 1916286 102

4 Kasaragod 17 13 17 113314 100

5 Ernakulam 87 62 84 1382037 966 Thrissur 34 20 29 710305 85

7 Wayanad 25 11 21 135546 848 Idukki 36 15 30 316540 83

9 Kottayam 31 19 23 925098 74

10 Alappuzha 28 15 20 398478 71

11 Pathanamthitta 26 16 17 221632 65

12 Kozhikode 26 12 15 374885 5713 Kollam 30 13 17 283749 5314 Kannur 33 13 14 192495 42

TOTAL 504 322 431 1,01,88.083

BD 06 - NANO MARKET –PHYSICAL TARGET

Rank Districts

No. of nanomarkets upto

Nov 30th

No. of nano markets having sales above Rs.

5,000/-% of Nano having 5K

Sales1 Thiruvananthapuram 40 30 75

2 Palakkad 54 39 723 Kottayam 23 15 65

4 Malappuram 50 29 58

5 Kozhikode 15 8 536 Thrissur 29 13 45

7 Kannur 14 6 438 Wayanad 21 8 38

9 Kollam 17 6 35

10 Ernakulam 84 28 33

11 Pathanamthitta 17 5 29

12 Idukki 30 8 2713 Alappuzha 20 4 2014 Kasaragod 17 2 12

Total 431 201

BD 06 - NANO MARKET –SALES ANALYSIS

BD 07 ONLINE MARKETING

Goal: To achieve 5000 orders, add 1000 Kudumbashree products and achieve 50,000 regular visitors

Particulars Annual Target Achievement as on September

Achievement as on November

Products to be uploaded 1000 510 524

Orders 5000 61 65

Sales - 21961 22831

Potential customers to be reached through promotion

5 lakhs - -

Website visitors 1 lakh - -

Registered users - 702 749

Selection of Agency for Promotional activities –Digital & Social Media Promotion, Publicity & Advt. Campaign, Events, Public Relations etc

Financial and Technical proposal received from 4 shortlisted agenciesStrategic/creative presentation conductedSelection of an agency/agencies to be completed this week

Rank District Target of online products

Online products - Achievement till November 30

Achievement tillDecember

Achievement till January

1 PKD 97 73

2 TVM 68 47

3 WND 59 43

4 EKM 47 40

5 TSR 75 39

6 ALP 75 31

7 KKD 140 31

8 PTA 85 29

9 KLM 107 23

10 KTM 82 20

11 KNR 50 16

12 KSD 25 15

13 MLP 58 14

14 IDK 32 15

Amazon saheli

Listed 5 Test Products in Amazon.in (65 products to be loaded)

• One day workshop conducted – ME units and amazon officials

• State warehouse work is progressing

• MOU Signing on January

https://www.amazon.in/s/ref=nb_sb_ss_i_1_12?url=search-alias%3Daps&field-keywords=kudumbashree+products&sprefix=kudumbashree%2Caps%2C309&crid=39WNU5F5ATVTZ

FLIPKART

• Registration process started

BD 08 Kudumbashree Bazar

Districts ME Consortium (Society)

registration

Building identified

Tender invited for interiors

Interior works started

Inauguration proposed on

PTA NO YES YES YES December

WYD NO YES YES YES December

TVM YES YES YES No January

IDK YES YES NO No January

TSR YES YES NO No January

EKM YES YES NO No January

MLP NO YES NO No -

ALP NO YES NO No -

PKD NO YES NO No -

KSD NO YES NO No -

KKD NO YES NO No -

KNR NO NO NO No -

KLM NO NO NO No -

KTM NO NO NO No -

BD 08 - Kudumbashree Basar Progress

Districts Progress up to last PRM Progress as on November

MLP Consortium formed, Executive committee formed, Management committee formed

No progress

PKD Consortium formed, Executive committee formed , Management committee formed and Building hired

No progress

KKD Consortium formed, Executive committee formed, Management committee formed

No progress

KNR Consortium formed, Executive committee formed , Management committee formed

No progress

KLM Consortium formed, Executive committee formed, Management committee formed

No progress

KTM Consortium formed, Executive committee formed, Management committee formed

No progress

BD 09 Home shops

Status :

October & November turn over at Kozhikode – Rs. 49,23,865/- & Rs. 42,70,865/-

October / November turn over at Kannur – Rs. 31,52,000/- & Rs. 28,82,000/-

Progress :

Planning Meetings conducted in Alappuzha, Ernakulam, Idukki & Malappuram

Task :

Initiate management team selection and home shop owners, product identification in December / January

BD 10 - BRANDING

• Goal (AAP) : To capacitate (selected Kudumbashree ME Unitswho are in the ‘success, ‘expansion’ and ‘maturity’ stages) andfacilitate at least 500 units to explore new bigger marketsthrough up-scaling product quality & packing and overallbranding

• Goal set by ED in Half Yearly Review : 30 Products (approx. 2 products from each District) should be branded and sold through Super Markets By January, 2019

BD 10 - BRANDING

District Sector / ME / Product

Kannur Curry/Masala Powders, Flours

Thrissur Umbrella and Curry Powder

Thiruvananthapuram Flour Products

Kollam Tribal Products of Kulathupuzha

Pathanamthitta Honey

Alappuzha Garcinia Combogia

Kottayam Curry Powders

Idukki Balanced Nutritious Cattle feed

Ernakulam Soaps and Garcinia Combogia

Malappuram Flour Products

Palakkad Organic and Eco Friendly Products

Wayanad Bamboo Products

Kasargod To be identified

BD 10 - BRANDING

Target given in last PRM(15 Oct – 15 Nov)

Action Plan15 Dec – 15 Jan

15 Jan – 15 Feb

• Visit all Units, Assess the Units in terms of its Value Chain and prepare a Report (Raw Material Procurement practices - what, where, quantity etc, Production process -machinery available, Skill etc, Post production / Value Addition, Packing / Labelling / Branding and Marketing

• Prepare a DPR (Skills to be imparted,Machinery to be procured, Packing/Labelling to be made) – DPM CHALLENGE

• DPMs to submit the DPRs by December 15th – at DPM Challenges Day

•Approval for DPR fromDistrict/State Mission

•Identification of Skill Provider / Skilling (if required)

•Identification of Machinery / Procurement process (if required)

•Machinery installation (if required)

•Improved product (if required)

•Process of designing new Packing and Labelling

Launching of new product, new packing and labelling

• BD 11 – Capacity Building Programmes

• BD 12 – Marketing Information Communication

• BD 13 – Community Resource Persons – Marketing

• BD 14 – Review Meetings of Marketing

• Monitoring Tools by State Mission • Spreadsheet –(https://docs.google.com/spreadsheets/d/1Y8Dm_tWqZhTW03x4WCta3iHgnXqePpS9Y6Q668CbwYY/edit#gid=1698751468)

• Web Table

• No. of MEs supported as per spreadsheet – 1930

• No. of MEs supported as per Web Table – 2405

• No. of CDSs released CEF as per spreadsheet – 291

• No. of CDSs released CEF as per Web Table - 361

• Amount of CEF released by CDSs as per spreadsheet – Rs. 13.5 crores

• Amount of CEF released by CDSs as per Web Table – Rs. 15.6 crores

BD 15 - Monitoring of CEF Funds (2017-18)

DISTRICT No of CDSs to be given CEF

Amount to be disbursed

Approx No of MEs may be supported

Timeline

December January February

Thiruvananthapuram 17 8500000 131

Opening of exclusive CEF/CIF

Bank Account for CDSs, Fund

Transfer from

District Mission to CDSs’ Bank Accounts

Awareness Programme

for CDS Chair Persons/ADS/NHGs/MEs on CEF, Loan Applications from NHG to

CDS, CDS Approval

Disbursement of Loans by

CDS

Kollam 20 10000000 154

Pathanamthitta 10 5000000 77

Alappuzha 25 12500000 192

Kottayam 19 9500000 146

Idukki 21 10500000 162

Ernakulam 58 29000000 446

Thrissur 19 9500000 146

Palakkad 16 8000000 123

Malappuram 20 10000000 154

Wayanad 6 3000000 46

Kozhikkode 19 9500000 146

Kannur 26 13000000 200

Kasargod

BD 15 - Distribution of CEF Funds (2018-19)

SL NO DISTRICT BLOCK NAME PANCHAYATH NAME CURRENT STATUS

1 PATHANAMTHITTA PARAKODE

RANNI

KALANJOOR

PALLIKAL

ENADIMANGALAM

SEETHATHODE

CHITTAR

NARANAMMOOZHY

TRANSFERRED AMOUNT TO

CDS. COMPLETED THE E

TENDER PROCESS FOR

VEHICLE PURCHASE

2 THRISSUR CHALAKUDY KODASSERY

MELUR

ATHIRAPALLY

TRANSFERRED AMOUNT TO

CDS. CONDUCTED MEETING

WITH PANCHAYATH

REPRESENTATIVES, CDS

CHAIR PERSONS INCLUDING

OFFICIALS FROM

MAHINDRA & TATA. HELD

TEST DRIVE ALSO.

3 IDUKKI DEVIKULAM EDAMALKUDY

VATTAVADA

MANKULAM

FUND TRANSFERRED TO

CDS

BD 16 - AJEEVIKA GRAMEEN EXPRESS YOJANA (AGEY)

Rank Districts TargetNo. of Kiosks as

on Nov 30th

Achievement as on Jan %

1 Thiruvananthapuram 5 12 Kollam 5 03 Pathanamthitta 5 04 Alappuzha 5 05 Kottayam 5 06 Idukki 5 17 Ernakulam 5 08 Thrissur 5 09 Palakkad 5 0

10 Malappuram 5 111 Kozhikode 5 012 Wayanad 5 113 Kannur 5 014 Kasaragod 5 0

TOTAL 70 4

BD 17 - MARKETING KIOSKS

Rank Districts Target Approval Received from Panchayath1 Thiruvananthapuram 4 52 Palakkad 5 43 Malappuram 5 34 Kottayam 4 25 Thrissur 5 2

6 Kollam 4 1

7 Pathanamthitta 3 18 Alappuzha 4 19 Idukki 3 1

10 Ernakulam 4 111 Kozhikode 4 112 Wayanad 1 113 Kannur 4 114 Kasaragod 2 0

TOTAL 52 24

RURAL HAAT Goal: Facilitate and liaison with MGNREGS to establish 50 market places in 50 Grama Panchayaths

where Kudumbashree micro entrepreneurs can sell their products

Requirement of Sales Personnel

• Manpower for Servo Lubricants Sales & Service in 561 Fuel Stations

• Women (no prescribed education) with ability for direct sales to customers and physical ability to replace the oil of two wheelers on the spot

• Rs. 7500/- p.m (3 months trial) with a target of selling 200 bottles. Rs. 20 for additional bottles. Appointment by Distributers of IOC (21 Distributers)

• Review after 3 months on performance. Target shall be re-fixed depending upon the potential of the locality.

• District Mission to identify 5 potential candidates for each fuel station and submit the list to IOC/State Mission. IOC will also help in identifying the final candidate.

• Training will be provided by IOC

• Action Plan :

• Information communication to all CDSs / Direction to CDSs to identify 3 or 4 potential candidates -Dec 10 to Dec 25

• List to IOC/State Mission – Dec 26

• Final Selection by District Mission / IOC – Jan 5

• Training & inception – Dec 7 - 12

Marketing Kiosks in IOC Fuel Stations

• Marketing Kiosks in IOC Fuel Stations

• Districts to make arrangements to visit all Fuel Stations where Kudumbashree Toilet Facilities are now functioning and study the feasibility

• Pallichal in Trivandrum, Pongam in Thrissur - Pilots