World Biofuels Markets Brazil - 2011 BIOFUELS CERTIFICATION: LESSONS LEARNED AND FUTURE DEVELOPMENTS São Paulo, September 29th, 2011 Luiz Fernando do Amaral Sustainability Manager
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World Biofuels Markets Brazil - 2011
BIOFUELS CERTIFICATION:
LESSONS LEARNED AND FUTURE DEVELOPMENTS
São Paulo, September 29th, 2011
Luiz Fernando do AmaralSustainability Manager
CRAMERCRAMERCramer
Commission Commission
EU DIRECTIVE
Low CVP Fuels
MULTISTAKEHOLDER INITIATIVES
NATIONAL INITIATIVES
LCFSLow Carbon
Fuel Standard
G8+5
Task 39Liquid Biofuels from Biomass
INTERNATIONAL BODIES’
INITIATIVES
Stockholm Environment
Institute
SEI
RTRSRoundtable on
Responsible Soy
RSPORoundtable on
Sustainable Palm Oil
BonsucroBetter Sugarcane
Initiative
PBCBBrazilian Biofuels
Certification Program
EquatorPrinciples
IBSistema de
Verificação. da Atividade
Agropecuária
CENCENEuropean
Committee for Standardization
PC 248
Scorecard
Renewable Fuel Standard
RFSISCC Biofuel Quota Law-
Ordinance for sustainability requirements
GBEPGlobal Bioenergy
Partnership
RSB
Round Table on Sustainable
Biofuels
Green EnergyRainforest
Rainforest Alliance
Sugarcane Discussion Group
SDG
BEFSCIBioenergy and Food Security Criteria and Indicators
Prepared by UNICA. VERSION 5 (August 2010)
GLOBALNATIONAL
SUSTAINABILITY INITIATIVES FOR BIOFUELS: A “UNIVERSE” IN CONSTANT EXPANSION
SUSTAINABLE BIOFUELS
REGIONAL INITIATIVES
VSEVerified
Sustainable Ethanol
FAO OECD IDB IFCIEA UNEP ISO
Green Ethanol
Sugarcane Zoning
National Commitment
National Commitment for the Improvement of
Labor Conditions in Sugarcane
CSBPCouncil on
Sustainable Biomass Production
CBD
Substa-CBD
GMP manualSugarcane Good
Management Practices Manual
BNSBiomass Nippon
Strategy
EthaSTAREthaSTAR
An international multi-stakeholder certification of best sustainability practices
Some Bonsucro members
UNICA is a member of
Bonsucro and sits on the board of
directors
Bonsucro is an Associate member of ISEAL Alliance
(a certification of certifications)
EU RED is an important driver...
... but it is not enough to guarantee success of a certification initiative.
... It would still represent only half of the current Brazilian production
More important: let us not forget about sugar!
(situation is similar to soy, palm, etc...)
If Brazil was to supply 100% of the maximum potential ethanol consumption of the EU by 2020...
Example: an extreme and theoretical scenario.
Drivers
What model to guarantee the success
(supply and demand) of the certification
schemes?
Lessons learned.
Green coffeepercentage of production and world trade (2009)
Forestry productspercentage of global managed forested area (2009-10)
production
Lessons learned
% Certified% Non-certified
Elaboration UNICA. Source: IISD, “The State of Sustainbility Initiatives Review 2010”
Palm oilsupply and sales of RSPO-certified palm oil
If demand does not follow supply: huge risk for the long term viability of the “certification business”.
world trade
Differentiation of commodities or
commoditization of sustainability?
Number of producers
Sustainability level
Certificationinitiatives
INOUT
Current certification models for agricultural commodities
Number of producers
Sustainability level
GOLDcertification
What if ? …
BRONZEcertification
SILVERcertification
ININOUT IN
Obviously, there will always be a limited number of “gold medal champions” achieving higher levels of requirements and only those would be producing
“differentiated commodities”.
One size fits all?
Characteristics of the production and distribution chain are fundamental on the strategy adopted by a certification scheme and its success.
Different agricultural chains also demand different business models…
AMARAL (2010). “Certification: differentiation of commodities or commoditization of sustainability?”. Agroanalysis, Dec. 2010.
CONCLUSIONS
Sustainability certification is one tool, but there is no “silver bullet”.
Darwinian competition between certification initiatives: most adapted to its market will survive.
EU regulation is a driver, but is not enough to guarantee the success of a certification.
It is happening and will continue to happen, but strategic thinking and new business models (e.g. tiered approach, book and claim) will be needed to boost its potential.
Purchasing commitments and long term contracts are essential to guarantee stable and growing supply of certified products: a new paradigm for those operating in spot markets
www.unica.com.br
Thank you
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