LUXURY BRAND & RETAIL FORUM USA 2016 STRATEGIES TO MONETISE & PRESERVE YOUR BRAND APRIL 19 2016, ESSEX HOUSE, NEW YORK TO REGISTER WWW.MANAGINGIP.COM/LUXURYLAWUSA [email protected]+44 (0) 207 779 8740 SPEAKING OPPORTUNITIES [email protected]+44 (0) 207 779 8730 TWITTER: #LUXURYLAWUSA FREE TO IN-HOUSE COUNSEL SPONSORS
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LUXURY BRAND & RETAIL FORUM USA 2016 · 2016-04-06 · LUXURY BRAND & RETAIL FORUM USA 2016 STRATEGIES TO MONETISE & PRESERVE YOUR BRAND APRIL 19 2016 ESSEX HOUSE NEW YORK PROGRAMME
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LUXURY BRAND & RETAILF O R UM U S A 2 0 1 6ST R AT E G I E S T O MON E T I S E & P R E S E R V E Y O U R B R A N D
APR I L 19 2016, ESSEX HOUSE, NEW YORK
T O R E G I S T E R
WWW.MANAG I NG I P. C OM / L U X U R Y L AWU S A
R E G I S T R A T I O N S @ M A N A G I N G I P. C O M
+ 4 4 ( 0 ) 2 0 7 7 7 9 8 7 4 0
S P E A K I N G O P P O R T U N I T I E S
NATA L I E . CANT E R@MANAG ING I P. COM
+ 4 4 ( 0 ) 2 0 7 7 7 9 8 7 3 0
T W I T T E R : # L U X U R Y L AW U S A
FREE TO IN-HOUSE
COUNSEL
SPONSORS
LUXURY BRAND & RETAILF O R UM U S A 2 0 1 6STRATEG IES TO MONET I SE & PRESERVE YOUR BRAND
APRIL 19 2016
ESSEX HOUSE
NEW YORK
BENEFITS OFATTENDINGDelegates are invited to attend a full dayof debates and discussions to hear from,and network with, leading experts frommultiple jurisdictions and industries. Alldelegates will be party to importantdebates about the most significantglobal developments in the patentsystem and will have the opportunity tocontribute as well as learn.
• Learn how to utilise websiteblocking strategies to fightcounterfeit sales online
• Discuss the benefits and multiplerisks of social media with regard tobrand dilution, content sharing andcopyright compliance
• Debate how to protect your brandin emerging markets
• Examine the changing relationshipbetween luxury and retail brands
• Listen to enforcement strategies andbest practices to safeguard yourassets
• Join analysis on the pros and consof utilising either trademark, designrights or copyright to best protectyour brands and products
• Examine whether the introductionof wearable technology with mergethe distinction between design andpatent law
WHO YOU WILLMEET• IP in-house counsel• General counsel• Brand protection managers• Heads of IP• Brand managers at corporates • E-commerce managers• Private practice lawyers• Heads of legal• Patent counsel • Trademark counsel
INTRODUCTIONWith the world becoming more connected and customers spending a significantamount of their time online, it is crucial to be able to navigate this new landscape toprotect and manage your brand in the right way. With the rise of social media andonline marketplaces, marketing infringing goods and passing off established brandshas never been so easy. The International Copyright Council estimates that the globaltrade in counterfeit goods is now around $1.77 trillion worldwide. Therefore, it isimperative to know every trick to protect your brand and connect traditional brandprotection with new methods to safeguard your products online.
The increasing democratisation of the internet means online shopping plays anincreasingly important role in the purchasing decisions of luxury goods. It is moreimportant than ever for brands to implement risk management strategies to stay onestep ahead of against online infringements and ensure preservation of your brand. Inaddition to this, tweets and social media impose a full new set of regulatory and legalchallenges to your brand, and the accessible nature of online material and content-sharing threatens the exclusivity of your products.
The inaugural MIP Luxury Brand & Retail Forum USA echoes its successful sister eventin London in September 2015. It will guide you through this new world, and adviseon all legal matters ranging from trademarks and brand protection to copyright anddesign protection. By discussing the most pressing legal issues facing the luxury andretail industry, this forum will provide cutting edge legal advice and equip you witheverything you need to know to protect your brand, both physically and online.
The MIP Luxury Brand & Retail Forum USA unites experts in corporations, industryassociations and international leading legal experts to discuss and exchange businesscritical knowledge.
Register your place today.
LUXURY BRAND & RETAILF O R UM U S A 2 0 1 6STRATEG IES TO MONET I SE & PRESERVE YOUR BRAND
APRIL 19 2016
ESSEX HOUSE
NEW YORK
PROGRAMME8.15 Registration
8.50 Opening remarks by Michael Loney, Americas editor, Managing IP
9.00 Protecting your brand in the 21st Century• Why traditional brand protection won’t go away• Case study: managing your brand in a coherent way• How is technology overhauling the way the luxury and retail industry operates?• Design protection and defence: how to find the best protection for your brand
general counsel, Kenneth ColeWendy Kaplowitz, assistant general counsel, Elizabeth ArdenLisa Rosaya, partner, Baker & McKenzie
9.50 Digital marketing as an asset to your brand?• Democratisation of the internet: risks of social media advertising • How to respond when a campaign backfires: trolling; parodies; and trade-
mark abuse• Strategies to navigate the legal side of luxury marketing
Sarah Schneider, shareholder, Sheridan Ross (moderator)Aron Weiss, legal counsel, Fast RetailingDiana Arredondo Ramirez, senior IP counsel, Televisa
10.40 Coffee break and networking
11.10 Online brand protection and anti-counterfeiting strategies• Translating physical laws into the virtual world and building preventative
measures • Implementing risk management strategies to stay one step ahead of against
online infringements and cybersquatters • Best practice for online anti-counterfeiting: taking advantage of the US anti-
counterfeiting law
Patti Carlson, associate, Akerman (moderator)Erica Weiner, assistant general counsel, global IP & brand
protection, Michael KorsKasie Brill, director of US intellectual property policy, US
Chamber of CommerceJessica Heiss, vice president & trademark counsel, Estèe LauderIra Sacks, partner, Akerman
12.00 Design and 3D trademark protection in Europe• Registered and unregistered designs in Europe • Design clearance and freedom to operate • 3D trademark registrations for luxury products • How 3d trade marks can complement design protection
13.50 Emerging markets: Brand protection in China• The pitfalls and issues for brands in emerging markets• Understanding the practical challenges and approaches to identifying and
resolving brand infringement in China• Latest strategies for brand protection success: Chinese online marketplaces
Daniel Bennett, CEO, Yellow Brand Protection (moderator)Ainslee Schreiber, vice president & associate
general counsel, global trademark, Starwood HotelsTalin Haroutunian, general counsel, Deux Lux
14.30 Blending wearable technology into the world of luxury• What extend do luxury brands feel they need to acquire technology?• The wearable technology market• Detailing the steps luxury brands are taking to enter the wearable technolo-
gy market• Understanding the threat of new technologies: what challenges are posed
by this fast growing industry?• Navigating the patent landscape: what decisions luxury brands must take
before introducing a product incorporating wearable technology to market
Alexandra Brodie, partner, Gowling WLG
15.20 Coffee break and networking
15.50 Exclusivity vs popularity: How to preserve the aura of luxury• Examination of the changing relationship between luxury and retail brand• How to harness popularity without diluting luxury • Does accessibility bridge the gap between luxury and retail brands?
Dale Cendali, partner, Kirkland & Ellis (moderator)Elisheva Jasie, assistant general counsel, CotyEwa Abrams, vice president, associate general counsel &
16.40 Connecting with consumers: Social media brand management • Understanding the consumer: examining next generation communications
and the power of e-commerce • Best practice to achieve exclusivity in an inherently open world • Less is more? How to tailor your brand to the mobile market • Leveraging opportunities whilst maintaining control of your brand
Janet Cullum, partner, Cooley (moderator)Allison Hobbs, legal counsel, Big Tent EntertainmentJennifer Chung, assistant general counsel, TimeSarah Pearce, partner, Cooley
17.30 Close of conference
LUXURY BRAND & RETAILF O R UM U S A 2 0 1 6STRATEG IES TO MONET I SE & PRESERVE YOUR BRAND
CANCELLATION POLICY: If you cannot attend you mustcancel your registration in writing by 25 March 2016 toreceive a refund less a 10% administration charge.Cancellations received after 25 March 2016, or noshows, are liable for the full conference fee (where appli-cable). You may send a substitute to attend in your placeat no extra charge, however we must know by 15 April2016 via email. We cannot accept verbal cancellations.If you make your booking online, by email or via the tele-phone, you are automatically adhering to our terms andconditions.
REGISTRATION FEE: The registration fee includes partici-pation in the forum, documentation material, breakfast,coffee breaks and lunch. All delegates are responsible fortheir own accommodation and travel.
PAYMENT: All registration fees (where applicable) must bereceived in full prior to the event date.
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