L&Rui Concept Group media brand

MEDIA & BRANDING

Media Branding Relations

MEDIA & BRANDING

Social Media DevelopmentCommunications Plan

MEDIA & BRANDING

Social MediaA Multi-faceted communication tool

MEDIA & BRANDING

Level ofSocial Media Engagement

MEDIA & BRANDING

Business.com Social Media Marketing (2009)

MEDIA & BRANDING

Business.com Social Media Marketing (2009)

MEDIA & BRANDING

AcceptanceOf Social Media Marketing

MEDIA & BRANDING

Business.com Social Media Marketing (2009)

MEDIA & BRANDING

Business.com Social Media Marketing (2009)

MEDIA & BRANDING

Objectives

To create positive morale and attitudes within the organization.

To create a people-oriented culture and creative thinking among internal publics.

To generate & expand brand presence in regional markets by 50%.

MEDIA & BRANDING

MEDIA & BRANDING

Strategies

Getting responses through multi-level communications (online & offline).

Educate and sharing ideas, trends and news among internal publics.

Generating brand awareness & lead generation among external key publics.

MEDIA & BRANDING

MEDIA & BRANDING

Actions

Broadcast online up-to-date developments through blogs and online newsletters.

Providing relevant information and reviews by corresponding with news providers.

Emphasizing and strategically broadcast key messages to targeted key publics online .

MEDIA & BRANDING

MEDIA & BRANDING

Calculating the ROIIs it measurable?

MEDIA & BRANDING

RelevanceOriginality

ImpactROI in Social Media

Keeping up to date with latest trends and information.

Getting in-depth feedback from customers, vendors and other publics.

Enhancing organization’s brand image online.

MEDIA & BRANDING

Relevance

Creating and maintaining brand presence within various online communities.

Provide response to queries and effective online service to the various publics .

Getting and broadcasting messages across direct and in real-time.

MEDIA & BRANDING

Originality

Developing new relationships that cuts through cross-boundaries and reach.

Projecting organization as being more than just solution providers but also people-oriented.Providing direct link to customers and various publics in to provide cross-border communications.

MEDIA & BRANDING

Impact