Marketing the Lakes Region of New Hampshire 365 days a year! How we help build your business: Two great publications (distributed domestic & international) • Where to Guide (300,000) • Map & Guide (600,000) Extensive Website Marketing – maintained and promoted to reach • Visitors – Domestic & International • Year-round, seasonal promotion • Group Market- Group Tours, Meetings & Conventions, Reunions • Media & Travel Writers Domestic and International (Europe & Canada) Marketing Campaign • Advertising – Web based and print • Tradeshows – Consumer & Travel Industry Professionals • Sales & Training Missions – Education and Training to Industry Professionals Group Marketing Program • Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service Two Visitor Information Centers • Tilton – Exit 20 Open 7 days a week year round - On site visit planning assistance - Brochure distribution and representation - Flat screen panel advertising - Retail space and locked display boxes • Alton Bay – Mid May – Oct - Brochure distribution and representation Outdoor Kiosk – 24-hour Brochure & Advertising Display • Tilton – Visitor Information Center at Exit 20 • Gilford – Route 11 Scenic Overlook • Alton Bay – Town Docks Email Newsletter & Events Calendar blasts • 1,000+ emailed every two weeks to LRA members, NH media, Industry friends, NH State Representatives Email Information Blasts • 10,000+ emailed 6 times a year to Potential Visitors, Group Market, Travel Writers & Media, Hot Deals, Specials, Events, press releases Cooking with the Lakes Region Association – Public Access TV Show • Produced at member restaurants and aired regularly Industry Organization & Involvement Discover New England • Meeting Planners International • American Bus Association • National Tour Association • NH Travel Council Lakes Region Association - PO Box 737, 61 Laconia Road, Tilton NH 03276 (603) 286-8008 | Fax: (603) 286-7007 www.LakesRegion.org [email protected]
LRA Sales Opportunity Sheet
Mar 12, 2016
Lakes Region Association Sales and Marketing Opportunities 2009
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Marketing the Lakes Region of New Hampshire 365 days a year!
How we help build your business:
Two great publications (distributed domestic & international) • Where to Guide (300,000)
• Map & Guide (600,000)
Extensive Website Marketing – maintained and promoted to reach • Visitors – Domestic & International
• Year-round, seasonal promotion• Group Market- Group Tours, Meetings & Conventions, Reunions• Media & Travel Writers
Domestic and International (Europe & Canada) Marketing Campaign • Advertising – Web based and print
• Tradeshows – Consumer & Travel Industry Professionals • Sales & Training Missions – Education and Training to Industry Professionals
Group Marketing Program • Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service
Two Visitor Information Centers • Tilton – Exit 20 Open 7 days a week year round
- On site visit planning assistance- Brochure distribution and representation - Flat screen panel advertising - Retail space and locked display boxes
• Alton Bay – Mid May – Oct - Brochure distribution and representation
Outdoor Kiosk – 24-hour Brochure & Advertising Display • Tilton – Visitor Information Center at Exit 20
• Gilford – Route 11 Scenic Overlook • Alton Bay – Town Docks
Email Newsletter & Events Calendar blasts • 1,000+ emailed every two weeks to
LRA members, NH media, Industry friends, NH State Representatives
Email Information Blasts • 10,000+ emailed 6 times a year to Potential Visitors, Group Market,
Travel Writers & Media, Hot Deals, Specials, Events, press releases
Cooking with the Lakes Region Association – Public Access TV Show • Produced at member restaurants and aired regularly
Industry Organization & Involvement Discover New England • Meeting Planners International • American Bus Association • National Tour Association • NH Travel Council
Lakes Region Association - PO Box 737, 61 Laconia Road, Tilton NH 03276 (603) 286-8008 | Fax: (603) 286-7007 www.LakesRegion.org [email protected]
WHERE TO GUIDE – Distribution 300,000 • All State of NH Welcome Centers and over 400 locations throughout the Lakes Region • Direct mail to over 20,000 prior year inquiries, travel agents, AAA offices, travel writers and tour operators, summer camps, prep schools and media throughout New England • On going inquires from our annual $75,000 National Advertising Campaign • Internationally - Canada, United Kingdom, Ireland, Germany • All Vacation packet inquires generated via the website, national ad or toll free number • Domestic & international trade and consumer shows
MAP & GUIDE - Distribution 600,000
• All Where to Guide distribution locations listed above – National and International • Direct to household insertion to 100,000 homes in Northern MA / Greater Boston area • Brochure racks at corporate, sporting goods and hotels from Portland, ME to the Washington DC area
World Wide Web LakesRegion.org • VacationLakesRegionNH.com
(1) Standard Member Listings (2) Expanded Logo Ad (photo, more text, colored box, featured) (3) Tile Banner Ads (category pages, events calendar) (4) Full Banner Ads (homepage, landing page)-- Web Advertising Numbers above correspond with images below -- Group Marketing Website LakesRegion.org/groups • Three listing options that include inclusion on Meeting Space Grid and your choice of any or all relevant categories • Industry specific promotion via email blasts and print ads
WebCategoryPage WebLandingPage–“Whereto___”
GroupListingOptions
MeetingSpaceGrid
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