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Luminose Company Brilliant Marketing
6

luminose company overview 7-21-2015

Aug 18, 2015

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Kevin Cherry
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Page 1: luminose company overview 7-21-2015

Luminose CompanyBrilliant Marketing

Page 2: luminose company overview 7-21-2015

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Luminose Company provides on-demand convergence of commercial disciplines for

spectacular growth.

Luminose Company

Page 3: luminose company overview 7-21-2015

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Expertise

Luminose Company

• Insurgent marketing

• Product and market entry

• Competitive differentiation

• Business case development

Page 4: luminose company overview 7-21-2015

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Multi-Disciplinary Approach

Luminose Company

Market Growth & Profitability

Existing/Emerging Competitors

Attractiveness/Ability to Compete

Business Case

Insights & Segmentation

Value Proposition

Strategic Pricing

Commercial Activation

Tracking & Monitoring

MARKETINGResearch, Testing, Positioning

FINANCENet Present Value

ROMISuccess Metrics

PRODUCT DEVELOPMENTDifferentiation

Performance ThresholdsFeatures

SALESFeedback, Targeting & Prioritization, Channel Strategy

Page 5: luminose company overview 7-21-2015

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Experience

Luminose Company

Page 6: luminose company overview 7-21-2015

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Recommendations

Luminose Company

• “Can work at all levels of the organization and can easily demonstrate how doing marketing right is a valuable skill to the success of any business.” GE Commercialization and Digital Marketing Executive.

• “A broad set of skills that include account management, team leadership, strategic planning, scenario planning, financial analysis, and training program development … successfully applied across many business contexts.” Vice President Consumer Strategy and Insights at Anheuser-Busch

• “Worked with my team to help define and develop our strategy for a new market segment… ability to help identify unexpected challenges and then develop innovative positive solutions..” Alcoa Strategy Executive

• “Capable of analyzing very complex problems and developing comprehensive and insightful solutions.” Vice President - Corporate Strategy at ANN INC.