Presented by Team 7 Presented to Alexander Hunte
Lytespark - Understanding the Customer
Jul 24, 2015
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Presented by Team 7 Presented to Alexander Hunte
APPROACH
INDUSTRIES
PRIORITY
REACHING
TIMEFRAME
EDUCATION
LEGALCONSULTINGMEDICALTRAINING
12
345
APPROACH1Initial and new view of the customer
INITIAL NEW
LEGAL
MEDICAL TRAINING
EDUCATION CONSULTING& AGENCIES
SMALL MEDIUM
LARGE
50 People limitCompetitive advantage
Tracing line - Short Run perspective
WHY?
TEAM LIMIT
FEATURES
FOCUS
LEGAL
MEDICAL TRAINING
EDUCATION CONSULTING& AGENCIES
LyteSpark is not just a communication tool but a management tool part of the strategic planning
and organizational culture of a growing company.
VALUE PROPOSITION
COMPETITION
INDUSTRIES2Definition - Overview - Interests - Needs - Features
EDUCATION
DEFINITION
Digital education
NEEDS
IN
TERE
STS
FEATURES
82%23,479SMALL COMP.
Sharing based
Knowledge Management
Reliability
Interactivity
Content Sharing
DigitalEducation
StorageWikiTool
Schedule
Higher Education Includes first, second and third stages of higher education as post-secondary education.
Adult and Other EducationThis category includes specialized training, i.e. education for people who are not in the regular school and
university system and are taking day or evening classes in schools or in special institutions.
TRAINING
DEFINITION
Digital education
NEEDS
IN
TERE
STS
FEATURES
On-line Experience
KnowledgeSharing
ContentSharing
Reliability
Security
Digitaltraining
StorageEvaluation
Tracking
Include: management consultants, coaches and personal development specialists, private colleges and independent educational establishments such as academies; trade associations and membership institutions; IT companies; publishers; and corporate universities. The sector includes a high
number of independent trainers
84%36,492SMALL COMP.
CONSULTING AGENCIES&
DEFINITION
Digital education
NEEDS
IN
TERE
STS
FEATURES
Team Management
Knowledge Management
Prioritization
24/7
Content Sharing
ProjectManagement
StorageTracking
Schedule
Consulting FirmsBusiness and management consultancies is an aggregation of Public Relations, Financial management,
Management of holding companies and Other business and management consultancy.Agencies
Niche agencies, marketing, publishing, HR.
97%125,278MICRO COMP.
MEDICAL
DEFINITION
Digital education
NEEDS
IN
TERE
STS
FEATURES
Disabled Patients
FastConsultation
HD Video
Security
Reliability
Telemedicine
Web CamCRM
connectivity
Agenda
Private doctorsSmall medical specialist or medical centers such as dental services, plastic surgeons that might have a
closer relationship and frequent communication with their patients.Rural health centers
Small hospital or health centers in the country sides with basic medical resources/personnel
84%36,492SMALL COMP.
LEGAL
DEFINITION
Digital education
NEEDS
IN
TERE
STS
FEATURES
Time Management
Fast Consultation
Security
24/7
Content Sharing
Client Relation
PrivateStorage CRM
connectivity
Agenda
Legal ServicesLegal services is an aggregation of Patent and copyright agents, Solicitors and barristers at law and Other
legal services. Entails the independant lawyers and small specialized legal firms.
83%24,588MICRO COMP.
PRIORITY3Pre-requisites - Entry order
6000 300 260
MOBILE POTENTIAL
DAILYDOWNLOADS
1 2 3 4 5 6
Wiki ToolSchedule
HD Video Tracking
CRM
ScheduleWiki Tool
Security CRM
Schedule
Brand
EDUCATION RURAL H. TRAINING PRIVATE DOCS LEGAL CONSULTING
INDUSTRY ENTRY ORDER
REACHING4Convince - Channels - Costs - Revenues
TRIAL PERIOD
JAN FEB MAR
3 - MONTH TRIAL PERIOD
TRAINING
LEGAL
CONSULTING
PROJECT TRIAL PERIODPERSONAL MEETING
ON-LINE SURVEY
CHANNELS
Robert O. Brinkerho�
EVENTS - WEBINAR
SOCIAL MEDIA
Connect & Direct offer
EducateCommunicationAwareness
£2500
FREE
£1200
COSTS & REVENUES
200,000
400,000
600,000
800,000
1’000,000
1’200,000
1’400,000
1’600,000
Q1 - 15 Q2 - 15 Q3 - 15 Q4 - 15 Q1 - 16 Q2 - 16 Q3- 16 Q4 - 16
OPTIMISTIC
REALISTIC
PESIMISTIC
EXPENSES
22,881COMPANIES
11,441COMPANIES
2,288COMPANIES
E M T LM C
£
TIMEFRAME5Pre-requisites - Resources
TRAINING CONSULTING
TIME LINE
2015 2016FEB APR JUN AUG OCT NOVJAN MAR MAY JUL SEP DEC FEB APR JUN AUG OCT NOVJAN MAR MAY JUL SEP DEC
E M T CLM
CRM APP
Security
BrandWikiTool
Schedule
HDVideo Tracking
Presented by Team 7 Daniel Rodriguez - Federico Asperges - Antonios Rousounelos
Amanda Ferreira - Geraldine Stoleru - Alyana Tan
THANK YOU
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