2014 © Zehnder Communications Inc social media: ready to connect? learn something? get help?
LSU MBA Spring Training - 2014 Social Media Trends & Strategies
Nov 11, 2014
This presentation contains insights into four key social media strategies for marketers in 2014: social media content marketing, social media time of day posting, paid social media ("Facebook Ads"), social media channel selection.
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- 1. 2014 Zehnder Communications Inc social media: ready to connect? learn something? get help?
- 2. 2014 Zehnder Communications Inc congrats! youre the new ceo of grey dot inc.
- 3. 2014 Zehnder Communications Inc
- 4. 2014 Zehnder Communications Inc
- 5. 2014 Zehnder Communications Inc
- 6. 2014 Zehnder Communications Inc
- 7. 2014 Zehnder Communications Inc
- 8. 2014 Zehnder Communications Inc
- 9. 2014 Zehnder Communications Inc content time of day ads channels
- 10. 2014 Zehnder Communications Inc content Lobster crawfish
- 11. 2014 Zehnder Communications Inc restaurant backyard crawfish content
- 12. 2014 Zehnder Communications Inc tailgate backyard crawfish content
- 13. 2014 Zehnder Communications Inc content crawfish tailgate lsu football seafoodfood festivals recipes giveaways alumni
- 14. 2014 Zehnder Communications Inc content development checklist: ! 1. post with purpose - mission statement 2. know your audience - personas 3. know what you want them to do - conversion 4. test content (messages + types) - variations 5. purge bad, introduce new - its alive! 6. calendar everything! content
- 15. 2014 Zehnder Communications Inc content calendar content
- 16. 2014 Zehnder Communications Inc content time of day ads channels
- 17. 2014 Zehnder Communications Inc time of day best time of day to post content? 11:23am8:00am 4:30pm
- 18. 2014 Zehnder Communications Inc dont guess! time of day
- 19. 2014 Zehnder Communications Inc employee productivity periods 9:00am 11:30am 2:00pm 4:30pm popular posting times time of day
- 20. 2014 Zehnder Communications Inc audience activity time of day
- 21. 2014 Zehnder Communications Inc your activity time of day
- 22. 2014 Zehnder Communications Inc time of day
- 23. 2014 Zehnder Communications Inc best time of day to tweet? 9:00am7:30am 3:30pm time of day
- 24. 2014 Zehnder Communications Inc time of day matters: 1. no impressions, no value 2. waste of money time of day
- 25. 2014 Zehnder Communications Inc Im good! Youre doing a spectacular job, blake!
- 26. 2014 Zehnder Communications Inc content time of day ads channels
- 27. 2014 Zehnder Communications Inc ads pay to play
- 28. 2014 Zehnder Communications Inc $5 ads
- 29. 2014 Zehnder Communications Inc ads
- 30. 2014 Zehnder Communications Inc as much as I hate to admit it, social ads should be a part of your social strategy. start smart start small theres a threshold ads
- 31. 2014 Zehnder Communications Inc content time of day ads channels
- 32. 2014 Zehnder Communications Inc channels facebook twitter
- 33. 2014 Zehnder Communications Inc channels
- 34. 2014 Zehnder Communications Inc linkedin channels
- 35. 2014 Zehnder Communications Inc 2 new members per second 40%check daily 8,000new groups weekly 300,000,000 linkedin users channels
- 36. 2014 Zehnder Communications Inc slideshare channels
- 37. 2014 Zehnder Communications Inc channels
- 38. 2014 Zehnder Communications Inc blogs your site, your application channels
- 39. 2014 Zehnder Communications Inc mmmgravy!
- 40. 2014 Zehnder Communications Inc mashable.com techmeme.com digg.com reddit.com thenextweb.com quartz linkedin pulse blog.bufferapp.com
- 41. 2014 Zehnder Communications Inc i love buffer!
- 42. 2014 Zehnder Communications Inc socialbro
- 43. 2014 Zehnder Communications Inc lets talk!
- 44. 2014 Zehnder Communications Inc thank you!
- 45. 2014 Zehnder Communications Inc blake killian [email protected] @blakemakes (504) 962-3725 ! slideshare address
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