LSA15: Selling Mobile to SMBs (What's Working Now?)

Selling Mobile to Small Businesses:

What’s Working Now?

20/20 EyeCare, P.S.C.

215 Central Avenue, Suite #101

Louisville, KY 40208

Phone: (502) 636-5766

Fax: (502) 636-5767

Website: 2020icare.com

Brian Huseman

Optometrist

National Brands Local Businesses

Transition from National to Local

Mobile Advertising Best Practices

Affordable price pointQuality campaigns at lower cost

Stay localAttract customers where they work, live, play

Strong calls to actionEngaging messaging on banner and landing pages

Be creative Think outside of brick and mortar

Under promise, over deliverHelp set expectations from the start

Affordable Price Point

• Up to 20,000 banner impressions for $100/month



For as low as $100, local advertisers get the same local targeting and day parting as large powerful brands

What You Get• Custom designed banner ad and landing page

• Strong calls to action

• Target audience down to a 1 mile radius based off address

• Only advertise during hours of operation

• Monthly performance report

Stay Local

Flex-FencingTM enables advertisers to effectively reach nearby potential customers by displaying mobile banner ads within a mile radius of their business and expands outward as needed based on traffic availability

Flex-Fencing

Strong Calls to Action

GoalIncrease interest in vehicles at a local Texas car dealership

SolutionTarget consumers in proximity to the car dealershipPromote multiple offers in the creative

• Banner: • $49 Down, Over 2,500 Cars in Stock

• Landing Page: • Free oil changes for a year• $100 gas card with purchase of new car• Free window tint with purchase of new car

ResultAfter three months, the average cost per consumer-initiated secondary engagement = $12.50

Strong Calls to Action

GoalDrive spring enrollment at community college

SolutionCreated two landing pages and measured performance based on on-hours and off-hours

ResultOff-hours campaign produced 72% of the campaign’s secondary actions

On-hours Landing Page Off-hours Landing Page

Be Creative

GoalIncrease clientele for personal injury lawyer

Solution• Geo-fence 20 local hospitals to target accident victims

and family members• Keep within 0.5 mile radius of locations to target

ResultAfter three months, the average cost per consumer-initiated secondary engagement = $14.23.These great results resulted in campaign renewal.

Be Creative

Link banner ads to UpSnap custom landing pages, Facebook Company Pages, Twitter Profiles, company websites, or any other URLs!

Direct Linking

Under Promise, Over Deliver

Numbers reflect 30 days of actual campaigns with $100 monthly spend (Up to 20,000 impressions a month)

Express Employment Professionals42,145 mobile impressions237 banner clicks per month14 secondary actions per month

Success > Double the Investment

Local Sales Channel Approach

Alison CallahanDirector, Sales SolutionsMobile: (860) [email protected]