LUIS ZURITA GRAPHIC DESIGN
LUIS ZURITAG R A P H I C D E S I G N
SANS SERIF OR SERIF.BLACK OR WHITE.100LB OR 75LB.MATTE OR GLOSSY.MODULAR OR COLUMN. DESIGN IS ALL ABOUT CHOICES. THESE ARE JUST A FEW OF THE CHOICES A DESIGNER MAKES. MAKING THE RIGHT CHOICE COULD BE THE SOLUTION TO THE PROBLEM.
06BARN BURNERPACKAGE DESIGN
50NATURE AIRCOMPANY REBRAND
92O.C.D.BOOK DESIGN
18STRANDEDSURVIVAL GUIDE
66ESTANCIAPACKAGE DESIGN
104SAVE OUR OCEANSEVENT MARKETING
32BUNDLENEW BRAND PACKAGING
78KOHL’SCORPORATEREPORT
114SAY WHATMARKETING CAMPAIGN
TABLE OF CONTENTS
BARN BURNER
CLASSPACKAGE DESIGN 2
INSTRUCTORCHRISTINE GEORGE
PROJECTPACKAGE DESIGN
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
8
BARN BURNERPACKAGE DESIGN
THE BRAND As a competition roper, restauranteur Blair Salisbury of ten enjoyed the celebrations that
surrounded many popular roping events. Especially good events were referred to as “barn burners”.
That is why Blair decided to name his new BBQ joint Barn Burner. Af ter realizing how popular his BBQ
sauces were, he decided to bot t le i t up into a BBQ product l ine.
THE DESIGN It was important for the design of the bottles to stay true to the history and rich character
of Barn Burner restaurants and its rustic style. I was inspired by wooden textures, vintage farm signage
and bold colors and incorporated that throughout the design. There’s a lot of personality at Barn Burner
which inspired the 360° wrap around label f i l led with stories, recipes and iconic i l lustrat ions.
C L A SS PAC K AG E D ES I G N 2 I N STRUC TO R C H R I ST I N E G EO RG E
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
12
NOT MY FIRST RODEO YOU ARE GOING TO LOVE THESE NEW BBQ SAUCES FROM BARN BURNER. WE BRING A PERFECT NEW BLEND OF FLAVORS TO THE BBQ SAUCE YOU KNOW AND LOVE. SO KICK OFF YOUR BOOTS AND FIRE UP THE GRILL.
CLASS PACKAGE DESIGN 2 INSTRUCTOR CHRISTINE GEORGE
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
14 15
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
16 17
“I wanted this design to have a rustic feel that would compliment the theme of Barn Burner restaurants. I incorporated wood grain textures along with bold black illustrations to achieve that.”
CLASS PACKAGE DESIGN 2 INSTRUCTOR CHRISTINE GEORGE
STRANDED
CLASSTYPOGRAPHY 3
INSTRUCTORLIAN NG
PROJECTSURVIVAL GUIDE
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
20
STRANDEDSURVIVAL GUIDE
CLASS TYPOGRAPHY 3 INSTRUCTOR L IAN NG
THE BRAND Stranded is a survival guide writ ten from the perspective of someone who defeated all
odds and survived being stranded on an island. The guide is f i l led with t ips, tr icks and must know
information to survive in the wild. Just in case you ever end up on a deser ted island alone without
Wi-Fi, this book will make your time a lit t le easier.
THE DESIGN I t was impor tant to have this book be educational but also feel homemade. There are
various “journal” entries throughout that are f i l led with handwrit ten notes, polaroids and sketches.
The information is all factual but I wanted to present it in a fun and unique style that would stand out.
SURVIVAL INSTINCT LACK OF SHELTER IS THE MAIN MISTAKE MADE IN A WILDERNESS SURVIVAL SITUATION. NOT ONLY IS PROPER SHELTER VITAL, BUT THE KNOWLEDGE TO BUILD A SHELTER FROM NATURE’S TOOLS WHICH ARE ALL AROUND YOU IS THE MOST IMPORTANT SKILL.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
24
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
28
Audio SignalsRADIO EQUIPMENT: The ranges of the di� erent radios vary depending on the
altitude of the receiving aircraft, terrain, vegetation density, weather, battery
strength, type of radio, and interference. To obtain the maximum performance
from radios, use the following procedures. Try to transmit only in clear and an
unobstructed terrain. Since radios are line-of-sight communications devices,
any terrain between the radio and the receiver will block the signal. Keep the
antenna at right angles to the rescuing aircraft. There is no signal from the tip
of the antenna. If the radio has tone capability, place it upright on a � at, elevated
surface so that you can perform other survival tasks. Never let the antenna
touch your clothing, body, foliage, or the ground. Such contact greatly reduces
the range of the signal. Conserve battery power. Turn the radio o� when you
are not using it. Do not transmit or receive constantly.
In hostile territory, keep transmissions short to avoid enemy radio direction
� nding. In cold weather, keep the battery inside your clothing when not using
the radio. Cold quickly drains the battery’s power. Do not expose the battery to
extreme heat such as desert sun. High heat may cause the battery to explode.
Try to keep the radio and battery as dry as possible, water destroys circuitry.
WHISTLES: Whistles provide an excellent way for close up signaling. In some
documented cases, they have been heard up to 1.6 kilometers in the distance.
Manufactured whistles have more range than a human whistle.
GUNSHOTS: In some situations you can use � rearms for signaling. Three shots
� red at distinct intervals usually indicate a distress signal. Do not use this
technique in enemy territory. The enemy will surely come to investigate shots.
94
STRANDED • LUIS ZURITA • CHAPTER 6 : S IGNALING RESCUE
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
30
CLASS TYPOGRAPHY 3 INSTRUCTOR L IAN NG
BUNDLE
CLASSPACKAGE DESIGN 4
INSTRUCTORTHOMAS MCNULTY
PROJECTNEW BRAND PACKAGING
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
34
BUNDLENEW BRAND PACKAGING
CLASS PACKAGE DESIGN 4 INSTRUCTOR THOMAS MCNULTY
THE BRAND Bundle is a high-end baby boutique based in Los Angeles. Bundle carries various items for
moms, moms-to-be and their families from large scale furniture pieces to the everyday necessities like
washcloth’s and toys. The perfect brand for the mom who wants the best for their lit t le bundle of joy.
THE DESIGN To f i t the high-end boutique style it was impor tant for the design to feel modern and
sophist icated. I created a recognizable design for the boutique as well as 6 dist inct packaging looks
for the various sub-brands. Was inspired by bold color, modern typography and recognizable baby icons
that may be used throughout the boutique.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
36
E N T R A N C E D I S P L AY WA L L
E N T R A N C E D I S P L AY WA L L : D E TA I L S
10’
6”8’
FRONT: MAIN ENTRANCE VIEW
LOCATION: ENTRANCE ENTRANCE WALL TEXTUREREFRESHMENT TABLE ALONG WITH ANY
CURRENT PROMOTIONAL MATERIAL. WHITE/MODERN.
CUBBIE BENCH FACING INSIDE OF THE STORE CONNECTED WITH THE
LOUNGE AREA. CUBBIES FILLED WITH CHILDREN TOYS AND BOOKS.
DISPLAY WALL WILL HAVE LARGE BLACK AND WHITE PORTRAITS
GEARED TOWARDS THE CONSUMER. CAN BE CHANGED/UPDATED.
BACK: IN-STORE/LOUNGE VIEW
E N T R A N C E D I S P L AY WA L L
E N T R A N C E D I S P L AY WA L L : D E TA I L S
10’
6”8’
FRONT: MAIN ENTRANCE VIEW
LOCATION: ENTRANCE ENTRANCE WALL TEXTUREREFRESHMENT TABLE ALONG WITH ANY
CURRENT PROMOTIONAL MATERIAL. WHITE/MODERN.
CUBBIE BENCH FACING INSIDE OF THE STORE CONNECTED WITH THE
LOUNGE AREA. CUBBIES FILLED WITH CHILDREN TOYS AND BOOKS.
DISPLAY WALL WILL HAVE LARGE BLACK AND WHITE PORTRAITS
GEARED TOWARDS THE CONSUMER. CAN BE CHANGED/UPDATED.
BACK: IN-STORE/LOUNGE VIEW
CLASS PACKAGE DESIGN 4 INSTRUCTOR THOMAS MCNULTY
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
38
CLASS PACKAGE DESIGN 4 INSTRUCTOR THOMAS MCNULTY
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
42 43
CASHIER
WRAPPING STATION/RETURNS STORAGE
ENTRANCE
LOUNGEAREA
STOCK ROOM STOCK ROOM
WINDOW DISPLAY WINDOW DISPLAY
35’
25’
ENTRANCE: DISPLAY WALL (2 SIDED)
REFRESHMENTS
FITTING ROOMS
HARD-WOOD FLOORING
BENCH-SEATING BENCH-SEATING
1 2
1
4
APPAREL
5
ACCESSORIES
6
TOYS
7
FEEDING
9
HEALTH/SAFETY
10
BATH/BODY
11
8
3
2
Window Display Entrance: Display Wall
3 4Hard-wood Flooring
5 Apparel 6 Accessories 7 Toys 9 Feeding 10 Health/safety 11 Bath/body
Lounge Area
10’
6’
CUBBIE SHELVING
CUBBIE SHELVING
CUBBIE SHELVING
VA
RIO
US
SHEL
VIN
G/A
PPA
REL
DIS
PLAY
S
CASHIER
WRAPPING STATION/RETURNS STORAGE
ENTRANCE
LOUNGEAREA
STOCK ROOM STOCK ROOM
WINDOW DISPLAY WINDOW DISPLAY
35’
25’
ENTRANCE: DISPLAY WALL (2 SIDED)
REFRESHMENTS
FITTING ROOMS
HARD-WOOD FLOORING
BENCH-SEATING BENCH-SEATING
1 2
1
4
APPAREL
5
ACCESSORIES
6
TOYS
7
FEEDING
9
HEALTH/SAFETY
10
BATH/BODY
11
8
3
2
Window Display Entrance: Display Wall
3 4Hard-wood Flooring
5 Apparel 6 Accessories 7 Toys 9 Feeding 10 Health/safety 11 Bath/body
Lounge Area
10’
6’
CUBBIE SHELVING
CUBBIE SHELVING
CUBBIE SHELVING
VA
RIO
US
SHEL
VIN
G/A
PPA
REL
DIS
PLAY
S
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
44
BUNDLE OF JOY THIS IS THE ONE STOP SHOP FOR MOMS WHO ONLY WANT THE BEST FOR THEIR BABIES. WITH EVERYTHING FROM BEAUTIFUL FURNITURE PIECES TO DESIGNER APPAREL AND FUN TOYS.
CLASS PACKAGE DESIGN 4 INSTRUCTOR THOMAS MCNULTY
1
2 3 4
5 6 7
F I N A L B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
1
2 3 4
5 6 7
F I N A L B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
1
2 3 4
5 6 7
F I N A L B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
1
2 3 4
5 6 7
F I N A L B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
1
2 3 4
5 6 7
F I N A L B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
1
2 3 4
5 6 7
F I N A L B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
S U B - B R A N D S U B - B R A N D S U B - B R A N D
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
46
1 0 W A S H C L O T H S
S I Z E : 9 I N X 9 I N ( 2 3 C M X 2 3 C M )S O F T A N D A B S O R B E N T
1 0 W A S H C L O T H S
S I Z E : 9 I N X 9 I N ( 2 3 C M X 2 3 C M )S O F T A N D A B S O R B E N T
1 0 W A S H C L O T H S
S I Z E : 9 I N X 9 I N ( 2 3 C M X 2 3 C M )S O F T A N D A B S O R B E N T
S T R A P C O V E R S
P R O T E C T S F R O M I R R I T A T I O N
S T R A P C O V E R S
P R O T E C T S F R O M I R R I T A T I O NS T R A P C O V E R S
P R O T E C T S F R O M I R R I T A T I O N
E L E P H A N T T O Y
S Q U E E Z E & T E E T H E
E L E P H A N T T O Y
S Q U E E Z E & T E E T H E
E L E P H A N T T O Y
S Q U E E Z E & T E E T H E
3 S H O R T - S L E E V EO N E S I E S
3 M O N T H S8 - 1 2 . 5 L B / 3 . 6 - 5 . 7 K G2 1 . 5 - 2 4 I N / 5 5 - 6 1 C M
3 S H O R T - S L E E V EO N E S I E S
3 M O N T H S8 - 1 2 . 5 L B / 3 . 6 - 5 . 7 K G2 1 . 5 - 2 4 I N / 5 5 - 6 1 C M
3 S H O R T - S L E E V EO N E S I E S
3 M O N T H S8 - 1 2 . 5 L B / 3 . 6 - 5 . 7 K G2 1 . 5 - 2 4 I N / 5 5 - 6 1 C M
2 0 0 C O T T O N B A L L S
M U L T I - P U R P O S ES A F E A N D G E N T L E
2 0 0 C O T T O N B A L L S
M U L T I - P U R P O S ES A F E A N D G E N T L E
2 0 0 C O T T O N B A L L S
M U L T I - P U R P O S ES A F E A N D G E N T L E
3 B O T T L E S
H E L P S R E D U C E C O L I C
3 B O T T L E S
H E L P S R E D U C E C O L I C
3 B O T T L E S
H E L P S R E D U C E C O L I C
“It was important for this design to feel high-end but I really wanted to avoid typical baby product details, such as pastel colors. Which is why I incorporated a vibrant color palette, black and white photography and modern sans-serif typography.”
CLASS PACKAGE DESIGN 4 INSTRUCTOR THOMAS MCNULTY
NATURE AIR
CLASSIDENTITY 2
INSTRUCTORANDREW CAMBOURIS
PROJECTCOMPANY REBRAND
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
52
NATURE AIRCOMPANY REBRAND
CLASS IDENTITY 2 INSTRUCTOR ANDREW CAMBOURIS
THE BRAND Nature Air is a domestic airline used for short distance travel within Costa Rica. With plans
to transition into an international airline, Nature Air was now in need of a rebrand. We were asked to not
only rebrand the company but also to create various branding applications that are necessary in order
to compete with the other well known international airlines.
THE DESIGN I was inspired by the rich and color ful culture behind the airl ine and that was impor tant
to showcase throughout . I created a logomark for Nature Air that felt professional and recognizable
while maintaining the culture of Costa Rica. There are a variety of branding opportunities when it comes
to international airlines and I tapped into many of those to create a cohesive brand statement.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
54 55
NATUREAIR
NATUREAIR
NATUREAIR
NATUREAIR
NATURE AIR (ORIGINAL LOGO)
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
56 57
NATUREAIRSIGN IN
JOIN
Why Fly Nature Air?
Whether you're travel ing for business or pleasure, our f l ights are far from your average mile-high exper ience. The v iews from our planes are not to be missed. They' l l have you seeing th ings d ifferently at 10,000 feet up in the sky.
Have you ever witnessed the crater of an act ive volcano from a b ird 's eye perspect ive, or spotted towering waterfal ls in the hear t of the jungle, perhaps never seen before from the ground? This is why we skip the overpr iced peanuts and lul l ing infl ight movies. Why spend long hours on Costa Rica's poor and lengthy road system when you could have your feet in the ocean in under an hour?
Our domestic f l ights are a perfect and eff ic ient alternat ive - they are sky h igh tours en route to your next dest inat ion, reveal ing a s ide of Costa Rica that few people ever see. And don't forget , on Central America's fastest growing a ir l ine, your f l ight is always Carbon Neutral !
See for yourself what i t 's l ike to l ive the Nature Air Exper ience by browsing our Facebook page, v ideos, photos and test imonials . Better yet , book a f l ight and f ind out for yourself !
BOOK FLIGHT CHECK-IN MAKE A CHANGE CANCEL FLIGHT FLIGHT STATUS
HOME | BOOK TRAVEL | MANAGE TRAVEL | FREQUENT FLYER | DEALS | SHOP | FAQ’S | FEES
Book a Fl ight.
Here you can search for a f l ight, and also plan the rest of your tr ip.
Book hotels, cars and activi t ies.
Save up $500.00 by booking Fl ight and Hotel at same t ime.
Fl ight
Fl ight
Hotel
Car
Act iv it ies
Roundtr ip One Way Mult iple Dest inat ions
My dates are f lex ible (popular routes only)
Leaving from: Depar t ing: T ime: mm/dd/yy Any
Adult (18-64)
Seniors (65+)
Chi ldren (0-17)
Leaving from: Depar t ing: T ime: mm/dd/yy Any
1
0
0 Search For Fl ights
NATUREAIRNature Air
CLASS IDENTITY 2 INSTRUCTOR ANDREW CAMBOURIS
“I wanted to create a bright and vibrant design that would remind Nature Air consumers of the Costa Rican history behind this new airline. The logo was inspired from the detailed paintings done on ox cart wheels that are very popular in the Costa Rican culture.”
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
61
WELCOME ABOARD AIRPORTS ARE ONE OF THE KEY BRANDING OPPORTUNITIES FOR NATURE AIR, OUR TICKET KIOSKS ARE BRANDED FOR CUSTOMER RECOGNITION.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
62 63
B O A R D I N G PA S S
A D R I A N R A M I R E Z N A 9 2 4 6 S E P T E M B E R
L O S A N G E L E S , C A L I F O R N I A S A N J O S E , C O S TA R I C A 1 8 A
C 1 1 2 3 3 2 7 7 8 3 1 2 2 1 : 2 5 8 : 1 5
2 1 : 0 5 1 5 C B u s i n e s s 4 0
* P L E A S E B E AT T H E B O A R D I N G G AT E W E L L A H E A D O F D E PA R T U R E T I M E
C1
12
33
27
78
31
2
N A M E F L I G H T D AT E
F R O M T O S E AT
S E R V I C E I N F O R M AT I O N D E PA R T U R E L A N D I N G
B O A R D I N G T I M E G AT E C L A S S S E Q N B R
Melissa MorenoMelissa Moreno
CLASS IDENTITY 2 INSTRUCTOR ANDREW CAMBOURIS
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
64 65
ALLISON MARTINEZ
Flight AttendantID # 1856-3211
info ALEXANDER MACHORRO
T R AV E L AG E N T
A L E X M @ N AT U R E A I R . C O M
1 - 8 0 0 - 2 3 5 - 9 2 7 2 E X T. 1 0 1 3
H A N G A R 2 7 , TO B I A S B O L A N O S A I R P O RT
S A N J O S E , C O S TA R I C A .
W W W. N AT U R E A I R . C O M
infoJOSUE RAMIREZ
G E N E R A L M A N AG E R
J O S U E R @ N AT U R E A I R . C O M
1 - 8 0 0 - 2 3 5 - 9 2 7 2 E X T. 1 2 2 1
H A N G A R 2 7 , TO B I A S B O L A N O S A I R P O RT
S A N J O S E , C O S TA R I C A .
W W W. N AT U R E A I R . C O M
info ALEJANDRA CASTRO
F L I G H T AT T E N DA N T
A L E J A N D R AC @ N AT U R E A I R . C O M
1 - 8 0 0 - 2 3 5 - 9 2 7 2 E X T. 1 2 1 4
H A N G A R 2 7 , TO B I A S B O L A N O S A I R P O RT
S A N J O S E , C O S TA R I C A .
W W W. N AT U R E A I R . C O M
CLASS IDENTITY 2 INSTRUCTOR ANDREW CAMBOURIS
ESTANCIA
CLASSPACKAGE DESIGN 2
INSTRUCTORCHRISTINE GEORGE
PROJECTPACKAGE DESIGN
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
68
ESTANCIAPACKAGE DESIGN
CLASS PACKAGE DESIGN 2 INSTRUCTOR CHRISTINE GEORGE
THE BRAND Estancia is a California based winery that originated in Ecuador. Owner and creator, Marco
Aguilar learned every thing he knows about winemaking from growing up working in the Ecuadorian
Wineries. He developed such a passion for the ar t of winemaking that he decided to star t up his own
winery and it all took of f from there.
THE DESIGN The Ecuadorian background of Estancia was really important to capture within this design.
It was important to create a line of wine bottles that reached a higher-end audience while developing
a cohesive look. I expanded the designs to other important winery products like corks, gif t bags and
wine glasses as well that would compliment the design of the bottles.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
70 71
“Estancia is a family owned winery that originated in Ecuador. The national bird of Ecuador is the andean condor which is why I decided to create and use the illustration of the condor as a key component throughout this packaging line.”
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
72 73
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
74
A GLASS A DAY AFTER YEARS OF PERFECTING THEIR WINEMAKING SKILLS IN ECUADOR, THE AGUILAR FAMILY DECIDED TO BRING ESTANCIA WINERY TO CALIFORNIA DUE TO THE IDEAL WEATHER.
CLASS PACKAGE DESIGN 2 INSTRUCTOR CHRISTINE GEORGE
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
76 77
KOHL’S
CLASSPRINT & DIGITAL MEDIA 2
INSTRUCTORMARC ENGLISH
PROJECTCORPORATEREPORT
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
80
KOHL’SCORPORATE REPORT
C L A SS PR I NT & D I G ITA L M ED I A 2 I N STRUC TO R M A RC EN G L I S H
THE BRAND KOHL’S is an American department store that originated in 1986 in Milwaukee, Wisconsin.
KOHL’S star ted the KOHL’S In Action program which is dedicated to serving the community, protecting
the environment and connecting store associates with various non-prof it organizations. It was key for
KOHL’S to put out a report to share with their consumers how they are doing their par t .
THE DESIGN I designed a social responsibility corporate report that notif ied consumers of the various
ways KOHL’S is dedicated to serving the community. Was important to not only show factual information
but to communicate it in a way that is honest and relatable. I also designed a corresponding poster
series to showcase the various programs KOHL’S is passionate about .
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
82 83
LETTER FROM CEOIt has been almost 50 years since the f irst Kohl’s Depar tment Store opened in Brookfield, Wisconsin. Today, Kohl’s is one of the nation’s largest retailers, with over 1100 stores and more than 130,000 associates.
Our mission is clear – to be the leading family-focused, value-oriented, specialty depar tment store offering qual ity exclusive and national brand merchandise to the customer in an environment that is convenient, fr iendly and excit ing.
At Kohl’s, we have a responsibil i ty to our investment community, customers, employees and our communities. To provide accurate, t imely and helpful information about our company and our efforst to care about our community and make a change. Whether you’re a current employee, investor or long-time customer we hope that you will f ind this CSR Repor t a valuable reference. We also routinely post information that may be on our web site at www.Kohls.com and about our care for the community at www.Kohls.com/cares. We encourage you to consult our website regularly.
From our community to yours, we appreciate you taking the t ime and learning about our ongoing effor ts to make a posit ive affect in our communities and even our larger global effor ts.
Kevin Mansell Chairman, President and Chief Executive Of f icer
Kevin Manse l l
Here we believe in giving
back to the communities
we serve...because the
way we see it, giving back
also means looking ahead
.. .expect great things.
06F I R S T KO H L’S O P E N S U P I N 19 6 2 , O R IGI N A L LY A S A S U P E R M A R K E T.
Par tnership with TED In 2011, Kohl’s committed $1.25 mill ion to TED, a nonprofit organization that brings together the world’s most fascinating thinkers and doers and challenges them to give the talk of their l ives (in 18 minutes or less). In TED’s earl ier days, their pr imary focus was bringing together people from the worlds of technology, enter tainment and design. Today, TED includes speakers in a variety of interdiscipl inary f ields giv ing TEDTalks an incredible range of topics.
Building on the success of TEDTalks, TED is currently developing and launching a new init iative focused on amplifying the voice of the world’s best teachers. Through our par tnership with TED, Kohl’s is helping create TED-Ed, a new platform that features videos of great teachers from around the world giv ing their best lesson. Each educator ’s lesson will be visually enhanced by TED-Ed animators and accompanied by thoughtful questions that help learners gain a deeper understanding of the topic.Once launched, the TED-Ed website will make it easy for any teacher or student to f ind and use a TED-Ed video in their class. Teachers may also customize any lesson to f it specif ic needss of any student or class.
22
“We bel ieve passionately in the power
of ideas to change attitudes, l ives and
ultimately, the world. So we’re building
a clearinghouse that offers both free
knowledge and inspiration from the
world’s most inspired thinkers, and also
a community of curious souls to engage
with ideas and each other.”
- TED “Mission Statement”
ENERGY EFFICIENCYFROM LARGE-SCALE INITIATIVES LIKE
CONSTRUCTING ENVIRONMENTALLY FRIENDLY
BUILDINGS TO EVERYDAY PRACTICES SUCH AS
RECYCLING HANGERS, WE’RE TAKING BIG STEPS
TO ENSURE WE LEAVE A SMALLER FOOTPRINT. AS
A RETAIL COMPANY, WE KNOW THAT ENERGY USE
IS OUR BIGGEST IMPACT ON THE ENVIRONMENT.
MANAGING ENERGY USE IS OUR KEY STRATEGY
TO DRIVE SAVINGS TO THE BOTTOM LINE AND
CONSERVE RESOURCES.
Solar Panels Kohl’s f irst entered into a power purchase agreement with SunEdison for a 20-year term in 2007. This use of a silent, clean power reduces costs and is great for the environment. As of December 2011, Kohl’s store has 121 solar power systems activated in Cal ifornia, Oregon, Colorado, Wisconsin, Connecticut, New Jersey, Maryland, Pennsylvania and Arizona. The systems will provide about 40% of each store’s power. An average system on a Cal ifornia store will have 1,650 solar panels that will nearly cover the roof of a typical 88,000-square-foot building. Kohl’s largest system is on our Distr ibution Center in San Bernardino, CA. It boasts 6,208 panels, and will generate 1 megawatt of power—enough to supply 224 homes on an annual basis.
Climate Kohl’s recognizes that its human activ it ies that are changing the composit ion of the Ear th’s atmosphere. As a retailer, our biggest impact on the environment comes from our energy use. With this in mind, we are seeking ways to lessen our environmental impact.
Transpor tation Program In 2007, Kohl’s joined the EPA Smar tWay Shipper program. In October 2008 and 2009, Kohl’s was recognized by the EPA with its Smar tWay Shipper Excellence Award for achievements in eff icient shipping of merchandise.
From hangers to
l ight bulbs, Kohl’s
recycles more than
130,000 tons a
year. And it ’s not
just hangers and
light bulbs—it’s
carpet, construction
materials and much
more. We always
look for ways to
be more green.
In 2010, Kohl’s executed 17,456 backhaul tr ips to our Distr ibution Centers from our vendors on return tr ips to stores. This el iminated 4,151,549 empty miles. These once-empty trailers now carry merchandise from our vendors, ult imately reducing the number of inbound transpor tation tr ips. Kohl’s also uses rail transpor tation for 54% of all inbound transpor tation, which uses less fuel and causes fewer emissions than truck ser vices.
Our transpor tation carriers are doing their par t in fuel eff iciency as well . In 2010, nine of our top 10 carriers had the highest rating of 1.25 in the EPA Smar tWay program. The program stresses fuel eff iciency and carbon-reduction strategies. In total , Kohl’s achieved a 1.19 out of 1.25 rating for miles traveled in 2010 on EPA Smar tWay-rated carriers.
Recycling/ Minimizing Waste Associates embrace sustainabil ity with the everyday choices they make in disposing of the waste that comes with shipping merchandise to our stores. They actively recycle the materials l isted below and continue to challenge Kohl’s to f ind bet ter ways to minimize waste in shipment packaging. This is just one of many ways associates work to leave a smaller footprint .
14 15
EXPECT:ASSOCIATES TO TAKE ACTION
Since 2001, our program
efforts have resulted in:
64,000 Volunteer Events
385,000 Store Associate
Volunteers, 1,200,000
Volunteer Hours, And up
to $35 Million Donated.
30
From its humble beginnings as a single store in 1962, Kohl’s has quickly become one of the nation’s largest retailers. Based in Menomonee Falls, Wisconsin, Kohl’s is a family-focused, value-oriented, specialty depar tment store offering qual ity exclusive and national brand merchandise to the customer in an environment that is convenient, fr iendly and excit ing. Currently, Kohl’s operates stores and distr ibution centers in 49 states. Every year, we continue to build new stores and remodel existing locations to create an inspir ing shopping experience.
At Kohl’s, we also strongly bel ieve in suppor ting the communities we ser ve. We have an active commitment to improving the health and educational oppor tunit ies for children in Kohl’s communities, as well as a dedication to others in need. Kohl’s dedicates our charitable effor ts to improving health and educational oppor tunit ies for children through our Kohl’s Cares® program. Kohl’s Cares® is our way of suppor ting our customers and our communities by improving the l ives of children.
COMPANY OVERVIEW MILESTONES1962 Kohl’s opens its doors with its f irst store located in Brookfield, Wis.
1978 Kohl’s expands from 10 to 39 stores throughout Wisconsin, Ill inois and Indiana.
1992 Kohl’s offers 11.1 mill ion shares of the company’s stock to the publ ic in one of the largest init ial publ ic stock offerings ever made by a Wisconsin company.
1993-1996 Kohl’s continues its expansion. In 1993, the company opens 11 new stores; in 1994, Kohl’s adds another 18 locations. In both 1995 and 1996, Kohl’s adds 22 stores. Kohl’s stock spl its two for one in April 1996.
2000 Kohl’s opens 60 stores to operate 320 stores in 26 states by year end. New market entries include Connecticut, New York, New Jersey, Long Island and Oklahoma. Market expansion openings include Ill inois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Nebraska and Pennsylvania.
2002 At the end of the year, sales exceed $9 bil l ion, and the company counts more than 80,000 associates among its ranks.
2004 Kohl’s opens 95 stores including f ive new markets in Cal ifornia, making it the company’s largest state with a total of 62 stores. By the end of f iscal year 2004, customers are shopping at Kohl’s in 40 states through 637 stores.
2006 Kohl’s opens 85 new stores, including its expansion into the Nor thwest. In spring, Kohl’s expands its collection of exclusive l ines with the introduction of Tony Hawk® and Chaps for women and boys.
2008 In August, Kevin Mansell was named president and chief executive off icer, with Larry Montgomery remaining as chairman of the board.
2009 Larry Montgomery, former Chairman of the Board of Directors and CEO, retires af ter 22 years with Kohl’s. Kevin Mansell is named Chairman of the Board and continues as president and chief executive off icer.
2010 Kohl’s launches Hel ix , an opening price, contemporary brand in young men’s tops, fashion bottoms and shor ts. LC Lauren Conrad rolls out to all stores nationwide. The nationwide rollout is accelerated due to init ial success of the brand.
2011 Kohl’s announces the expansion of the exclusive ELLE-branded l ifestyle collection into the home category.
2012 ... EXPECT GREAT THINGS!
09
EXPECT:A SUPPORT FORWOMEN’S HEALTH
Through our merchandise
program and partnerships
with world-class women’s
health organizations, we are
helping to fund research,
raise awareness and educate
women about the importance
of regular exams and
cancer prevention.
24
It is impor tant to ensure Kohl’s is complying with all environmental regulations and requirements.Kohl’s Environmental Compliance Program provides a network for environmental compliance guidel ines and pol icies to ensure environmental compliance and environmental consciousness while reducing our environmental impact. The materials collected through Kohl’s Environmental Recycl ing Program are reused, recycled or are even re-engineered into new products, such as alternative fuel sources, industrial floor cleaners and ar tisan paints.
Kohl’s waste-stream management program doesn’t stop with recycl ing and using recycled products. By looking at all the aspects of our business and l istening to suggestions from our Associates, Kohl’s regularly str ives to reduce waste every day. For example, we know one big oppor tunity is to reduce the packaging used to ship merchandise to our stores. By raising the number of units in a car ton from one to two, we could substantially decrease the amount of packaging while also increasing the benefits to the global environment.
Associates at Kohl’s care about the environment and consider it in their everyday decisions at Kohl’s. They also come up with the best ideas to improve Kohl’s as a green operation.
Green Teams Formation of internal Green Teams at Kohl’s began in 2010 and will expand annually. Teams are formed of associates nominated by their management to gather monthly and discuss sustainabil ity topics. Kohl’s currently has various teams in the operations areas and distr ibution centers. Teams play a role in communicating sustainabil ity strategy and info to their peers. The corporate teams are working toward improved recycl ing rates and achieving a paperless workplace. Distr ibution center teams volunteer in the community and work toward improved recycl ing rates. Kohl’s bel ieves the engaged associate will create a sustainable and productive workplace for years to come.
700
151,193
14,901,363
ENERGY STARLABELED STORES
TONS OF CARDBOARD,HANGERS, PLASTIC ANDMORE IN 2010.
WASTE-WISE GOLD ACHIEVEMENTAWARD:
GREEN PURCHASING2010
SQUARE FEET OFLEED-CERTIFIEDSPACE
KOHL’S RECYCLED
GREEN POWER100% 222
LEED “Leadership in Energy and Environmental Design” CERTIFIEDLOCATIONS
16 17
“Kohl’s stays committed
to keep participating in the
communities and lives of
our customers. And through
our Care Program we hope
that one of our established
programs will f it the needs
of our customers. We strive
to make a difference.”
-Kevin Mansell PRESIDENT AND CEO
Our mission is to be the
leading family-focused,
value oriented, specialty
department store offering
both quality exclusive and
national brand merchandise
to all our customers in an
environment that is
convenient, friendly
and exciting.
EXPECT:A COMMITMENT TOKIDS HEALTH ANDEDUCATION
When it comes to kids,
Kohl’s cares. We support
kids’ health and education
initiatives in communities
nationwide. Since 2000,
more than $180 million has
been raised.
18
10 11 12 13 14 15 16 17 18 19 20
2007
2008
2009
2010
2011
16,474,000
16,589,000
17,178,000
18,391,000
19,177,000
YE
AR
TOTAL SALE $ (IN MILLIONS)
FINANCIAL HIGHLIGHTS
1110
If you’ve ever shopped one of our clean, br ight depar tment stores, you’ve already experienced our commitment to family, value and national brands.Our stores are stocked with every thing you need for yourself and your home - apparel plus home products l ike electr ics, bedding and more.
At Kohl’s, we have a responsibil i ty to our investment community to provide accurate, t imely and helpful information about our company. Whether you’re a prospective investor or long-time shareholder, we are prepared to share our information with you and the community.
WOMEN’S HEALTHTHE CHANCE OF A WOMAN HAVING INVASIVE
BREAST CANCER SOME TIME DURING HER LIFE
IS A LITTLE LESS THAN 1 IN 8. AND FOR EVERY
WOMAN WHO IS DIAGNOSED, THERE IS A FAMILY
WHO HOPES FOR A CURE. AT KOHL’S WE MAKE IT
OUR MISSION TO SUPPORT WOMENS HEALTH.
Programs As par t of our commitment to f ight breast cancer in Wisconsin, Kohl’s will donate more than $7 mill ion over three years to the American Cancer Society, Midwest Division and the Southeast WI Affil iate of Susan G. Komen for the Cure®.
Kohl’s par tnership with the American Cancer Society, Midwest Division will focus on educating women about breast health care. Specif ically, program elements include development and distr ibution of a breast health k it containing resources to reduce r isk and manage treatment; funding of new health care posit ions and programs to educate and provide assistance throughout our communities; research funding; and event sponsorship.
Kohl’s par tnership with the Southeast WI Affil iate of Susan G. Komen for the Cure® is aimed at increasing breast health screenings through a grassroots based education program; a marketing campaign designed to incite women to take action; f inancial assistance for those unable to pay for a mammogram and event sponsorship.
100% of Net Profits from Womens Cause Merchandising will be donated to suppor t the f ight against breast cancer.
26 27
American Cancer Society Kohls not only regularly donates money to help the f ight against cancer but has also joined forced with American Cancer Society and the Susan G. Komen for the Cure. The American Cancer Society Relay For Life is a fun-fil led overnight event that is designed to celebrate sur vivorship and raise money for research and programs. During the event, teams of people gather at schools, fairgrounds, or parks and take turns walking or running laps. Each team tr ies to keep at least one team member on the track at all t imes. For the past 11 years, Kohls has regularly had aKohls Cares Team at Relay For Life. While raising mill ions of dollars for the American Cancer Society, Kohls associates, executives and even customers have joined a Kohls Relay Team and suppor ted the cause.
Susan G. Komen for the Cure Kohl’s hasalso worked with the Susan G. Komen for acure where we’re working together to save l ives, empower people, ensure qual ity care for all and energize science to f ind the cures. Kohls continues to work with Susan G. Komenfor the Cure to help sponsor events and take par t in the amazing work of this and many other programs suppor ting womens health.
T H E KO H L’S C A R ES T E A M SIG N I N G O U R “ M O R E BI R T H D AYS ” WA L L AT A M E R IC A N C A N C E R S O CI E T Y R E L AY F O R L I F E
06. LETTER FROM CEO
08. COMPANY OVERVIEW
09. MILESTONES
10. FINANCIAL HIGHLIGHTS
12. EXPECT: A GREEN
EXPERIENCE
18. EXPECT: A COMMITMENT
TO KIDS HEALTH AND
EDUCATION
24. EXPECT: A SUPPORT FOR
WOMEN’S HEALTH
30. EXPECT: ASSOCIATES
TO TAKE ACTION
CONTENTS
KO H L’S D ESIG N I T ! L A B AT DIS C O V E RY W O R L D , W H E R E YO U C A N T U R N I D E A S I N T O B E A U T I F U L LY D ESIG N E D P R O D U C T S .
KID-FRIENDLY CAUSEWITH OVER A DECADE OF DEDICATION AND
MILLIONS OF DOLLARS RAISED, WE AIM TO
GIVE KIDS A HAPPIER, HEALTHIER FUTURE.
FROM INJURY PREVENTION, IMMUNIZATION
AND NUTRITION PROGRAMS TO SCHOLARSHIPS
AND CAUSE MERCHANDISE, WE ARE COMMITTED
TO MAKING A DIFFERENCE FOR KIDS SO THAT
SOMEDAY THEY CAN MAKE A DIFFERENCE IN
THE WORLD.
Merchandise Program Kohl’s sells k id-fr iendly cause merchandise, with 100 percent of the net profit donated to suppor t k ids’ health and education init iat ives in communities nationwide. Since 2000, more than $180 mill ion has been raised through our kohl’s cares® program. You can f ind specialKohls Cares Displays by the cashiers f il led with books and toys that will make a difference.
Hospital Par tnerships Healthy k ids, happy k ids! Kohl’s par tners with more than 160 hospitals nationwide to help educate k ids and their parents about injury prevention, asthma, immunizations, childhood obesity and more. We suppor t community outreach programs focused on issues affecting k ids and work with our hospital par tners to tailor the programs based on their community’s individual needs.
Every hospital community has its own needs so Kohl’s works with each hospital to determine the best use of the funds.
Fundraising Gif t Card Kohl’s makes fundraising fun and easy. Schools or youth-ser ving nonprofit organizations buy Fundraising Gif t Cards at a discount, sell them at face value and use the profits to raise much-needed funds for their organization. The profits can be used to buy any thing from books to computers. The fundraising gif t card program creates oppor tunit ies for learning, sharing and succeeding. Kohl’s provides a 5 percent discount for purchases more than $1,000 and a 3 percent discount for purchases between $500 and $999.
The various hospital
programs that Kohl’s
supports focus on
community outreach
including immunization,
mobile health units,
physical education,
health awareness
and more.
20 21
EXPECT:A GREEN EXPERIENCE
Kohl’s is committed to
protecting and conserving
the environment by seeking
innovative solutions that
encourage long-term
sustainability.
12
WOMEN’S CAUSE MERCHANDISING
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
84
GO GREEN WE UNDERSTAND THAT OUR ACTIONS IMPACT THE WORLD AROUND US. WHICH IS WHY WE SHARE OUR PASSION FOR SUSTAINABILITY WITH ALL OUR ASSOCIATES, CUSTOMERS AND EXTERNAL ORGANIZATIONS.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
86 87
WOMENSHEALTHCAUSE
WWW.KOHLS.COM/HEALTHCAUSE | 1-800-703-7000 WHAT TO EXPECT
OUR WOMEN’S HEALTH CAUSE DONATES ALL PROCEEDS TO SUPPORT THE FIGHT AGAINST BREAST CANCER.
POSTER #3 (WOMEN’S HEALTH)
WWW.KOHLS.COM/KIDCAUSE | 1-800-703-7000 WHAT TO EXPECT
KIDFRIENDLY
PARTNERED WITH OVER 160 CHILDREN HOSPITALS TO EDUCATE KIDS ABOUT INJURY PREVENTION.
POSTER #2 (CHILDREN’S HOSPITAL)
C L A SS PR I NT & D I G ITA L M ED I A 2 I N STRUC TO R M A RC EN G L I S H
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
88 89
64,000 EVENTS, 385,000 VOLUNTEERS,1,200,000 HOURS & 35,000,000 DONATED
WWW.KOHLS.COM/INACTION | 1-800-703-7000 WHAT TO EXPECT
KOHL’SINACTION
O.C.D.
CLASSGRAPHIC DESIGN 2
INSTRUCTORLAURA MILTON
PROJECTBOOK DESIGN
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
94
O.C.D.BOOK DESIGN
C L A SS G R A PH I C D ES I G N 2 I N STRUC TO R L AU R A M I LTO N
THE BRAND Obsessive Compulsive Disorder is a series of thoughts that are of ten uncontrollable and
lead to obsessive and repetit ive behaviors. There are four unique types of O.C.D. that each af fect
people dif ferently. This book dives into the dif ferences between these four types of O.C.D. as well as
how it can af fect each person.
THE DESIGN O.C.D is a serious disease and was important for the design to feel factual, honest and
well organized. I kept the thoughts of those af fected by O.C.D. in mind and how the design of the book
itself could af fect them. The book includes various facts, photos and infographics to help the viewer
bet ter understand the disease.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
96 97
BOOK SPREAD (O.C.D. CHECKERS INFOGRAPHIC)8 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 9
CHAPTER 1: COMPULSIVE CHECKERS | MOST COMMON OBJECTS CHECKED
L o c k s : T h e m o s t c o m m o n i t e m t h a t i s
c h e c ke d , d o u b l e c h e c ke d a n d e v e n t r i p p l e
c h e c ke d a r e d o o r l o c k s . M a ny t i m e s O C D
c h e c ke r s w i l l r e t u r n h o m e a f t e r m i n u t e s
t o d o u b l e c h e c k t h e l o c k s a g a i n .
Sw i t c he s : W h i l e m o s t p e o p l e m a ke s u r e
t o t u r n o f f a l l s w i t c h e s b e f o r e l e a v i n g
t h e h o u s e , C h e c ke r s w i l l m a ke s u r e t h a t
e v e r y s i n g l e s w i t c h i s o f f. T h e y w i l l a l s o
e v e n r e t u r n h o m e i f t h e y f e e l t h e y m ay o f
a c c i d e n t a l ly l e f t a s w i t c h o n .
O ven /St ove : A l s o s o m e t h i n g t h a t m o s t
p e o p l e c h e c k b e f o r e l e a v i n g t h e h o u s e .
C h e c ke r s w i l l c o n t i n o u s ly r e t u r n b a c k t o
t h e s t o v e /o v e n s e v e r a l t i m e s t o c h e c k i t
i s c o m p l e t e ly o f f b e f o r e l e a v i n g h o m e .
P lugs : M a ny c h e c ke r s f e e l t h e n e e d t o
u n p l u g e v e r y t h i n g b e f o r e l e a v i n g t h e
h o u s e . T h e y w i l l s p e n d t i m e u n p l u g g i n g
a l l i t e m s b e f o r e g o i n g a ny w h e r e .
“About 1 in 100 americans are considered
Obsessive Compulsive Checkers, and of
those estimated, about 58% are men. “ Wa t er : A c h e c ke r w i l l s p e n d t i m e m a k i n g
sur e ever y wa t er fauc e t i s c ompl e t e ly of f.
T hey wi l l of ten go through the hous e , f rom
b a t h r o o m t o k i t c h e n m a k i n g s u r e t h a t t h e
h a n d l e s a r e c o m p l e t e ly o f f.
C abine t / D r awer : C h e c ke r s w i l l g o
t h r o u g h t h e i r h o u s e , m a k i n g s u r e a l l
c a b i n e t s o r d r a w e r s a r e c o m p l e t e ly
c l o s e d b e f o r e l e a v i n g . T h i s i s a lw ay s
t i m e c o n s u m i n g b u t i t o f t e n b e c o m e s
a n e v e r y d ay r o u t i n e f o r O C D c h e c ke r s .
OBSESSIVE COMPULSIVE DISORDERS 23
FACTS:
Most people who hoard will also exhibit other obsessive compulsive symptoms.
There are other mental disorders in which hoarding behavior is seen: anorexia
nervosa, dementia and even various psychotic discorders.
Four keywords that are associated with hoarding are: constant indesisiveness,
perfectionism, procrastrination and the avoidance of the subject or reasons.
This is a symtom that is known to be very dif f icult to treat, especially if there
is little or no willingness to change from the hoarder themself.
The usual medications that can help with many other OCD types seems to be less
effective for obsessive compulsive hoarders.
OCD is usually connected with organization and cleanliness, but hoarding is the
only type of OCD that involves clutter and often mess.
Most treatments for hoarding requires letting someone into their home, which is
often very dif f icult for the hoarder.
Due to the various reasons behind each individuals compulsive hoarding, f inding
the specific cause for each individual is the first step that must be taken.
Nearly half of all OCD hoarders who seek treatment make from mild to moderate
progress and are able to control their hoarding behavior.
COMPULSIVE HOARDERS MANY PEOPLE WHO SUFFER FROM COMPULSIVE HOARDING SAY IT HAPPENED OVERTIME. ALL OF A SUDDEN THEY FELT OVERWHELMED BY STUFF AND IN MANY CASES DONT EVEN REMEMBER WHEN IT STARTED.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
100 10126 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 27
1980 - 1984
CHAPTER 3: COMPULSIVE HOARDERS | MOST COMMON ITEMS HOARDED
A nimal s : T h e h o a r d i n g o f a n i m a l s h a s
b e c o m e v e r y c o m m o n f o r c o m p u l s i v e
h o a r d e r s . It i s a l s o o n e o f t h e l e a d i n g
h o a r d e d i t e m s i n t h e U . S . t o d ay.
N ewsp ap er s : W h i l e m a ny p e o p l e ke e p
n e w s p a p e r s ly i n g a r o u n d , H o a r d e r s h a v e
e xc e s i v e p i l e s o f t h e m i n t h e i r h o m e , w i t h
a c o m p u l s i v e n e e d t o ke e p a l l o f t h e m .
M aga z ine s : M a ny h o a r d e r s b e g i n t o
ke e p m a g a z i n e s a n d h a v e a c o m p u l s i v e
n e e d t o c o l l e c t e v e r y i s s u e a n d s t o r e
t h e m f o r t h e f u t u r e w i t h o u t a ny s p e c i f i c
n e e d s f o r t h e m i n m i n d .
Cl o t h ing : T h o s e w h o h o a r d c l o t h i n g
a l s o h a v e a c o m p u l s i v e n e e d t o s h o p .
T h e c o m p u l s i v e s h o p p i n g l e a d s t o t h e
e xc e s s i v e h o a r d i n g o f c l o t h e s .
O l d M emor ab i l ia : H o a r d e r s a r e k n o w n t o
ke e p b oxe s a n d b oxe s o f o l d i t e m s s u c h
a s s c h o o lw o r k . T h e y h a v e a p e r s o n a l
a t t a c h m e n t t o t h e m a n d c a n n o t g e t r i d o f
a ny o f t h e m l e a d i n g t o l a r g e a m o u n t s o f
o l d u n u s e d i t e m s l ay i n g a r o u n d .
M ail : W h i l e m a ny p e o p l e ke e p i m p o r t a n t
m a i l s u c h a s b i l l s o r p e r s o n a l l e t t e r s ,
h o a r d e r s h a v e a c o m p u l s i v e n e e d t o ke e p
i t a l l . I n c l u d i n g “ j u n k ” m a i l , a d s , e t c .
T h e y h a v e a f e a r o f t h r o w i n g i t a w ay a n d
t h e n n e e d i n g i t l a t e r.
B o ok s : A n o t h e r c o m m o n i t e m t o h o a r d ,
m a ny h o a r d e r s e n d u p w i t h p i l e s a n d
p i l e s o f b o o k s l ay i n g a r o u n d . M a ny o f
w h i c h a r e n o l o n g e r u s e f u l t o t h e m .
“It is estimated that 1 in 150 americans
suffer daily with obsessive compulsive
hoarding. Of those estimated, close to
65% of them are female. “
“Wanted to create visual elements that would embody various of the O.C.D characteristics. For the chapter openers I wanted the type to reinforce the kind of O.C.D that is shown in the photos, checkers being repeated, hoarders being overwhelming, etc.”
2 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 3
OBSSESIVE COMPULSIVE
CHECKERSOBSSESIVE COMPULSIVE
HOARDERSOBSESSIVECOMPULSIVECHECKERSOBSSESIVE COMPULSIVE
CLEANERSOBSSESIVE COMPULSIVE
ORDERERS
CHECKERSCHECKERSCHECKERS
CHECKERSCHECKERSCHECKERS
12 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 13
OBSSESIVE COMPULSIVE
CHECKERSOBSSESIVE COMPULSIVE
HOARDERSOBSESSIVECOMPULSIVEORDERERSOBSSESIVE COMPULSIVE
CLEANERSOBSSESIVE COMPULSIVE
ORDERERS
20 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 21
OBSSESIVE COMPULSIVE
CHECKERSOBSSESIVE COMPULSIVE
HOARDERSOBSESSIVECOMPULSIVEHOARDERS
30 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 31
OBSSESIVE COMPULSIVE
CHECKERSOBSSESIVE COMPULSIVE
HOARDERSOBSESSIVECOMPULSIVECLEANERSOBSSESIVE COMPULSIVE
CLEANERSOBSSESIVE COMPULSIVE
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
102 103
4 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 5
CHECKERSCOMPULSIVE
CHAPTER 1: COMPULSIVE CHECKERS | WHAT IS COMPULSIVE CHECKING?
WHAT IS COMPULSIVE CHECKING?
Checking is a specific symptom of OCD which results in people having to check
and double check things in order to continue their every day. This type of Obsessive
Compulsive Disorder is also still being researched, trying to find out reasons why
this disorder may of started. This type of OCD is very different for various people
but there are a few symptoms which is seen in most cases. People with checking
compulsions share an exaggerated fear of uncertainty that makes them doubt their
abil it ies to perform ordinary tasks of daily l iv ing correctly or avoid making social
blunders. Being unsure of themselves, they are constantly worried by the thoughts
and feelings of being irresponsible, careless, and seriously messing up. People with
checking compulsions can be overly conscientious and careful therefore no more
prone to making mistakes and having accidents than people without OCD. They feel
the need to constantly be checking various things for their own personal security.
Try as they might, they never feel they get it r ight. Yet they persist in their pursuit
of perfection despite the frustration from never achieving it.
COMMON MISCONCEPTION:
A checker has a lot more fears than a non OCD person.
Someone who is a compulsive checker does not necessarily have more or irrational
fears than an average person but are just affected by them more. While any other
person whould take normal measure such as locking a door to keep themself safe,
a checker would take much more extreme measures. Checkers feel that the various
rituals they do are connected to their safety and safety of those around them. They
often cannot stop their rituals because they fear it could cause harm.
FACTS:
• Most people who are checkers are often obsessive compulsive orderers as well .
• Obsessive compulsive checkers may also be l inked with depression and/or fears.
• Three types of fears that are associated with checking are: safety fears, fears of
harming others and fears of causing embarrassment.
• There are exercises for people to expose themselves to what they fear, get used
to it and thus they learn to stop their checking behaviors.
• This is one of the toughest OCD types to treat and requires long processes of
various types of theraphy and treatments.
• Four keywords associated with OCD checking are: r ituals, fear, security and the
need to feel safe from all k inds of harm.
• 40% of OCD checkers who go through intensive treatment make mild to moderate
recoveries, many make progress but often fall back into old patterns.
• In most therapy treatments, family members will be involved in the recovery
process in order to help the individual realize that their family members will stil l
be okay when they do not do their r ituals.
• Most OCD checkers do not see anything wrong with their extensive r ituals and
often are brought into treatment by the people in their l ives.
10 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 11
CHAPTER 1: COMPULSIVE CHECKERS | DEALING WITH COMPULSIVE CHECKING
DEALING WITH COMPULSIVE CHECKING:
Dealing with OCD can be very difficult, and often is not very easy to cure. It will
require alot of support and help in order for someone with OCD to completely stop
their obsessive compulsive behaviors. It will often affect the people around them
more than the individual themself. What is important to understand in treatment is
that it will be long process which requires much understanding and support. It will
also need the help from proffesionals as well as the people in their l ives.
Is checking treatable? With intensive treatment programs, 40% of participants
can be expected to make mild to moderate improvements. It is always important
to get the right type of treatment as early as possible. Because there are so many
possible reasons behind each individuals OCD checking, treatment is often difficult.
By finding out why the individual compulsively checks, then intensive treatment can
begin to target those specific reasons.
What are some treatments of checking? The best type of OCD treatment is often
determined based on the level that the individual compulsively checks. Like many
types of OCD not just one type of treatment is as helpful as multiple treatments at
the same time. Medication could often be helpful for OCD checkers. A medication
that helps calm down the individual and lower anxiety and stress levels is always
commonly used. Because OCD checking is connected to an individuals own feeling
of safety and control, theraphy is necesary. Theraphy is used in finding the specific
reasons why the individual feels the need to compulsively check. They need to go
deeper and find out what the inner issues are behind the checking. The treatment
for such extreme cases is often a long process and is something the individual will
have to constantly work with. The most important thing is for them to learn that
their compulsive checking is an obsession and that they are able to learn tricks and
exercises to help f ight those impulses to constantly check.
What should you do if you think that you or someone you care about has an OCD
checking problem? Like many other symptoms of obsessive compulsive disorders,
OCD checking is often not perceived by the person who checks to be as much of a
problem (or even a problem at all) as it does for their loved one. People who check
often have l imited awareness of how much of a problem their compulsive checking
is causing. Showing them that how extreme their checking has become and making
them aware of it is the key step. Finding a therapist to help determine the reasons
behind their OCD is also very helpful . After, they can begin to work on learning to
fight their impulses and beginning to quit their r ituals l it tle by l it tle. It is often a
long process and requires taking small steps until they can start l iving without any
of their rituals. At many times their OCD checking is connected with the ideas that
it is protecting themselves and thier loved ones. Because of this, their loves ones
will need to play a large role in the treatment. Often, treatment requires family
members to join the individual in their therapy sessions. If you begin to notice any
signs of compulsive checking, seek help as early as possible. Seek out professionals
in your area so that your loved one can begin to live their l ife OCD free.
“I would always worry about the correctness of just about everything I did. I had many obsessions that I was being irresponsible and careless, and being so, would cause harm to myself or others. I was so very careful, and never lost anything nor had accidents. In fact I was so overly responsible. I later realized that my fears were very much irrational.”
— Anonymous Checker
18 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 19
CHAPTER 2: COMPULSIVE ORDERERS | DEALING WITH COMPULSIVE ORDERING
DEALING WITH COMPULSIVE ORDERING:
This is one of the most difficult but most common types of OCD to deal with. The
reason it is so diff icult to treat is because order is something that the individual
can find anywhere. Also, most people with this disorder are not aware while they
are organizing things. They will often catch themselves organizing the strangest
items afterwards. The positive of this being the most common type of OCD is that
is has had the most researched done. And through this research, there have been
many types of treatments which have been found to work.
Is ordering treatable? With various intensive programs, 30% of participants can
be expected to make mild to moderate improvements. There are so many unique
cases of ordering that it is not always as easy to f ind the r ight treatments. Most
treatments would deal with the inner issues behind the ordering and finding what
is that is driving the individual to be so overly organized.
What are some treatments of ordering? Like all types of OCD not just one type
of treatment will be as helpful as multiple treatments at the same time. Similar
to OCD checkers, orderers may be given medication to help with anxiety and stress
levels. By having the individual learn to calm down and not be so stressed by the
arrangement and organization, they can begin to slowly stop their OCD. Along with
a behavioral therapy and psychological therapy, treatments may begin to make
progress. Exposure and Response Prevention is the one gold standard treatment
for OCD. It also helps teach the individuals how extreme they are going to keep
order in their l ives and teaches them exercises they can do to stop themselves.
There are many treatments geared to stopping the actual acts of organizing. But
what is very important is to help realize the deeper issues behind the OCD. It is
important to f ind out exactly why and when the OCD ordering started. By going
back to the start of it all , we can begin to learn more about the specific OCD case.
Then therapy can be more useful , as we know exactly what issues to target for
the specific individual . No matter what type of treatments you decided to go in,
it will always be a long process. There is no quick treatment, it is something the
individual will have to work hard at and overtime may begin to completely get rid
of their obsessive compulsive ordering.
What should you do if you think that you or someone you care about has an OCD
ordering problem? Like so many types of OCD the person who orders is not always
aware of the problem. In most cases the people around them notice it and often
are the ones who bring them to get treated. The best approach to take is to seek
professional help. The help will be able to find out why the individual requires such
need for organization and can then begin to treat it . The first step is to make the
individual aware of the extremes they are going to keep an order. This often must
take drastic measures to make it happen but it is an important key step. Then, by
finding a theraphist familiar with OCD treatment, the following steps can be taken.
Treatment is very impor tant, as this can consistently get worse over time. If you
see any signs of obsessive ordering seek treatment as soon as possible.
“I would often arrange then rearrange until it was in its perfect position. Sometimes I would spend hours at a time arranging things in my house until it felt right. I did not always have specific arangements in mind but I could and would not be able to continue my day until it felt correct. Once I had it perfect, I could not deal with it being changed or moved in any way.”
— Anonymous Orderer
22 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 23
HOARDERSCOMPULSIVE
CHAPTER 3: COMPULSIVE HOARDERS | WHAT IS COMPULSIVE HOARDING
WHAT IS COMPULSIVE HOARDING?
Hoarding is often a specific symptom of OCD which results in people keeping large
amounts of items that to the outside world are considered excessive or worthless
and useless. This type of obsessive compulsive disorder is stil l being very much
researched, trying to f ind the causes and treatments for the excessive hoarding.
For those who hoard, it can create a vicious cicle in which they almost l iterally
become trapped. The mess will or can become so dominant that their self-esteem
and social l ife may and will suffer from it. Simple things such as no longer feeling
they can invite people over and with that, an important motivation for people to
keep their house clean will disappear.
Of course, hoarding like any other aspects of OCD, exists in different degrees. But
the severe cases of hoarding may truly devastate a person’s l ife if no help is sought.
They often feel shame and this shame will gradually evolve into isolation. Hiding
one’s behavior seems to be the only possible solution for them. But how do you hide
sometimes very visible clutter and mess from the outside world. You can’t, so you
have to resort to blocking out the outside world from your inside world. Living
amongst “junk” is not the most comfortable or acceptable living condition. Hoarding
labels a person to have no discipline, a person that is messy and it ’s not just that.
This is a real disorder, that requires help and understanding.
COMMON MISCONCEPTION: A hoarder is just an excessive clutterer.
HOARDER
1. Someone who Hoards has a psychiatric
condition that affects less than 1% of
the population.
2. The person obsesses over his stuff
and will most likely not find a solution
unless professional help is sought.
3. The collected stuff will cause serious
distress/discomfort and will limit their
ability to make use of the space.
FACTS:
• Most people who hoard will also exhibit other obsessive compulsive symptoms.
• There are other mental disorders in which hoarding behavior is seen: anorexia
nervosa, dementia and even various psychotic discorders.
• Four keywords that are associated with hoarding are: constant indesisiveness,
perfectionism, procrastrination and the avoidance of the subject or reasons.
• This is a symtom that is known to be very difficult to treat, especially if there
is l ittle or no willingness to change from the hoarder themself.
• The usual medications that can help with many other OCD types seems to be less
effective for obsessive compulsive hoarders.
• OCD is usually connected with organization and cleanliness, but hoarding is the
only type of OCD that involves clutter and often mess.
• Most treatments for hoarding requires letting someone into their home, which is
often very difficult for the hoarder.
• Due to the various reasons behind each individuals compulsive hoarding, finding
the specific cause for each individual is the first step that must be taken.
• Nearly half of all OCD hoarders who seek treatment make from mild to moderate
progress and are able to control their hoarding behavior.
CLUTTERER
1. Cluttering is a very common problem
affecting millions of people that is not
a medical condition.
2. Someone that lives amongst clutter
accumulates without thought and would
be able to make the changes themselves.
3. Often this will never reach an extreme
point where it may debilitate the persons
freedom and comfort.
34 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 35
CHAPTER 4: COMPULSIVE CLEANERS | LIVING WITH COMPULSIVE CLEANING
WHY PEOPLE COMPULSIVELY CLEAN:
Why some people clean to such extremes where it becomes obsessive compulsive
is not completely clear. Research is still being done on the subject. Similar to other
types of OCD, there are various levels and unique cases of this disorder. Due to the
variety and unique aspect it is hard to determine one main cause. The main reason
that has been found in most cases however has been the fear of all contamination.
Many of these obsessive cleaners feel that the only way to fight contact with germs
would be to always clean. Which leads to the obsessive cleaning cycles
Organizing/Cleanliness: The most obvious reason for obsessive cleaning would be
the need for organization and cleanliness. By keeping things clean it ’s helping the
individual stay organized. They feel the need to keep all things clean at all times It’s
the only way they can assure to be germ free. One important reason behind OCD
cleaning, is simply to fight contamination.
Control: In all types of OCD is the need for control and obsessive cleaning is no
exception. The main thing they try to do is to fight contamination and germs. They
can’t control the germs so they find extreme ways to f ight them. They are able to
control how clean they keep things and how often they clean. Since they realize
how easily they are able to control that, it ’s all they do and obsess over.
Fear: Because of the fear of germs and contamination they obsess over cleaning.
It is their only way of staying away from contact with all germs. They feel that by
keeping everything extremely clean and washed, they will never have to deal with
their major fear, germs. Similar to anyone avoiding any situations where they could
come in contact with something they fear, cleaners will obsessively clean so that
they feel safe from any possible contact with their fear.
Traumatic Experience: Something which is seen in many types of OCD but most
commonly seen within obsessive compulsive cleaners is traumatic experiences.
In many cases, the individuals have experienced something very traumatic where
they may of experiences something gruesome or dir ty. They compulsively clean
because they still have that memory stuck in their head. Very often they do not
realize that is why they are cleaning but through treatment are able to come to
terms with their obsessions against contamination.
LIVING WITH COMPULSIVE CLEANING:
There are two major symptoms associated with compulsive cleaning.
1. The need to wash things over and over even if is already visibly clean.
2. The need to clean objects and the house constantly. Often spending most of
ones time cleaning.
Compulsive cleaning is estimated to affect between 2 to 2.5 mill ion people in the
United States. This is an estimated number for extreme cases, there are lot more
cases of this which are not as extreme. Cleaning is also the second most common
symptom among people with obsessive compulsive disorder (OCD). 45 to 50% of
people with OCD report symptoms of compulsive cleaning.
Many people don’t realize why cleaning can be considered an obsessive compulsive
disorder. This is far more than just someone keeping things clean around the house,
l ike many other OCD types, this is taken to a much more intense level . Often, they
feel the impulse to just clean and clean without reason. They will spend hours out
of their days just to clean. Very often, they end up cleaning the same objects over
and over. They cannot go a day without cleaning or washing something. It is very
common that they do this in order to f ight against contamination and germs. The
reason it is such a problem is because it becomes an obsession. It begins to take
over their l ives and affects the people around them just as much. The obsession
with cleaning begins to interfere into the persons l ife. They develop an irrational
and extreme fear of germs and contamination. Due to that fear, they end up in
unstopable cycles of cleaning and washing.
“Approximately 2.3% of
population between ages
18-54 suffers from OCD,
more than any other
mental and emotional
based challenges such
as schizophrenia, bipolar
disorders or panic disorders.
Approximately 1 in 50
people are affected”
WWW.DESIGNEDTHINKING.COM/OCD_FACTS
36 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 37
CHAPTER 4: COMPULSIVE CLEANERS | DEALING WITH COMPULSIVE CLEANING
DEALING WITH COMPULSIVE CLEANING:
This is considered a very difficult type of OCD to completely cure because it is
something the individual will face all the time. The individual will always be in
contact with situations where cleaning is needed, and they have to learn how
to not get into the same obsessive cleaning cycles. Intensive treatment will be
needed but if the OCD cleaner is dedicated, it can be very successful.
Is cleaning treatable? With dedicated treatments, 65% of all participants can
be expected to make mild to moderate improvements. It is very important that the
individual realize why they are obsessively cleaning. Then it is important that they
train themselves to clean and wash daily at a normal level so they do not fall into
the same obsessive cycles they were in before.
What are some treatments of cleaning? The best approach to treat compulsive
cleaning is comprehensive and multimodal . Just l ike all types of OCD, the best
way to treat OCD is multiple treatments at the same time. Because most obsessive
compulsive disorders are involved with anxiety, medication can be taken to help
reduce anxiety and all stress. However medication alone will not f ix the problem,
other steps must be taken. The most important and helpful treatment is therapy.
The obsessive compulsive cleaner needs to be aware of their cleaning behaviors
and their extensive obsessive cycles. They also need to learn the different tricks
and tips to help them stop themself from over cleaning and ending up in the same
obsessive and compulsive ways as before.
What should you do if you think that you or someone you care about has an OCD
cleaning problem? In nearly 80% of cases, the cleaner is not always aware of
how extensive their behaviors are. Most of the time, its the people around them
who are more aware of the situation and help seek treatment for them. Like all
types of OCD having the individual become aware of their situation is the most
important step. After that, finding professionals trained specifically to help this
type of OCD is important. Treatment will be a long and slow process, it requires
patience and understanding. If all steps are taken and there is desire to get better
then progress could be made and eventually they can be obsession free.
“I often would find myself cleaning for hours and I didn’t even remember why it started. I have this need to clean and to keep things clean. I would often wake up hours before I had to go out so that I would have time to clean before going anywhere. It became an everyday routine.”
— Anonymous Cleaner
2 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 3
OBSSESIVE COMPULSIVE
CHECKERSOBSSESIVE COMPULSIVE
HOARDERSOBSESSIVECOMPULSIVEDISORDERSOBSSESIVE COMPULSIVE
CLEANERSOBSSESIVE COMPULSIVE
ORDERERS
OBSESSIVE COMPULSIVE
CHECKERSOBSESSIVE COMPULSIVE
HOARDERS
OBSESSIVE COMPULSIVE
CLEANERSOBSESSIVE COMPULSIVE
ORDERERS 6 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 1
INTRODUCTION | TABLE OF CONTENTS
DISORDERSCOMPULSIVEOBSESSIVE
OCD affects many millions of people around the world. It occurs at about the same
rates for males and females. Many cases begin in childhood but on an average OCD
starts to become a problem for many people during teenage years or even in early
adulthood. OCD is characterized by Obsessions and Compulsions. Symptoms may
wax and wane over time, be episodic, or in minority of cases, even unrelenting. An
obsession is an intrusive and recurrent thought or image. An example are unwanted
thoughts of loved ones being harmed in some way. Other common obsessions are
being contaminated, saying the wrong thing, and even having inappropriate thought
content. A compulsion is l ike a ritual, it can be observable l ike checking, having to
place items in certain ways, and hand washing or mental l ike counting. Just about
any behavior can become a compulsion. Problems and symptoms associated with
OCD include anxiety, depression, perfectionism, and phobic avoidance. OCD is often
worse during periods of stress or l ife transitions. The treatment of OCD has come
a long way in recent years. However, there is still no cure. The very nature of OCD
often makes it difficult to engage or even agree to treatment. In cases l ike these
it is often helpful for family members to learn a lot about OCD, attend the support
groups themselves, or consult with knowledgeable professionals. OCD can be a
very challenging condition but fortunately help is always available. Learning about
OCD can be very helpful. Once you understand how Obsessive Compulsive Disorder
works, you can get ready and be more confident about fighting back.
CHAPTER 1: CHECKERS
SYMPTOMS AND REASONS
WHAT PEOPLE CHECK
TREATMENTS
CHAPTER 2: ORDERERS
SYMPTOMS AND REASONS
TREATMENTS
CHAPTER 3: HOARDERS
SYMPTOMS AND REASONS
WHAT PEOPLE HOARD
TREATMENTS
CHAPTER 4: CLEANERS
SYMPTOMS AND REASONS
TREATMENTS
4
6-7
8-9
10
14
16-17
18
22
24-25
26-27
28
32
34-35
36
14 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 15
ORDERERSCOMPULSIVE
CHAPTER 2: COMPULSIVE ORDERERS | WHAT IS COMPULSIVE ORDERING?
WHAT IS COMPULSIVE ORDERING?
Ordering is often a specific symptom of OCD which results in people having a need
for things to be in specific arrangements. OCD orderers are often obsessed with
organization. Like many OCD types, there is still research being done to determine
more info on this type of OCD. An obsession with order and symmetry defines this
type of OCD the best. Objects may have to be lined up in a perfectly straight line, or
arranged in a certain way. Often, people who are orderers are unable to do anything
without first arranging everything in a precise way, and they can become very upset
if someone touches or moves the objects after they have been fixed. Orderers may
also be superstitious about certain characteristics of things, such as numbers and
colors. There is a need for things to be even and balanced, so extreme organization
is often the only solution for them to achieve that balance. This extreme need for
things to be ordered and arranged perfectly begins to take over their everyday. They
cannot go a day without arranging, and often spend hours just ordering.
COMMON MISCONCEPTION: A orderer is just an organized person.
ORDERER
1. Someone who is an orderer is unable
to continue with daily tasks if things are
not in the proper arrangement.
2. Compulsive ordering is a disorder and
in order to stop would require intensive
treatment and therapy.
3. Spends large portion of their time
arranging and rearranging often ignoring
other tasks due to the anxiety of objects
not being properly alligned.
FACTS:
• Ordering is the most common type of OCD and in many cases is the only OCD
symptom certain individuals will have.
• Five keywords that are associated with ordering are: organization, alligned,
perfection and balance and constant need for l ife to be consistant.
• Also is a symptom that is known to be difficult to treat especially in severe cases.
• There are types of treatment geard specifically for compulsive orderers.
• Ordering is the leading type of OCD and has had the most research done on than
any other type of OCD.
• There are various levels of compulsive ordering, from minor cases to much more
extreme cases which require more intense treatment.
• In extreme cases, compulsive orderers create intensive rituals such as, having
to touch every corner of the room before doing any other daily tasks.
• Most people with this type of OCD often are not aware of how much the OCD is
affecting them, and the people around them.
• Often when an OCD orderer is aware of their situation, they often are still not
able to stop the OCD on their own withouth intensive treatment.
ORGANIZER
1. An organized person prefers objects
to be arranged properly but it normally
would not affect their other tasks.
2. Often able to stop on their own but
does not usually reach a level where
it can become a problem.
3. Likes to keep things organized but is
usually not spending hours of their time
to organize things and can continue the
day if objects are not properly placed.
16 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 17
CHAPTER 2: COMPULSIVE ORDERERS | LIVING WITH COMPULSIVE ORDERING
WHY PEOPLE COMPULSIVELY ORDER:
All cases of obsessive compulsive ordering are very unique which is what makes
i t very diff icult to determine one exact cause for this disorder. Listed here are a
few of the reasons behind this type of OCD which are most commonly seen in many
OCD individuals. The main cause found throughout research for OCD orderers is the
need to have control and balance in l ife. This is what drives many people to be so
overly organized to the point where it becomes an obsessive compulsion.
Decision Making: Those with ordering behavior find it extremely difficult to make
decisions. And often find themselves arranging things without having any specific
arrangement in mind. Alot of the time they keep organizing objects until they feel
it is properly ordered. This also has a connection with their need for control.
Control: Then you also have the issues of control which is seen in so many types of
OCD. A lot of the time people with OCD feel they have no control and many of the
things they do are a way for them to gain control . For orderers they feel they can
control the objects around them and place and arrange them any way that they
want and eventually it becomes an obsession making it diff icult to stop.
Organizing: Organization is another reason behind many types of OCD as well. In
an orderer it is probably the most noticeable and main reason. What an orderer does
is organize, and they have a compulsive need to have things perfectly organized.
The main issues is that they often take extreme measures to keep things organized.
They often organize things that one would never organize such as food on a plate,
pencils on a desk or other such loose items.
Scared Of Forgetting/Perfection: Because of the fear of forgetting and the
inability to accept that we can’t be in total control, items will be overly organized.
Its a way to always know where things are and to have complete control of things
around you. If things are organized to such an extreme there is no way one could
possibly lose or forget something right? That is the way most orderers think.
Balance: Another motivation to order is the need to keep balanced and stability
in ones life. Often orderers feel much more comfortable having things balanced
and even and when things are unbalanced they get anxiety and stressed. This is
often what leads to the need to touch things with both hands, or to order every
aspect of their l ife, even the way they eat or walk.
LIVING WITH COMPULSIVE ORDERING:
There are two major symptoms associated with compulsive ordering.
1. The need to have objects arranged in the perfect or in a specific arrangement.
2. Unable to continue with daily tasks if something is not ordered in the way they
normally have it arranged.
Ordering is estimated to affect between 3 - 3.2 million people in the United States.
Because there are so many levels of ordering, it is difficult to determine the exact
numbers of OCD cases. Ordering is the most common symptom among people with
obsessive compulsive disorder (OCD) as well as the most common type of OCD. 50
to 60 % of people with OCD report ordering symptoms. There are many differences
between OCD orderers and just organized people, OCD is a more extreme case.
Ordering can begin to interfere with a persons day-to-day l ife and often affects
others around them as well . There can be mild to extreme cases of OCD ordering.
Some of the minor cases would include sticking do daily routines, always making
l ists of things and even labeling things. More extreme cases include having things
evenly spaced, order in which one eats items of food on a plate, even the number
of times one touches an item. It can become very extreme to where the individual
must touch everything evenly with both hands and often spends a lot of time doing
such tasks. Ordering is much more than just an organized person, it is an extreme
need for things to be perfectly arranged. And if things are not arranged or ordered
correctly it could cause serious stress and anxiety to the orderer.
Like many other cases of obsessive compulsive disorder, ordering also develops and
worsens overtime. Often begins with a need for control, which is what drives most
people to begin organizing every aspect of their l ife. Eventually this becomes an
obsession where they begin to organize to extremes. They will then organize just
about anything. Often they do not even realize that the are doing this. Some common
examples are, they will begin to organize the food on their plates before eating. And
then they might even have a specific order in which they will eat the food. They will
begin to organize objects that do not even belong to them. Everytime that they see
something out of place, they compulsively begin to organize it. This is the cycle they
get into and it easily takes over their lives. Everywhere they go they are able to find
things to order and in most cases are not aware that they are even doing this.
“OCD is not often a very
consistent condition and
will change over time.
There may be periods
where the symptoms
will totally disappear
before they return.
Others will notice a
steady increase of the
intensity or frequency
of the obsessions.”
WWW.DESIGNEDTHINKING.COM/OCD_FACTS
24 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 25
CHAPTER 3: COMPULSIVE HOARDERS | LIVING WITH COMPULSIVE HOARDING
WHY PEOPLE COMPULSIVELY HOARD:
Just like other types of OCD, each individuals reasons for hoarding is very unique.
There is no single reason behind obsessive compulsive hoarding. Through research
similar reasons for other types of OCD are seen in hoarding such as control and
responsibil ity. While other types of OCD are connected with their loved ones or
family, hoarding is found to be connected with sentimental value for objects.
Sentimental Value: Now you would expect for these things that are kept to have
a purpose, and to be meaningful or valuable. But for the person that hoards, the
usefulness and/or value may lay in the most unexpected things. This value is also
about feeling the item is part of “you”, not just an independent object.
Decision Making: Those with hoarding behavior find it extremely difficult to make
decisions, and end up avoiding having to make any by keeping everything. “What if
I may need this 1 day? Where is the harm in keeping just this 1 extra thing?” Not
having to make the decision of discarding something literally means that they can’t
make any mistakes, which drives them to keep hoarding.
Organizing: There is also the difficulty with knowing how to organize objects, not
being able to see how you would possibly store them in a logical fashion (It’s ironic
considering the visual chaos that is created by the hoarder). But while this chaos
may be apparent for outsiders, the hoarder himself often finds some logic in this.
To them a pile of junk may be the only way they can sense some control and order.
Responsibility: As you may see in OCD, you also have a tendency for people to feel
hyper- responsible for what is happening around them and the people they care
for. With hoarding this can result in the accumulation of “Just- In- Case” objects
being carried around with them at all t imes. But you also have the obligation of
having to use a certain item. Discarding seems to be wasting something and this is
why so many items will be categorized under “Recycling”, “Giving Away” and so on.
Control/Perfection: Then you have the issue of Control /Perfectionism, again so
present when looking at OCD. The fact that when you throw something away, it’s
gone and once the trash is picked up you will never be able to find this item again.
Letting Go Of Things: Another motivation to hoard is the fear of letting go, or of
moving on. The idea of loosing things that had even a remotely sentimental value,
scare hoarders. Because there would be no turning back, no control. But also had
something to do with things being ephemeral , keeping things or par ts of them,
meant that it would literally prevent them from ceasing to exist, scared that parts
of their l ife may be forever forgotten. All part of being afraid of death. Letting go
of things in l ife is so needed if we want to experience some sense of freedom, but
for someone with OCD this means letting go of the control they want so badly.
LIVING WITH COMPULSIVE HOARDING:
There are three major symptoms associated with compulsive hoarding.
1. The acquisition of, and failure to discard a large number of possessions that
appear to be useless or of l imited value
2. Living spaces are sufficiently cluttered so as to preclude activities for which
those spaces were designed.
3. Significant distress or impairment in functioning caused by the hoarding
Hoarding is estimated to affect between 700,000 to 1.4 million people in the United
States. This may be an underestimate as many hoarders often do not seek help on
their own. It is most common for hoarders to be brought to treatment by a loved
one. Hoarding is quite a common symptom among people with obsessive compulsive
disorder (OCD). 25 to 30 % of people with OCD report hoarding symptoms.
Hoarding becomes a problem when it begins to interfere with a person’s day-to-day
life. Many individuals who hoard begin to isolate themselves from friends and family
due to feelings of guilt and shame regarding their hoarded items. They also begin to
encounter difficulty finding items they need. In addition to these difficulties, many
compulsive hoarders begin to have health problems due to dust and mold that build
up on the piles of hoarded items. The quantity of items hoarded may even become
a fire hazard. Overall, there are many heartbreaking statistics related to individuals
who hoard: 6% have been fired because of hoarding, 77% report 1 or more severe
health conditions, up to 1 in 55 have had a child removed from their home, 13% have
been evicted or threatened with eviction from their home. Hoarding is actually a
medical condition associated with obsessive compulsive disorder.
“Treatment is usually
delayed due to the
perceived shame or
embarrassment; the
feeling no one would
understand what they
are experiencing; the
person feels they have
to fix themselves or the
inability to access
competent professionals.”
WWW.DESIGNEDTHINKING.COM/OCD_FACTS
32 OBSESSIVE COMPULSIVE DISORDERS OBSESSIVE COMPULSIVE DISORDERS 33
CLEANERSCOMPULSIVE
CHAPTER 4: COMPULSIVE CLEANERS | WHAT IS COMPULSIVE CLEANING
WHAT IS COMPULSIVE CLEANING?
Cleaning is another specific symptom of OCD which results in people having the
impulsive need to clean and wash. Cleaners may wash the same object multiple
t imes a day and always find themselves spending hours out of their day cleaning.
Sufferers of this type of OCD have an obsession with contamination. Their irrational
fear of being contaminated by germs leads them to compulsively avoid or remove
all possible contaminants. Their obsessions have to do with germs, viruses, and dirt
that put them in danger of getting some disease. As such, they are in constant fear
of becoming infected and infecting others. While washers repeatedly wash their
hands and/or shower, cleaners wash and rewash their clothes and repeatedly clean
their houses several t imes each day. They repeatedly clean surfaces and objects
in their home, never feeling safe or clean enough from contaminants. There is still
research being done to find out why some people go to such extremes to feel safe
from germs and any type of contamination.
Cleaning and Washing, l ike other types of OCD also exists in different degrees. But
for many people it takes over everyday l ife and makes it diff icult to l ive normally.
Often the individual does not even realize how much they clean or how obsessive
they become. It is not just a person being safe and clean but goes alot deeper. It’s
a real disorder, that requires understanding and treatment to heal .
COMMON MISCONCEPTION:
A compulsive cleaner is extremely afraid of germs.
While a compulsive cleaner does have a fear of germs and contamination, it is much
deeper than that. A compulsive cleaner often begins long cycles of cleaning without
a specific reason to clean. They just have a constant impulse to clean things even if
that just the fear of germs. It requires extensive treatment of the individual.
FACTS:
• People who compulsively clean often show signs of compulsive order as well .
• Six keywords that are associated with compulsive cleaning are: contamination,
fear, cleanliness, germs, health, and an extreme daily obsession.
• This symptom one of the most difficult to treat because cleanliness of objects is
something the individual will always encounter.
• The treatments for this are more about stopping the behavior itself as well as
finding out the reasons why the individual developed this behavior.
• The key step taken to help with compulsive cleaning is to help the OCD cleaner
realize how far they are going with their cleaning, once the individual is aware of
their personal situation they can begin to accept treatment.
• 65% of obsessive compulsive cleaners who seek treatment are expected to make
from mild to moderate improvements.
• In some cases, extreme measures have to be taken to show the OCD cleaner that
there is no need to be so fearful of germs and contamination.
• Another useful method used in treating OCD cleaning is classes on healthy living
which teaches the individual small daily steps they can take to keep their home
clean and protected from contamination without needing to obsess over it.
C L A SS G R A PH I C D ES I G N 2 I N STRUC TO R L AU R A M I LTO N
SAVE OUR OCEANS
CLASSTYPOGRAPHY 2
INSTRUCTORRENEE D’ARCY
PROJECTEVENT MARKETING
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
106
SAVE OUR OCEANSEVENT MARKETING
C L A SS T Y P OG R A PH Y 2 I N STRUC TO R R EN EE D’A RC Y
THE BRAND Save Our Oceans is an annual event that is held in San Francisco. It is geared towards the
safety and preservation of our oceans and marine li fe. At Save Our Oceans, guests can learn more
about protection and conservation from a series of guest speakers, activit ies and booths set up by
various organizations and at tendees.
THE DESIGN I wanted the overall design to feel calm and peaceful, much like the ocean. Was important
to create a series of promotional materials that could be easily recognizable and also worked with the
overall theme of the Save Our Oceans event. I decided to incorporate an unf inished sketch illustration
style throughout with a sof t color overlay to help reinforce the cause.
S A V E O U R O C E A N S • L U I S Z U R I T A • P A G E 4
four countries have used a loophole in the IWC regulations, which will allow killing up to a cer tain quota for scientif ic purposes, a special permit to continue normal whaling operations. With brazen disregard for spir it of the law, these countries continue to sell whale meat on the open market. Rather than close the loophole, or penalize such exploitations, in 2010 the Chair of the IWC proposed re-opening commercial whaling quotas or the next 10 years as trade-off to end the so-called ‘scientif ic whaling’ operations. While this was strucked down, the loophole still persists. The IWC does not afford protections for 71 (out of 80 known) cetacean species, including both dolphins and porpoises. Whales and dolphins alike are vulnerable to many other threats before you factor in human predation: habitat destruction, global warming, toxic pollution, diminishing food stocks and also by-catch. They are deeply in need of our protection now more than ever before. Par tly in response to IWC’s moratorium on whaling (1986) the Japanese began hunting dolphins in new record numbers. The practice, known as drive f isheries, kills more than 20,000 dolphins a year and was depicted in OPS’s f irst f ilm, The Cove. In addition to these dolphin hunts, Japan is one of four countries taking the advantage of an IWC loophole that allows whaling for scientif ic research. Japan kills between 650 to 1,000 whales each year and then sells the whale meat for consumption. In Japan the culture of whaling is more myth than tradition; it was propagated only within the last f if ty f ive years as a way for a such companies to
A V O I D P R O D U C T S W I T H U N S U S T A I N A B L E O R
E N V I R O N M E N T A L L Y H A R M F U L M E T H O D S . F O R
E X A M P L E , A V O I D C O S M E T I C S U S I N G A N Y S H A R K
S Q U A L E N E A N D J E W E L R Y M A D E O F C O R A L O R
S E A T U R T L E S H E L L . T H E S E P R O D U C T S A R E
D I R E C T L Y L I N K E D T O U N S U S T A I N A B L E F I S H I N G
M E T H O D S A N D T H E D E S T R U C T I O N O F O C E A N S .
corrupt oligarchy with some f inancial interests to justify modern large-scaled commercial whaling. A modern Japanese scholar aff irms that: “It’s both unfair and misleading to asser t that exceptional regional cases and the ater transitory, shor t-lived post-war phenomenon form an overall historical precedent and also basis for promoting Japan’s modern commercial whaling.” Around 2,000 kilos of stock whale meat is sitting in storage at any given time in Japan because it simply doesn’t sell. Despite this, Japen continues to f ight for the r ights to whaling saying it is par t of tradition and way of life, without proof.
W h a l e s a r e
d i v i d e d i n t o t w o
s u b o r d e r s : b a l e e n a n d
t o o t h e d w h a l e s . S e a l e v e l
r i s e a n d c h a n g e s i n t e m p e r a t u r e
w i l l l e a v e w h a l e s q u i t e v u l n e r a b l e , a n d
m a y n o t b e a b l e t o a d a p t t o s u r v i v e .
CLEAN UP EXPLORE AND APPRECIATE THE OCEAN WITHOUT INTERFERING WITH WILDLIFE OR REMOVING ROCKS AND CORAL. GO EVEN FURTHER BY ENCOURAGING OTHERS TO RESPECT THE MARINE ENVIRONMENT AND HELP IN BEACH CLEANUPS.
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
F R I DAY M AY 21 , 2 010
SAVE OUROCEANSG U E S T I D B A D G E
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
112
NOTE: PHOTO OF EVENT CD
EVENT REGISTRATION FORM
C L A SS T Y P OG R A PH Y 2 I N STRUC TO R R EN EE D’A RC Y
SAY WHAT
CLASSGRAPHIC DESIGN 3
INSTRUCTORJENNY JI
PROJECTMARKETING CAMPAIGN
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
116
SAY WHATMARKETING CAMPAIGN
C L A SS G R A PH I C D ES I G N 3 I N STRUC TO R J EN N Y J I
THE BRAND The Say What Campaign is about making people realize the of fensive words they may be
using. Too of ten words or phrases can become a par t of our everyday language that we may not even
realize what we are really saying. This campaign was created to bring awareness to the seriousness of
some of our words and how they could af fect those around us.
THE DESIGN I decided to use 1950’s housewife inspired photography, graphics and illustrations as a
key element for this design. This was not only eye-catching for the viewer but gave interesting contrast
to the seriousness of the campaign. Say What is targeted towards a younger audience so it was important
to f ind ways to get their at tention. To do that bus stops, websites and mobile apps were all designed as
par t of the Say What campaign.
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
118 119
STICKS AND STONES THE MAD LIB LUNCHBOX IS A PROMOTIONAL PIECE FOR THE SAY WHAT CAMPAIGN. IT’S USED TO HELP PEOPLE REALIZE IF THE WORDS THEY ARE REGULARLY USING COULD BE OFFENSIVE.
SAY WHAT ABOUT US NEED HELP ? YOUR STORY STORE
My friend is always saying you’re such a... retard. It really bugs me and I dont even know if she is aware
of how often she says it or how much it bothers me. 35 MINUTES AGO Amanda (Los Angeles, CA)
Now you can be updated on any Say What news and connect with the Chat Rooms and Forums using your iphone. You can even view the gallery of SayWhat moments and post your own straight from your phone.
Make someone aware of what they are really Saying. You can download and share with them a SayWhat card or poster. Choose from differentmessages or create your own.
I had a friend in high school who would always call people stupid. I did not think much about it then, but
thinking about it now he would even say it to strangers. 37 MINUTES AGO James (Houston, TX)
Was walking home from school and heard someone say thats so gay. Never realized how rude and how
offensive it sounded until I heard someone else say it. 41 MINUTES AGO Becca (Seattle, WA)
Sitting on a bus and there is a group of people sitting next to me who have been cursing the entire time
they have been on the bus. So disrespectful. 55 MINUTES AGO Adam (San Francisco, CA)
TRY OUR NEW IPHONE APP
DOWNLOAD AND SHARE
SIGN THE
POST A VIDEO
VIDEO GALLERY
FORUM
CHAT ROOM
LATEST STORIES
re-tard [ree-tahrd] - noun: a person with a serious condition where there is limitation with intellectual understanding, emotional development and their academic progress.
Are you aware of what you are really saying?
You are such a
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
122 123
SAY WHAT ABOUT US NEED HELP ? YOUR STORY STORE
Silence the Violence
Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been
working with various youth organization in the Los Angeles area towards creating
awareness of verbal abuse. Implementing make a pledge programs to stop bullying, and
anonymous help-lines in schools for students dealing with verbal abuse. By creating an
environement where students are aware of the power of their words, we have made a change.To learn more
about Silence the Violence visit www.silenceviolence.org or www.facebook.com/silenceviolence.
Now you can be updated on any Say What news and connect with the Chat Rooms and Forums using your iphone. You can even view the gallery of SayWhat moments and post your own straight from your phone.
Make someone aware of what they are really Saying. You can download and share with them a SayWhat card or poster. Choose from differentmessages or create your own.
TRY OUR NEW IPHONE APP
DOWNLOAD AND SHARE
SIGN THE
2:55 / 3:02
Recommended Videos
CAMPAIGN WEBSITE (VIDEO VIEWING PAGE)
SAY WHAT
SAY WHAT ABOUT US NEED HELP ? YOUR STORY STORE
Now you can be updated on any Say What news and connect with the Chat Rooms and Forums using your iphone. You can even view the gallery of SayWhat moments and post your own straight from your phone.
Make someone aware of what they are really Saying. You can download and share with them a SayWhat card or poster. Choose from differentmessages or create your own.
TRY OUR NEW IPHONE APP
DOWNLOAD AND SHARE
SIGN THE
The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications
industries, the facilities of the media, and the resources of the business and non-profit communities to produce,
distribute and promote public service campaigns on behalf of non-profit organizations and government. For over
65 years, Ad Council has produced hundreds of public service campaigns towards the social issues of the time.
Effecting Positive Social Change:
The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public
service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an
American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70
years.Based on our long history of effecting positive change, it Is fair to say that Ad Council campaigns have
inspired several generations of Americans. Our ultimate goal is to ensure that future generations will reap the
benefits of our efforts to date, and continue to be inspired by our public service campaigns in the future.
AD COUNCIL
SAY WHAT ABOUT US NEED HELP ? YOUR STORY STORE
SayWhat Campaign (5:12)
Learn what this campaign is all about and how we have already made some changes.
When I Hear People Say... (3:22)
Always get annoyed when I hear people say you’re such a retard. I have worked with a charity that..
Everybody Hurts (1:50)
A compelling and emotional video on the strong effects that words can have on people.
My Thoughts: 3/15/2011 (4:55)
Spent the last few hours going through different people stories on Say What and decided that I..
Silence the Violence (3:02)
Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been working with..
Our SayWhat Moment (1:25)
We were walking around town the other night and could notbelieve what we heard this guy...
Now you can be updated on any Say What news and connect with the Chat Rooms and Forums using your iphone. You can even view the gallery of SayWhat moments and post your own straight from your phone.
Make someone aware of what they are really Saying. You can download and share with them a SayWhat card or poster. Choose from differentmessages or create your own.
TRY OUR NEW IPHONE APP
DOWNLOAD AND SHARE
SIGN THE
SAY WHAT
FILTER: VIEWER SAYWHAT
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O
124 125
Latest Stories
My friend is always saying you are such a...
retard. It really bugs me and I dont even know
if she is aware of how often she says it or how much it
bothers me. 35 MINUTES AGO
Amanda (Los Angeles, CA)
I had a friend in high school who would always call people stupid. I did not think much about it then, but thinking about it now he would even say it to
strangers. 37 MINUTES AGO
James (Houston, TX)
Was walking home from school and I heard someone say thats so gay. Never realized how rude and how offensive it sounded until I heard someone
else say it. 41 MINUTES AGO
Create Username
SayWhat Chat
jo in chat room
Latest Stories
My friend is always saying you are such a...
retard. It really bugs me and I dont even know
if she is aware of how often she says it or how much it
bothers me. 35 MINUTES AGO
Amanda (Los Angeles, CA)
I had a friend in high school who would always call people stupid. I did not think much about it then, but thinking about it now he would even say it to
strangers. 37 MINUTES AGO
James (Houston, TX)
Was walking home from school and I heard someone say thats so gay. Never realized how rude and how offensive it sounded until I heard someone
else say it. 41 MINUTES AGO
Create Username
SayWhat Chat
jo in chat room
Silence the Violence (3:02)Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been working towards stopping abuse.
SayWhat Videos
watch video
SayWhat VideosSAY WHAT
Latest Stor ies
Videos
Chat
Blog
SAY WHAT
SAY WHAT
Latest Stor ies
Videos
Chat
Blog
SAY WHATSilence the Violence (3:02)Phyisical pain is easy to see but verbal abuse is not. Silence the Violence has been working towards stopping abuse.
SayWhat Videos
watch video
SayWhat Videos
“I wanted the overall design to have a retro 1950s inspired look. I incorporated this look through the soft color palette, unique font choices and a series of playful housewife photos and illustrations.”
C L A SS G R A PH I C D ES I G N 3 I N STRUC TO R J EN N Y J I
THANK YOU THIS COLLECTION OF PROJECTS COULDN’T OF BEEN POSSIBLE WITHOUT ALL THE INCREDIBLE SUPPORT OF MY FAMILY AND FRIENDS. THIS IS DEDICATED TO ALL OF YOU. THANK YOU.
PRINTINGINDIE PRINTINGLOS ANGELES, CA
BINDINGA1 BOOK BINDINGLOS ANGELES, CA
TYPEFACEPROXIMA NOVA
COPY & DESIGNLUIS ZURITA
SCHOOLACADEMY OF ART UNIVERSITY
PAPER100LB UNCOATED
LU I S ZU R ITA G R A PH I C D ES I G N P O RTF O L I O PH O N E 626 . 39 0.975 3 WE B W W W. LU I SZU R ITA .CO M
P H O N E 6 2 6 . 3 9 0 . 9 7 5 3
W E B W W W . L U I S Z U R I T A . C O M
LUIS ZURITAG R A P H I C D E S I G N