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Homes brought to you by “The Luxury Ladies” of South Florida www.HomesWithMelissa.com
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Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Aug 23, 2014

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Real Estate

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When selling your luxury home you want to make sure you are choosing an agent that is experienced with selling luxury properties. The marketing that goes into reaching the right buyers takes skill and a wealth of contacts. "The Luxury Ladies" of Keyes (Melissa Johnson & Joslyne Roach) mingle with the best, focus on productivity, and keep sellers in constant communication so you feel confident we are the best choice. Our campaign, "Get Exposed" is exactly what it states... Exposure is key to selling your home! We have a virtual roladex of contacts both nationally and internationally, technology to reach millions of people, marketing materials to impress, and personalities that appease. If you are selling your home you want agents that care and will tailor a program to your needs. "Get Exposed" with "The Luxury Ladies." www.HomesWithMelissa.com
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Page 1: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Homes brought to you by “The Luxury Ladies” of South Florida

www.HomesWithMelissa.com

Page 2: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

KEYES-KE=YES!• Keyes is a company with an extravagant training

program…not just a rent-a-desk real estate company• Keyes has dedicated marketing levels and specialized

programs for all types of properties• Keyes has incredible technology to help Realtor’s

succeed and our clients nurtured every step of the way.• Keys provides the best programs to give your property

the most exposure possible (both nationally & internationally)

• Melissa has created “The Luxury Ladies” which is a team of ladies that work from the ground up to choreograph custom marketing programs for each property.

• Isn’t exposure one of the most important factors in selling your home? YES! Have “The Luxury Ladies” sell your next home!

www.HomesWithMelissa.com

Page 3: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

LET’S COMPARE…KEYES

Lang Realty

Coldwell Banker Re/Max

Premiere Properties All Others

Placement on MLS(Multiple Listing Service) A Realtor Site specific database to access all available properties.

Televised Marketing for Company Branding    Real Estate Hotline demised for Buyers to inquire about properties 24/7      

Separate & Distinctive Marketing Plan specific to Million+ Homes      

Brand- Being associated with a solid brand helps your exposure    Ads placed in publication that include: Departures, Robb Report, Architectural Digest and many more      

Internet Exposure

Top placement for Internet Exposure      

Specialty sites such as: www.LuxuryRealEstate.com      

Top Placement on Realtor.com      

E-Marketing

Professional Photography    

Professional Videographer    

Customized websites for properties        

Fine Property Flyers & Postcards      Advertising Opportunities with Unique Homes, Wall Street Journal, DuPont Registry…)      

Page 4: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

The Strength of Internet Marketingand Luxury Websites

Showcasing Luxury Properties through Major International Websites

www.keyes.com and www.keyesluxury.com• Keyes attracts tens of millions of visitors to our

websites each year.www.luxuryportfolio.com and

keyes.luxuryportfolio.com• Awarded the 2006 Real Estate Standard of

Excellence presented by the Web Marketing Association.

• A 2008 Webby Award Official Honoree Designation from the International Academy of Digital Arts and Sciences

• Surpassed Christie’s and Sotheby’s in the number of property listings valued at over $1 million.

www.luxuryrealestate.com• Named “Best of the Web” and a “Forbes Favorite”

by Forbes magazine for six consecutive years.• Ranked #1 in searches for Luxury Real Estate on

popular search engines. Website statistics: Over 1 million daily hits.

www.HomesWithMelissa.com

Page 5: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Luxury e-Marketing

LuxeTrends™ is an online newsletteraimed at home buyers and sellers inthe luxury market and can be viewed atwww.luxuryportfolio.com; LuxeTrends.

LuxeChatter™ is the Luxury PortfolioeNewsletter geared toward associateswithin the network.  It includes the latestnetwork news, notable new listings andrecent sales, information about luxury products, and upcoming advertisingopportunities in publications such asThe Wall Street Journal, UniqueHomes and duPont Registry.

www.HomesWithMelissa.com

Page 6: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Keyes Professional Photography & Videography

VHT Premium SeriesIn unprecedented fashion, the VHT premium series provides

hi-definition photographs custom craftedwith VHT’s proprietary CLEARSHOT™ system. The

photographs are meticulously enhanced andoptimized by VHT Studios. They are perfectly suited for

high-end marketing media and properties.

VHT Signature SeriesHigh-quality, professional photography that is print-ready

and web optimized. These photographsare perfectly suited for most marketing applications.VHT & Comcast Digital Cable Video On Demand (VOD) TV PackageComcast Searchlight VOD service enables digital cable subscribers to access free content about a variety of topics, including real estate. On Demand Property Previews include the VHT Deluxe Tour plus one week of airtime on Comcast’s Searchlight. Available with additional TV airtime per week.

www.HomesWithMelissa.com

Page 7: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Luxury Portfolio Brand Advertising

Keyes partners with Luxury Portfolio to drive maximum exposure to the www.luxuryportfolio.com website and ultimately to Keyes.

Page 8: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Luxury Portfolio Marketing Materials

“Impressive marketing materials leaves a lasting impression for buyers to remember your property”

www.HomesWithMelissa.com

Page 9: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Targeted Property Advertising

• Wall Street Journal

• Unique Homes

• duPont Registry

• Distinctive Homes

• The New York Times – Key Magazine

www.HomesWithMelissa.com

Page 10: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Targeted Property Advertising - Unique Homes

Bi-Monthly Publication

www.HomesWithMelissa.com

Page 11: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Monthly Publication

Targeted Property Advertising – duPont Registry

www.HomesWithMelissa.com

Page 12: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Targeted Property Advertising - Distinctive Homes

Monthly Publication

www.HomesWithMelissa.com

Page 13: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

Interior Stylizing with Robb & Stucky

Keyes Real Estate Company offers a Complimentary Design Consultant that will help you design an image for your property that

Sells!

www.HomesWithMelissa.com

Page 14: Luxury Real Estate Marketing Program With Keyes Melissa Johnson

The Power of Keyes…

•Luxury Advertising•Website Exposure

•Powerful Partnerships•High-end Collateral•“The Luxury Ladies”

“GET EXPOSED”www.HomesWithMelissa.com