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Global CTO - Telefonica Global Resources

23.01.2012

MWC 2012

Evolutionary LTE Network with advanced services

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4G Advanced services: new

technology, new possibilities

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Description

Real NetworkWith

ServicesTelefonica presents one of the world's first LTE real network with advanced and innovative features using Alcatel Lucent’s LightRadio technology and the most advanced devices on the market, Galaxy last generation Tablets and Smartphones from Samsung

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Next future

Next future

It is evident the growing need for small cells in mobile to cope with growing traffic

Telefónica shows the LigthRadio cube working and integrated into a real LTE network as a solution of metrocells which picks up the traffic

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Coverage and Capacity

Network Coverage at FIRA

Metrocells combined intelligently with macrocells to extend coverage and capacity within some hot points and avoiding interference problems due the implementation of advanced features in the network

Distribute architecture

Modular construction Fiber from header to

the core Interference

mitigation

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Advantages

LTE network advantages

Significant increase in speed and network capacity

Spectral efficiency

Deployment costs are far lower and more environmentally friendly as it facilitates the sharing of infrastructure and its dimensions are much smallerLow latency

Scalability in bandwidth, since 1.4 MHz to 20MHzInterconnection with heterogeneous access networks

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In the booth

NewsDeclarations

Videoconferences

Interviews

Videos

TV

Analysis

OpinionsGamesAugmented Reality

Video wall with life video + TV screens for HD video

Video Wall distributes Telefonica executives speech, key notes, round tables, FIRA videos, and other contents…Telefonica TV Team (called Diario TV) transmits some of this news to be showed on live in the videowall . There are available some Smartphones and Tablets to show what is happening around MWC and to connect on live with Ayre and Arts.

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For the press and executives

They carry tablets with…TWO APPLICATIONS

a) how to reach and move in the MWC (location and information)

b) outside the FIRA (main hotels, etc).

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INTERACTIVE

PLATFORM IN

THE CLOUD

High capacity

platform hosting

the videogame Multi-device game (Laptop,

smartphone, tablet)

Includes logistics, presentations, messages ...etc stan. It's a way of

"taking the booth in the Tablet"

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Ambassadors

Telefonica Ambassadors showing the LTE functionalities with Tablets and Smartphones around the FIRA.

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