LUMINOUS.docx

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A

PROJECT REPORT

ON

“CONSUMER PERCEPTION TOWARDS LUMINOUS INVERTER”

SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

TO

INVERTIS UNIVERSITY, BAREILLY (UP)

SESSION 2015-2016

SUPERVISOR: SUBMITTED BY:

Ms. Shalini Anand TusharPahwa

Assistant Professor BBA – V (B)

Invertis University 1310101153

Bareilly

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Certificate

TO WHOM IT MAY CONCERN

This is to certify that Mr. TusharPahwa student of BBA-V Sem. in our

institute has successfully completed his/her project work entitled

“CONSUMER PREFERENCE TOWARDS LUMINOUS INVERTER” for

the partial fulfilment of the degree of Bachelor of Business Administration for

the session 2015-16.

Dr. RachnaSaxena Ms. ShaliniAnand

(HOD, BBA & B.Com Program) (Assistant professor)

(Project Guide)

PREFACE

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Excellence is the attitude that the whole of human race is born with. It is the environment that

makes sure that whether the result of this attitude is visible or otherwise. The planned

properly executed project report help a lot in including the good work culture.

I had the opportunity to have the real practical experience, which has increased my sphere of

knowledge to great extent. Now I am better equipped to handle the real thing than anyone

else that has not undergone any such project, I learned how an actual project progresses, what

sort of problems actually occur during the development of such projects.

ACKNOWLEDGEMENT

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Behind every achievement lies an unfathomable sea of gratitude to those who have extended

their support and without whom it ever has come into existence.

I would like to take this opportunity to thank my Ms. ShaliniAnand(Project Guide) for their

guidance and motivation without whom the successful completion of this project would not

have been possible. Therefore constant support has given me an overall learning experience.

Furthermore I would like to thank all other team members whose valuable inputs have helped

me gain a better understanding of the project and the organization.

Tushar Pahwa

BBA V Sem.

CONTENTS

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S.no Topic Page no.

1. OBJECTIVE 6

2. RESEARCH METHEDOLOGY 7

3. INTRODUCTION 13

4. CSR 20

5. LITERATURE REVIEW 24

6. DATA INTERPRETATIONAND ANALYSIS 25

7. LIMITATIONS 38

8. FINDINGS 39

9. SUGESSTIONS AND RECOMMENDATIONS 40

10. CONCLUSION 41

11. BIBLIOGRAPHY 42

12. ANNEXURE 43

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Objectives

Consumer preference towards chargeable power inverters.

To identify increasing customers expectations.

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Research methodology

Meaning of Research: -

Research is an art of scientific investigation.

Research means “a careful investigation or inquiry specially through search for new facts in

any branch of knowledge.”

According to Clifford Woody: -

“Research comprises defining and redefining problems, formulating, hypothesis or suggested

solutions, collecting, organizing and evaluating data, making deductions and reaching

conclusions and at last carefully testing the conclusions to determine whether they fit the

formulating hypothesis”

Research means the systematic method consisting of enunciating the problem, formulating a

hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusions

either in form of solutions towards the concerned problem or in certain generalization for

some theoretical formulation.

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Research methodology is a systematic and scientific approach in attain the purpose of

research it contain systemic steps to attain use full conclusion.

The type of research is Descriptive Research

• As the name implies, the purpose of descriptive research is to describe something. In this

type of research the researcher is only required to report what has happened or what is

happening.

• The main objective of descriptive research is to describe the state of affairs as it exists at

present. A descriptive research is carried out with specific objectives and hence it results in

definite conclusions.

• In this research the researcher tries to describe the characteristics of respondents with

respect a particular product. For ex. The degree of use of television by different types of

respondents is an example of descriptive research.

For ex.

What is the absentee rate in particular offices?

What are the qualifications of different groups of employees?

What type of packaging for a box of chocolates do consumers prefer?

Which car advertisements on television do men and women of different ages prefer?

Type of data:

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There are 2 types of data for research: 1.Primary data 2. Secondary data

Primary data

Primary data are those which are collected afresh(again but in a new or different way) and for

the first time and thus happen to be original in character and known as Primary data.

Primary Data is based on primary source of information.

The investigator gets it in original or raw form i.e. it is not been processed earlier- coded,

tabulated, classified and summarized in some form for use by someone for some purpose.

Methods for collecting primary data:

There are several methods of collecting primary data:

Direct Personal Observation

Interview

Questionnaire

Schedules

Observation

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Observation involves recording the behavioural patterns of people by investigator’s own

direct observation without asking from the respondent.

For example, in a study relating to human behaviour, the investigator instead of asking the

brand of the wrist watch used by the respondent, may himself look at the watch.

Interview

Interviewing is a technique that is primarily used to gain an understanding of the underlying reason and motivation for people’s attitudes, preferences or behaviour. Interviews can be personal as well as telephonic interview.

Questionnaire

A questionnaire is a document that contains a set of questions printed or typed in a

proper sequence.

Questionnaires are a popular means of collecting data, but are difficult to design and

often require many rewrites before an acceptable questionnaire is produced

Schedule method

A Schedule is a Performa containing a set of questions which are asked and filled in

by an interviewer in a face-to-face situation with another person.

In certain situations, schedules may be handed over to the respondents and the

enumerators may help them in recording their answers.

Data collection instrument/ method of data collection:

The method used in the project for data collection is questionnaire.

Meaning of questionnaire:

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A questionnaire consists of a set of questions presented to respondents. Because of its

flexibility, the questionnaire is by far the most common instrument used to collect primary

data. Questionnaires need to be carefully developed, tested, and debugged before they are

administered on a large scale. In preparing a questionnaire, the researcher carefully chooses

the questions and their form, wording, and sequence. The form of the question can influence

the response. Marketing researchers distinguish between closed-end and open-end questions.

Closed-end questions specify all the possible answers and provide answers that are easier to

interpret and tabulate. Open-end questions allow respondents to answer in their own words

and often reveal more about how people think. They are especially useful in exploratory

research, where the researcher is looking for insight into how people think rather than

measuring how many people think a certain way.

Sample size:

I have taken the sample size of 70 individuals for the research.

Out of which were males & were females. For my research I use primary method for

data collection.

Sample unit:

I target students, professional, business man, & others for the research.

Technique of sampling:

The technique used for the research is non-probability sampling technique.

There are 2 types of sampling techniques:

Non- probability sampling technique

Probability sampling technique

Non-probability sampling technique

Under non-random sampling each and every unit of population do not have an equal

chance of being selected in the sample. In this method, the selection of sampling units

depends entirely on the personal judgment of the investigator.

Probability sampling technique

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When each and every unit of the population has an equal and independent chance

(probability) of being selected in the sample, it is called random sampling. Equal

chance means that probability of each unit to be selected in the sample will be same.

Independent chance means that the selection of one unit is not dependent upon the

selection of another unit.

Sampling area:

I have done my project & filled questionnaire in Bareilly.

Data analysis:

The data analysis is done with the help of tabulation, charts, & graphs.

Sampling area: Bareilly

Sampling size: 70 respondents

Type of data: Primary data

Type of research: Descriptive research

Data collection instrument: Questionnaire

Technique of sampling: Non-probability convenient sampling technique

Introduction

Founded in 1988, Luminous Power Technologies (P) Limited today is a leading company with a differentiated portfolio of solutions for packaged power, diversified generation, electrical control & safety and energy optimization.With over 5000 employees, 8 manufacturing units, 28 sales offices and more than 60000

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channel partners; Luminous apart from its dominating position in the domestic market also has a strong foothold worldwide. Awarded with the ‘Global Super brand’ status for the year 2011-12 & again in 2014-15, ISO 50001:2011 certification and MNRE:CRISIL recognition, Luminous is passionately committed to bring uninterruptible and alternate power solutions to the customers that makes their life comfortable and efficient.

Luminous Power Technologies

Type Private

Industry Packaged power, diversified generation, electrical control & safety and energy optimization

Founder Rakesh Malhotra

Headquarters New Delhi, India

Key people Vipul Sabharwal (Managing Director)

Number of employees

5,000+

Website www.luminousindia.com

History

Luminous Power Technologies (P) Limited is a New Delhi based company which was founded on

10 June 1988. By 1991, the first Luminous Inverter got rolled out. Three years later the first

uninterrupted power supply device (UPS) by the company was delivered to the market. The next

six years were spent in innovation and further improving its offerings. At the turn of the century

the first Luminous Inverter* was exported.

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Growth

In the meanwhile, Luminous decided to manufacture batteries. As a consequence a plant was

set up in 2004. In the same year Luminous entered into an agreement with Eagle Picher Inc. a

USA major and a leader in battery technology. Eagle Picher Inc. is an original equipment supplier

to such diverse industries and activities as automotive, space, chemical processing, defence,

environmental, medical and nuclear applications. Its heavy-duty customised batteries are

working in the most demanding conditions such as space ships and on planet Mars. The

company offers a six-sigma process that gives them the worldwide recognition.

Soon after the agreement was signed, technology flowed in from Eagle Picher Inc. and Luminous

launched a broadside on the battery market. A full range of advanced batteries for automotive

use, Home UPSs, tubular batteries and VRLA (valve regulated lead acid) SMF (sealed

maintenance free) batteries were delivered to a market.

A separate agreement for power products was signed in 2006 with Hyundai to provide the end

user with another option for power back up solutions based on advanced Korean technology as

well as leverage the strong Hyundai brand name.

Current Scenario

Today, Luminous is part of the Schneider Electric conglomerate

At present, the company has seven manufacturing facilities and an R&D centre. It has several

patents to its credit in the inverter and battery manufacturing space. Taking advantage of its new

parent’s global product and technology platform, Luminous has ventured in electrical product

space. The offerings include electrical wires and cables, wiring protection devices such as MCBs,

RCCBs (types of circuit breakers), distribution boards, all types of fans and modular

switches.Luminous Power technologies are also focusing on renewable energy in the form of

solar panel and solar home lighting. It also aims to offer various solar applications to rural India

as an alternative power solution.

Milestones

1988: Company founded by RakeshMalhotra with 3 people.

1991: First Luminous Inverter rolled out.

1994: First Luminous UPS got manufactured.

2000: First Luminous product exported.

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2004: First battery manufacturing plant came into existence

2004: Tie-up for battery technology with Eagle Picher Inc. USA

2005: Luminous awarded with Consumer World Award 2005.

2006: Tie-up with Hyundai, formation of Hyundai Power Products

2006: Luminous awarded with Consumer World Award 2006.

2007: Got Industry Leadership Award from Frost & Sullivan.

2007: Luminous awarded with Consumer World Award 2007.

2007: 1st Manufacturing facility outside India (Lang Ming, China)

2008: Luminous awarded with Consumer World Award 2008.

2010: Sachin Tendulkar appointed as the brand ambassador of Luminous

2011: Luminous - Schneider Electric Joint Venture

2011: Luminous stepped into the Electrical product space – Offers Fans, Switches, Wires,

Cables, MCBs, RCCBs & Distribution Boards

2011: Solar applications were introduced – Offers PV Modules, Solar Battery, Solar Home

Lamp system, Solar Lantern, Solar Charge controller, Solar Cracker and Solar Home UPS

2012: Luminous awarded Super brand status

2012: ISO 50001:2001 rating and MNRE : CRISIL Recognition 

2012: Luminous got Quality Brand Award 2012-14.

2012: RashtriyaUdyogRatna Award given to Mr. Manish Pant, MD, Luminous.

2012: Luminous got SME Channel Connect & Achievers Award 2012 – Received in ‘Best

Home UPS’ Category 

2012: Luminous got SME Channel Connect & Achievers Award 2012– Received in ‘Best

Inverter Battery’ Category 

2012: Best Power Back-up Solution Provider Company – Awarded to Luminous based on the

study conducted by VAR India publication house.

2013: Luminous shortlisted by Agency for Non-Conventional Energy and Rural

Technology (ANERT) as a preferred agency for Solar Roof Top Solutions in Kerala

Mission, Vision and Core values

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Mission

“Be the brand of choice for products and services that generate, control, store and use electricity efficiently. Through passionate people we innovate to consistently deliver a tangible competitive advantage in reliability, service and cost”.

Vision

“Passionately innovate to make life comfortable and efficient”.

Core values

“Customer delights through innovation and passion with focus on execution and teamwork (togetherness)”.

Vision

Products of Luminous

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LIST OF CURRENT DIRECTORS OF THE COMPANY & CHANGES SINCE 1.4.2014

S No. Names DesignationDate of Appointment

Date of Cessation

1.Mr. RakeshMalhotra

Chairman 28.3.2001 N.A.

2.

Mr. VipulSabharwal

Managing Director

7.11.2014N.A.

3.Mr. Manish Pant Director 3.6.2011 N.A.

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4.

Mr. Olivier Pascal Marius Blum Director 3.6.2011

N.A.

5.Mr. Javed Ahmad Director 3.6.2011 N.A.

6.Mr. NavneetKapoor

Director 9.7.2007N.A.

7.

Mr. Jean Marc Philippe Bally Director 31.5.2013

N.A.

8.

Mr. BrijBhushanNagpal

Director 31.5.2013N.A.

9.

Mr. Jean Francois Elies Director 20.8.2014

N.A.

10.

Mr. Anil Chaudhry Additional Director

18.3.2015N.A.

11.Mrs. RajaniKesari Director 03.06.2011 30.05.2014

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Mr. David Russell Johnson Director 03.06.2011

18.3.2015

Corporate Social Responsibility Policy

Philosophy

Luminous Power Technologies Pvt. Ltd. (Luminous) upholds it national, social and environmental responsibilities at the highest standards. These standards are a core part of our business values and operations as we passionately innovate solutions that will help us meet and surpass the expectations of our stakeholders, making Luminous an agent of change and pride in their lives.

Corporate Social Responsibility (CSR) at Luminous underscores this commitment to our stakeholders in the communities around our plants, and includes in its wider scope to those

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employed by its contractors and suppliers, ensuring that they benefit from the company’s presence in their neighbourhood.

Luminous corporate social responsibility is rooted in the company’s core values of innovation and passion, driven to work as a team with many partners, to establish excellent services and products that will transform the lives of people in our communities for better, forever.

CSR Vision

The CSR philosophy outlined above, defines the strategic approach and choices that Luminous is making to achieve its CSR vision. We identify four key areas where Luminous will strengthen its CSR efforts. These identified areas will be aligned across all its target locations to ensure common focus and synergy in efforts.

Education: To enhance and create opportunities for access to good quality education, from primary education to higher technical education, leading to improved employment and all round development.

Health: To ensure available, accessible and affordable good quality healthcare services in the local communities leading to improved good health and wellbeing

Livelihoods: To create trained and skilled workforce through vocational & livelihoods linked trainings ensuring their participation in work.

Environment: To increase environmental resilience by providing communities with solutions and products to use alternate and efficient energy products and technologies.CSR activities shall be implemented at geographic areas adjoining our manufacturing units. Presently these are located at Gagret-Himachal Pradesh, Baddi-Himachal Pradesh and Hosur-Tamil Nadu.

Proposed CSR Initiatives

It is Luminous policy:

o To direct Luminous CSR Programs, inter alia, towards achieving one or more of the following _ supporting rural development; promoting education; providing preventive healthcare, providing sanitation and drinking water; creating livelihoods for people, especially those from disadvantaged sections of society, in rural and urban India; preserving and promoting sports; enhancing environmental and natural capital;

o To develop the required capability and self-reliance of beneficiaries at the grass roots, especially of women, in the belief that these are prerequisites for social and economic development;

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o To engage in affirmative action interventions such as skill building and vocational training, to enhance employability and generate livelihoods for persons from disadvantaged sections of society;

o To pursue CSR Programmes primarily in areas that fall within the economic vicinity of the Company's operations to enable close supervision and ensure maximum development impact;

Implementation

To implement the Company's CSR Programmes through Company personnel or through external implementing agencies and Trusts, Foundations and Section 8 companies that may be established by the Company from time to time.

Luminous may employ one or more staff to operationalize the CSR Policy and follow the implementation modalities as specified. Any training costs incurred on the CSR staff and overall Luminous employees in matters of engaging with the Company CSR Projects/Programmes and developing their capacities to undertake CSR initiatives on behalf of the company will be met within the mandated 5% of overall CSR annual budget, including the expenditures on administrative overheads.

Governance

The CSR Committee will place for Board's approval, a CSR Plan delineating the CSR Projects/Programs to be carried out during a particular financial year and the specified budgets thereof. The Board will consider and approve the CSR Projects/Programs and the budget, with or without modification(s), as it deems fit.

The CSR Committee will assign the task of implementation of the CSR Plan within approved budgets and timeframes to such persons or bodies or institutions, as it may deem fit.

The persons/bodies/institutions to which the implementation is assigned will carry out such CSR Projects/Programs as determined by the CSR Committee within the specified budgets and timeframes and report back to the CSR Committee on the progress thereon at such frequency as the CSR Committee may direct.

The CSR Committee shall review the implementation of the approved CSR Projects/Programs at such intervals as it may deem fit to ensure early and effective execution of the approved CSR Projects/Programs in accordance with this Policy.

At the end of each financial year, the CSR Committee will submit its report to the Board which shall form part of the Directors’ Report to the members of the Company.

CSR Expenditure

CSR expenditure will include all expenditure, direct and indirect, incurred by the Company on CSR Programmes undertaken in accordance with the approved CSR Plan. Moreover, any surplus arising from any CSR Programs or in a particular financial year will be used for Company’s CSR activities only.

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Reporting framework

The CSR Committee will submit its report to the Board of Directors under the prescribed format:

1 2 3 4 5 6 7 8

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Sr. No

CSR Project or Activity identified

Sector in which the project is covered

Projects or Programs

(1) Local area or other

(2)Specify the State and District where projects or programs was undertaken

Amount Outlay (budget) projects or programs wise

Amount spent on the projects or programs Subheads:

(1)Direct expenditures on projects or programs.

(2)Overheas

Cumulative expenditure up to the reporting period

Amount spent : Direct or through implementing agency*

1

2

3

4

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LITERATURE REVIEW

Nigeria: Luminous Inverters Empowers Technicians

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Lagos — Wandel International (Nigeria) Ltd, a subsidiary of the Simba Group of Companies and the authorised marketers and distributors of Luminous brands (inverters, UPS and batteries) in Nigeria, is empowering technicians and installers across the country through its Luminous Technician Training Programme.

The Luminous Technician Training Programme is an initiative designed to create, train and empower electricians and technicians in the field of energy conservation, equipping them with the specific understanding of inverters, UPS and batteries and how these alternate energy products can improve the power back-up and thus life of their customers, which in turn opens up an altogether new area of entrepreneurship for them.

The company said the technicians are also trained on the product components, installations and customer service. The training programme which started in April is set to take place in major towns and cities across the country.

The company's Marketing Manager, Mr. Rajneesh Gupta, stated that the training was first introduced last November and has been accelerated within the last six months covering key locations such as Sokoto, Katsina, Kano, Nasarawa, Kaduna, Minna, Suleja, Warri, Benin, Lagos, Ibadan, Port Harcourt and Yola.

Chief Technical Instructor, Simba Group, Mr. Napoleon Idisi, stated that the training programme serves as a remarkable platform for technicians/installers to empower themselves and gain the required technical-know-how about the installations and repair of Luminous inverters, batteries and UPS.

DATA ANALYSIS & INTERPRETATIONS

Ques 1.Do you have any sort of power backups at your home?

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a) Yes

b) No

93%

7%

Salesyes no

INTERPRETATION: It interprets that 93% people have power backups a 7% people do not have power backups at their home.

Ques 2.If yes, what do you use?

a) Inverter

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b) Generator

89%

11%

Salesinverter generator

INTERPRETATION: 89% people use inverters and 11% people use Generator.

Ques 3.Which brand of invertor ( in case of option A is selected above) do you use?

a) Luminious

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b) Sukamc) Microtekd) Others, please specify

59%

8%

30%

2%

SalesLuminious Sukam Microtek others, please specify

INTERPRETATION: 59% people says that they use luminiousinverters , 30% people says they use Microtek inverters and 2% people says that they use other brands.

Ques 4. What parameters would you consider when buying an invertor?

a) Costb) User feedback

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c) Performance and qualityd) Batter life

16%

12%

69%

3%

Salescost user feedbackperformance and quality battery life

INTERPRETATION:69% people consider performance and quality for buying an inverter, 16% people consider cost and 3% people consider battery life.

Ques 5.

Have you heard of heard of inverter or if you are using it, how did you come across it?

a) Newspaper

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b) Televisionc) Internetd) Friends/ relatives

28%

33%

36%

3%

Salesnewspaper television internet friends/relatives

INTERPRETATION: 33% people came to know by the television 36% came to know by the internet and 3% people came to know by friends.

Ques 6. What kind of use do you have for the inverters?

a) Residentialb) Corporate officec) Bothd) Others

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73%

3%

24%

Salesresidential corporate office both others

INTERPRETATION: 73% people have residential use and 24% people have corporate use of inverters.

Ques 7. How long have you been using an inverter?

a) Less than a yearb) One to five years

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c) More than five years

5%

29%

66%

Salesless than a year one to five years more than 5 years

INTERPRETATION: 66% people are using inverters for more than 5 years, 5% people are using less than a year.

Ques 8. How many inverters are used in your household totally?

a) One b) Two

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c) More than two

52%

37%

11%

Salesone two more than two

INTERPRETATION: 52% people use two inverters in their houses and 11% people use more than two inverters in their houses.

Ques 9. Do you consider inverters as an economical solution to the frequent powerbackups? Do you suggest an alternative?

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a) Yesb) No

65%

35%

Salesyes no

INTERPRETION:65% people consider it as an economic solution to frequent power backups, 35% people not.

Ques 10. Are you satisfied with the performance of inverter you use?

a) Yes, I have been delivered what I was promisedb) Partiallyc) Poor

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76%

21%3%

Salesyes partially poor

INTERPRETATION: 76% people are satisfied with the performance of their inverter, 3% people are not satisfied with it.

Ques 11. How is the after sales system?

a) Goodb) Average

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c) Poor

39%

58%

3%

Salesgood average poor

INTERPRETATION: 58% people says that the after sales system was average , 3% people says it was poor.

Ques 12. Which income category does your household fall under?

a) Less than 1.5 lakhs p.ab) 1.5-4.5 lakhs p.ac) More than 4.5 lakhs p.a

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11%

56%

32%

Column1less than 1.5 lakhs per annum 1.5-4.5 lakhs p.a more than 4.5 lakhs p.a

INTEPRETATION:57% people’s household income falls under 1.5-4.5 lakhs p.a category and 11% people’s income falls under less than 1.5 lakhs p.a. category

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Ques 13. When talking about cost and quality would you compromise one for another?

a) Yesb) No

29%

71%

Salesyes no

INTERPRETATION :71% people says that they will not compromise , 29% people

says that they may compromise.

LIMITATIONS OF RESEARCH

1. The study is limited to Bareilly area only

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2. The time period allotted for the study was only of two months, which may provide a

deceptive picture in comparison of the study based on long run.

3. The study was based on both primary and secondary data but the relevance of the

secondary data may not be justified.

4. The success of any survey depends upon the quality and integrity of the surveyor who

collects the basic data by expressing the subject under the study and on the respondents

who provides the data required by filling up the questionnaire .The accuracy of the data

collected solely depends upon the cooperation and truthfulness of the person who is being

interviewed.

5. Interaction skills as well as the behavior of the respondents also played as constraints

during the research.

FINDINGS OF RESEARCH

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According to the research , I found that :-

93% people have power backups at their home. In which 89% people use inverters. 59% people use luminious inverters, 30% people use microktek

invertors. 69% people condsider quality and performance for buying

inverters. 73% people have residential use and 24% have corporate use of

inverters. 66% people are using inverters for more than 5 years. 52% people are using more than two inverters and 11% people are

using more than two inveters in their houses. 65% people consider it as an economic solution to frequent power

backups, 35% people not. Most of the people are satisfied with the performance of their

inverters. They say that they will not compromise with the brand they are

using for cost and quality .

SUGESSTIONS AND RECOMMENDATIONS

According to the survey:-

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Luminious inverters are of good quality and have good battery life.

They should improvise their pricing strategies and should introduce some new schemes to attract more and more customers.

CONCLUSION

It is clear from the above report that, Luminious inverters are of good quality and have good battery backups. They should improvise their

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pricing strategies and strong their distribution network so that customer gets more aware about Luminious Inverters.

They should also introduce some new schemes to attract the customers.

BIBLIOGRAPHY

I have collected data from-:

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Newspapers Magazines Textbooks

Websites I have gone through:-

www.google.comwww.wikipedia.com

ANNEXURE

QUESTIONNAIRE

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FEED US BACK

1. Do you have any sort of power backups at your home?

(A) Yes. (B) No.

2. If yes, what do you use?

(A) Inverter. (B) Generator.

3. Which brand of invertor ( in case of option A is selected above ) do you use?

(A) Luminous. (B) Sukam.

(C) Microtek. (D) Others, please specify.

4. What parameters would you consider when buying an inverter?

(A) Cost. (B) User feedback.

(C) Performance and quality (D) Battery life.

5. Have you heard of inverter or if you’re using it, how did you come across it?

(A) Newspaper. (B) Television.

(C) Internet. (D) Friends/ Relatives.

6. What kind of use do you have for the inverters?

(A) Residential. (B) Corporate Office.

(C) Both. (D) Others (………………..).

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7. How long have you been using an inverter?

(A) Less than a year.

(B) One to five years.

(C) More than five years.

8. How many inverters are used in your household totally?

(A) One.

(B) Two.

(C) More than two.

9. Do you consider inverters as an economical solution to the frequent power backups? Do you suggest an alternative?

(A) Yes. (B) No.

10. Are you satisfied with the performance of the inverter you use?

(A) Yes, I have been delivered what I was promised.

(B) Partially.

(C) Poor.

11. How is the after sales system?

(A) Good.

(B) Average.

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(C) Poor

12. Do you have any suggestion to make, with regards to the service and support of the company?

(A) Yes, please specify ………………………………………………………….

(B) No

13. How do you think the company should widen its reach and appeal?

……………………………………………………………………………………………………

14. Which income category does your household fall under?

(A) Less than 1.5 lakhs p.a.

(B) 1.5 – 4.5 lakhs p.a.

(C) More than 4.5 lakhs p.a.

15. When talking about cost and quality, would you compromise one for another?

(A) Yes. B No.