Lucy & Zeus' Play Place Business Prospectous

Lucy & Zeus’ Play Place

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I. Executive Summary

Products & Services:

Lucy & Zeus’ Play Place is opening the doors as a LLC or Limited Liability Corporation in the Dallas Texas area. Lucy & Zeus’ Play Place, also known as “the business” within this plan, will become well known in the Dallas market by offering quality services and the highest quality of products to our customers.

With an increasing rise in the Dallas County population of Dallas TX, there is a continual need for quality products & services within our industry and within our market. Entering the market place with a competitive pricing structure, superior customer service, and the highest quality of products will give the business enough clientele to make this a valuable business endeavor for the owner Ebony Flowers.

Market Analysis:

The business, located in the heart of Dallas, is in an up and coming thriving community. The population has seen increases of over 20% in the last 10 years and it’s estimated to grow another 25% over the next 5 years. The business has seen the opportunity to capture a share of this growth within the market place and will be targeting home owners and small businesses within our community.

Competition is extremely limited in the Dallas area. Direct competition is limited to the number of similar businesses in our market place leaving growth in this industry very open. However, direct competition does exist and we see this proving our services are desired and needed in this area.

Facility & Operations:

The business feels the perfect location for our business is within the heart of Dallas, TX. The location, a 1600 square foot facility, will be a construction project with space for an outdoor dog walk and pool. A suitable location is found at Dallas, TX.

The parking lot can hold 40 vehicles and is well paved with lines for parking. The landscape is fresh and clear of debris and has excellent

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curb appeal. The building shall include the following: a grooming shop with 2 tubs and 4 stations to be subleased; a reception area, a retail area, a breakroom with stove, sink, microwave, toaster oven and refrigerator; animal food prep kitchen with stove, microwave and refrigerator; adjacent toilet rooms-men and women-with locker rooms and 2 showers for the office; public toilet near reception area at front of building; treatment room with 2 stations to be subleased; cattery, 4 spaces for offices; animal bath; mechanical room; laundry room; storage; sleeping room for night attendant; security/camera room; dog agility/training room indoor and outdoor; indoor daycare; indoor/outdoor waterdog pool; shelter night depository; conference or community room; and private boarding kennel to hold 50 adjacent rooms on 2 floors.

Sales Strategy:

The business will be entering the market with a competitive pricing structure. Competition is limited to a handful of similar businesses in this industry and we foresee no issues in using this type of pricing structure.

Two weeks after the doors are officially open, Projected for October 1st, the business will be hosting a “grand opening” weekend event. New customers and local community members will be encouraged to come and see the new facility. Door prizes, balloons, and a picnic style cook out will get the word out about our business. Flyers, business cards, promotional pens, literature, and hats will be given away as door prizes as well as gift certificates for $50 dollars.

Official advertising will also be conducted by traditional media such as the local penny saver paper, radio advertisements, and flyer distribution for the first three months of operation.

Management:

The owner Ebony Flowers brings over 25 years of industry related experience to the market place. Possessing a Master’s degree, hands on work experience, and a desire to see this venture thru is what drives Ebony in being the ideal person to open such a business.

Financial Analysis:

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The business is looking to acquire $350,000 in capital investments to secure needed equipment, crucial advertising dollars, building construction payments, personal salaries and additional start up cost to cover the first three months of business operations.

The business projects a break even schedule of 60 months to repay this debt to cover the operational start up costs. The owner is willing to contribute the value of the property and business to the initial investment.

The business has a three year financial projection indicating the business will be ahead on finances by $75,000.00 dollars at the conclusion of year three. All loaned monies will be repaid and equipment purchases paid in full at this time.

II. Products & Services

Forming as a LLC or Limited Liability Corporation, the business sees a great need and desire for our products & services within the Dallas, TX market place. Data collecting and market research have indicated a growing desire for this type of business and we intend to capitalize on this need. Having the desired location in place, the business has begun building vender relations in order to support a full line of new customers in this area. The business has identified its N.A.I.C.S. code to be 812910.

What could be better than having your best friend picked up, taken care of, fed and walked while staying at a fun environment designed exclusively for him/her?

At Lucy & Zeus’ Play Place our Doggy/Kitty Suites are designed to provide comfort and privacy. Each airy and spacious suite comes complete with lambskin bedding and daily playtimes are scheduled for your pet. You can choose what type of playtime you would like for your pet. A variety of one-on-one activities depending on your pets likes and dislikes. From active play like fetching ball to a peaceful, easy stroll or cuddle, each guest is given our undivided personal attention. And, of course, lots of petting is always included.

At Lucy & Zeus’ Play Place, we believe that when leaving your pet behind, your travel should not be a stressful time for either of you.  We've developed the ultimate pet boarding experience that will give

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you peace of mind and provide your pet with a safe and fun experience while you are away.  Our state-of-the-art facility is staffed by devoted animal lovers who are committed to pampering our guest’s whether cat or dog.  So relax, and enjoy your time away while your pet is having a vacation of its own.

Special care has been taken in the design of our cat lodging area to ensure the healthiest environment for your cat.  Our feline guests will stay in multi-level cat condos with outside window views to our “bird feeder garden.”   

The cattery is climate controlled.  Fresh water and food are available 24 hours a day along with soft music to make your cat’s stay as healthy and stress-free as possible. 

A daily report will be kept on each pet monitoring health, activity and food.  Your pet will receive interactive cuddle and playtime with our staff, and quiet time to watch the outside birds.

All your cat’s necessities will be provided (including toys, climbing and scratching posts and night-lights) however, owners are welcome to bring along familiar items such as bedding (washable) and favorite toys to help them settle.

All our feline guests will enjoy the comfort of our luxury suites and constant monitoring and interaction with our caring staff. 

Our Facility Includes: Outside activities include nature walks on wooded trails, summer

swims, dancing, ball games, Frisbee, and much, much more! Daily cookie breaks includes raw hide treats, doggy/kitty treats Healthy, safe, and meticulously clean environment: includes

HVAC systems to prevent the spread of airborne viruses, complete security and fire alarm systems, and whole house sprinkler system.

Lucy & Zeus’ Play Place will take complimentary candid photos of your pet while boarding.

Lots of love, hugs, kisses, and personal attention!!! Complimentary bath and for those guests staying 2 nights or

longer On call Vet Tech and Veterinary services On call grooming service

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24 hour web cam service. Doggy cam for an additional fee. Enclosed nature trail on 10 acres with security cameras Enclosed pool with dog launch AKC canine good citizenship training Hunting/Retrieval Training Obedience Training Kennel Competition Training Pet gym with side-by-side treadmills for those rainy days Membership cards to come and play in a secure location Transportation available Work care rates available

Boarding Rates (Dogs):

Dogs up to 30 lbs./$23.00Dogs 31 to 60 lbs./$26.00Dogs 61 to 90 lbs./$30.00

Dogs 91 lbs. and up/$35.00

Medical, Disabled, Geriatric or other problems

Dogs up to 30 lbs./$25.00Dogs 31 to 60 lbs./$29.00Dogs 61 to 90 lbs./$32.00

Dogs 91 lbs. and up/$38.00

Administering Medication Policy - As a courtesy for your pet's visit, and monthly or car sickness medication administered will be done at no charge. For all other medications or supplements that

must be given at a regularly scheduled time throughout the day, a $2.50 per day charge will be added to your basic boarding daily rate, and $4.00 for daily medications that must be administered

more than once a day.

Boarding Rates (Cats):

Cats up to 10lbs./$20.00Cats up to 15lbs./$23.00Cats over 15lbs./$25.00

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Medical, Disabled, Geriatric or other problems

Cats up to 10lbs./$25.00Cats up to 15lbs./$29.00Cats over 15lbs./$32.00

Administering Medication Policy - As a courtesy for your pet's visit, any monthly or car sickness medication administered will be done at no charge. For all other medications or supplements that

must be given at a regularly scheduled time throughout the day, a $2.50 per day charge will be added to your basic boarding daily rate, and $4.00 for daily medications that must be administered

more than once a day.

Our boarding facilities are open Monday through Friday from 8AM until 8PM. On Saturday, we are open from 9AM until 4PM. We strongly

recommend that you arrive at least a half hour before closing time. Sunday by appointment only. There are no admissions or discharges

on Sunday without advance notification.

III. Market Analysis

Location

The proposed business location is still under consideration.

Primary Market

Dallas is the ideal location to begin such a venture. The cultural blend here is unparallel anywhere else in the country. Large businesses such

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as PepsiCo, American Airlines Corporation, Bank of America Corp, and Texas Health Resources Inc., lead the market place with employment for over the past 100 years. Located within the heart of Dallas County, Dallas TX is home to over 451,904 home owners, followed by an additional 1,143,128 people commuting into the city everyday for employment. Our Primary Market consists of blue collar and white collar workers, accounting for over 85% of the working force. According to statistical census and demographical information from the government census (www.census.gov) poll over 174,000 residents and commuters are capable of utilizing our services within a 15 mile radius of our preferred location.

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Target Market

To grow as a business it is crucial to attract local foot traffic within a 2 mile radius of our desired location. According to the census poll, there are over 38,231 individuals located within walking distance of our location. Over 75% of the individuals within walking distance to our location fulfill our target customer and will generate enough local traffic to make this a successful venture.

Year 2014 Demographics of ZIP Code 75227DALLAS, Texas

People QuickFacts Dallas County TexasPopulation, 2014 estimate 2,518,638 26,956,958Population, 2010 (April 1) estimates base 2,367,636 25,146,104Population, percent change - April 1, 2010 to July 1, 2014 6.4% 7.2%Population, 2010 2,368,139 25,145,561Persons under 5 years, percent, 2014 7.7% 7.3%Persons under 18 years, percent, 2014 26.9% 26.4%Persons 65 years and over, percent, 2014 9.7% 11.5%Female persons, percent, 2014 50.7% 50.4%White alone, percent, 2014 (a) 68.0% 80.0%Black or African American alone, percent, 2014 (a) 23.1% 12.5%American Indian and Alaska Native alone, percent, 2014 (a) 1.1% 1.0%Asian alone, percent, 2014 (a) 5.9% 4.5%Native Hawaiian and Other Pacific Islander alone, percent, 2014 (a) 0.1% 0.1%Two or More Races, percent, 2014 1.7% 1.8%Hispanic or Latino, percent, 2014 (b) 39.3% 38.6%White alone, not Hispanic or Latino, percent, 2014 31.1% 43.5%Living in same house 1 year & over, percent, 2009-2013 82.5% 82.8%Foreign born persons, percent, 2009-2013 23.1% 16.3%Language other than English spoken at home, pct age 5+, 2009-2013 40.6% 34.7%High school graduate or higher, percent of persons age 25+, 2009-2013

77.4% 81.2%

Bachelor's degree or higher, percent of persons age 25+, 2009-2013 28.6% 26.7%Veterans, 2009-2013 106,414 1,583,272Mean travel time to work (minutes), workers age 16+, 2009-2013 26.0 25.0Housing units, 2014 974,457 10,426,080Homeownership rate, 2009-2013 52.5% 63.3%Housing units in multi-unit structures, percent, 2009-2013 38.9% 24.2%

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Median value of owner-occupied housing units, 2009-2013 $128,300 $128,900Households, 2009-2013 858,332 8,886,471Persons per household, 2009-2013 2.77 2.82Per capita money income in past 12 months (2013 dollars), 2009-2013 $26,816 $26,019Median household income, 2009-2013 $49,481 $51,900Persons below poverty level, percent, 2009-2013 19.1% 17.6%

Metropolitan or Micropolitan Statistical Area Dallas-Fort Worth-Arlington, TX Metro Area

2,368,139 vehicles pass by our front doors every single day. Breaking this number down by age and sex the numbers would look like this.

Male:       Male: 1,171,002           Under 5 years 98,699           5 to 9 years 93,807           10 to 14 years 88,229           15 to 19 years 86,936           20 and 24 years 87,243           25 to 29 years 99,270           30 to 34 years 93,937           35 to 39 years 88,930           40 to 44 years 83,056           45 to 49 years 82,530           50 to 54 years 75,445           55 to 59 years 59,632           60 and 64 years 46,472           65 and 69 years 31,365           70 to 74 years 21,287           75 to 79 years 15,468           80 to 84 years 10,681           85 to 89 years 5,755           90 years and over 2,260

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Female:  Female: 1,197,137           Under 5 years 94,139           5 to 9 years 89,704           10 to 14 years 85,174           15 to 19 years 82,257           20 and 24 years 84,338           25 to 29 years 98,561           30 to 34 years 93,273           35 to 39 years 89,206           40 to 44 years 81,795           45 to 49 years 82,445           50 to 54 years 77,463           55 to 59 years 64,982           60 and 64 years 52,644           65 and 69 years 37,276           70 to 74 years 26,808           75 to 79 years 21,971           80 to 84 years 17,309           85 to 89 years 11,514           90 years and over 6,278

Competition

The business looks at competition as a healthy and viable source of proving that this venture is desired within Dallas, TX. We have identified the following businesses to represent direct competition to our establishment and we intend to cater to their weaknesses and capitalize upon their strengths and follow suit of what they are currently doing successfully.

Downtown Dog2201 S Harwood St(214) 426-1560

DogVacay | Dallas, Texas Dog Boarding & Pet Sitting(469) 208-0742Open 24 hours

Canine Country Club and Wellness Center

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5019 McKinney Ave(214) 526-2033

Pet Resort Dallas2737 W Mockingbird Ln(469) 335-0400

Urban Paws2526 Elm St(214) 748-8008

Camp Bow Wow1800 Irving Blvd(214) 747-3647

Barney's Ranch1932 North Interstate 35E(469) 273-1661

Dee's Doggie Den6444 E Mockingbird Ln(214) 823-1441

Happy Tails Doggie Daycare & Boarding10121 E Northwest Hwy(214) 221-3999

The Boarding Bungalow4833 Frankford Rd(972) 931-7387

Pooch Hotel751 S Central Expy(972) 234-4146

Prestigious Pets3839 McKinney Ave(214) 912-7799

Rover.com | Dallas Dog Boarding(214) 216-6785

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Open 24 hours

Paradise 4 Paws3010 N Airfield Dr(972) 456-0010

Barking Hound Village5922 Cedar Springs Rd(214) 350-8811

Classy Canine Daycare17390 Preston Rd #390(972) 931-3000

LovePuppy2 Pet Sitting And Boarding Services5222 Lantern Ln(972) 296-3165

The Dog Lofts - Oak Lawn2732 Oak Lawn Ave(214) 526-5638

Camp Bow Wow Dallas High Five13730 Floyd Cir(214) 575-9663

Wuf Pet Resort & Spa3417 E John Carpenter Fwy(972) 785-2983

The Pooch Patio3811 Fairmount St(214) 252-1550

Boykin Kennels2705 Coombs Creek Dr(214) 330-1500

Social Pack Dogs | Dallas | Dog Boarding & Daycare2408 Tarpley Rd(214) 803-9208

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Pappy's Pet Lodge1101 Ohio Dr #101(214) 473-9869

Smart Dog Dallas326 Rock Island St(214) 884-7529

Dogs Rule Resort2501 Pecan St(972) 306-3647

All Dogs Unleashed2460 Lacy Ln(972) 484-3647

Cornerstone Animal Clinic11909 Preston Rd #1456(972) 385-3555

Petite Pooch Chateau3420 Garden Brook Dr(972) 241-2500

Kinder Kritter8928 Garland Rd(214) 321-3939

Dog's Day Out495 State Highway 121 Bypass #210(972) 459-6690

Camp Bow Wow SW Dallas519 E Hwy 67(972) 296-9663

Man's Best Friend - Dallas Dog Training & Boarding2641 Westgrove Dr(972) 407-1704

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Citydog! Club3870 Ponte Ave(972) 243-3929

On Call Pet Sitters3711 Routh St(214) 698-8411

Animal Boarding of Farmers Branch14021 Denton Dr(972) 247-7900

Paws Professional Pet Services3811 Fairmount St(469) 855-7297

Benny's Dog Resort1415 Westway Cir(972) 466-3653

Vickery Place Animal Hospital2720 N Henderson Ave(214) 252-0800

Boarding Bungalow Carrollton2722 N Josey Ln(972) 446-9663

The Petropolitan408 S Harwood St(214) 741-4100

Doggie's Wonderland460 Independence Pkwy(972) 881-1905

Under Dog Kennels7129 Harry Hines Blvd(214) 267-2275

Morgan's Rover.com Pet Sitting and Dog Walking

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6451 Tranquilo(469) 730-5060

Kimberly's K9 Fitness Center and Spa4601 W Lovers Ln(214) 357-5467

VCA Preston Park Animal Hospital18770 Preston Rd(972) 985-0081

Chastain Veterinary Medical Group6060 Lyndon B Johnson Fwy(972) 239-1309

K-9 University, Inc.-Plano3829 W Spring Creek Pkwy #115(972) 801-9090

Marsha's Pampered Pets9104 Arborside Dr(214) 341-4350

Toothacres Pet Care Center1639 Parker Rd(972) 492-3711

Dog Day Care Center5945 Vickery Blvd #1(214) 205-7360

Top Paw Resort4272 Marsh Ridge Rd(972) 307-7648

The Dog Lofts - Uptown3101 McKinney Ave #103(214) 754-0808

Petland PlanoPet supply retailer with a big selection

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1301 Custer Rd #405(972) 801-9300

Doggie's Wonderland120 E Bethel School Rd(972) 745-9100

Pappy's Pet Lodge15530 Quorum Dr(972) 290-0485

Houn House North Kennels Inc4926 Dozier Rd(972) 492-1263

Petite Pooch Chateau15070 E Beltwood Pkwy(972) 239-3534

Camp Bow Wow Coppell769 S MacArthur Blvd(972) 393-2267

Pappy's Pet Lodge Richardson401 W President George Bush Hwy(972) 919-1900

Petite Pooch Plus1204 Tappan Cir(972) 241-2500

Man's Best Friend1290 W Pioneer Pkwy(972) 988-0991

Pet Paradise Resort Plano Premier3365 Premier Dr(972) 424-7387

Pappy's Pet Lodge6413 Coit Rd

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(972) 964-7387Pappys Pet Lodge471 National Dr(972) 722-5575

Shiloh Road Kennel3880 Shiloh Rd(972) 723-3880

Country Acres Kennels7817 S Cooper St(817) 467-2511

PetSmartMainstay for pets & related supplies2525 W Wheatland Rd(972) 656-2352

IV. Facility & Operations

Facility:

The business is looking to acquire 5 to 22 acres of land to construct a 1600 square foot building location. The property costs in the DFW area begin at $33,000 and will not exceed $200,000, that is in consideration. The 1600 square foot location fits our needs perfectly and will make an ample starting point to begin from. Currently the location is vacant; however it has been well maintained by the landlord and will require an additional build out expense at this time. Buying arrangements have been put into place l rolled into one monthly payment of $1600.00 or $1.00 per square foot. Construction of the building will cost $1600.00 with an estimated completion date of month and year.

The building shall include the following: a grooming shop with 2 tubs and 4 stations to be subleased; a reception area, a retail area, a breakroom with stove, sink, microwave, toaster oven and refrigerator; animal food prep kitchen with stove, microwave and refrigerator; adjacent toilet rooms-men and women-with locker rooms and 2

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showers for the office; public toilet near reception area at front of building; treatment room with 2 stations to be subleased; cattery, 4 spaces for offices; animal bath; mechanical room; laundry room; storage; sleeping room for night attendant; security/camera room; dog agility/training room indoor and outdoor; indoor daycare; indoor/outdoor waterdog pool; shelter night depository; conference or community room; and private boarding kennel to hold 50 adjacent rooms on 2 floors. The parking lot can hold 40 vehicles and is well paved with lines for parking. The landscape is fresh and clear of debris and has excellent curb appeal.

Sources Of Supply:

Dallas County has a vast selection of big box retail stores such as Home Depot, Staples, Office Max, as well as Wal-Mart, Target, and other service facilities. We do not anticipate any issues in acquiring any supplies for office, maintenance, or Inventory.

Availability Of Labor:

The Business does not anticipate any problems adding employees as the need arises. The unemployment office of Dallas County reports that 9.7% of Dallas County residents are currently unemployed and are skilled enough to handle the work we perform. If we see the need to add on additional employees we do not feel this would be an issue.

9.7% of Dallas Counties resident’s are currently unemployed. Breaking this number down further it equates to over 1809 individuals. Of this amount over 200 individuals qualify for a position within our company.

Training will consist of hands on job training done solely by the business owner for a period of 30 days. The potential employee’s will be asked to perform all services and deal with customers in a professional courteous manner at all times under the owner’s direct supervision. At which time, employee’s passing there 30 days will then be allowed the opportunity to work independently as long as they cohere to all company policies and procedures. These employees will be bonded by the Lords of London.

Compensation for each employee will start at $12.00 per hour based on credentials and on a part time or full time working schedule. Quarterly reviews will be in place and pay raises will be decided solely upon the owner’s discretion. Reviews will be based on product

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knowledge, service fulfillment, positive attitude, neat and clean appearance and the ability to work independently and complete all assigned tasks in a timely manner. The business owner will base these reviews and compensate the employee’s achieving these goals in fifty cent hourly increments. A potential employee working to our standards could expect to see 4 potential raises per year and up to an increase of $3.00 more per hour at the end of one year of service. Also, all employees’ will receive 1 weeks paid vacation and 5 paid sick days per year after 1 complete year of service from their hiring date. Additionally health care plans, retirement plans, and additional personal time off will be allocated on a seniority basis and as obtained by the company. No current compositions for these provisions have been put into place at this time.

Capital Equipment List

(2) Dell 3.2 GHz Tower PC $2600.00(1) Credit Card Machine $475.00(1) Cash Register $880.00(10) Standing Light Fixtures $350.00(2) Office Desk w/ Chairs $575.00(2) Industrial Work Benches $400.00(-) Misc Office Supplies $500.00(1) Fax, Printer, Copier $500.00(-) Misc Starting Inventory $500.00(3) Advertising Signage $800.00(1) Industry Software Bundle $1200.00(-) Fencing for outside $3000.00(10) Kitty condos $500.00(15) Doggy condos $2500.00(-) Assorted different foods cat/dog $500.00(20) Lamb skin blankets $300.00(1) Pressure washer $750.00(2) Medical pet beds $630(2) Medical Cabinets $ 490(2) Emergency care cages $ 625(2) Procedure carts $1162(2) Mobile Procedure Lights $ 507(2) Mobile stools $ 135(2) 6 piece sets stainless steel medical bowls $ 13(2) 6 piece sets stainless steel medical pails $36(2) Surgical utility tables $ 260(2) Portable toilets and commodes $29(1) Pet Grooming Bath tub w/ramp $1200

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(2) Grooming arm w/clamps $ 20(2) Dog dryer $80(2) Pet grooming table $120

V. Sales Strategy

Pricing Strategy:

The business is looking to enter the market place with a competitive comparable pricing strategy. Due to the overwhelming demand for our services, we do not foresee any issues in utilizing this strategy at this time.

Promotion & Distribution Strategy:

The business will employ the following tactics for our promotions. The use of radio advertisement, flyers, and logo branded items, local paper advertisements, and finally our grand opening luncheon.

Radio Advertisement:

Radio advertisement will consist of 14 one-minute-long pre-recorded voice overs for our business. Highlighting the location, services, and hours of operation during the morning commute, afternoon lunch hour, and evening commute. The radio ads will run the last three weeks in April on different radio stations. Catering to these markets will most likely be in the same audience of our target market. The projected cost for this form of promotion is $1,980.00

Flyers:

The use of paper flyers will be employed to reach the general population of Dallas County from predetermined local “hot spots”. Flyer’s will be hand distributed 2 weeks prior to opening announcing our grand opening date and times and will also include our address and contact information. The desired locations will be the local mall, county hospital parking area, down town business district, and also other locations until all flyers have been handed out. The estimated cost for delivering hand printed 3-colored copies is $179.00 for a grand total of 5000 flyers.

Logo Branded Items:

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The business will use logo branded items such as pens, business cards, hats, cup cozies, and bumper stickers. All branded logo items will be distributed at our grand opening cook out luncheon as door prizes along with (10) $50 dollar gift cards on a raffle number basis. Estimated promotion cost of $750.00.Local Paper Advertisement:

The business intends on placing a 3 week ¼ page advertisements in the Dallas Penny saver. This publication reaches more then 70,000 homes per week and is expected to attract a return of 2% in customers. The projected cost for this 3-week advertisement will be $900.00 and will run the first three weeks of May to attract new business after our grand opening.

Grand Opening Luncheon:

The business knows the best way to introduce yourself to your local community is with a free lunch! The business is looking to do just that with our Grand Opening Luncheon! Offering a free cook out of hot dogs, hamburgers, chips, salads, sodas, and other finger foods is the perfect way to get our local community involved with our grand opening. In the first weekend of May, The business will hold its grand opening luncheon to everyone in the community. Live music, a ball crawl for the kids and balloon clown will be on hand to ring in this special event. Plans are to start at 11am and go till about 6pm to introduce ourselves and our company to the neighbors over a great burger and drinks. Door prizes and other promotional items will be handed out at this time as well and plans to make this a yearly tradition are in the works. Estimated project cost of $1500.00 dollars.

Customer Conveniences

Customers will be overwhelmed by our state of the art facility. New equipment and a well lit, clean facility will give our customers a feeling of pride and integrity when they walk thru our doors.

Customers will have various accepted payment methods such as cash and major credit card processing.

Well maintained landscapes and clean well marked parking lot spaces will entice new customers to view our facility.

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VI. Management Summary

Personal History & Related Work Experience

The principal owner of this business will be Ebony Flowers. Bringing over 25 years of real life business experience will be the key in seeing this through with the following highlights.

-25 years of combined Business Management & Operations experience within a similar industry.

-Professionally educated in Business Administration and possess a Master’s Degree from American Intercontinental University 2016.

-Created, Overseen and developed marketing and sales strategies for numerous companies and corporations within the past 10 years. Including Kimberly Clark TXU and PepsiCo.

-Complete knowledge of industry specific equipment, materials, and excellent vender relations.

Duties & Responsibilities

As the owner of the business; Ebony Flowers will assume any and all responsibilities in every aspect from the beginning stages to the full development of the business. He will solely be responsible for any and all business implementations such as found on the following list below.

-Accounting/Financial decisions-Equipment use, maintenance, and care.-Customer relations and problem solving-Completing all services rendered-Employing any and all company policies-Utilizing Advertising and promotions-Establishing all working budgets & promotions-Achieving sales goals & development

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-Offering Complete customer satisfaction-Building quality relationships with all customers

Compensation Package

The business realizes its greatest goal is to achieve profit. The current pay plan is in full effect for the owner/manager Ebony Flowers.

Current weekly Salary: As the business begins to see profits, the owner; Ebony Flowers will find it necessary to draw upon this funding. A reasonable salary to expect in this position will be $2300.00 dollars per week for 52 weeks with an annual yearly bonus of $1200.00 dollars.

Additional Compensation: Also as the business grows the need for personal days and sick time will be associated with this position as well as any health care benefit programs and will begin to come into place at the conclusion of our first full calendar year of business.

Board of Directors

Inside Representation:

-Sole Owner: Ebony Flowers. -

Outside Representation:

-Accountant: .

-Lawyer: .

-Insurance: .

-Payroll: .

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VII. Financial AnalysisStart-up Funding

START-UP EXPENSES (REQUIREMENTS)OPEN FOR BUSINESS YEAR 2018OFFICE SUPPLY/PAPER/FAX PAPER/PRINTER INKS $473 MARKETING/WEB/BUSINESS CARDS/BROCHURES/ADS $4,105 EQUIPMENT/POS/HARDWARE/SOFTWARE/PHONES/DESK $6,580 ARCHITECTURE/DECORATION/REMODELING $2,023 OTHERS-LEGAL (PERMITS/TRADEMARKS/CORPS) $610 Land Purchase 20% Deposit $60,000 INSURANCE $300 Office Construction $75,000 Grooming Equipment $2,000 Vet Station Equipment $4,000 OTHER D $0 FRANCHISE FEE $0 BUSINESS FEE TRANSFER $0 TOTAL START-UP EXPENSES ($155,091)START-UP ASSETS  CASH $0 INVENTORY $31,000 OTHER $0 TOTAL CURRENT ASSETS $31,000 LONG-TERM ASSETS $0 TOTAL ASSETS $31,000 TOTAL REQUIREMENTS ($124,091)FUNDING & INVESTORS  OWNER 1 $9,000 BANK 1 $35,000 BANK 1 $750,000 TOTAL INVESTMENT COLLECTED $794,000 ACTUAL LIABILITIES  ACCOUNTS PAYABLE $1,000 CURRENT BORROWING $750,000 OTHER LIABILITIES $0 CURRENT LIABILITIES $751,000 LONG-TERM LIABILITIES $300,000 TOTAL LIABILITIES $300,000 LOSS AT START-UP $155,091TOTAL CAPITAL ($146,091)

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TOTAL CAPITAL & LIABILITIES $153,909

Projected Profit & LossPRO FORMA PROFIT AND LOSS (P&L)  2018 2019 2020SALES $394,020 $506,466 $658,406 Direct Cost of Sales $106,500 $138,450 $179,985 Other $0 $0 $0 TOTAL COST OF SALES $106,500 $138,450 $179,985 Gross Margin $287,520 $368,016 $478,421 Gross Margin % 72.97% 72.66% 72.66%EXPENSES:      PAYROLL $318,000 $333,900 $350,595 Sales and Marketing and Other Expenses $2,500 $2,500 $2,500 Depreciation $500 $500 $500 Leased Equipment $0 $0 $0 Utilities $0 $0 $0 Insurance $250 $250 $250 Rent $10,000 $10,000 $10,000 Payroll Taxes $38,160 $40,068 $42,071 Gas and Maintenance $1,000 $1,000 $1,000 Other $0 $0 $0 TOTAL OPERATING EXPENSES $370,410 $388,218 $406,916 Profit Before Interest and Taxes ($82,890) ($20,202) $71,504 Interest Expense 20650 20300 19950Taxes Incurred -$41,721 -$25,435 -$1,774NET PROFIT ($61,819) ($15,067) $53,328 NET PROFIT/SALES -15.69% -2.97% 8.10%

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Projected Cash FlowPRO FORMA CASH FLOWCASH FROM OPERATIONS 2018 2019 2020Cash Sales $394,020 $506,466 $658,406 Cash from Receivables $0 $0 $0SUBTOTAL CASH FROM OPERATIONS $394,020 $506,466 $658,406 Additional Cash Received      Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $67,261 $20,509 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $794,000 $0 $0 Subtotal Cash Received $1,188,020 $573,727 $678,915 EXPENDITURES FROM OPERATIONS 2018 2019 2020Cash Spending (CGS+Payroll) $424,500 $472,350 $530,580 Payment of Accounts Payable $59,707 $61,615 $63,618 SUBTOTAL SPENT ON OPERATIONS $484,207 $533,965 $594,198 Additional Cash Spent      Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $5,000 $5,000 $5,000 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 SUBTOTAL CASH SPENT $489,207 $538,965 $599,198 NET CASH FLOW $698,813 $733,575 $813,291 CASH BALANCE $1,397,626 $1,467,150 $2,325,396

Projected Balance SheetPRO FORMA BALANCE SHEETASSETS 2018 2019 2020Cash $698,813 $1,432,388 $2,245,679 Accounts Receivable $0 $0 $0 Inventory $31,000 $31,000 $31,000 Other Current Assets $0 $0 $0 TOTAL CURRENT ASSETS $729,813 $1,463,388 $2,276,679 Long-term Assets $0 $0 $0 Accumulated Depreciation $500 $500 $500 Total Long-term Assets ($500) ($500) ($500)TOTAL ASSETS $729,313 $1,462,888 $2,276,179 Liabilities and Capital      CURRENT LIABILITIES 2018 2019 2020

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Accounts Payable $1,000 $1,500 $2,000 Current Borrowing $750,000 $817,261 $837,770 Other Current Liabilities $0 $0 $0 SUBTOTAL CURRENT LIABILITIES $751,000 $818,761 $839,770 Long-term Liabilities $295,000 $290,000 $285,000 TOTAL LIABILITIES $1,046,000 $1,108,761 $1,124,770 Paid-in Capital $794,000 $0 $0 Retained Earnings ($1,043,426) $374,636 $1,103,524 Earnings ($67,261) ($20,509) $47,886 Total Capital ($316,687) $354,127 $1,151,409 Total Liabilities and Capital $729,313 $1,462,888 $2,276,179 NET WORTH ($316,687) $354,127 $1,151,409

Business RatiosRATIO ANALYSIS  2018 2019 2020SALES GROWTH 0.00% 30.00% 30.00%

       PERCENT OF TOTAL ASSETS 2018 2019 2020Accounts Receivable 0.00% 0.00% 0.00%Inventory 4.25% 2.12% 1.36%Other Current Assets 0.00% 0.00% 0.00%Total Current Assets 100.07% 100.03% 100.02%Long-term Assets 0.00% 0.00% 0.00%Total Assets 100.00% 100.00% 100.00%

       Current Liabilities 71.80% 73.84% 74.66%Long-term Liabilities 28.20% 26.16% 25.34%Total Liabilities -330.29% 313.10% 97.69%Net Worth ($316,687) $354,127 $1,151,409

       PERCENT OF SALES 2018 2019 2020Sales 100.00% 100.00% 100.00%Gross Margin 72.97% 72.66% 72.66%Selling, General & Administrative Expenses 0.63% 0.49% 0.38%Total Operating Expenses 95.86% 74.58% 57.37%Profit Before Interest and Taxes -22.89% -5.43% 9.75%

       MAIN RATIOS 2018 2019 2020Current 143.42% 152.03% 154.22%Quick 107.47% 57.16% 37.39%Total Debt to Total Assets 102.84% 112.06% 114.87%Pre-tax Return on Net Worth 0.00% 0.00% 2404.49%

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Pre-tax Return on Assets -1084.30% -3556.11% 1523.02%       ADDITIONAL RATIOS 2018 2019 2020Net Profit Margin -17.07% -4.05% 7.27%Return on Equity 21.24% -5.79% 4.16%       ACTIVITY RATIOS 2018 2019 2020Accounts Receivable Turnover 0.00% 0.00% 0.00%Collection Days #DIV/0! #DIV/0! #DIV/0!Inventory Turnover 29.11% 22.39% 17.22%Accounts Payable Turnover 50% 50% 50%Payment Days 338.03% 390.03% 400.03%Total Asset Turnover 185.10% 144.00% 110.77%       DEBT RATIOS 2018 2019 2020Debt to Net Worth -330.29% 313.10% 97.69%Current Liab. to Liab. 71.80% 73.84% 74.66%

       LIQUIDITY RATIOS 2018 2019 2020Net Working Capital ($21,187) $644,627 $1,436,909 Interest Coverage -22.90% -73.82% 31.07%

       ADDITIONAL RATIOS 2018 2019 2020Assets to Sales 185.10% 144.00% 110.77%Current Debt/Total Assets 102.97% 112.26% 115.15%Acid Test 143.32% 75.77% 49.40%Sales/Net Worth -80.37% 69.92% 174.88%Dividend Payout 100.00% 100.00% 100.00%

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