Luma Brochure

For more information about how Luma can help you:

Luma International nvLange Kievitstraat 118-1202018 AntwerpBelgiumt: +32 (0)3 369 20 00

A Global Multi-Channel Marketing Platformfor Field Sales and Marketing

Finally, Integration is Critical

For any system to work well today, it needs to work well with other programs and

platforms. Luma is an open, scalable and modular system. Luma is configured and

integrated into a tailor-made solution which meets your needs perfectly, today and

tomorrow.

All features are made available via web services: Luma integrates securely, reliably

and without problems with existing platforms and other corporate applications such

as CRM, SFA, DAM, ERP or MRM applications.

Luma fits your existing portals seamlessly. Thanks to a single sign-on design, users

can easily access the Luma platform through multiple online marketing and sales

tools.

Cutting Costs and Reducing Waste

Because you only need to print what you need, when you need it, Luma helps knock

your marketing budget into shape, saves costs and avoids the waste of printing and

storing more materials than you need.

Expensive and time-consuming personalization and localization by your own

employees or external communications agencies are now unnecessary. By quickly

creating and implementing revised materials across multiple media, the cost of new

versions of existing marketing communications is slashed.

Luma is a SaaS solution. You don‘t have to invest in expensive hardware or software,

so you can even have thousands of users up and running immediately.

Accelerate Time to Market

Increase your top line by getting the most appropriate materials into the field faster.

Placing marketing communication materials in the market becomes a question of

hours or days rather than weeks or months.

Luma supports all steps in the marketing implementation process, from creation to

online execution, offline production and fulfillment, including invoicing and delivery

to any desired physical or virtual address in EMEA or North America, accelerating the

field’s ability to modify materials and get them to prospects and customers.

Time-consuming adaptations to local preferences are history. New material is

immediately available to everyone simultaneously. Your sales and marketing teams

have ongoing access to the very latest versions they can adapt and personalize

themselves, quick and easily.

Align Sales and Marketing Goals and Operations

Without a doubt, all sales and marketing teams understand the same corporate goal:

increase revenue. Unfortunately, this is occasionally where the two departments

begin and end their agreement. So, what steps are needed to bring about true

alignment?

Luma’s platform addresses this question in three important ways:

1. Facilitating understanding and communications between departments; the ability

to collaborate on a common platform increases everyone’s important viewpoint

being heard.

2. Giving representatives and partners the ability to personalize and localize

marketing materials increases their ability to sell effectively.

3. The Luma platform can be configured to allow automatic execution or require an

approval loop.

Increased Brand Control

Luma enables marketing departments to control their company’s brand message,

while giving channel and field representatives the flexibility to personalize and

localize marketing communications. Through the Luma Cockpit, marketers can:

• Upload and manage templates and assets as well as approve orders

• Manage user access and profiles

• Modify and update versions totally online so the latest version is always used

Flexibility to Drive Sales

Your field sales and marketing teams and partners in the field know your prospects

better than anyone. With Luma, they will be able to determine which messages, via

which channel, are used for their territory and offer a unique selling proposition.

Personalization of centrally-administered templates enables your representatives in

the field to

• Adapt to local preferences such as language, image and content

• Mail by linking to local or central contact lists as well as third-party list brokers

• Retrieve and measure automatically through integration with your CRM system

Top benefits Luma’s customers report are:

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