M Commerce

M-Commerce

M-commerce

• M-Commerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistant PDA, a smart-phone, or other emerging mobile equipment such as dash-top mobile devices.

• In simple terms,– M-Commerce= E-Commerce+Wireless Web

Contd..

• The industries affected by m-commerce include-– Financial services, which includes mobile banking.– Telecommunications– Service/retail– Information services

Founded in 2010

India’s largest mobile commerce platform

Started by offering mobile recharge and utility bill payments

Forayed into online retail in February 2014

Gold Winner at the MMA Smarties, 2014, in the Mobile App category

About the App

• Over 12 million users• 800K orders per day• 90% repeat users• 80% of new users are from

mobile• Rank 3 in Shopping category,

Google Play• File Size : 5.19 MB For

Android, 6.5 MB For iOS• Compatibility : iOS,

Android, Windows Phone• Type: Free

Features

• User Interface – Simple, easy to use and navigate with no clutter

• Automatic detection of Mobile Operator• Fast Forward – One click recharge• Order queue up- Lets you submit your order to

Paytm and process it later; useful when the operator network is down.

• Paytm Cash Wallet• Built - in chat feature

Paytm shopping app has curated more than 100,000 items ranging from Men, Women, Kids fashion and Home Furnishing categories from 250 merchants.

• High level of interactivity between the

Buyers and Sellers

• “Over the Counter” human shopping

experience

Strike a Deal with Paytm App!

• A mobile prepaid payment option by which you can add cash from your bank / credit card and shop much faster on the mobile phone.

• Integrated with about 400 online merchants like redBus, Fabfurnish, Bharat Matrimony, MakeMyTrip and BookMyShow.

• Paytm's wallet has 12 million users

Paytm Wallet

Marketing Strategies

• Flash Sales- Minimum 70% discount across categories • Cash back with promo codes; attractive deals• Cross-marketing deals with Sunfeast Yippee, Pepsi,

Cadbury 5 Star, Uber etc.• 15% cash back – first time users• First to launch the features:

– Save user profile & repeat order– Bargain– Recharge without registration– Cash wallet

Differences: Mobile app & Website

• Features not available on the App– Bus tickets– Books and stationary– Blog

• Features not available on the Website– Music, movies and gaming– Gifts and sweets– Bargain– Featured items e.g. Winter essentials – No option to browse through all deals

Competitive AnalysisFeatures Paytm Freecharge MobiKwik

Recharge/Pay for: Mobile, DTH, Data Card, Landline, Electricity, Gas

Only Mobile, DTH and Data Card

Mobile, DTH, Data Card, Landline, Electricity, Gas, Insurance

Wallet Yes No Yes , makes it mandatory for users to add money in wallet

Downloads 10 million 5 million 5 million

Rating 4.3 4.1 4.3

Mobile Shopping Yes No No

Recharge w/o registration

Yes No No

Google Trends

Level of Application

INFORMATION

INTERACTIVE

TRANSACTION

INTEGRATION

PAYTM

Insights

• Website’s popularity lead to the company’s foray into online retail

• Recharge service - best among its class; Drawback -does not offer the

entire catalogue of recharges that one would find at a local telecom shop

• First mover advantage in various features

• Similar website and mobile app; except few missing features. Option of

bus- ticketing should be made available on the app as it is one of Paytm’s

many unique features.

• Competitive advantage - clutter free, easy to use UI, less ads

• Future - more merchants, more products and wider distribution reach

Introduciton

• Cricinfo.com allows avid cricket fans to follow Test Matches and One Day Internationals using its ball-by-ball scoring system.

• Supplemented by written commentary-

2.2 Anwar Ali to Williamson, FOUR, beats the off-side ring with a little assistance from his feet. Charges at the bowler, affords himself a little room and drills the ball through the gap

2.3 Anwar Ali to Williamson, SIX, length ball, picked up and launched over deep fine leg. Only the crowd needs to worry about that. How quickly did he get into position - got inside the line and swung it away

Why Mobile App

• Ubiquity

• Convenience

• Accessibility

• Personalization

Features

• Live game coverage • 'Lean back' mode

• Push notifications • Personalization

Contd..

• Video/Audio• News, Results, Fixtures, Records and Rankings.• Social integration to let you share through Facebook

and Twitter.• ESPNcricinfo Conversations to read and post

comments using your Facebook account.• Mobile friendly news, favorites for offline reading and

enhanced search experience.• Snippets, Quiz and Glossary section for both the

aficionado and the novice.

Contd..

Competitor Comparison

Size OS Interactive Scorecard

Articles/blogs Videos/Audios/Photos

Other Features

ESPNCricinfo 11.3 MB Android, iOS, Windows

Yes Yes-High Yes Lean-Back Mode,Personalization

CricBuzz 23.3 MB Android, iOS, Windows

Yes Yes-Low No Personalization,Audio commentary

Cricbuzz

Cricinfo

How is revenue generated?

• Performance led advertising.

• Home page generates bulk of advertising.

• Live scorecard.• Deals vary between

3lakh-1.2crore(series).

Conclusion

• The app is really smooth and the content has always been enjoyable since it loads quickly.

• The app also has video tutorials on how to use the app and make the best out of it.

• The app has helped Cricinfo increase its reach.

About 99acres

• 99acres.com is a venture of Info Edge(India) Ltd

• Launched on 15 September, 2005• Entered m-commerce in 2011• Launched mobile app in December 2013.

About 99Acres

Why Mobile App?

• Need to enhance the property search process• Property is a thing which a person would like

to go and check and then purchase and rent• The mobile app was necessary in order to

provide features like calling and navigation.

Why mobile App

Mobile App v/s Website

• The website provides the hot projects and deals

• Mobile app is ad free.• The website provides a feature of map search • Mobile app has integration with the google

maps and navigation • The mobile app provides the calling feature to

the property sellers

Mobile App vs Website

Features of Mobile AppFeatures

• 99acres provide the feature for PG only properties.• Commonfloor does not give the navigation facility • Commonfloor also gives the feature search plots • 99acres gives additional features to search serviced and

studio apartments.• 99acres highlights the amenities of the property and the

basic nearby facilities.• Commonfloor gives the facility to choose the built up area.• Commonfloor has the feature of map search.• Commonfloor is not having the calling feature like 99acres.

99acres v/s Commonfloor

Contd..

Conclusion

• The app made by 99acres completely supports business plan of the 99acres of reaching new customers.

• The mobile application does provide some of the significant features that desktop site is not providing.

• The mobile website provides almost the same kind of layout and interface as the mobile app.

• Some of the features that 99acres is providing even the other competitors are not.

Conclusion

Ready for take-off.

Indigo Airlines• Indian budget airline company headquartered

at Gurgaon, India.

Book A Flight

Makemytrip,ixigo

etc

Website Mobile APP

Agents

• Smartphone proliferation has increased from 25 million few years ago to 300 million.

• About 20% of the bookings are through Mobile Applications.

• Services like GPS tracking, social networks, itinery planning etc. already available.

IndiGo Mobile App

IndiGo Mobile App• Launched in September 2013, went online in January 2014.• Usage has went up from 50-70 bookings per day to 800

booking per day in six months.• Version 1.2.0, Size: 2.28MB• Payment Options include Debit cards & Credit Cards and

Net Banking.• Booking• Check-in on the go & select your seat and destination

weather upon check in.• Flight schedule.• Real time Flight Status• In Flight Menu: Only available for viewing.

What we like?

• Very simple and no frill mobile application• No advertisements• Easy to install and not heavy• Available across most of the operating

systems.

Scope for Improvement

• Very limited number of features.• Some of the features are very interactive in

nature.• Applications in other countries are much more

advanced.

•Mobile App is similar in functions to the website.•Indigo offers discounts on transactions made through its Mobile app.

Mobile App Levels

Presence

Interactive

Transactions

Integration

Conclusion

• Indigo Mobile App is in very nascent stage.• It reflects the company’s vision of keeping it

simple and at minimum cost.• With increased mobile proliferation in India,

Mobile apps will be the most popular channel for bookings due to its mobility and ease of use.

• Indigo Airlines needs to move from providing only transaction level to integration level.

INTRODUCTION

• Business-oriented social networking service.• Founded in December 2002 and launched on May 5,

2003.• More than 259 million acquired users.• Spread over more than 200 countries and territories.• 65.6 million monthly unique U.S. visitors and

184 million globally as per Quantcast.• Traded its first shares on May 19, 2011, under the

NYSE symbol “LNKD”.

Introduction

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Features

E-SECURITY

CAPTCHA EMAIL VERIFICATION

TWO-STEP VERIFICATION FOR SIGN IN

SECURE BROWSING

(HTTPS)

E-Security

PAYMENT GATEWAYS

CREDIT CARDS

• AMERICAN EXPRESS• DISCOVER• MASTERCARD• VISA• JCB (USD CURRENCY

ONLY)• DINERS CLUB (USD

CURRENCY ONLY)

PAYPAL• INTERNATIONAL DIGITAL

WALLET BASED E-COMMERCE BUSINESS

Payment Gateways

LINKEDIN: MOBILE vs. DESKTOP

DESKTOP• Customize introductions• Conduct advanced searches• Upgrade their accounts

MOBILE• LinkedIn News• Jobs• Profile updates• Companies you’re following• Groups you administer

Mobile vs Desktop

MONSTER.com

• One of the largest employment websites in the world.

• Owned and operated by monster worldwide Inc.

• Approximately 5,000 employees in 36 countries.

• Over 1 million resumes.• Headquarters are in New

York, USA

Monster.com

LINKEDIN VS MONSTERD

IFFE

REN

CE

CONNECTIONS VS. LISTINGS

GROUPS VS. FORUMS

JOB SEARCH

NETWORKING

MEMBERSHIP

LinkedIn vs monster

Conclusion