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ToAddl. Chief Secretaries/pr. SecretarieslSecretariesin-charge of rural sanitation.All Srates[dTs
subject: A weeldong behavior change campaign ,,Ganclagi IVIukt Bharat (GMB),, fromAugust g to August IS, 2010 _ re;. o -------'
Sir/Madarn,
with reference to the Do lette'dated .22t1'Ju,y,2020 of secretary, L)eparlnrent ofD,inlcing water and Sanitation, Ministry of Jal siror.tiuJarlssed to chief secretaiies of alithe States'{J ls, I am huppy to share tle details oi ";;[l;rg be]ravior change campaigno'Gandagi Mukt Bharat (CMB),, f,r.orn August g t" A;;;; $,202a.
2' l'he highlight of this weekiong programme is the i,a,guration of Rashtriyaswachhata l(endra (RSK) on l"'August, 2020 at Gandhi r)arshan, Rajgliat. l,lew Deihi.RSK is being set up as an experience clente' with maximum citizens, engagement to impailinformatton' awareness and education around Su,achhata in a hi-tech edr"rtainment formatwith balanced mix of digital ancl outdoor exhibits.
3' As part of the GMB, evely state/uT is requested to actively participate ancl mobilizecommunity at all levels - districts,blocks, *a ,irrugr; - f;. prornoting positive behaviorchange on sanitation and hygiene. ih" foliorui,rg .chlJul. rlr.r"".klong (Aug g .- A,g 15,202q GMB campaign may be rerbrredlfollowediy ilr. iiut.riurr.August 8,2020: e-Ratri crraupai with sarpanches by the District colrectors.
filfiilii,l; i?it.:ffiit;gn led bv vil1age Mukhivas rsarpanches to colrect and segregate
August I0' 2020: shramdaan in panchayats to whitewash / cleaning of public buildings &La,nch of sBM trl-otliJg nc,a.aer3rv. forl oDF plus education an4 awareness. states ar.erequested to e'courage'dwaclfiagruhi, to use thid rvn u"r"o technology to update theirknowledge on oDF prus by criaririg a torl-fi.ee number r g001g00404,
Contd..,
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August ll, Z02A: SBM IEC Message: Wa}l painting day in villages, Five ODF Plr"rs wall
paititir-rgr have already been slr.ared with the StateslUTs. It would create an atmosphcre ofj'urr-undolan for srvachhata if all villages take part in wall painting abhiyaan for swachhata,
taking nocessary COVID-1 9 precautiotls,
August 12r2020: S}I'arndaan in villages: TIee Plantation activities
August 13rZ02A: Online painting competition (classes 6 to 8); essay colllpetition (classes 9
to iZ) on the theme of "Gandagi Mukt Mera Gaon" & Virtual tour of the RSK by Union
Minister of Jal Shakti.
August 14,Z}2}:Cleaniiness and Sanitization drives in Primary I'lealth Centres (PHCs).
August lS, 2020:lnclependence Day: ODF Pius declarations of villages in Aanr Sabha.
4. While these sriggestions are indicative, districts may take more innovative measures
based on local ideas and innovations. Activities rnay be planned keeping in mind the
prevailing COVID-19 situation, and rnaximum precautions as per standard guidclines with
io..,. o* virtual platforms and interaction mediums to be taken whiie designing the
activities. The fulcls rurclel the Slate IEC component of SBI\4G may be used fbr the
campaign.
5. I request you to issue necessary instructions to the districts and blocks to celebrate
the GIvIB week inlbefitting maruter and to monitor its impiementation at State level' Your
personal leadcrshifrwill be invaluable in this effort-
Yourf,fuithfullv.\t\u*i,
(Arun Baroka)
Additional Secretary to the Govt' of IndiaPhone: 0t l-24362192
E-mail: arun.baroka@nic. in
Copy to ; Mission Di-r-ector.slstatc Coordinators, SBM(G), A11 StatesiUTs
No.S- I 8Al U 6DA20-SBM-DDWSGov$rrunent of lndiaMinistry of Jal Shakti
Departrnent of Drinlting Water & SanitationSwachh Bharat Missiori {Grarrteen)
4tl'Floor. Pt. Deenclayal Antyo<laya BhavanCGO Coniplex, Lodhi Road
New Delhi - 110003Datecl, 7th August, ?020
ToAddl Chief Secretaries/Pr. Secretaries/SecretariesIncharge of Rlual SanitationAll StateslUTs
Subject: I'rugress reporfing of ((Gantlagi Mukt Bharat (GMB)" campaign *etivities
Sir/Madam,
Please refer to my letter No.S-18011/2/2020-SBh{-DDWS dated 30tr' hrly, 20?0regarding launching of a r.ryeeklong beiravior change campaign "Gandagi Muht Bharat(GMB)" fiom August I to August 15,2*20.
2" The l':ighlight cf this wceklortg progranlrl:e is the inauguration of Rashtriya SrynchhataKenth'a (RSK) on St" August, 2020 at Garrdhi Darshann Rajghat, Nerv Delhi. RSK is being setup as atr experience center with maxinrum citizens' engagement to impart intbrmatiorr,awareness and education atound Swachhata in a hi-tech edutairunent tbrrnat with baianced nlixoldigital and outdoor exliibits"
3. As part of the GMB campaign week, every StatelUT is recluested to actively participateand rrrobilize comntunity at all leveis - districts, blocks, and villages * for prornoting positivebeliavior change on sarritation and hygiene. The list ol'acti\lities to be undertaken under GMBrveek ate highlighted in Annexure. I'he progress of these activities is ta be reported under thededicatecl GMB pcrtal (1,'ittfslii+r,lil*l$ihj:r:,r*ftXUSS: t.S*:,llti&:tb"IL$-ti) created by DDWS.StateslDistrists catr reporl progress for various aetivities under GMB carnpaign using theirexisting State/Distt'ict IMIS login from 8tt'August onr,tards.
4. I request you to issue necessary irrstructions tc the districts ancl blocks to celebrate theGMB rveek in a befitting rllanller and to report l]rcgress in GI\48 portal orr daily basis. Based onprogress repoiled, best perfamring Districts/Sarpanclrcsl Swachiragrahis wilt be felicitated or-r
2"d october,2A2A.
Additional Secrctary to the Gor4. of IndiaPhone; All-2436?.192
Copy to: Mission Directors/State Coordinators, SBM(C). All States/IJTs
Annexrtre
Day-rvise list of activities for Gantlagi Mukt Bhnrat {Aug I - Aug 15}
August 8, 2020: e-Ratri Chaupal with sarpanches by the District Colleetors.
August g,2*2*: Campaign led by Village Mukhiyas / Sarpanches ta collect and segregete
Single Use Plas{ics (SUPs).
Aggust 10, 2020: Sllarn<laan irr panclrayats to rvhitewash / cleaning of public buildilgs &Launch of sBM Mobile Acaderny fol oDF Plus educ.atiotr and
awat'eness. States arc requested to encottrage swachhagrahis to use this
IVR based tech[ology to update their knowledge on ODF Plus by dialing
a toll-fi'ee number 1800t800404.
Augrrst LtrZAl}: SBM IEC Message: Wall painting day in villages. Five ODF Plus wallpaintings lrave already been sltared with the States/UTs. It rvould create
an atrnosphet'e of jan-anclclan for swachltata if all villages take Part in
rvall painling abhiyaan for swachhata, takirrg necessary COVID-19precautions.
August 12r2fr20: Shramdaan in villages: Ttee Plantation activities
August 13r 2020: Online painting conrpetition (classes 6 to 8); essay colnpetition (classes 9
to 12) on the thetne of "Gandagi Mukt Mera Gaon" & Virlual totu of tire
RSK by Udon Minisler of Jal Shakti.
August 14,2020: Cleanliness and Sanitization drives in Primary Health Centres (PHCs).
Augnst 15,202iI: independerrce Day: ODF Plus declarations of villages in Aarn Sabha.