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Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Apr 22, 2015

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Lyfe - Live Young and Free Eternally.
This social media campaign is created and executed by Geek Creative Agency.
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Page 1: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Social Media Campaign

Page 2: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Brief

To conduct a pre-launch campaign for the new business–

Lyfe, that helps people reach their goals by socially collaborating with one another and

motivating people to reach their goals.

Page 3: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Instead of marketing Lyfe directly, Geekdecided to do something different.

Strategy

Page 4: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Contest

• We asked people to tell us what “Lyfe Is” to them and designed posts on Facebook based on their responses.

• The best response, who garnered the maximum likes on their post went home with a surprise gift from LYFE.

Page 5: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

• Lyfe means different things to different people.

• We took this insight and created an interesting way toreach out to the TG in the form of a contest.

Page 6: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Contest

• Geek created a contest on the Lyfe Facebook page asking people to share with us what ‘Lyfe Is’ to them.

• We, in turn, made creatives of the entries we received for the contest, so that people could share them withtheir friends and keep motivating them to change.

Page 7: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

The Facebook Creatives

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Results• People came up with a lot of honest and heart-felt responses

to what life means to them.

• Through this fun contest and with the support of media spends on our Facebook ads, we created a lot of buzz before the launch of LYFE.

• A 75% increase in organic fans on Facebook

• Over 200 people sent in their entries in one week alone - an impressive figure for a brand new page!

Page 22: Lyfe case study - Social Media Campaign (Planned, Implemented and Executed by Geek Creative Agency)

Thanks!