Lycoming College Sept. 8, 2007 Williamsport, PA How to Get Publicity for Your Campus Organization Presented by Butch Oxendine Executive.

Lycoming College

Sept. 8, 2007

Williamsport, PA

www.asgaonline.com

How to Get Publicity How to Get Publicity for Your Campus for Your Campus

OrganizationOrganizationPresented by Butch OxendinePresented by Butch Oxendine

Executive DirectorExecutive DirectorAmerican Student Government AssociationAmerican Student Government Association

How To Get Publicity

It is It is NOTNOTa a sinsin

to seek to seek presspress

& attention& attentionfor your for your group!group!


Get Get publicity for publicity for your your groupgroup

NOTNOT to to boostboostyouryourown egoown ego


CreatingCreatingA Good Image for A Good Image for Your Group Your Group Will Will

Take TimeTake Time


YouYou

WILLWILLGet Good Get Good PublicityPublicityIf You:If You:

• Understand and Understand and control control perceptions about perceptions about your organizationyour organization

• Develop a brandDevelop a brand

• Understand public Understand public opinionopinion

• Practice good Practice good media relationsmedia relations

• Create smart & Create smart & strategic strategic advertisingadvertising


What What MakesMakes

“Smart”“Smart”AdvertisingAdvertising

??

1. A “Targeted” Target

2. ONE Key Talking Point

3. Creative Execution


What’s the What’s the NUMBER ONENUMBER ONEway toway toget more get more publicitypublicityfor your for your group?group?


Word of mouthWord of mouth and and personal personal

contactcontact have the most have the most

impact—impact—BYBY FARFAR——on getting goodon getting good

PR for your groupPR for your group


Be an Be an AMBASSADORAMBASSADORfor your groupfor your group


Personal Contact Is #1Personal Contact Is #1• Speak to other Speak to other

groupsgroups

• Speak to students in Speak to students in classesclasses

• Talk about SG with Talk about SG with your friends your friends

• Arrange meetings Arrange meetings with administrators, with administrators, faculty, and stafffaculty, and staff


#2 Best #2 Best Publicity Publicity Tool:Tool:

Effectively Effectively PlacedPlacedPosters & Posters & FlyersFlyers


Posters Posters WorkWorkBecause:Because:

• They’re cheapThey’re cheap• They’re easy to They’re easy to

change and change and updateupdate

• They’re free!They’re free!• Can be put up Can be put up

by you or by you or anyone in your anyone in your groupgroup

• Can be put up Can be put up quicklyquickly


Where’sWhere’sthe BEST placethe BEST placeto put posters?to put posters?


The Ultimate Poster The Ultimate Poster Location?Location?

Restrooms!Restrooms!


Send Your Own Send Your Own MailingMailing


Make Sure All of the Make Sure All of the Key Offices on Campus Key Offices on Campus

KNOW About YouKNOW About You


How Do You Find How Do You Find TimeTime to DO to DO

All of All of thisthis??


RecruitRecruitINTERNSINTERNS


TellTell your campus press your campus press

Don’t assumeDon’t assumethey know everything!they know everything!


What Are the BestWays to Get Publicity:

1. Word of mouth

2. Well-designed flyersposted strategically

EVERYTHING elsewill be less effective


How to Contact Butch:How to Contact Butch:

• Call meCall me toll-free at toll-free at

1-877 ASK ASGA1-877 ASK ASGA(1-877-275-2742)(1-877-275-2742)

• E-mailE-mail me at me at [email protected]@studentleader.com

I promise to answer all callsI promise to answer all calls

and e-mails!and e-mails!

Lycoming College Sept. 8, 2007 Williamsport, PA How to Get Publicity for Your Campus Organization Presented by Butch Oxendine Executive.

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