Lucinda King Events Portfolio 15.04.09

Experience

Boasting fives years experience working within the events industry,working for some of the UK’s top ten experiential marketing andsponsorship agencies.

Responsible for the management and production of a huge varietyof events for some of the world’s top brands including:

Coca-Cola GB L’Oreal PepsiCoTiger Beer Waitrose Virgin TrainsFrench Connection Renault PhilipsVirgin Unite Bhs StarbucksBHF Schweppes ASOSVirgin Unite Virgin Holidays Kleenex

Work History

• EXPOSURE PROMOTIONS: September 2008 – March 2009

- Freelance Junior Producer–

• BHS: May – July 2008- Freelance Producer

• TIME-BASED EVENTS: January – May 2008- Freelance Senior Events Manager

• EVOKE MARKETING & EVENTS: July – December 2007- Senior Account Manager

–• CANDOUR MARKETING: May – July 2007

- Senior Account Manager

• THE WORKS LONDON: December 2003 - Feb 2007- Account Exec / Account Manager

Key Industry Skills

• Integration with creative department in development of event concept• Budget development / management / reconciliation up to £500k• Formulation of strategy: Who, where, when, how, reach, budget etc.• Full project support under the direction of the event department’s

Account Director• Ongoing client liaison, from receipt of brief to evaluation stage at

campaign close• Development and delivery of presentations• Overseeing of all supplier and third party relationships (creative, venue,

production, staffing, catering etc.)• On-site event management (overseeing set-up / live event / de-rig)• Event reports / evaluation presentations

Virgin Unite 'Through the Looking Glass'

Campaign Overview• Charity ball & auction to raise funds for Virgin Unite's worthy causes• The ultimate aim was to provide a memorable 'must attend' event

experience from the moment guests arrive to when they leave• Venue: The Brewery, Chiswell Street• Theme of the event was inspired by 'Alice in Wonderland'• Exposure events handled the full event production and creative,

including 3D design• PR was handles by Exposure Comms, including red carpet

management

Budget• £150k

Summary of Responsibilities

• Day to day Client management• Management of all print collateral including menus, signage,

programmes, event identity, website, e-flyer etc.• Staff selection and management• Management of set-design and build / day to day contact with supplier• Venue management & negotiation• Catering • Management of all third party suppliers including lighting, dressing,

staffing, props etc.

Bhs Autumn / Winter Press Show

Campaign Overview• 1 day event, 9am -7pm• Venue: Il Bottaccio• Showcasing Bhs A/W womenswear, childrenswear, menswear and

homeware collection • Over 150 attendees• Champagne & canapés provided by The Recipe • Great feedback from Sir Phillip Green himself who attended the event

Budget• £25k

Summary of Responsibilities

• Day to day Client management• Budget management & reconciliation• Responsible for liaising with all departments at Bhs • Responsible for sourcing venue, stylists, florists, catering and staff• Responsible for all event logistics and planning including :

– Bhs product ordering & delivery– Load in / out - including vehicle hire and parking– Prop sourcing– Management of all on-site crew - security, rigging crew, Bhs, caterers,

stylists & florist– Installation of Bhs lighting ‘set’, AV and generic lighting throughout venue– Preparation of health & safety, risk assessment documents and production

schedule

Walkers “Lunch Happy” Campaign

Objectives• Driving mass awareness of Walkers national call to celebrate lunch• Encourage the British public to ‘lunch happy’• Promote the launch of new crisp flavours

Campaign Overview• 1 BIG day (“Lunch Happy Friday”)• Covering 111 sites at iconic locations in 8 major cities nationwide• 50,000 branded deckchairs • 66,000 packets of crisps• 1.7 million consumers experienced the campaign• 18% increase in sales during the campaign

Budget• £500k

Summary of Responsibilities

• Complete account management from concept through to evaluation, working with the Client and OMD to produce a successful integrated campaign

• Working with 8 local radio stations including Capital FM • Regional site visits to main and guerrilla sites• Development of detailed schedules and route maps for both main site

and guerrilla activity • Responsible for managing the production of 50,000 branded deckchairs

in China and attending British Standard Safety tests• Deckchair distribution schedules (no. of chairs per site based on size of

promotional space)• Management of deckchair distribution including regional storage,

transportation to site and collection of left over product• Management of product including: ordering, distribution and delivery• Responsible for training 70 brand ambassadors & 10 event managers• Compiling event reports and producing an evaluation report

Waitrose Summer Bar

Objectives• To drive the high Waitrose brand profile and build awareness amongst

the core consumer during popular summer events• Entice consumers (event attendees) into the franchise through a

special ‘refreshment experience’ that communicates the Waitrose story

Campaign Overview• Touring bar serving Champagne, wine, and soft drinks• Six popular summer events including Hampton Court Music Festival,

Blenheim Palace music festival, Burghley Horse Trials, Gunnersbury Music Festival, Gatcombe Horse Trials and Broadlands House.

• Over 300,000 guests • £650,000 spent

Budget• £150k

Summary of Responsibilities

• Day to day client management• Management of six individual budgets (one budget per event up to £25k

per event)• Management of event takings including float and banking• Development of the bar’s look and feel• Responsible for sourcing marquee supplier and working up design of

overall look and feel• Overseeing the bar build off site and installation on site• Production of uniforms, menus, programmes and postcards• On site staff training and management• Development of all event documentation including risk assessments

schedules, stock reports and training guides• On site management of set-up / activation / de-rig• Compiling event reports and evaluation documents

Tiger Singapore Chilli Crab Festival

Objectives• Create an event to celebrate Singapore’s best exports (particularly

Singapore Chilli Crab & Tiger Beer) in association with Singapore Tourist Board and Tiger Beer

Campaign Overview• 6,801 event attendees• 2,330 bottles of Tiger Beer sold• 1,874 portions of Singapore cuisine sold• 2,000 competition entries• PR Coverage including The Evening Standard, Olive, Time Out etc…

Budget• £25k

Summary of Responsibilities

• Day to day client management including weekly status meetings with Singapore Tourism Board and Tiger Beer UK

• Development of logo, event identity and concept• Management of pre-promotion activity including fly postering, clean

graffiti and flier distribution• Venue management: site plans, schedule, contracts• Liaising with the local council seeking permission for the outdoor event• Responsible for sourcing traditional Asian entertainment including lion &

dragon dancers, martial arts and musicians, fortune tellers, Indian henna tattoos and Chinese calligraphy

• Responsible for overseeing all onsite production including stage, VIP area, Market Stalls, Food tent and bars

• Responsible for sourcing an authentic Singaporean caterer to produce the traditional Singapore chilli crab dish

• Management of product delivery, stock control and sales reports• Responsible for management of Vibe bar and promotional staff

Tiger 16ft Underground

Objectives• Leverage Tiger’s premium brand values through kickboxing in the UK• Build brand credibility through association with the sport• Drive brand awareness amongst the target audience (18-35 males)

Campaign Overview• 570 people at the event• 200 people turned away• 3,500 bottles of Tiger drunk• 400 servings of noodles eaten• 160 competition entries

Budget• £25k

Summary of Responsibilities

• Day to day client management • Development of logo, event identity and concept• Management of pre-promotion activity including: fliering, flyposter

campaign, urban junkies (website), time out, and Tiger website• Sourcing appropriate venue, producing site plans, schedule, contracts• Liaising with the local council, police and St John’s ambulance• Sourcing and management of BBC 1 radio DJ’s Bobby Friction & Nihal • Responsible for overseeing all onsite production including boxing

arena, DJ platform, catering stand, bars, entrance and general look and feel

• Responsible for sourcing an authentic Malaysian caterer to cook simple noodle dishes on site

• Responsible for the management of promotional staff including the MC, DJ’s, Referee, Fighters and bar staff

Testimonials

"Lucinda met all of our needs and exceeded our expectations on the pastthree events we had her produce. She is meticulously organised and withher attention to detail, everything went without a hitch. We wouldn'thesitate in using her services again.” Rebecca Roberts, PR Manager, Bhs

“Lucinda King worked for me for three years taking day to dayresponsibility for a variety of clients. She is a very capable individual withexcellent client and supplier handling skills. She has extensive operationaland production skills and is committed to delivering the best job possible forher clients.” Lisa Homewood, Account Director, ID Info

Testimonials

“Always up for a challenge, articulate and fun, mad and yet responsible,adaptable and highly creative.”Clare Foot, MD, Experience (formally known as TheWorksLondon)

“Lucinda is a committed and enthusiastic colleague, who is very organisedin her approach to her work and her passion for what she does comesthrough in every aspect of her account handling skills. She is pro-active inher approach to campaigns and always delivers. Lucinda is also a bubblyand positive person who is an asset to the internal team dynamics.”Joanne Hunt, Managing Director, Evoke Marketing