Lundquist, James Osborne e Sara Rusconi. Storytelling, i brand vivono di storie. 11° KWD Webranking Awards, Milano 12 dicembre 2012

le aziende vivono di prodotti e servizi…i brand vivono di storie.

Milano, 12 dicembre 2012

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Group

The group has 150,000 employees in over 80 countries working with

passion and expertise to develop solutions for sustainable progress.

Their skills and commitment are the basis of our success. In fiscal year

2011/2012 we generated sales of €40 billion.

Innovations and technical progress are key factors in managing global

growth and using finite resources in a sustainable way. With our

engineering expertise in the areas of "Material", "Mechanical" and

"Plant", we enable our customers to gain an edge in the global market

and manufacture innovative products in a cost and resource efficient

way.

The basis for this is responsible corporate governance geared towards

long-term value growth. In an ever-changing business environment we

are continuously evolving our company to enable us to meet the global

challenges of the future with innovative solutions.

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Cosa significa “raccontarsi”

Descrivere

Qui e ora

Generale

Astratto

Passivo

3° persona

Mostrare

Dal passato al futuro

Particolare

Emozionale

Attivo

1° persona

VS

VS

VS

VS

VS

VS

Chiarezza

Coerenza

Emozione

Come

raccontarsi

Identificate i vostri valori

Focalizzatevi su ciò che vi rende

unici

Chiarezza

Coerenza

Emozione

Rompete i silos

Agite da catalizzatore

Raccontate tutto questo con

delle storie

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