LS145 Business Innovation Management Class Intro!

H  E  L  L  O  ,      C  L  A  S  S  !  

I    ’    M      M  A  R  K  

WELCOME  TO  A  DIFFERENT  WORLD  

LS145  BUSINESS  INNOVATION  MANAGEMENT  

A  LI’L  BIT  ABOUT  ME  …  

i  ’  m      a  n      A  t  e  n  e  o  h  o  l  i  c  

Ateneo  Grade  School  ’91  Ateneo  High  School  ‘95  Ateneo  College  ‘99  BS-­‐Management  Engineering  

Ateneo  Part-­‐Nme  Faculty,  ’06  –  JG  School  of  Management  

CM  SUMMIT  TEAM  

WHAT  DO  I    

WANT  TO  DO  

WITH    MY  LIFE?  

follow your head? follow your heart?

Career Options

follow your head? follow your heart?

Career Options

Option # 3 : “The Sweet Spot”

“I  no  longer  wanted  to  be    just  another  cog  in  the  machine.  

    I  wanted  to  build         the  freaking  machine.”  

“ALL IN”

“Twenty years from now,

You will regret more the things that you DID NOT DO, rather than the things

that you DID DO.”

“You’ve got to dream up the world you want to live in.

You’ve got to dream out loud.”

U2, Zooropa

i dream of helping our country

i dream of creating jobs

A vision without action

is just a dream

- Nelson Mandela

... 10,000 members by Q1 2008 ... 100,000 members by Q1 2009

innovation. design. purpose.!

Furniture Design : Concepts!

Vehicle Design : Jeepney 2020!

Full  HD  Wireless  Internet  Access  Built-­‐in  Media  Center  Blu-­‐Ray  Drive  WebCam  Integrated  1TB  Hard  Disk  

“INNOVATE OR DIE” [ ]

Course Overview

AFTER I’M DONE WITH YOU … !

[ a.k.a. “course objectives” ]

YOU WILL …

… Understand the theories, principles, and realities that are driving innovation

and creativity in the global arena, across industries, and individuals

… Embed within yourself the competencies and qualities of innovation and

creativity through experiential learning

… come up with breakthrough ideas that can become viable business

innovations

AFTER I’M DONE WITH YOU … !

[ a.k.a. “course objectives” ]

YOU WILL …

… Understand the theories, principles, and realities that are driving innovation

and creativity in the global arena, across industries, and individuals

… Embed within yourself the competencies and qualities of innovation and

creativity through experiential learning

… come up with breakthrough ideas that can become viable business

innovations

1 COURSE INTRODUCTION

1. Course Overview 2. Ground Rules 3. Expectations Setting 4. ”Getting to Know You” individual presentations 5. Group Assignments

2 GLOBALIZATION + BUSINESS TRENDS = THE INNOVATION IMPERATIVE

1. Globalization - The World is “flat” - The shift of wealth and power to the “east” - The Knowledge Revolution 2. Business Trends - Hypercompetition - Global Markets - Global Supply Chains / Outsourcing - The insufficiency of just efficiency 3. The Innovation Imperative - Countries need to innovate in order to compete - Businesses need to innovate in order to drive growth

3 INNOVATION IN THE PHILIPPINE SETTING 1. Philippine Situationer

- Global Competitiveness Report - What are our country’s competitive advantages - Economic / Market / Industry trends 2. Target “New” new things (we don’t need more foodcarts) 3. Target Regional / Global Markets - What new products / services can we export? 4. Target the “Bottom-of-the-Pyramid” - What new products / services can cater to 90% of the population? - What new products / services can have social impact?

COURSE MODULES

4 INNOVATION DEFINED

1. Defining Innovation 2. Types of Innovation - Business Concept Innovation - Product Innovation - Service Innovation - Experience Innovation

5 HOW TO INNOVATE : PEOPLE AND SYSTEMS PART 1

PEOPLE - The rise of the Creative Class - Types of Innovators - Qualities of Innovators

6 HOW TO INNOVATE : PEOPLE AND SYSTEMS PART 2

SYSTEMS - Innovation toolkits - Innovation processes - Creative environments - Developing a culture of innovation

7 ROUNDTABLE : INNOVATIVE AND CREATIVE PEOPLE

Individual presentations and Roundtable discussion of 4 innovative and creative people from different industries and backgrounds (corporate, entrepreneur, social activist, media)

8 IDENTIFYING OPPORTUNITIES

1. Trendspotting 2. Making sense of industry, market, and consumer trends 3. Framing the problem and defining the opportunities

COURSE MODULES

9 IDEATION : BREAKTHROUGH THINKING AND CREATIVITY PART 1

1. Developing personal creativity 2. Experiential insight-mining

10 IDEATION : BREAKTHROUGH THINKING AND CREATIVITY PART 2 (FIELD WORK)

1. Brainstorming 2. Evaluating ideas

11 REFINING THE IDEA / FIELD WORK 1. Experiential Learning

2. Consumer Observation 3. Ethnography

12 PRODUCT/SERVICE DEVELOPMENT :

1. Designing features and benefits 2. Iterative prototyping

13 FINALS Business Groups to present their Big Idea to mock Panel of “Venture Capitalists” focused only on new ideas.

COURSE MODULES

AFTER I’M DONE WITH YOU …

You will be a

World-Class  Innovator  

[ a.k.a. marketable to companies;

although i wish you’d rather become an entrepreneur ]

you will break the rules

you will change the game

you will change the game

(or the world, for that matter)

you will Think BIG

you will Think BIG and Think Different

you will come up with kickass ideas

you never thought you had in you

you will understand people

you will understand systems

you will generate brilliant ideas

this class

IS NOT

a Sure “A”

!  

this class

IS NOT

a Sure “A”

!  

THIS CLASS

IS 20% ME

AND 80% YOU

this class

IS NOT

a Sure “A”

!  

FLASH ALERT!

I DON’T GIVE QUIZZES

I DON’T GIVE TESTS

this class

IS NOT

a Sure “A”

FLASH ALERT!

I DON’T GIVE QUIZZES

I DON’T GIVE TESTS

[ I’M NOT LOOKING FOR ROBOTS WHO CAN MEMORIZE ]

HOW WILL I GRADE YOU ?

FINAL GRADE COMPUTATION COMPONENTS

Raw Score Letter Grade 92 – 100 A 87 – 91 B+ 83 – 86 B 79 – 82 C+ 76 – 78 C 70 – 75 D Below 70 F

20% - Class Participation 20% - Group Projects / Activities 20% - Individual Projects / Papers 40% - Innovation Project - 7.5% Consumer Observations / Insights - 7.5% The Big Idea - 5% Prototype - 20% Final Presentation / Defense * Peer Grading will be incorporated into the Innovation Project

this class

IS NOT

a Sure “A”

!  

YOU WILL GET GRADED BY THE OUTPUT YOU CREATE

CONSULTATION?

this class

IS NOT

a Sure “A”

!  

ADD ME UP

FACEBOOK : MARKRUIZ YAHOO MESSENGER : mjr23z

SKYPE : MARKRUIZ23

EMAIL : [email protected]

is this the work you’d like to do?

IF NOT

THEN OPEN YOUR MIND

GET CRAZY WITH ME

AND LET’S INNOVATE

[email protected]