Lynda Scott, Senior Partner, Midlands and Lancashire Commissioning Support Unit

23/04/2015

The Power of Communications - Collaboration

to develop successful prevention strategies

Lynda Scott

Director & Senior Partner

NHS Communications and Engagement Service

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Midlands and Lancashire CSU

www.midlandsandlancashirecsu.nhs.uk

Plan your relationships

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Midlands and Lancashire CSU

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Prepare for major issues – practice scenarios

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Midlands and Lancashire CSU

www.midlandsandlancashirecsu.nhs.uk

Local Safeguarding Board Communications

1. Be clear on the vision – where you want to be

2. Common set of values – how you are going to

work

3. Create one story – outcomes focussed

4. Build foundations – find the team & resources

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Build basics or foundations

• Branding – single brand/identify for partnership

working

• Agree how/frequency of when your

partnership will communicate – test its right!

• Create one multi-agency team

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Recipe for working together

• Warm the oven – get to know each other

• Get some basic principles everyone signs up

to

• Create channels of communications

• Put in good splash governance – policies and

protocols you might need

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Its all about relationships!Make it fun

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Getting ready for the future

The world of communications and how people communicate has changed

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Media landscape is changing

Source: Google / Ipsos Mori

Courtesy of Drew Benvie @Battenhall - source Ipsos Mori

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Midlands and Lancashire CSU

www.midlandsandlancashirecsu.nhs.uk

Be clear to everyone how they find information about

your issue

Insert Right Services

Right Time Brochure

PDF here

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Midlands and Lancashire CSU

www.midlandsandlancashirecsu.nhs.uk

Help. A four letter word you shouldn’t be afraid of

In October 2014, Birmingham Safeguarding

Children Board (BSCB) and the NSPCC

launched a campaign in Birmingham aimed

at preventing child neglect. Called ‘Help’, it

highlighted the early support services

available to vulnerable families.

The campaign asked people in the city to

seek help and advice straight away if they

were worried about a child, and not to wait

until the situation became serious. The

message was that neglect is far easier to

stop when caught early, and most families

can be supported to turn their problems

around. If left to carry on, however, longer-

term neglect can cause lifelong issues and

is far harder to tackle.

Our approach

• A month-long public-facing campaign

• Promotion of the 24-hour NSPCC helpline number.

• Birmingham-wide bus and bus shelter advertising,

featuring the message and helpline number.

• A social networking campaign on Facebook.

• Publicity through Well TV.

• A guide to neglect and how to recognise the signs.

• ‘Help’ posters translated into Polish, Urdu, Gujarati,

Arabic, Bengali and Punjabi.

• Community activities

• Events for professionals, building on existing work to

support them in tackling neglect, including a

conference for around 250 professionals in the city:

‘Help: Giving a voice to neglect’.

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www.midlandsandlancashirecsu.nhs.uk

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FOCUS

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Midlands and Lancashire CSU

www.midlandsandlancashirecsu.nhs.uk

Keep it real – invest in people – that’s what makes

it work

Thank you

[email protected] 612 3888 or

07702 141483

http://midlandsandlancashirecsu.nhs.uk/products-

services/services/marketing-communications-and-

engagement